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Smile: Loyalty Program Rewards logo

Smile: Loyalty Program Rewards

Develop by Shopify

$15-$199

/ Month
  • Built for Shopify
  • Free plan available
  • Verified
  • Loyalty program - points, rewards, referrals, & VIP

    App integrations
    Multi-language support
    Coupons and discounts
    Vip tiers
    Membership perks
    Referral programs
    Engagement nudges
    Customizable rewards
    Guest shopper points

    About Smile: Loyalty Program Rewards

    Launched Dec 01, 2014

    Categories

    Built by Shopify

    Address

    73 Connaught Road, 29, Teddington, ENG, TW11 0QF, GB

    Website Support Portal Privacy policy Tutorial FAQ Document
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    Introduction Video

    Description

    Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.

    Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!

    Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today! more
    • Create a powerful loyalty program in minutes — points, VIP, referrals & more
    • Customize every detail to match your brand's look and feel
    • Embed loyalty on product pages, at checkout, with a modern loyalty page
    • Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
    • Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love

    Tutorial Video

    Related Video

    Pros

    • No coding required for setup
    • Easy integration with various apps
    • Highly customizable to match brand aesthetics
    • Supports multiple languages
    • Offers various types of rewards and programs
    • Comprehensive support from a responsive team
    • Positive feedback on customer service and support
    • Effective at boosting sales and brand loyalty
    • Good documentation available
    • Free plan available that works well for some users

    Cons

    • High cost for small businesses
    • Some features locked behind higher-tier plans
    • Issues with translating certain elements fully
    • Complaints about slow response time for support
    • No live chat support for quick assistance
    • Difficulty in setup for some users
    • Not available for Shopify's Starter Pack users

    Top Helpful Reviews

    Confetti Boutique

    Jan 23, 2026  on Shopify

    The Smile team is excellent to work with! They accommodated my small businesses needs which I really appreciate. The program is easy to set up and my customers absolutely love it! Works well between my online store and Shopify POS in store. Makes the process seamless and easy for customers to use. I highly recommend Smile!

    Blue Banana Brand

    Jan 21, 2026  on Shopify

    We are migrating from another platform and so far we're delighted with the change. I think the onboarding process still has room to improve but the assistance and overall features of Smile make the change totally worthy.

    Saniderm Tattoo Aftercare

    Jan 20, 2026  on Shopify

    The wait time was a bit long but once connected they were fast and efficient at helping me solve my issue! They were also kind and welcoming and extremely professional.

    Saniderm Tattoo Aftercare

    Jan 15, 2026  on Shopify

    The wait time was long (over an hour) but once connected they were fast and efficient at helping me solve my issue! They were also kind and welcoming.

    AnsonUSpace

    Jan 15, 2026  on Shopify

    Smile.io is an excellent loyalty and rewards app — very easy to use and well-integrated with our store. What truly stood out was the outstanding customer support from Erin. Erin was incredibly patient, professional, and responsive. She clearly understood our needs and provided step-by-step guidance that made everything easy to implement. Her attitude was friendly, proactive, and genuinely helpful, which made the whole experience stress-free. Big thanks to Erin for the amazing support! Highly recommend Smile.io to anyone looking for a reliable and user-friendly rewards solution.

    Hårklinikken Dubai

    Jan 14, 2026  on Shopify

    The app is very helpful in creating a sense of reward and motivation to clients. It is highly encouraging to have this app in place, especially with such a supportive and responsive team behind it. Shoutout to Joana, Erin, and Ezra for their dynamic, efficient, and consistently helpful assistance whenever needed.

    Vape Town

    Jan 13, 2026  on Shopify

    We have used this app on our store for a good few years. It had previously integrated with our online store and shopify pos in our physical stores brilliantly. Unfortunately recently there has been an update and money off vouchers cannot be used on transactions where other offers or bundle discounts have been applied. This is a huge issue for us as we run so many promotions to drive sales. So please **BEWARE** if you want to use this on shopify pos to offer money off via loyalty points and also run other discounts and promotions in store it will not integrate properly. I have been speaking with 'Erin' in support about this to be kept being told 'we are looking into it' which is less than helpfull to be honest!

    Dr. Bailey Skin Care

    Jan 08, 2026  on Shopify

    Smile.io has been an excellent platform to work with. The tools are intuitive, reliable, and easy to customize, making it simple to build and manage a loyalty program that genuinely engages customers. Everything is clearly laid out, and the platform integrates smoothly with existing systems, which saves a lot of time and effort. What really sets Smile.io apart, though, is their customer service. The support team is responsive, knowledgeable, and genuinely invested in helping you succeed. Every interaction feels thoughtful and solution-oriented, with quick turnaround times and clear guidance. Overall, Smile.io delivers both a powerful platform and outstanding customer support—I’d highly recommend it to any business looking to strengthen customer loyalty.

    Bricks & Minifigs Anaheim

    Jan 02, 2026  on Shopify

    This has been our rewards app for several years and we really love it. The support is unreal and everyone is super helpful.

    Remembrance of Death

    Dec 23, 2025  on Shopify

    Had a minor issue, Support replied within *minutes* and addressed my issue perfectly (I wasn't waiting long enough to see changes on the live site). Aside from that, the app has worked flawlessly since I installed it about 8 months ago.

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