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Smile: Loyalty Rewards Program logo

Smile: Loyalty Rewards Program

Develop by Shopify

$49-$999

/ Month
  • Built for Shopify
  • Free plan available
  • Verified
  • Loyalty program - points, rewards, referrals, & VIP

    App integrations
    Multi-language support
    Coupons and discounts
    Vip tiers
    Membership perks
    Referral programs
    Engagement nudges
    Customizable rewards
    Guest shopper points

    About Smile: Loyalty Rewards Program

    Launched Dec 01, 2014

    Categories

    Built by Shopify

    Address

    585 Kent Ave. Apt. 2, Brooklyn, NY, 11249, US

    Website Support Portal Privacy policy Tutorial FAQ Document
    BON Loyalty Program & Rewards logo
    (1,560 Reviews)
    • Sponsored

    Loyalty rewards program with points, POS, referrals &...

    Introduction Video

    Description

    Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.

    Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!

    Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today! more
    • Create a powerful loyalty program in minutes — points, VIP, referrals & more
    • Customize every detail to match your brand's look and feel
    • Embed loyalty on product pages, at checkout, with a modern loyalty page
    • Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
    • Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love

    Tutorial Video

    Related Video

    Pros

    • No coding required for setup
    • Easy integration with various apps
    • Highly customizable to match brand aesthetics
    • Supports multiple languages
    • Offers various types of rewards and programs
    • Comprehensive support from a responsive team
    • Positive feedback on customer service and support
    • Effective at boosting sales and brand loyalty
    • Good documentation available
    • Free plan available that works well for some users

    Cons

    • High cost for small businesses
    • Some features locked behind higher-tier plans
    • Issues with translating certain elements fully
    • Complaints about slow response time for support
    • No live chat support for quick assistance
    • Difficulty in setup for some users
    • Not available for Shopify's Starter Pack users

    Top Helpful Reviews

    Crafty Planning Shop

    Oct 18, 2025  on Shopify

    I have recently switched to this app from another popular app that bumped the prices up out of my price range. The install was all very simple and easy to follow even for a beginner like me. I came into an issue today where the rewards app wouldn't load on my site. I tried everything on Google but nothing worked and I'm useless with coding. I reached out to their support but thought being a weekend I would be left until Monday with no help but I was wrong. Right away I had a message from Joana and the problem was fixed really quickly and Joana was a pleasure to work with. Really impressed by this experience especially as I only have the free version of the app. Highly recommend.

    NAMAI

    Oct 15, 2025  on Shopify

    Some of the best customer service around - so fast, helpful and goes above and beyond what you would expect. I love Smile just for this type of service - as well as their best in class approach to Loyalty - and will continue to recommend to everyone!

    The Leprosy Mission Shop

    Oct 14, 2025  on Shopify

    Lynn, Shelby, Joanna and Andrea all are great in providing prompt support so far. They are understanding and considerate and we looking forward to having success with Smile. So far so good. Thank you.

    Nolaskinsentials

    Oct 13, 2025  on Shopify

    We've had smile for about 7 years, and we were grandfathered into our plan. Last year we reached out for help and the rep advised us to upgrade to get a specific feature, we did.. but we realize the landing page was not actually functional. We downgraded that same cycle, Once we downgraded I saw that our VIP and many features that we were grandfathered into were gone and they wont let us have it back. After 7 years im so disappointed in their service.

    Earthysammyy Jewelry

    Oct 13, 2025  on Shopify

    I really enjoy this reward program & so do my customers! I had some questions, and I got a response quickly from the customer service team. Lynn in particular was very helpful and accommodating!

    Dinner Dispatch

    Oct 13, 2025  on Shopify

    We had a specific scenario where we wanted to offer rewards only on our POS and not on our website, and the customer service team was very responsive in helping us implement this, and it has been working super smoothy ever sine!

    Femmagic

    Oct 12, 2025  on Shopify

    It’s hard to get support. I had an extended conversation with support asking unnecessary questions only for them to turn and say it has to be escalated. When it was escalated I still have yet to hear from anyone. This app is giving customers free products and up to 40% off and I did not authorize this. Please I need help or I will have to uninstall this app.

    Mojo Sportswear Company

    Oct 09, 2025  on Shopify

    Shelby was quick to respond and provided thorough step-by-step instructions that helped me successfully acheive my task. Thank you!

    Hanks Yarn Parlour

    Oct 07, 2025  on Shopify

    Customer service is outstanding. The team worked quickly to get someone to resolve an issue where the landing button had disappeared from my site, and were quick to respond to emails.

    Gladfellow

    Oct 07, 2025  on Shopify

    It's not cheap for the higher plans (and ultimately you will need the higher plans to do this effectively), but they are an A+ for functionality and customer service. Always there to help and the app seamlessly integrates into your site - which is extremely important when you want to match the aesthetic of your brand. There are a few more customizations I would like to see (for example points awarded to X number of orders as opposed to amount in order value - so you can properly award customers for ordering often. I would like to see this in tiers, as well. Customer orders 10 times and they get to a special tier, as an example.) My guess is these features will eventually come. And ultimately if you are spending thousands on ads, this is nothing in comparison for the same sort of value for your business. So far, it's worth every dollar.

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