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Customer reviews: Smile: Loyalty Rewards Program

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,017)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

606River

Oct 03, 2025  on Shopify

Jade was great! She addressed my concerns promptly and did what was necessary to make a customer happy. That's what I call customer service :)

Wild Hand

Oct 02, 2025  on Shopify

Really thoughtful customer support. We’ve used this app for years and have grown our customers and loyal customers so much since working with them!

WHITE COAT

Oct 02, 2025  on Shopify

Support is difficult to communicate with. If you have B2B transactions on the same website, don't use this app.

Chris&Alley®

Oct 01, 2025  on Shopify

Great Support! Well done guys... on the pricier side, but functional and like the klaviyo integration.

Maskscara

Oct 01, 2025  on Shopify

Great app and awesome service. We have been a customer since 2023. I had a technical issue integrating Smile with Shopney app. Joanna gave me excellent service and was extremely patient while trying to set up the integration. Thank you, Joanna, for being patient with a non-technical person!

NativeMade™

Sep 30, 2025  on Shopify

Had a z-index issue where the rewards button was sitting on top of the checkout button. Reached out to support and they walked me through the fix! \

Simply the Best by Nicole

Sep 29, 2025  on Shopify

The team at smile is so responsive and helpful! Very happy I chose to use this app for my business.

Dr Locs

Sep 29, 2025  on Shopify

I'm sooooo happy with my Smile app. They are SOOOOO helpful when i have problems. Absolutely everytime i go to them for issues, they always are helpful and i learn more on how dope this platform is. Thank you, Andrea! You're the bomb girl!

Greco Greens

Sep 29, 2025  on Shopify

**Update** Smile.io reached out and resolved the issue via email. Turns out strict tracking settings prevent access to their app via Shopify. Anyone else experiencing issues, try 'balanced' as an initial fix. They resolved this issue in 2 days via me leaving a review on the Shopify App Store. I couldn't ask for support through the app due to not having access. 'W' for their support team. ********************* Currently doesn't work with Microsoft Edge. I'm unable to access the app within my Shopify Interface. Aside from that, the app has been good. Please fix!

Greco Greens

Sep 28, 2025  on Shopify

Currently doesn't work with Microsoft Edge. I'm unable to access the app within my Shopify Interface. Aside from that, the app has been good. Please fix!

Greenify With Brad

Sep 26, 2025  on Shopify

I have been using the app for a months now on the free plan and so far it has everything that I need. I had a small issue with locating where to customize some settings (there could be a few tiny tweaks to the UI to help with this), however my support rep was extremely helpful and very quickly provided a solution. The support I received alone is a great reason to carry on with this app. Looking forward to building out more with Smile.io.

APEX RIM & TIRE

Sep 26, 2025  on Shopify

Very impressed with this app. Extremely clean and indepth UI. Integrates very easily. Looks highly professional. Best part: The support staff are probably the best I've deal with in 3+ years of using Shopify daily and working with numerous apps.

Candy's Cupcakes

Sep 26, 2025  on Shopify

We've been using Smile.io for a while and have upgraded over time. The features are very useful and the loyalty programme definitely increases our customer retention and sales. The customer service is fast and knowledgeable!

Nice Cream London

Sep 26, 2025  on Shopify

Really helpful and attentive customer service from Erin. Patience of a saint as I try to navigate setting up referrals and making changes to our company's point system. Not that it's overly complicated, I'm just not tech savvy at all!

OzMobiles

Sep 24, 2025  on Shopify

Loyalty Rewards that drive customer engagement. Many Tanks to Joana and the Smile team for this long partnership =)

Plant Studio

Sep 24, 2025  on Shopify

Really excellent customer service from Joana! Helped me sort out my issue super fast! Smile has always been fab at really quick response time and great customer service!

dmsostore

Sep 24, 2025  on Shopify

Support is sluggish and ineffective, with automation failing to resolve issues properly. The chat is the only way to reach me later, and it is through an email address.

The T-Shirt Bakery

Sep 23, 2025  on Shopify

We came to Smile.io feeling stuck on API access and worried we couldn’t promote our Bakery Rewards balance in Klaviyo. Ezra responded quickly, listened, and solved the problem with a pragmatic offer to add a complimentary Klaviyo integration slot. He shared clear guidelines, set expectations, and even said he’d advocate internally on pricing —precisely the kind of ownership and empathy you hope for in support. Implementation has been smooth, and we can now encourage our customers to focus on loyalty-led value rather than one-off discounts. Smile.io went from “nice idea” to a genuine partner because of Ezra’s help—five stars from The T-Shirt Bakery.

Braw Paper Co

Sep 22, 2025  on Shopify

Great customer service and communication from Erin - very quick response and fixed my issue immediately.

Contours Rx

Sep 18, 2025  on Shopify

The Smile.io app is great. Their support team is simply amazing! We have really enjoyed our experience.

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