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Customer reviews: Smile: Loyalty Rewards Program

Develop by Smile.io

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (3,954)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Manea Coffee

Jun 11, 2025  on Shopify

Not recommended at all. This app is just such a "pay-to-win" app type.. They have a really basic personalised points program, which does not allow you to make any little modification. In my case, I reached out the max capacity of the starter plan and started considering upgrading to the 199€ / month, but wanted to see how a couple of new things would work inside of the app first. I found out you can't even access your app with all your customers points and information if you don't pay the upgraded plan in advance. I talked with customer support but, in their words: "they cannot do anything bc I maxed it out my plan" I am very disappointed with this greedy policy they work with, and now I am looking for another options.

Kahawa 1893

Jun 10, 2025  on Shopify

Lynn was absolutely wonderful to work with! She was attentive, knowledgeable, and genuinely kind throughout our interaction. Her professionalism and prompt support made the experience not only smooth but also very pleasant. Thank you, Lynn, for your outstanding service!

Grace Belle Style

Jun 10, 2025  on Shopify

Andreandana was an amazing help, and resolved my issue professionally and super fast, Thanks Andreandana!!!

CactusWarehouse

Jun 10, 2025  on Shopify

We’re new to loyalty apps, and setting Smile up has been simple and intuitive. But what really stands out is the customer service responsive, thoughtful, and genuinely helpful. That alone makes it worth using.

merch.

Jun 09, 2025  on Shopify

Smile has made it easy for my business to reach out to customers about loyalty points they've gained with us without even knowing! It integrates with our POS as well, making using points in-person easy. Due to the nature of my business, Smiles tiered price structure meant sometimes I'd pay for orders that weren't points-eligible, but upon reaching out to their customer service, Cole was able help me and my somewhat unique situation so I could retain my customer base as is. And in less than 10 minutes! Definitely would recommend for ease of use and customer service!

Rhino Direct

Jun 09, 2025  on Shopify

Jade from Smile was very helpful. She assisted in setting up the loyalty program. Superior program compared to others

BritShop

Jun 05, 2025  on Shopify

As a small business, staying on budget is important—and Smile made it easy. Their team helped me upgrade my loyalty program with a plan that fit my needs and budget perfectly. They were incredibly responsive, answering all my questions and making the whole process smooth and stress-free. I highly recommend Smile for anyone looking to build a strong, customer-friendly loyalty program!

Franklin Flannels

Jun 05, 2025  on Shopify

I was having issues with the app and emailed customer service. Honestly, I never expected to receive a response, but 5 minutes after I emailed, I got a response from Shelby and she was so helpful and thorough. Turns out the error was on our end, but the customer service was great.

Genghis

Jun 05, 2025  on Shopify

Very intuitive app, works from day 1 with no friction. Its very user friendly but most importantly, I had a few doubts to resolve and in a world right now where you only get answers from faulty AI assistance, their customer service was on spot, fast and most importantly... HUMAN! Shout out to Erin for being a wonderful help for us

Fyxx

Jun 04, 2025  on Shopify

We've been working with Smile.io since 2020, and the experience has always been seamless. Ezra and Andrea have been especially helpful, responsive, kind, and genuinely supportive. It's great to work with a team that truly cares. Highly recommend Smile.io and their incredible support team!

The Plug Drink

Jun 04, 2025  on Shopify

Highly recommend this app to any company looking to grow their loyalty and rewards program. Very easy to integrate and easy to use!

Retro Rifle

Jun 03, 2025  on Shopify

Good for point tracking and rewards as long as you have everything set up exactly as needed before issuing any points or rewards. Many limitations with rewards that support did not have a solution for. Hard to make any adjustments or updates to rewards once they are in place and running.

Angie's Strength & Style Boutique

Jun 03, 2025  on Shopify

Great customer service. Erin answered all of my questions- with patience and care. So happy we are using Smile!

Unwind Studio

Jun 03, 2025  on Shopify

It's the best app for loyalty and VIP membership programs! The support team is also the best. Highly recommend!!

Knives and Stones

Jun 02, 2025  on Shopify

have been using Smile for a number of years now. Great feature, excellent support. I can't be happier.

Reignite Wellness™ by JJ Virgin

May 23, 2025  on Shopify

Super easy to set up and customize! Smile has helped us significantly boost customer engagement and repeat purchases. The integration with Shopify is seamless, and the support team is always quick and helpful. Highly recommend for any store looking to build customer loyalty!

Threyda Art and Apparel

May 21, 2025  on Shopify

The app works great, and if you aren't changing your store a lot then, you won't have any issues. Customers also love having a rewards system!

BlendBee Tea

May 15, 2025  on Shopify

The customer service I received with Smile has been TOP NOTCH!! Jade my customer service rep helped me with a big issue. I am so impressed by this app so far. Thank you, customer service is top priority for me, I felt really taken care of.

RXLA the brand

May 14, 2025  on Shopify

So far customer service is very helpful. They actually continue to reach out until my questions are answered which is so rare. So far my rewards program isn't life changing, but I hope it imporves.

Olivva

May 13, 2025  on Shopify

Very easy to use and integrate into our existing shop and theme ! Exactly what we wanted for the lifecycle of our shop

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