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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,127)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Hårklinikken Dubai

Jan 14, 2026  on Shopify

The app is very helpful in creating a sense of reward and motivation to clients. It is highly encouraging to have this app in place, especially with such a supportive and responsive team behind it. Shoutout to Joana, Erin, and Ezra for their dynamic, efficient, and consistently helpful assistance whenever needed.

Vape Town

Jan 13, 2026  on Shopify

We have used this app on our store for a good few years. It had previously integrated with our online store and shopify pos in our physical stores brilliantly. Unfortunately recently there has been an update and money off vouchers cannot be used on transactions where other offers or bundle discounts have been applied. This is a huge issue for us as we run so many promotions to drive sales. So please **BEWARE** if you want to use this on shopify pos to offer money off via loyalty points and also run other discounts and promotions in store it will not integrate properly. I have been speaking with 'Erin' in support about this to be kept being told 'we are looking into it' which is less than helpfull to be honest!

Dr. Bailey Skin Care

Jan 08, 2026  on Shopify

Smile.io has been an excellent platform to work with. The tools are intuitive, reliable, and easy to customize, making it simple to build and manage a loyalty program that genuinely engages customers. Everything is clearly laid out, and the platform integrates smoothly with existing systems, which saves a lot of time and effort. What really sets Smile.io apart, though, is their customer service. The support team is responsive, knowledgeable, and genuinely invested in helping you succeed. Every interaction feels thoughtful and solution-oriented, with quick turnaround times and clear guidance. Overall, Smile.io delivers both a powerful platform and outstanding customer support—I’d highly recommend it to any business looking to strengthen customer loyalty.

Bricks & Minifigs Anaheim

Jan 02, 2026  on Shopify

This has been our rewards app for several years and we really love it. The support is unreal and everyone is super helpful.

Remembrance of Death

Dec 23, 2025  on Shopify

Had a minor issue, Support replied within *minutes* and addressed my issue perfectly (I wasn't waiting long enough to see changes on the live site). Aside from that, the app has worked flawlessly since I installed it about 8 months ago.

Maurie and Eve

Dec 22, 2025  on Shopify

We are yet to go live with this on our website, but we are so excited to push go soon! The SMILE team have been the most wonderful crew of people to work with! They have been SO helpful and literally walked us through step by step with our initial set up! We couldn't have done it without their guidance. We are going live soon but the program itself is so user friendly, and looks amazing for customers and building our community. We are so excited to have smile and we could not recommend them any more.

UltraClear Epoxy

Dec 18, 2025  on Shopify

Excellent App. Works flawlessly and support rep Lisa is amazing and fast to respond. She also has a cute doggie!

Spigen Inc

Dec 17, 2025  on Shopify

Had the best customer support experience with Matt and Lisa. Matt helped me analyze what the problem was and walk me through everything step by step. Even after they followed up the next day to give me an update that everything looked good on their end.

Selirxy

Dec 12, 2025  on Shopify

Lynn and the Smile.io technical team provided excellent service! We had a tricky JavaScript TypeError conflict preventing the points balance from displaying on our legacy Shopify customer account page. The team was professional, efficiently debugged the underlying issue, and verified the custom code solution. Our points are now displaying in real-time. Highly efficient, responsive, and genuinely helpful technical support. Thank you!

Lucky Cat Smoke Shop

Dec 10, 2025  on Shopify

Erin is amazing! She helped me resolve my issues quickly, which I thought would take me months to fix on my own. Thank you for being so helpful and responsive!

RopesGear.com

Dec 09, 2025  on Shopify

Smile doesn't do everything I've dreamed up (could be a little more customizable), but it covers most needs, and the customer service is above par. Just wonderful to deal with. It's a great loyalty option, for sure!

Honey Hole Collectibles

Dec 08, 2025  on Shopify

Our company is a bit more complex than others, and the Smile customer service team has been great to work with through issues, Lisa in customer service has been very helpful answering every question we've come across so far!

the Boujee Sunflower

Dec 06, 2025  on Shopify

I am not a tech person at all. Lynn provided excellent customer support and resolved the issue quickly. I am so grateful and thankful! I’m excited to use the Smile.io app for my boutique.

Brooklyn Biltong

Dec 05, 2025  on Shopify

Jade help me out on support. It was quick and efficient! I highly recommend them for your Shopify Loyalty program.

Polished Gentleman

Dec 05, 2025  on Shopify

Lynn from Smile.io was a huge help, and very kind and easy to work with. I deeply appreciate the customer service she provided.

Syta Micha

Dec 05, 2025  on Shopify

I’m currently testing the application, and Joan’s support has been absolutely crucial in helping me make my decision. I’d like to thank her for her patience, clear explanations, and willingness to guide me through every step of the process. Her assistance made the experience much easier and more enjoyable.

Amalli Talli

Dec 04, 2025  on Shopify

I'll be honest with you, as a small business owner trying to wear a million hats I lost track of just how valuable this program has been for us until recently. And when I opened up the details and saw just how many of our customers are using it, it speaks for itself. To be honest, we almost canceled this service because the rates seem daunting when you first look at them. But when you compare it to the incremental revenue that it drives, it does pay for itself fast and then generates a great ROI. Also the customer service has been terrific!

Robert Goddard

Dec 04, 2025  on Shopify

Customer service was excellent. Even though I wasn't able to achieve what I needed to, I was guided through different ways to get the same outcome from an experienced customer service representative. Thanks!

Chop n Grow

Dec 03, 2025  on Shopify

Erin is super helpful, now on a few occasions ive needed help and ive had chat conversations with her. They really do put their customers 1st!! Highly recommend Smile Till next time, thanks Jo - Chop n Grow

Tennessee Cutlery

Nov 29, 2025  on Shopify

Andrea was great to work with. Smile earned the business of a very happy customer... That is all because of her professional communication, positive attitude and great customer service skills

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