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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,135)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Brooklyn Biltong

Dec 05, 2025  on Shopify

Jade help me out on support. It was quick and efficient! I highly recommend them for your Shopify Loyalty program.

Polished Gentleman

Dec 05, 2025  on Shopify

Lynn from Smile.io was a huge help, and very kind and easy to work with. I deeply appreciate the customer service she provided.

Syta Micha

Dec 05, 2025  on Shopify

I’m currently testing the application, and Joan’s support has been absolutely crucial in helping me make my decision. I’d like to thank her for her patience, clear explanations, and willingness to guide me through every step of the process. Her assistance made the experience much easier and more enjoyable.

Amalli Talli

Dec 04, 2025  on Shopify

I'll be honest with you, as a small business owner trying to wear a million hats I lost track of just how valuable this program has been for us until recently. And when I opened up the details and saw just how many of our customers are using it, it speaks for itself. To be honest, we almost canceled this service because the rates seem daunting when you first look at them. But when you compare it to the incremental revenue that it drives, it does pay for itself fast and then generates a great ROI. Also the customer service has been terrific!

Robert Goddard

Dec 04, 2025  on Shopify

Customer service was excellent. Even though I wasn't able to achieve what I needed to, I was guided through different ways to get the same outcome from an experienced customer service representative. Thanks!

Chop n Grow

Dec 03, 2025  on Shopify

Erin is super helpful, now on a few occasions ive needed help and ive had chat conversations with her. They really do put their customers 1st!! Highly recommend Smile Till next time, thanks Jo - Chop n Grow

Tennessee Cutlery

Nov 29, 2025  on Shopify

Andrea was great to work with. Smile earned the business of a very happy customer... That is all because of her professional communication, positive attitude and great customer service skills

MPR Tools & Equipment

Nov 28, 2025  on Shopify

Shelby & Lisa assisted me well in all my countless inquiries. Kudos to your CS team; she deserves a raise! :)

SurplusbyDesign

Nov 26, 2025  on Shopify

Apps need to work how you need them too. When they dont you need to know why. The support from this team was excellent in discovering why something wanst working and letting me know so I can change the right settings. Having a REAL person to interact with was more helpful than any AI.

Alfresco Chic

Nov 24, 2025  on Shopify

We decided to launch our first loyalty programme alongside our Black Friday campaigns this year and after a bit of research, we landed on Smile as the best option. It’s only been around a week since we launched but so far we have been delighted by the results! The app is really simple to set up and you can be up and running in just a few minutes with a basic set up. Customers started to engage with the programme straight away and we are already seeing customers starting to redeem their reward and we have just received our first referral! The support team at Smile have been incredibly helpful, first in arranging a demo call to walk me through the app and it’s features, which was super helpful when making a decision. They have also been incredibly helpful in answering any questions I have had along the way. A special thanks to Andrea and Cole for all of there support – they have both been superb. Overall very pleased with he app so far and can’t fault the customer support. Would highly recommend!

BINS AND BOXES

Nov 22, 2025  on Shopify

There is no proper onboarding (only slow chat support) and there is a lot of things that do not work. just to name a few: 1) settings say that my mobile launcher is supposed to be on the left -> still shows up on the right side, even after waiting for over an hour 2) I created my loyalty page. Has no content. Cannot add "ways to earn" to page 3) Analytics are wrong. I had a "Member CLV" of 554 while loyalty driven revenue is 0. 4) ... and a few more If I wait for the chat to give me all the info, I will not be ready before next month.

ALLARA

Nov 20, 2025  on Shopify

Lisa one of the employees of the app is an absolute rockstar. i had a major problem and she stayed on for hours until it was fixed. the problem was because of a poor set up by a 3rd party person who didnt configure the account correctly. high recommend

Spirit Fashion UK

Nov 18, 2025  on Shopify

We use Shopify (Symmetry)for our women's fashion store and the Smile app works well for us. We recently requested help with accessing loyalty points more quickly at the till point and the Smile team provided swift and clear instructions. Thank you.

Five Plus Protein

Nov 14, 2025  on Shopify

I am completely satisfied with Smile. The support Cole provided was exceptional. Setting up apps and programs on Shopify isn't my area of expertise, but Cole and the user-friendly Smile app guided me through every step. He also provided crucial best practices to ensure my loyalty program was launched successfully. I would recommend this program.

Toska Spa & Facial Bar

Nov 14, 2025  on Shopify

Great app to customize your Loyalty Rewards program. And the team is super helpful if you have any questions!!

Psylo

Nov 13, 2025  on Shopify

Straightforward app to use, and Erin is always there with helpful links and clear answers. I upgraded my plan today. My customers are showing more and more interest.

ZippyJamz

Nov 10, 2025  on Shopify

App is easy to use - from set up to activation with lots of really useful integrations! Support is fantastic - especially Shelby! - Quick to reply and so helpful, even when one question becomes two (or three!)

Bold Space Candle Co.

Nov 05, 2025  on Shopify

App works great and helps my customers and my business grow. Customer service is quick to respond and Andrea fixed my issue seamlessly!

Sunny Fruit®

Nov 05, 2025  on Shopify

Great app! Easy to use, easy for customers, and when I had an issue, Shelby was super helpful to clarify and support as needed.

Ahlo

Nov 04, 2025  on Shopify

The starter plan is just ridiculous. For 50$ they dont let you do anything. worst costumer support too.

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