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Customer reviews: Smile: Loyalty Rewards Program

Develop by Smile.io

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (3,999)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Sage & Cedar

Jul 20, 2025  on Shopify

This app is SO worth it. We recently switched our POS to Shopify and our in store customers are loving the new rewards so much more than our old system. Before they had to wait for a monthly batch to use them. Now they can use them on their next purchase. And the Smile apps customer service is top notch. Andrea helped me weed through a lot of time to fine tune our setup.

Matias.co

Jul 18, 2025  on Shopify

The app is great. Customer service is very responsive and diligent. Even the free plan is a winner. You can toggle options on and off and create a dynamic experience for customers to return and keep returning.

CB Hobby

Jul 18, 2025  on Shopify

This app is decent, but too many issues make it grossly overpriced for what it provides. Customers are constantly being rewarded duplicate discounts for reaching tiered levels. I have had this issue several times now with support telling me it was fixed when it clearly has not been. Also, if you refund orders, rewards then do not get credited back to the user, so it must be done manually. This will always be a headache if you cancel any orders.

Bejeweled At Soul

Jul 18, 2025  on Shopify

A great app which is working great for our small UK business, we initially were after a points based system to change from our current discount loyalty reward. We had great initial info from Ben, who was very helpful answering and guiding us on the best plan for our business. Once set up, we had a few delay glitches which were quickly responded by Angie & Ezra, both very helpful and made understanding the app and technical side very easy. Thank you for all your help.

good totes

Jul 18, 2025  on Shopify

Lynn and Ezra were super helpful and quick to respond. They really helped us through the whole process of resolving our customer’s points issue. Thanks so much!

OZUNA NUTRITION

Jul 17, 2025  on Shopify

Smile has been a fantastic addition to our store! Setting up our loyalty and referral program was easy, and the user-friendly interface makes managing it a breeze. It integrates seamlessly with our other apps, and the support team (shoutout to Lisa!) is always helpful and knowledgeable. Thanks again :)

Instafreshener

Jul 16, 2025  on Shopify

This is my first loyalty app to try out, trying to increase the LTV of our customers. Integration was a breeze and their customer service is top notch. Really excited to see how our customers engage with the loyalty app. Highly recommended.

Banana Moon Clothing

Jul 15, 2025  on Shopify

Can't fault the customer service at all. Answered all the quesions that I put to them and catered for our unique requirements.

Equine America

Jul 10, 2025  on Shopify

Cole was very helpful and was able to bespoke our plan to our current needs. We have seen our customer's love this app and we look forward to growing alongside this app. Thanks again Cole!

Romance Boutique Secrets

Jul 09, 2025  on Shopify

Andrea is so Amazing , very knowledgeable . she is really making me LOVE Smile io , i appreciate all the support , i cant wait to see what this app is going to do for my store . thank you for making it so easy to use

FINDRA Clothing

Jul 02, 2025  on Shopify

Smile has integrated really nicely with our website and it has been a pretty seamless set up. When required, the support team answered clearly and took the time to ensure that I had all I needed.

Vape Mania

Jun 27, 2025  on Shopify

Thanks to Smile, we've been able to implement a solid customer loyalty program. The app is stable, reliable, and easy to use, and the customer service is exceptional. Jade helped us a lot with setting up the app.

Green My Skin

Jun 27, 2025  on Shopify

A Free Plan Gem with Stellar Support! Smile.io has been an absolute lifesaver for my store, even on the free version! It's incredible how much functionality is packed in, allowing me to start building a loyalty program without any upfront costs. But what truly sets Smile.io apart is their exceptional customer service. I recently ran into a tricky issue, and Angie from the support team was an absolute star. She was quick, incredibly helpful, and patiently walked me through the steps to resolve everything. It's rare to find such dedicated support, especially when you're on a free plan. Highly recommend Smile.io for any store looking to boost loyalty, and a huge shout-out to Angie for being so amazing!

La Francerie

Jun 25, 2025  on Shopify

The app doesn't feature all the tools we need to start our loyalty program, but the support was really helpful and fast in resolving our problems.

Simone & Ivy

Jun 25, 2025  on Shopify

The support we have received from Smile has been outstanding! Any little issue we have come across or question we have has been dealt with in a kind and efficient manner. Shoutout to Shelby & Erin for the awesome help we received recently!

Squaties NZ

Jun 24, 2025  on Shopify

Great app - so many different ways to reward customers and easy to set up. Amazing customer support!!

Awakening Ltd

Jun 24, 2025  on Shopify

Review is for Jade's service, not the app yet, as I do not yet have enough experience with it to leave a review. I didn't realize we could now integrate the app into our In store POS, which was my (and my customer's biggest frustration) about the app and why I have not yet upgraded to a paid version. I appreciate Jade sending clear instructions on how to integrate this. Time will tell with how well it works in store!

Open Court

Jun 21, 2025  on Shopify

A great app at a reasonable price point. It was easy to set up and customer service is truly the best I've ever experienced. Incredibly helpful and seems to be available night and day. Amazing!

ThrottleHaus Coffee & Teas

Jun 20, 2025  on Shopify

Excellent customer service—fast, friendly, and always helpful. The loyalty points system is incredibly easy to set up and manage. Highly recommend for anyone looking to boost customer engagement!

Maralea Sun

Jun 19, 2025  on Shopify

The setup was incredibly easy. I was able to implement several features that my customers had requested in a short amount of time. Ezra was also fantastic to work with whenever I needed extra assistance. Thank you so much!

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