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Customer reviews: Smile: Loyalty Rewards Program

Develop by Smile.io

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (3,945)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Reignite Wellness™ by JJ Virgin

May 23, 2025  on Shopify

Super easy to set up and customize! Smile has helped us significantly boost customer engagement and repeat purchases. The integration with Shopify is seamless, and the support team is always quick and helpful. Highly recommend for any store looking to build customer loyalty!

Threyda Art and Apparel

May 21, 2025  on Shopify

The app works great, and if you aren't changing your store a lot then, you won't have any issues. Customers also love having a rewards system!

BlendBee Tea

May 15, 2025  on Shopify

The customer service I received with Smile has been TOP NOTCH!! Jade my customer service rep helped me with a big issue. I am so impressed by this app so far. Thank you, customer service is top priority for me, I felt really taken care of.

RXLA the brand

May 14, 2025  on Shopify

So far customer service is very helpful. They actually continue to reach out until my questions are answered which is so rare. So far my rewards program isn't life changing, but I hope it imporves.

Olivva

May 13, 2025  on Shopify

Very easy to use and integrate into our existing shop and theme ! Exactly what we wanted for the lifecycle of our shop

The Little Shop of Olive Oils

May 13, 2025  on Shopify

I cannot say enough about Angie at Smile.io. Absolutely fantastic knowledge and response. Thank you so much for your help Angie.

The Clothing Cove

May 12, 2025  on Shopify

Smile.io is working much better than our previous loyalty app and the response from team has been great. Thank You!

Home Inn Candle Company

May 09, 2025  on Shopify

Great app and features even with only using the free plan. I reached out for support with something and Shelby was very fast with responding and gave me great tips with detailed instructions on how to help me and it worked! I am satisfied and would recommend especially for small businesses who can’t afford an expensive plan but want to offer rewards to their customers.

Craghoppers USA

May 09, 2025  on Shopify

Smile is awesome and super easy to use!!! Erin is great and was very helpful! Answers were quick and clear!

Tuscola Pain and Wellness Center

May 08, 2025  on Shopify

The pricing and lack of features has gotten out of control. We are unsure how Smile calculates the 500 order threshold, but it is not accurate. Beware of the bait and switch for pricing and features that should be included but behind paywalls. You'll be paying $200/month shortly. We constantly get customer complaints how hard it is to redeem rewards. We have been loyal customers, but it is time to move on and I would bet many are looking for ways out.

MIELLE

May 07, 2025  on Shopify

Hannah, as the Merchant Experience Manager, was incredibly efficient and responsive, providing me with exactly what I needed in a timely manner. Her attention to detail and quick responses have positioned our account for a healthy future.

Botanical Bee Apothecary

May 06, 2025  on Shopify

So far this app is exactly what I needed. I haven't gotten far in the process or launch yet, but the customer service has been spectacular.

Sakoon Nutrition®

May 05, 2025  on Shopify

I was upset about the costs with the app. Cole reached out and made everything better. He assured me and helped with the issues I was dealing with

Whiter Smile

May 05, 2025  on Shopify

We were on the paid plan for a while but found the monthly cost too high for the value it offered. After downgrading to the free plan, we removed all references to the rewards program from our site, as we decided to stop using it - I just kept it there because it's free and doing no harm. However, I recently discovered the app has still been sending messages to our customers, which we weren’t aware of. I checked the settings on the free plan and there were no settings to show that the app was sending emails and no option to turn it off. I have since deleted the app.

Sakoon Nutrition®

May 03, 2025  on Shopify

PLEASE make sure you are watching the ROI on this app, it might work for you but we were getting charged close to $1000 a month on the $199 growth plan. Turns out we were losing $500 a month using SMILE.

Caffè Cortese

May 03, 2025  on Shopify

Even though we haven't used the app long enough to do an in-depth review, we can confidently say that the development team's help is fantastic!

Shankara Skincare

May 02, 2025  on Shopify

Erin was amazing. She emailed me just a few minutes after I had sent my query. She provided detailed instructions on how to create another way to redeem points. I´ll definitely reach out to her if I need to change the settings of our rewards program in the future.

G.A.R.M. Company

May 02, 2025  on Shopify

This app is excellent. Setup was simple, customization is straightforward, and most importantly, it’s really user friendly for our customers, making it easy for them to sign in and start earning points right away. The design is minimalist and clean, and it integrates seamlessly with our site. It’s also highly flexible, with plenty of options to let customers earn points in different ways. I had a question about some features and reached out to support. They responded quickly and followed up to make sure everything was resolved and working smoothly. Highly recommend.

ERWO Pharma Onlineshop

Apr 30, 2025  on Shopify

Fast, reliable and top service (had a question about the points and ezra helped me very competently) Thank you

Grimsupplements

Apr 25, 2025  on Shopify

Still they didnt localize the app into my language but still instant help and solutions, thanks Erin, for th detailed explanations and walkthroughs

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