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Customer reviews: Smile: Loyalty Rewards Program

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,064)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

QualDerm Partners

Oct 24, 2025  on Shopify

Lisa was incredibly helpful with setting up the account. Not only did she assist, but she went above and beyond, offering documentation for my staff. Great job Smile.io and Lisa! Side note - Lisa is going to mention this to the developers but offering a point multiplier for birthday rewards would be fabulous

The Paw Haven

Oct 23, 2025  on Shopify

I had an amazing experience working with Lisa from Smile.io. She was incredibly knowledgeable, patient, and went above and beyond to make sure all my questions were answered. She not only helped me understand the platform clearly but also walked me through the setup step by step with genuine care and professionalism. Her support made the entire process smooth and stress-free. Truly outstanding service — Lisa is a wonderful representative of Smile.io!

Factory Direct Hobbies

Oct 21, 2025  on Shopify

The team at Smile is amazing to work with. We encountered an issue we couldn't resolve so we reached out looking for a solution. They fixed it quickly. Was amazed at how quickly they resolved it!

Smileat | Loja Online de Alimentaçao Infantil Biológica

Oct 21, 2025  on Shopify

Joana, me ha aclarado todas mis dudas de manera rápida y efectiva, además logro solucionar una incidencia en tiempo record ¡Excelente servicio!

Gymwearmovement

Oct 21, 2025  on Shopify

Joana had been a great help and provided me the assistance that I needed at the most crucial time. She's simply amazing!

TheAEuniversity

Oct 20, 2025  on Shopify

Super Amazing App! Customer service is GREAT! Lynn is a true blessing with helping me solve a minor issue that I was having. She walked me through how to fix it super easily.

Crafty Planning Shop

Oct 18, 2025  on Shopify

I have recently switched to this app from another popular app that bumped the prices up out of my price range. The install was all very simple and easy to follow even for a beginner like me. I came into an issue today where the rewards app wouldn't load on my site. I tried everything on Google but nothing worked and I'm useless with coding. I reached out to their support but thought being a weekend I would be left until Monday with no help but I was wrong. Right away I had a message from Joana and the problem was fixed really quickly and Joana was a pleasure to work with. Really impressed by this experience especially as I only have the free version of the app. Highly recommend.

NAMAI

Oct 15, 2025  on Shopify

Some of the best customer service around - so fast, helpful and goes above and beyond what you would expect. I love Smile just for this type of service - as well as their best in class approach to Loyalty - and will continue to recommend to everyone!

The Leprosy Mission Shop

Oct 14, 2025  on Shopify

Lynn, Shelby, Joanna and Andrea all are great in providing prompt support so far. They are understanding and considerate and we looking forward to having success with Smile. So far so good. Thank you.

Nolaskinsentials

Oct 13, 2025  on Shopify

We've had smile for about 7 years, and we were grandfathered into our plan. Last year we reached out for help and the rep advised us to upgrade to get a specific feature, we did.. but we realize the landing page was not actually functional. We downgraded that same cycle, Once we downgraded I saw that our VIP and many features that we were grandfathered into were gone and they wont let us have it back. After 7 years im so disappointed in their service.

Earthysammyy Jewelry

Oct 13, 2025  on Shopify

I really enjoy this reward program & so do my customers! I had some questions, and I got a response quickly from the customer service team. Lynn in particular was very helpful and accommodating!

Dinner Dispatch

Oct 13, 2025  on Shopify

We had a specific scenario where we wanted to offer rewards only on our POS and not on our website, and the customer service team was very responsive in helping us implement this, and it has been working super smoothy ever sine!

Femmagic

Oct 12, 2025  on Shopify

It’s hard to get support. I had an extended conversation with support asking unnecessary questions only for them to turn and say it has to be escalated. When it was escalated I still have yet to hear from anyone. This app is giving customers free products and up to 40% off and I did not authorize this. Please I need help or I will have to uninstall this app.

Mojo Sportswear Company

Oct 09, 2025  on Shopify

Shelby was quick to respond and provided thorough step-by-step instructions that helped me successfully acheive my task. Thank you!

Hanks Yarn Parlour

Oct 07, 2025  on Shopify

Customer service is outstanding. The team worked quickly to get someone to resolve an issue where the landing button had disappeared from my site, and were quick to respond to emails.

Gladfellow

Oct 07, 2025  on Shopify

It's not cheap for the higher plans (and ultimately you will need the higher plans to do this effectively), but they are an A+ for functionality and customer service. Always there to help and the app seamlessly integrates into your site - which is extremely important when you want to match the aesthetic of your brand. There are a few more customizations I would like to see (for example points awarded to X number of orders as opposed to amount in order value - so you can properly award customers for ordering often. I would like to see this in tiers, as well. Customer orders 10 times and they get to a special tier, as an example.) My guess is these features will eventually come. And ultimately if you are spending thousands on ads, this is nothing in comparison for the same sort of value for your business. So far, it's worth every dollar.

606River

Oct 03, 2025  on Shopify

Jade was great! She addressed my concerns promptly and did what was necessary to make a customer happy. That's what I call customer service :)

Wild Hand

Oct 02, 2025  on Shopify

Really thoughtful customer support. We’ve used this app for years and have grown our customers and loyal customers so much since working with them!

WHITE COAT

Oct 02, 2025  on Shopify

Support is difficult to communicate with. If you have B2B transactions on the same website, don't use this app.

Chris&Alley®

Oct 01, 2025  on Shopify

Great Support! Well done guys... on the pricier side, but functional and like the klaviyo integration.

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