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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,124)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

The Rag Company Europe

Jan 30, 2026  on Shopify

Service is excellent. They were very helpful and made it perfect to set up the app. It is very easy to customize and if you dont understand anything the live chat is very quick!

The Beachwaver Co.

Jan 29, 2026  on Shopify

Lynn was so helpful and thorough with helping me with questions to build really fun reward incentives!

Willow Wild

Jan 29, 2026  on Shopify

Smile has been great for us! We've been using the app for over a year now (maybe longer?) and I think it's important to support them! Honestly, the features you get for a minimal cost are great and our customers love the features they get! It's very flexible and allows you to setup a variety of plans that your customers will very much love! One more thing - their support has been great for us! They're quick to respond to their chat box and do follow up with requests quickly. These guys are great!

Rustic Strength

Jan 28, 2026  on Shopify

Shelby was very helpful and patient. The issue I was having was not Smile.io's, but a different conflict. They were able to help me trouble-shoot and eliminate Smile.io as the culprit. We have had a great experience with this reward program and customers also find it pretty easy to understand and use.

YUNASENCE

Jan 28, 2026  on Shopify

Awesome customer service. I spent hours trying to figure out where discount code that my customer used came from. In the end I gave up and contacted support. My issue was resolved withing minutes.

Stitch Katonah

Jan 27, 2026  on Shopify

Andrea was great! She was able to target what the issue was and provide me with step-by-step instructions! The issue was resolved via email in less than 10 minutes.

Confetti Boutique

Jan 23, 2026  on Shopify

The Smile team is excellent to work with! They accommodated my small businesses needs which I really appreciate. The program is easy to set up and my customers absolutely love it! Works well between my online store and Shopify POS in store. Makes the process seamless and easy for customers to use. I highly recommend Smile!

Blue Banana Brand

Jan 21, 2026  on Shopify

We are migrating from another platform and so far we're delighted with the change. I think the onboarding process still has room to improve but the assistance and overall features of Smile make the change totally worthy.

Saniderm Tattoo Aftercare

Jan 20, 2026  on Shopify

The wait time was a bit long but once connected they were fast and efficient at helping me solve my issue! They were also kind and welcoming and extremely professional.

Saniderm Tattoo Aftercare

Jan 15, 2026  on Shopify

The wait time was long (over an hour) but once connected they were fast and efficient at helping me solve my issue! They were also kind and welcoming.

AnsonUSpace

Jan 15, 2026  on Shopify

Smile.io is an excellent loyalty and rewards app — very easy to use and well-integrated with our store. What truly stood out was the outstanding customer support from Erin. Erin was incredibly patient, professional, and responsive. She clearly understood our needs and provided step-by-step guidance that made everything easy to implement. Her attitude was friendly, proactive, and genuinely helpful, which made the whole experience stress-free. Big thanks to Erin for the amazing support! Highly recommend Smile.io to anyone looking for a reliable and user-friendly rewards solution.

Hårklinikken Dubai

Jan 14, 2026  on Shopify

The app is very helpful in creating a sense of reward and motivation to clients. It is highly encouraging to have this app in place, especially with such a supportive and responsive team behind it. Shoutout to Joana, Erin, and Ezra for their dynamic, efficient, and consistently helpful assistance whenever needed.

Vape Town

Jan 13, 2026  on Shopify

We have used this app on our store for a good few years. It had previously integrated with our online store and shopify pos in our physical stores brilliantly. Unfortunately recently there has been an update and money off vouchers cannot be used on transactions where other offers or bundle discounts have been applied. This is a huge issue for us as we run so many promotions to drive sales. So please **BEWARE** if you want to use this on shopify pos to offer money off via loyalty points and also run other discounts and promotions in store it will not integrate properly. I have been speaking with 'Erin' in support about this to be kept being told 'we are looking into it' which is less than helpfull to be honest!

Dr. Bailey Skin Care

Jan 08, 2026  on Shopify

Smile.io has been an excellent platform to work with. The tools are intuitive, reliable, and easy to customize, making it simple to build and manage a loyalty program that genuinely engages customers. Everything is clearly laid out, and the platform integrates smoothly with existing systems, which saves a lot of time and effort. What really sets Smile.io apart, though, is their customer service. The support team is responsive, knowledgeable, and genuinely invested in helping you succeed. Every interaction feels thoughtful and solution-oriented, with quick turnaround times and clear guidance. Overall, Smile.io delivers both a powerful platform and outstanding customer support—I’d highly recommend it to any business looking to strengthen customer loyalty.

Bricks & Minifigs Anaheim

Jan 02, 2026  on Shopify

This has been our rewards app for several years and we really love it. The support is unreal and everyone is super helpful.

Remembrance of Death

Dec 23, 2025  on Shopify

Had a minor issue, Support replied within *minutes* and addressed my issue perfectly (I wasn't waiting long enough to see changes on the live site). Aside from that, the app has worked flawlessly since I installed it about 8 months ago.

Maurie and Eve

Dec 22, 2025  on Shopify

We are yet to go live with this on our website, but we are so excited to push go soon! The SMILE team have been the most wonderful crew of people to work with! They have been SO helpful and literally walked us through step by step with our initial set up! We couldn't have done it without their guidance. We are going live soon but the program itself is so user friendly, and looks amazing for customers and building our community. We are so excited to have smile and we could not recommend them any more.

UltraClear Epoxy

Dec 18, 2025  on Shopify

Excellent App. Works flawlessly and support rep Lisa is amazing and fast to respond. She also has a cute doggie!

Spigen Inc

Dec 17, 2025  on Shopify

Had the best customer support experience with Matt and Lisa. Matt helped me analyze what the problem was and walk me through everything step by step. Even after they followed up the next day to give me an update that everything looked good on their end.

Selirxy

Dec 12, 2025  on Shopify

Lynn and the Smile.io technical team provided excellent service! We had a tricky JavaScript TypeError conflict preventing the points balance from displaying on our legacy Shopify customer account page. The team was professional, efficiently debugged the underlying issue, and verified the custom code solution. Our points are now displaying in real-time. Highly efficient, responsive, and genuinely helpful technical support. Thank you!

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