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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,090)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Five Plus Protein

Nov 14, 2025  on Shopify

I am completely satisfied with Smile. The support Cole provided was exceptional. Setting up apps and programs on Shopify isn't my area of expertise, but Cole and the user-friendly Smile app guided me through every step. He also provided crucial best practices to ensure my loyalty program was launched successfully. I would recommend this program.

Toska Spa & Facial Bar

Nov 14, 2025  on Shopify

Great app to customize your Loyalty Rewards program. And the team is super helpful if you have any questions!!

Psylo

Nov 13, 2025  on Shopify

Straightforward app to use, and Erin is always there with helpful links and clear answers. I upgraded my plan today. My customers are showing more and more interest.

ZippyJamz

Nov 10, 2025  on Shopify

App is easy to use - from set up to activation with lots of really useful integrations! Support is fantastic - especially Shelby! - Quick to reply and so helpful, even when one question becomes two (or three!)

Bold Space Candle Co.

Nov 05, 2025  on Shopify

App works great and helps my customers and my business grow. Customer service is quick to respond and Andrea fixed my issue seamlessly!

Sunny Fruit®

Nov 05, 2025  on Shopify

Great app! Easy to use, easy for customers, and when I had an issue, Shelby was super helpful to clarify and support as needed.

Ahlo

Nov 04, 2025  on Shopify

The starter plan is just ridiculous. For 50$ they dont let you do anything. worst costumer support too.

Rosebud & Jo

Nov 01, 2025  on Shopify

Super easy to set up and customize & the app integrates seamlessly with Shopify. Smile.io has helped us reward our loyal customers!

Azalea Wang

Oct 31, 2025  on Shopify

Everyone on the team was kind and really helpful! A special shoutout to Lynn — she did such a great job helping me out and made the whole thing super easy. Thanks again!

MPR Tools & Equipment

Oct 29, 2025  on Shopify

Shelby assisted me well in all my countless inquiries. Kudos to your CS team; she deserves a raise! :)

Barefoot Asia

Oct 29, 2025  on Shopify

It was really helpful to have Erin assist and guide me with solving different technical problems and how to integrate work flow with Smile~ Erin provides detailed and thoughtful assistance and asking the right questions to help me. Really appreciate it! Just that I find Smile system does have a lot of improvement to make, for example customer reminder emails should have more built in customisable functions eg description text space, and more criteria provided to create VIP tier settings (example not only based on customers' purchase amount / points earned, but also specific order numbers, duration, etc) also the bonus campaign is only limited when there is one "earn points by making a purchase method", so now if we got more than one way, we are not allowed to use the bonus campaign unless we pause them. So i find it not friendly enough despite of the fee we are paying for this system.

BotanicaOnline

Oct 29, 2025  on Shopify

Andrea was very kind and attentive. She helped me resolve my issue quickly and efficiently. Excellent customer service — thank you so much for your help!

Dream Nu

Oct 28, 2025  on Shopify

Tried to use for consignment and POS, spent hours trying to get it to work, but couldn't get an exact amount for a customer to carry over to POS. Tried support, their AI was helpful, but it took over an hour to connect me to someone and they didn't look at the issue and then just stopped replying.

QualDerm Partners

Oct 24, 2025  on Shopify

Lisa was incredibly helpful with setting up the account. Not only did she assist, but she went above and beyond, offering documentation for my staff. Great job Smile.io and Lisa! Side note - Lisa is going to mention this to the developers but offering a point multiplier for birthday rewards would be fabulous

The Paw Haven

Oct 23, 2025  on Shopify

I had an amazing experience working with Lisa from Smile.io. She was incredibly knowledgeable, patient, and went above and beyond to make sure all my questions were answered. She not only helped me understand the platform clearly but also walked me through the setup step by step with genuine care and professionalism. Her support made the entire process smooth and stress-free. Truly outstanding service — Lisa is a wonderful representative of Smile.io!

Factory Direct Hobbies

Oct 21, 2025  on Shopify

The team at Smile is amazing to work with. We encountered an issue we couldn't resolve so we reached out looking for a solution. They fixed it quickly. Was amazed at how quickly they resolved it!

Smileat | Loja Online de Alimentaçao Infantil Biológica

Oct 21, 2025  on Shopify

Joana, me ha aclarado todas mis dudas de manera rápida y efectiva, además logro solucionar una incidencia en tiempo record ¡Excelente servicio!

Gymwearmovement

Oct 21, 2025  on Shopify

Joana had been a great help and provided me the assistance that I needed at the most crucial time. She's simply amazing!

TheAEuniversity

Oct 20, 2025  on Shopify

Super Amazing App! Customer service is GREAT! Lynn is a true blessing with helping me solve a minor issue that I was having. She walked me through how to fix it super easily.

Crafty Planning Shop

Oct 18, 2025  on Shopify

I have recently switched to this app from another popular app that bumped the prices up out of my price range. The install was all very simple and easy to follow even for a beginner like me. I came into an issue today where the rewards app wouldn't load on my site. I tried everything on Google but nothing worked and I'm useless with coding. I reached out to their support but thought being a weekend I would be left until Monday with no help but I was wrong. Right away I had a message from Joana and the problem was fixed really quickly and Joana was a pleasure to work with. Really impressed by this experience especially as I only have the free version of the app. Highly recommend.

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