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Customer reviews: Smile: Loyalty Rewards Program

Develop by Smile.io

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (6,989)

Overall rating
4.8

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Caffè Cortese

May 03, 2025  on Shopify

Even though we haven't used the app long enough to do an in-depth review, we can confidently say that the development team's help is fantastic!

Shankara Skincare

May 02, 2025  on Shopify

Erin was amazing. She emailed me just a few minutes after I had sent my query. She provided detailed instructions on how to create another way to redeem points. I´ll definitely reach out to her if I need to change the settings of our rewards program in the future.

G.A.R.M. Company

May 02, 2025  on Shopify

This app is excellent. Setup was simple, customization is straightforward, and most importantly, it’s really user friendly for our customers, making it easy for them to sign in and start earning points right away. The design is minimalist and clean, and it integrates seamlessly with our site. It’s also highly flexible, with plenty of options to let customers earn points in different ways. I had a question about some features and reached out to support. They responded quickly and followed up to make sure everything was resolved and working smoothly. Highly recommend.

ERWO Pharma Onlineshop

Apr 30, 2025  on Shopify

Fast, reliable and top service (had a question about the points and ezra helped me very competently) Thank you

Grimsupplements

Apr 25, 2025  on Shopify

Still they didnt localize the app into my language but still instant help and solutions, thanks Erin, for th detailed explanations and walkthroughs

Elements

Apr 24, 2025  on Shopify

The attendant Lisa cleared up all the doubts I had when I contacted support. Lisa went above and beyond. She provided guidance on resolving an issue related to the referral program. Regarding my experience with Smile.io's programs, I don't have enough insight to provide feedback yet. I joined the company a month ago and am just starting to use the program and monitor the indicators now.

Belan.J

Apr 24, 2025  on Shopify

Andreandana and Cole were very attentive and helpful to my needs and offered us a generous multi-store discount. We are very pleased with the customer service experience!

TURBRO

Apr 24, 2025  on Shopify

Erin was super helpful and patient in guiding me through the correct way to set up points. Really appreciate the support!

Bayaluxe

Apr 22, 2025  on Shopify

I tested more than a dozen plugins, and Smile is the best. It integrates all the functions I need. My customer success manager, Joana, is great and helped me solve many problems. She responded very quickly, was very professional, and taught me a lot of functions. Full marks

CB

Apr 22, 2025  on Shopify

Lynn provided great customer service. She answered all my questions completely and I left feeling really good using the Smile app. Thanks Again!

JonesTshirts

Apr 22, 2025  on Shopify

So helpful with my customer service request! The app has been wonderful. Been using it for about 6 years. Thanks Smile!

Beauty Box

Apr 17, 2025  on Shopify

I’ve been using Smile.io for a while now and it’s been an excellent experience. The platform is user-friendly, well-integrated with Shopify, and offers a variety of customization options to create a rewarding loyalty program. What really stands out is the exceptional support from the team—responsive, helpful, and genuinely invested in our success. Highly recommended for any growing store looking to build strong customer relationships.

Rocket City Toys

Apr 15, 2025  on Shopify

Smile has been a fantastic addition to our Shopify store! The loyalty program is easy to set up, highly customizable, and integrates seamlessly with our POS and online store. We’ve seen increased customer engagement and repeat purchases since implementing it. What really stands out is the customer support — responsive, helpful, and genuinely committed to solving issues quickly. We recently had a question about external order limits, and the support team went above and beyond to walk us through the process and manually adjusted our plan to fit our needs. I’d absolutely recommend Smile to other Shopify merchants looking for a reliable, feature-rich loyalty solution with top-tier support.

LTYG Shoppe USA

Apr 15, 2025  on Shopify

Smile is very easy to use and setup. Integrates well with Shopify and Klaviyo. Their team is incredibly helpful and responsive throughout the whole process. Really appreciate Cole who helped get my issue resolved quickly and was great to work with!

Recycled Firefighter

Apr 14, 2025  on Shopify

Great program - ran into a technical issue and the team jumped on and responded and fixed my issue within 1 business day. Highly recommended this integration!

Bath Bomb Bliss

Apr 13, 2025  on Shopify

Great app that has helped boost sales and customer experience already. When reaching out for support with a query, Joana replied within 2 hours (on a weekend too!) and was incredibly helpful with my multiple queries. Highly recommend.

Simpson & Vail

Apr 12, 2025  on Shopify

I've had some questions about the app and always get a quick and efficient answer from customer service (Lisa most recently).

Oana Nutu

Apr 12, 2025  on Shopify

Joana was amazing! Always here to help, giving me advice, print screen and appreciating our store for its aesthetic. Thank you, I will definitely buy the premium plan!

Mywannit

Apr 11, 2025  on Shopify

We are using this app and it is very helpful. It helps me a lot in resolving issues with quick feedback and friendly help for inquiries.

Lashes on Fleek, Inc.

Apr 11, 2025  on Shopify

This app is user friendly and the customer service team was very helpful and promptly addressed any questions or concerns that we had. I would recommend this app.

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