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Customer reviews: Smile: Loyalty Rewards Program

Develop by Smile.io

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (3,928)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Slush Direct

Aug 08, 2025  on Shopify

The team at smile go above and beyond in ensuring you are happy with your set up. Shelby and Erin have been amazing over the support chat with any questions or issues we came across when intergrating with other softwares - which was super easy to navigate through with the directions from the team. David has also been a great help, once we installed the app he arranged a google meet to go through all the details we needed and shared with us reccomendations based on our store and targets. I highly recommend using the app it is really simple to manage and the team are on hand always to help with any questions you have.

eOil.co.za

Aug 08, 2025  on Shopify

Customers support is great. The app is a bit complex to use for some clients (to get their points) Generally speaking very happy apart that And it's a great way to have clients coming back. Much better than giving immediate discounts

Twitchers Emporium Store

Aug 08, 2025  on Shopify

Fabulous support! Lynne was very responsive and helpful, i was able to configure my POS to better use customer points. Success all round!

Love Delivered

Aug 07, 2025  on Shopify

Flexible solution - treated very well as a loyal customer and great customer service from Jade and Andrea.

jeanpierreklifa.com

Aug 07, 2025  on Shopify

After reviewing carefully several loyalty program apps, Smile appeared to be the best one for our Shopify store needs. Plenty of options to customize the program and adapt it to our brand, business activity and audience. Sophisticated features but simple to setup and use. No coding or computer knowledge needed. And their customer support is just 5-star service! No silly Ai, but real agents who care. Erin and Lisa have been amazingly patient with us and very helpful. We definitely recommend this app and their staff support.

Plume Ridge Bottle Shop

Aug 06, 2025  on Shopify

I was shopping around for a rewards program for our store and I reached out to Smile with some questions. Their team was super helpful and responsive. Andrea, Lynn, Cole, Shelby and their entire team helped answer any questions I had. Setup was easy too.

Okey Dokeys

Aug 06, 2025  on Shopify

This app works pretty great. The only complaint that I have is that the starter plan has a really low maximum number of monthly orders, only being 500, but I love it besides that. Also, Shelby - the person I talked to for getting help - was so nice and helpful! It's also a great app if you use Klaviyo :)

936 BAY STREET BOUTIQUE

Aug 06, 2025  on Shopify

This is a quick way to add a robust loyalty program to your store. I love that it will work in store and online! Looking forward to using all the features. I am impressed at how quick it is to install and integrate.

VitaBright

Aug 05, 2025  on Shopify

Erin was very helpful in solving my issue and provided advice on how to avoid it in future, Thank you!

Miko

Aug 05, 2025  on Shopify

Exceptional partner for loyalty implementation Smile.io transformed our app's rewards system from concept to reality. Their API integration was seamless, and their team guided us through every step with genuine expertise. What impressed us most was their commitment to making complex loyalty mechanics feel simple for our users. They didn't just deliver code—they delivered an experience. The implementation was smooth, the support was outstanding, and the results speak for themselves. Our customers love the new rewards system. Highly recommended for any team serious about customer loyalty.

iCon

Jul 31, 2025  on Shopify

Support is unlike any other i've received, very clear help and instructions on how to get out of certain situations, timely replies are a norm on this app which is crucial for success. Great app and easy to use as well.

THEBLACKWARDROBE.COM

Jul 31, 2025  on Shopify

The customer service is absolutely FANTASTIC! Special thanks to Lisa and Andrea for their kind patience in answering my many questions. I'm giving 4 stars because the starter (paid) plan could offer more "rewards" than it does currently. Also, the interface/navigation is very frustrating. Certain things like the widget are edited via two seprate sections, which can be a nightmare if you're still familiarising yourself with the setup........And there's so many additional options/settings available and you don't know your plan is not entitled to them until you start clicking and try activating them. That, is very frustrating as a user.

Brandheroes

Jul 31, 2025  on Shopify

We’ve used Smile.io since 2018 to manage our influencer rewards, and it’s been rock solid. The platform is reliable, easy to use, and their customer support is always fast and helpful. A great long-term partner for loyalty and rewards. /Thomas

AnimalBiome

Jul 30, 2025  on Shopify

Very helpful support! They helped enable us to use the program to it's full potential. Really appreciate their quick and generous support!

Red Stick Spice Company

Jul 29, 2025  on Shopify

overall the app is great. It's working well for us and our customers. I do wish there were some language about gift card purchases and that points are not earned on those purchases. That issue comes up often for us..

Splendor Beauty Emporium

Jul 29, 2025  on Shopify

Cole at Smile.io has been absolutely amazing to work with! He’s professional, kind, and always provides excellent customer service. You can tell he truly cares about the people he’s helping. It’s been such a great experience communicating with him!

XCHEF

Jul 28, 2025  on Shopify

Fantastic app with excellent support! The setup was smooth, and everything works just as expected. I had a few questions along the way, and the support team—especially Ezra—was incredibly helpful and quick to respond. It's great to see an app backed by such dedicated customer service. Highly recommend!

Neat Nestdesk shop

Jul 28, 2025  on Shopify

The support team has been incredibly responsive and helpful throughout, making it a smooth experience. Highly recommend this app for building stronger customer relationships.

David Archy

Jul 28, 2025  on Shopify

Smile has been great for building customer loyalty. It’s easy to set up, simple for customers to use, and works seamlessly with our Shopify store. The support team is responsive and helpful. Highly recommend!

Luxa Nutrition

Jul 26, 2025  on Shopify

Amazing app! Easy to set uo and has any feature that you would want. Lots of customizable options to set your rewards just the way you want them.

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