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Customer reviews: Smile: Loyalty Rewards Program

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,064)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Lindsey Brown

Sep 15, 2025  on Shopify

not great. it seems they hide the fact that nothing seem to be included in the $49 option so you have to upgrade to $199. I think being more up front with customisations and what you get ie no landing page, no links, nothing. The reason i wanted this ... which i thought was common sense... was so that the the app would sync to a landing page and work smoothly ie for better customer / shopper satisfaction. I hoping that the app may change my mind and we will stick with it

Karine Sultan

Sep 15, 2025  on Shopify

We discovered that more than 12,000 discount codes were created through this app and then published on coupon websites for anyone to use. Nobody ever warned us this was happening. It’s obvious someone hacked or exploited the referral program, but instead of helping, support didn’t even apologize or offer a solution to delete or block these codes. This is unacceptable for a platform that should be protecting merchants, not leaving us exposed to abuse. If you value your store and revenue, think twice before trusting this app.

Little Heritage

Sep 13, 2025  on Shopify

The whole Smile team was incredibly accomodating, making contact regularly and checking in to see how things were going. Amazing customer service!

Ella Allure Skin

Sep 12, 2025  on Shopify

As I relaunch my skincare business, the Smile rewards program makes it so much easier to connect with my customers and build lasting trust. As a new business owner it’s easy to use and my customer service rep was very kind and helpful.

rusticstrengthwholesale

Sep 12, 2025  on Shopify

We were having a technical issue that wasn't going to resolve quickly. Angie helped us find a work around that was easy and effective. We appreciate the prompt and friendly assistance!

Interline Wholesale Hardware

Sep 11, 2025  on Shopify

Ezra & Team were quick to deploy a bug fix to a small issue the app was having. Other than that the app is outstanding and full of cool features.

Boba Formosa

Sep 11, 2025  on Shopify

Eric is very helpful! The basic plan is already fulfilled most of the functions / features we are looking for.

Fastachi

Sep 05, 2025  on Shopify

Helpful and understanding support team. Thanks Jade, for resolving my setup issue with the web platform changes.

Irresistible Boutique

Sep 04, 2025  on Shopify

I want to give special recognition to my rep - Cole for going above and beyond in helping me customize my loyalty program. It took many conversations and quite a bit of pivoting, but he never lost patience and consistently delivered solutions tailored to my needs. His dedication, professionalism, and outstanding customer service made the process successful. Truly 5-star support—I couldn’t be more grateful!

Wild For Salmon

Sep 03, 2025  on Shopify

After a few emails bouncing around between agents, I finally got to Lynn. Once I explained the situation, she had me squared away in no time. If I’d gotten Lynn from the start, this would’ve been a no-brainer 5/5 — she’s the MVP here!

Audience Wonderland

Sep 03, 2025  on Shopify

Lynn was amazing! She took time answering all my crazy questions as I got set-up. There was nothing she left unsolved. If I need help again, I hope she is available! Thanks again!

Vow Studio

Sep 01, 2025  on Shopify

Very clean and easy to use. Very helpful staff - Erin, she understood all my needs and explain things very clearly.

Eyez On U Events

Sep 01, 2025  on Shopify

I have had the app for years and it is good for points and rewards and the customer services is great. I just had assistance today from Lynn who was very helpful of refunding my fee for an upgrade I didn't want. Downside. Smile is not customer friendly meaning it is very hard for customers to see their balance and understand how to turn their points into discounts unless you purchase to $200 monthly plan which includes the loyalty hub. I decided to go to another loyalty app just because I wanted to give my customers a more effective app that was cost effective for my business

Lovingly

Sep 01, 2025  on Shopify

Aldrig har jeg oplevet så sublim support! Utrolig hjælpsomme og de slipper dig ikke før at du har det hele opsat som du ønsker - så taknemmelig for al den hjælp jeg har fået til opsætning og guidning.

Ohana Nutrition LLC

Aug 31, 2025  on Shopify

The Smile app has been one of the easiest loyalty and referral apps I’ve set up on Shopify. Their support team, Cole, Shelby, and Lynn, were always quick to respond and incredibly helpful with any technical questions I had. If a feature wasn’t available, they didn’t just brush it off; they passed along recommendations to their product team as possible future enhancements. Unlike many other apps with endless chatbots or large teams of agents giving generic responses, Smile has a small team of real people who actually care and help you get your program up and running. That personal touch really stood out. I’ve been very happy with both the level of service and the product itself, and I’m already seeing Smile make a positive difference in my customer lifetime value. Highly recommend!

Plume Ridge Bottle Shop

Aug 29, 2025  on Shopify

I was shopping around for a rewards program for our store and I reached out to Smile with some questions. Their team was super helpful and responsive. Andrea, Lynn, Cole, Shelby and their entire team helped answer any questions I had. Setup was easy too. EDIT: I had some follow up questions and Lynn was super helpful and answered all my questions very quickly!

Attire Focus Boutique

Aug 28, 2025  on Shopify

10/10, Lisa went out of her way to provide me screenshots to explain my question. She also checked back in with me after a day to see if I had any more questions. Thank you so much for your help!

Husk Her Happy

Aug 27, 2025  on Shopify

I reached out to Smile to help me resolve an issue that I was having with a customer using her points. Lisa was very helpful. She resolved my issue quickly. Thank you!

Fate Naturals

Aug 26, 2025  on Shopify

Lisa was great! She helped me phase out my rewards program and help my customers with the transition. Thanks Lisa!

HAMPER2U

Aug 26, 2025  on Shopify

excellent app and support. please make grow plan accessible to asian merchant and market, that would be perfect, thank you

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