Smile: Loyalty Program Rewards

Develop by Shopify

$49-$999

/ Month

Built for Shopify

Free plan available

Verified

Loyalty program - points, rewards, referrals, & VIP

App integrations

Multi-language support

Coupons and discounts

Vip tiers

Membership perks

Referral programs

Engagement nudges

Customizable rewards

Guest shopper points

About Smile: Loyalty Program Rewards

Launched Dec 01, 2014

Built by Shopify

Address

48 Vivian Way, London, ENG, N2 0HZ, GB

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.

Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!

Create a powerful loyalty program in minutes — points, VIP, referrals & more
Customize every detail to match your brand's look and feel
Embed loyalty on product pages, at checkout, with a modern loyalty page
Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love

Tutorial Video

Pros

No coding required for setup
Easy integration with various apps
Highly customizable to match brand aesthetics
Supports multiple languages
Offers various types of rewards and programs
Comprehensive support from a responsive team
Positive feedback on customer service and support
Effective at boosting sales and brand loyalty
Good documentation available
Free plan available that works well for some users

Cons

High cost for small businesses
Some features locked behind higher-tier plans
Issues with translating certain elements fully
Complaints about slow response time for support
No live chat support for quick assistance
Difficulty in setup for some users
Not available for Shopify's Starter Pack users

Top Helpful Reviews

Remembrance of Death

Dec 23, 2025 on Shopify

Had a minor issue, Support replied within *minutes* and addressed my issue perfectly (I wasn't waiting long enough to see changes on the live site). Aside from that, the app has worked flawlessly since I installed it about 8 months ago.

Maurie and Eve

Dec 22, 2025 on Shopify

We are yet to go live with this on our website, but we are so excited to push go soon! The SMILE team have been the most wonderful crew of people to work with! They have been SO helpful and literally walked us through step by step with our initial set up! We couldn't have done it without their guidance. We are going live soon but the program itself is so user friendly, and looks amazing for customers and building our community. We are so excited to have smile and we could not recommend them any more.

UltraClear Epoxy

Dec 18, 2025 on Shopify

Excellent App. Works flawlessly and support rep Lisa is amazing and fast to respond. She also has a cute doggie!

Spigen Inc

Dec 17, 2025 on Shopify

Had the best customer support experience with Matt and Lisa. Matt helped me analyze what the problem was and walk me through everything step by step. Even after they followed up the next day to give me an update that everything looked good on their end.

Selirxy

Dec 12, 2025 on Shopify

Lynn and the Smile.io technical team provided excellent service! We had a tricky JavaScript TypeError conflict preventing the points balance from displaying on our legacy Shopify customer account page. The team was professional, efficiently debugged the underlying issue, and verified the custom code solution. Our points are now displaying in real-time. Highly efficient, responsive, and genuinely helpful technical support. Thank you!

Lucky Cat Smoke Shop

Dec 10, 2025 on Shopify

Erin is amazing! She helped me resolve my issues quickly, which I thought would take me months to fix on my own. Thank you for being so helpful and responsive!

RopesGear.com

Dec 09, 2025 on Shopify

Smile doesn't do everything I've dreamed up (could be a little more customizable), but it covers most needs, and the customer service is above par. Just wonderful to deal with. It's a great loyalty option, for sure!

Honey Hole Collectibles

Dec 08, 2025 on Shopify

Our company is a bit more complex than others, and the Smile customer service team has been great to work with through issues, Lisa in customer service has been very helpful answering every question we've come across so far!

the Boujee Sunflower

Dec 06, 2025 on Shopify

I am not a tech person at all. Lynn provided excellent customer support and resolved the issue quickly. I am so grateful and thankful! I’m excited to use the Smile.io app for my boutique.

Brooklyn Biltong

Dec 05, 2025 on Shopify

Jade help me out on support. It was quick and efficient! I highly recommend them for your Shopify Loyalty program.

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