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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,134)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Greco Greens

Sep 28, 2025  on Shopify

Currently doesn't work with Microsoft Edge. I'm unable to access the app within my Shopify Interface. Aside from that, the app has been good. Please fix!

Greenify With Brad

Sep 26, 2025  on Shopify

I have been using the app for a months now on the free plan and so far it has everything that I need. I had a small issue with locating where to customize some settings (there could be a few tiny tweaks to the UI to help with this), however my support rep was extremely helpful and very quickly provided a solution. The support I received alone is a great reason to carry on with this app. Looking forward to building out more with Smile.io.

APEX RIM & TIRE

Sep 26, 2025  on Shopify

Very impressed with this app. Extremely clean and indepth UI. Integrates very easily. Looks highly professional. Best part: The support staff are probably the best I've deal with in 3+ years of using Shopify daily and working with numerous apps.

Candy's Cupcakes

Sep 26, 2025  on Shopify

We've been using Smile.io for a while and have upgraded over time. The features are very useful and the loyalty programme definitely increases our customer retention and sales. The customer service is fast and knowledgeable!

Nice Cream London

Sep 26, 2025  on Shopify

Really helpful and attentive customer service from Erin. Patience of a saint as I try to navigate setting up referrals and making changes to our company's point system. Not that it's overly complicated, I'm just not tech savvy at all!

OzMobiles

Sep 24, 2025  on Shopify

Loyalty Rewards that drive customer engagement. Many Tanks to Joana and the Smile team for this long partnership =)

Plant Studio

Sep 24, 2025  on Shopify

Really excellent customer service from Joana! Helped me sort out my issue super fast! Smile has always been fab at really quick response time and great customer service!

dmsostore

Sep 24, 2025  on Shopify

Support is sluggish and ineffective, with automation failing to resolve issues properly. The chat is the only way to reach me later, and it is through an email address.

The T-Shirt Bakery

Sep 23, 2025  on Shopify

We came to Smile.io feeling stuck on API access and worried we couldn’t promote our Bakery Rewards balance in Klaviyo. Ezra responded quickly, listened, and solved the problem with a pragmatic offer to add a complimentary Klaviyo integration slot. He shared clear guidelines, set expectations, and even said he’d advocate internally on pricing —precisely the kind of ownership and empathy you hope for in support. Implementation has been smooth, and we can now encourage our customers to focus on loyalty-led value rather than one-off discounts. Smile.io went from “nice idea” to a genuine partner because of Ezra’s help—five stars from The T-Shirt Bakery.

Braw Paper Co

Sep 22, 2025  on Shopify

Great customer service and communication from Erin - very quick response and fixed my issue immediately.

Contours Rx

Sep 18, 2025  on Shopify

The Smile.io app is great. Their support team is simply amazing! We have really enjoyed our experience.

Eyez On U Events

Sep 18, 2025  on Shopify

I have had the app for a few years now and it is good for points and rewards and the customer services is great. I just had assistance today from Lynn who was very helpful in working through an issue on my account.

Comfort on the Spectrum

Sep 17, 2025  on Shopify

Great customer service from the team at Smile. Fast and detailed reply. My customers love using the rewards program. It's a great purchase incentive.

Primal Pastures

Sep 16, 2025  on Shopify

Support is always very helpful and prompt in their response! We've had a great experience with this app.

Lindsey Brown

Sep 16, 2025  on Shopify

not great. it seems they hide the fact that nothing seem to be included in the $49 option so you have to upgrade to $199. I think being more up front with customisations and what you get ie no landing page, no links, nothing. The reason i wanted this ... which i thought was common sense... was so that the the app would sync to a landing page and work smoothly ie for better customer / shopper satisfaction. I hoping that the app may change my mind and we will stick with it . Smile have since got in contact and suggested options so I will test these and test the app.

Lindsey Brown

Sep 15, 2025  on Shopify

not great. it seems they hide the fact that nothing seem to be included in the $49 option so you have to upgrade to $199. I think being more up front with customisations and what you get ie no landing page, no links, nothing. The reason i wanted this ... which i thought was common sense... was so that the the app would sync to a landing page and work smoothly ie for better customer / shopper satisfaction. I hoping that the app may change my mind and we will stick with it

Karine Sultan

Sep 15, 2025  on Shopify

We discovered that more than 12,000 discount codes were created through this app and then published on coupon websites for anyone to use. Nobody ever warned us this was happening. It’s obvious someone hacked or exploited the referral program, but instead of helping, support didn’t even apologize or offer a solution to delete or block these codes. This is unacceptable for a platform that should be protecting merchants, not leaving us exposed to abuse. If you value your store and revenue, think twice before trusting this app.

Little Heritage

Sep 13, 2025  on Shopify

The whole Smile team was incredibly accomodating, making contact regularly and checking in to see how things were going. Amazing customer service!

Ella Allure Skin

Sep 12, 2025  on Shopify

As I relaunch my skincare business, the Smile rewards program makes it so much easier to connect with my customers and build lasting trust. As a new business owner it’s easy to use and my customer service rep was very kind and helpful.

rusticstrengthwholesale

Sep 12, 2025  on Shopify

We were having a technical issue that wasn't going to resolve quickly. Angie helped us find a work around that was easy and effective. We appreciate the prompt and friendly assistance!

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