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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,134)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

THEBLACKWARDROBE.COM

Jul 31, 2025  on Shopify

The customer service is absolutely FANTASTIC! Special thanks to Lisa and Andrea for their kind patience in answering my many questions. I'm giving 4 stars because the starter (paid) plan could offer more "rewards" than it does currently. Also, the interface/navigation is very frustrating. Certain things like the widget are edited via two seprate sections, which can be a nightmare if you're still familiarising yourself with the setup........And there's so many additional options/settings available and you don't know your plan is not entitled to them until you start clicking and try activating them. That, is very frustrating as a user.

Brandheroes

Jul 31, 2025  on Shopify

We’ve used Smile.io since 2018 to manage our influencer rewards, and it’s been rock solid. The platform is reliable, easy to use, and their customer support is always fast and helpful. A great long-term partner for loyalty and rewards. /Thomas

AnimalBiome

Jul 30, 2025  on Shopify

Very helpful support! They helped enable us to use the program to it's full potential. Really appreciate their quick and generous support!

Red Stick Spice Company

Jul 29, 2025  on Shopify

overall the app is great. It's working well for us and our customers. I do wish there were some language about gift card purchases and that points are not earned on those purchases. That issue comes up often for us..

Splendor Beauty Emporium

Jul 29, 2025  on Shopify

Cole at Smile.io has been absolutely amazing to work with! He’s professional, kind, and always provides excellent customer service. You can tell he truly cares about the people he’s helping. It’s been such a great experience communicating with him!

XCHEF

Jul 28, 2025  on Shopify

Fantastic app with excellent support! The setup was smooth, and everything works just as expected. I had a few questions along the way, and the support team—especially Ezra—was incredibly helpful and quick to respond. It's great to see an app backed by such dedicated customer service. Highly recommend!

Neat Nestdesk shop

Jul 28, 2025  on Shopify

The support team has been incredibly responsive and helpful throughout, making it a smooth experience. Highly recommend this app for building stronger customer relationships.

David Archy

Jul 28, 2025  on Shopify

Smile has been great for building customer loyalty. It’s easy to set up, simple for customers to use, and works seamlessly with our Shopify store. The support team is responsive and helpful. Highly recommend!

Luxa Nutrition

Jul 26, 2025  on Shopify

Amazing app! Easy to set uo and has any feature that you would want. Lots of customizable options to set your rewards just the way you want them.

KIQUES

Jul 25, 2025  on Shopify

Smile support are incredibly helpful and available to support you whenever you are in need. Great values are behind their support team which is rare to find in current times. Thank you Lynn.

Doc's Diesel

Jul 25, 2025  on Shopify

We've used Smile for years and are looking for ways to optimize. I reached out to support with multiple questions, and they were very able to help me with all of them, which isn't always the case. I appreciate the quick and thorough responses from their support team.

Athena Gaia

Jul 23, 2025  on Shopify

I'm brand new to this ... but I can say for certain that the help I got through their chat mechanism really helped me along. I had a few questions about how the app was going to work. I dealt both with Cole and Lisa and quickly got answers to my questions, strategy hints and technical help. I waited on average - about 10 minutes for help (they said I'd get it within 4 hours so this was a relief). Hopefully use of the SMILE app will be smooth sailing, but for what it's worth; I'm happy there are people "nearby" to help if I have problems

Sage & Cedar

Jul 20, 2025  on Shopify

This app is SO worth it. We recently switched our POS to Shopify and our in store customers are loving the new rewards so much more than our old system. Before they had to wait for a monthly batch to use them. Now they can use them on their next purchase. And the Smile apps customer service is top notch. Andrea helped me weed through a lot of time to fine tune our setup.

Matias.co

Jul 18, 2025  on Shopify

The app is great. Customer service is very responsive and diligent. Even the free plan is a winner. You can toggle options on and off and create a dynamic experience for customers to return and keep returning.

CB Hobby

Jul 18, 2025  on Shopify

This app is decent, but too many issues make it grossly overpriced for what it provides. Customers are constantly being rewarded duplicate discounts for reaching tiered levels. I have had this issue several times now with support telling me it was fixed when it clearly has not been. Also, if you refund orders, rewards then do not get credited back to the user, so it must be done manually. This will always be a headache if you cancel any orders.

Bejeweled At Soul

Jul 18, 2025  on Shopify

A great app which is working great for our small UK business, we initially were after a points based system to change from our current discount loyalty reward. We had great initial info from Ben, who was very helpful answering and guiding us on the best plan for our business. Once set up, we had a few delay glitches which were quickly responded by Angie & Ezra, both very helpful and made understanding the app and technical side very easy. Thank you for all your help.

good totes

Jul 18, 2025  on Shopify

Lynn and Ezra were super helpful and quick to respond. They really helped us through the whole process of resolving our customer’s points issue. Thanks so much!

OZUNA NUTRITION

Jul 17, 2025  on Shopify

Smile has been a fantastic addition to our store! Setting up our loyalty and referral program was easy, and the user-friendly interface makes managing it a breeze. It integrates seamlessly with our other apps, and the support team (shoutout to Lisa!) is always helpful and knowledgeable. Thanks again :)

Instafreshener

Jul 16, 2025  on Shopify

This is my first loyalty app to try out, trying to increase the LTV of our customers. Integration was a breeze and their customer service is top notch. Really excited to see how our customers engage with the loyalty app. Highly recommended.

Banana Moon Clothing

Jul 15, 2025  on Shopify

Can't fault the customer service at all. Answered all the quesions that I put to them and catered for our unique requirements.

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