Shopify Smile.io App Review: Loyalty Program Insights

Customer reviews: Smile: Loyalty Rewards Program

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,000)

Overall rating

4.9

5

1,093
4

63
3

8
2

4
1

25

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
Easy setup and user-friendly interface.
Simple integration with existing platforms like Shopify.
Effective in enhancing customer loyalty and repeat sales.
Wide range of customization options for rewards programs.
Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

High costs and steep pricing tiers.
Some features require higher paid tiers, limiting small businesses on basic plans.
Issues with integration and redemption of points across platforms.
Reported challenges with some language limitations and feature availability.
Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Sage & Cedar

Jul 20, 2025 on Shopify

This app is SO worth it. We recently switched our POS to Shopify and our in store customers are loving the new rewards so much more than our old system. Before they had to wait for a monthly batch to use them. Now they can use them on their next purchase. And the Smile apps customer service is top notch. Andrea helped me weed through a lot of time to fine tune our setup.

Matias.co

Jul 18, 2025 on Shopify

The app is great. Customer service is very responsive and diligent. Even the free plan is a winner. You can toggle options on and off and create a dynamic experience for customers to return and keep returning.

LITEMART

Jul 18, 2025 on Shopify

amazing

Bejeweled At Soul

Jul 18, 2025 on Shopify

A great app which is working great for our small UK business, we initially were after a points based system to change from our current discount loyalty reward. We had great initial info from Ben, who was very helpful answering and guiding us on the best plan for our business. Once set up, we had a few delay glitches which were quickly responded by Angie & Ezra, both very helpful and made understanding the app and technical side very easy. Thank you for all your help.

good totes

Jul 18, 2025 on Shopify

Lynn and Ezra were super helpful and quick to respond. They really helped us through the whole process of resolving our customer’s points issue. Thanks so much!

OZUNA NUTRITION

Jul 17, 2025 on Shopify

Smile has been a fantastic addition to our store! Setting up our loyalty and referral program was easy, and the user-friendly interface makes managing it a breeze. It integrates seamlessly with our other apps, and the support team (shoutout to Lisa!) is always helpful and knowledgeable. Thanks again :)

Newyorkina

Jul 17, 2025 on Shopify

Ezra ha sido muy atento y ha respondido muy rápido a mi solicitud.

AaKoo Kauneus & Hyvinvointi

Jul 17, 2025 on Shopify

Ragweed Forge

Jul 17, 2025 on Shopify

Lovely app, Lovely folks!

Tau Tau Skin

Jul 16, 2025 on Shopify

Wickadoo Candle Co.

Jul 16, 2025 on Shopify

amazing customer service

Instafreshener

Jul 16, 2025 on Shopify

This is my first loyalty app to try out, trying to increase the LTV of our customers. Integration was a breeze and their customer service is top notch. Really excited to see how our customers engage with the loyalty app. Highly recommended.

Little Red Barn Door

Jul 15, 2025 on Shopify

Shelby was great and such a big help!!

Cali Mint Co

Jul 15, 2025 on Shopify

Very helpful, quick to respond, and friendly!

Banana Moon Clothing

Jul 15, 2025 on Shopify

Can't fault the customer service at all. Answered all the quesions that I put to them and catered for our unique requirements.

SouthernDiecast

Jul 15, 2025 on Shopify

Very helpful team. Quick and responsive to my question. Highly recommend.

Kreyol Essence

Jul 14, 2025 on Shopify

Swiftronics USA

Jul 11, 2025 on Shopify

Great so far

Wendell August Forge

Jul 11, 2025 on Shopify

Great customer service!

Equine America

Jul 10, 2025 on Shopify

Cole was very helpful and was able to bespoke our plan to our current needs. We have seen our customer's love this app and we look forward to growing alongside this app. Thanks again Cole!