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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,127)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

AnsonUSpace

Jan 15, 2026  on Shopify

Smile.io is an excellent loyalty and rewards app — very easy to use and well-integrated with our store. What truly stood out was the outstanding customer support from Erin. Erin was incredibly patient, professional, and responsive. She clearly understood our needs and provided step-by-step guidance that made everything easy to implement. Her attitude was friendly, proactive, and genuinely helpful, which made the whole experience stress-free. Big thanks to Erin for the amazing support! Highly recommend Smile.io to anyone looking for a reliable and user-friendly rewards solution.

Vape Town

Jan 15, 2026  on Shopify

We have used this app on our store for a good few years and find it great.

Nujimé Laboratoires

Jan 14, 2026  on Shopify

Good experience, good team, good advices. Perfect !

EnglishGCSE.co.uk

Jan 14, 2026  on Shopify

Excellent customer service - sorted out my issue quickly and listened to my concerns.

Tribe

Jan 14, 2026  on Shopify

Plikt Golf

Jan 13, 2026  on Shopify

Dr. Bailey Skin Care

Jan 08, 2026  on Shopify

Smile.io has been an excellent platform to work with. The tools are intuitive, reliable, and easy to customize, making it simple to build and manage a loyalty program that genuinely engages customers. Everything is clearly laid out, and the platform integrates smoothly with existing systems, which saves a lot of time and effort. What really sets Smile.io apart, though, is their customer service. The support team is responsive, knowledgeable, and genuinely invested in helping you succeed. Every interaction feels thoughtful and solution-oriented, with quick turnaround times and clear guidance. Overall, Smile.io delivers both a powerful platform and outstanding customer support—I’d highly recommend it to any business looking to strengthen customer loyalty.

GAMERS ONLY

Jan 07, 2026  on Shopify

Super schneller und kompetenter Support. Sehr intuitive App.

Once More Luxury

Jan 06, 2026  on Shopify

issue had been solved in reasonable time frame. Thank you

Bricks & Minifigs Anaheim

Jan 02, 2026  on Shopify

This has been our rewards app for several years and we really love it. The support is unreal and everyone is super helpful.

Puglie Mart

Jan 02, 2026  on Shopify

Solid loyalty app, and super appreciate the support team!

Remembrance of Death

Dec 23, 2025  on Shopify

Had a minor issue, Support replied within *minutes* and addressed my issue perfectly (I wasn't waiting long enough to see changes on the live site). Aside from that, the app has worked flawlessly since I installed it about 8 months ago.

Maurie and Eve

Dec 22, 2025  on Shopify

We are yet to go live with this on our website, but we are so excited to push go soon! The SMILE team have been the most wonderful crew of people to work with! They have been SO helpful and literally walked us through step by step with our initial set up! We couldn't have done it without their guidance. We are going live soon but the program itself is so user friendly, and looks amazing for customers and building our community. We are so excited to have smile and we could not recommend them any more.

Pencie & Ginger

Dec 22, 2025  on Shopify

UltraClear Epoxy

Dec 18, 2025  on Shopify

Excellent App. Works flawlessly and support rep Lisa is amazing and fast to respond. She also has a cute doggie!

Spigen Inc

Dec 17, 2025  on Shopify

Had the best customer support experience with Matt and Lisa. Matt helped me analyze what the problem was and walk me through everything step by step. Even after they followed up the next day to give me an update that everything looked good on their end.

Avontuurtje

Dec 17, 2025  on Shopify

Great service thanks!

DM2 SHOP

Dec 15, 2025  on Shopify

Très facile d'utilisation, j'aime beaucoup!

Nairobi Skincare

Dec 13, 2025  on Shopify

Selirxy

Dec 12, 2025  on Shopify

Lynn and the Smile.io technical team provided excellent service! We had a tricky JavaScript TypeError conflict preventing the points balance from displaying on our legacy Shopify customer account page. The team was professional, efficiently debugged the underlying issue, and verified the custom code solution. Our points are now displaying in real-time. Highly efficient, responsive, and genuinely helpful technical support. Thank you!

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