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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,090)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Five Plus Protein

Nov 14, 2025  on Shopify

I am completely satisfied with Smile. The support Cole provided was exceptional. Setting up apps and programs on Shopify isn't my area of expertise, but Cole and the user-friendly Smile app guided me through every step. He also provided crucial best practices to ensure my loyalty program was launched successfully. I would recommend this program.

Toska Spa & Facial Bar

Nov 14, 2025  on Shopify

Great app to customize your Loyalty Rewards program. And the team is super helpful if you have any questions!!

AKINOM

Nov 14, 2025  on Shopify

Un grand merci à Ezra, le conseiller qui m'a permis de régler mon soucis en 30 sec.

Cars N Cards

Nov 13, 2025  on Shopify

Very good customer serivice! highly recommended

Psylo

Nov 13, 2025  on Shopify

Straightforward app to use, and Erin is always there with helpful links and clear answers. I upgraded my plan today. My customers are showing more and more interest.

Plum Organics Papamoa

Nov 12, 2025  on Shopify

Sweet App that does as it says on the tin - easy to setup with great support.

Eden Rock

Nov 12, 2025  on Shopify

ZippyJamz

Nov 10, 2025  on Shopify

App is easy to use - from set up to activation with lots of really useful integrations! Support is fantastic - especially Shelby! - Quick to reply and so helpful, even when one question becomes two (or three!)

Plaza animal productos y servicios s.a. de c.v.

Nov 06, 2025  on Shopify

Estywell.sk

Nov 06, 2025  on Shopify

Bold Space Candle Co.

Nov 05, 2025  on Shopify

App works great and helps my customers and my business grow. Customer service is quick to respond and Andrea fixed my issue seamlessly!

Computing Resale - 1er Mayorista de ordenadores reacondicionados directos de fabricante

Nov 05, 2025  on Shopify

Muy eficaces y agradables. Responden con rapidez.

Sunny Fruit®

Nov 05, 2025  on Shopify

Great app! Easy to use, easy for customers, and when I had an issue, Shelby was super helpful to clarify and support as needed.

BestSelf Co.

Nov 04, 2025  on Shopify

Amazing customer service!

Chopper Mill

Nov 04, 2025  on Shopify

Le Royaume de Lecki

Nov 04, 2025  on Shopify

LUNAIRE

Nov 02, 2025  on Shopify

very helpful and speedy turn around thank you andrea

Rosebud & Jo

Nov 01, 2025  on Shopify

Super easy to set up and customize & the app integrates seamlessly with Shopify. Smile.io has helped us reward our loyal customers!

Espace Skins Montreal

Oct 31, 2025  on Shopify

Great support, thank you!

Azalea Wang

Oct 31, 2025  on Shopify

Everyone on the team was kind and really helpful! A special shoutout to Lynn — she did such a great job helping me out and made the whole thing super easy. Thanks again!

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