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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,124)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Green My Skin

Jun 27, 2025  on Shopify

A Free Plan Gem with Stellar Support! Smile.io has been an absolute lifesaver for my store, even on the free version! It's incredible how much functionality is packed in, allowing me to start building a loyalty program without any upfront costs. But what truly sets Smile.io apart is their exceptional customer service. I recently ran into a tricky issue, and Angie from the support team was an absolute star. She was quick, incredibly helpful, and patiently walked me through the steps to resolve everything. It's rare to find such dedicated support, especially when you're on a free plan. Highly recommend Smile.io for any store looking to boost loyalty, and a huge shout-out to Angie for being so amazing!

La Francerie

Jun 25, 2025  on Shopify

The app doesn't feature all the tools we need to start our loyalty program, but the support was really helpful and fast in resolving our problems.

Simone & Ivy

Jun 25, 2025  on Shopify

The support we have received from Smile has been outstanding! Any little issue we have come across or question we have has been dealt with in a kind and efficient manner. Shoutout to Shelby & Erin for the awesome help we received recently!

Squaties NZ

Jun 24, 2025  on Shopify

Great app - so many different ways to reward customers and easy to set up. Amazing customer support!!

Awakening Ltd

Jun 24, 2025  on Shopify

Review is for Jade's service, not the app yet, as I do not yet have enough experience with it to leave a review. I didn't realize we could now integrate the app into our In store POS, which was my (and my customer's biggest frustration) about the app and why I have not yet upgraded to a paid version. I appreciate Jade sending clear instructions on how to integrate this. Time will tell with how well it works in store!

Open Court

Jun 21, 2025  on Shopify

A great app at a reasonable price point. It was easy to set up and customer service is truly the best I've ever experienced. Incredibly helpful and seems to be available night and day. Amazing!

ThrottleHaus Coffee & Teas

Jun 20, 2025  on Shopify

Excellent customer service—fast, friendly, and always helpful. The loyalty points system is incredibly easy to set up and manage. Highly recommend for anyone looking to boost customer engagement!

Maralea Sun

Jun 19, 2025  on Shopify

The setup was incredibly easy. I was able to implement several features that my customers had requested in a short amount of time. Ezra was also fantastic to work with whenever I needed extra assistance. Thank you so much!

Horse Gear Canada Ltd.

Jun 19, 2025  on Shopify

Smile has been great to work with and my customers love the loyalty rewards program. Highly recommend this app.

LOANTHATLABEL

Jun 17, 2025  on Shopify

Amazing customer service from Hannah. Smile works WITH small business - not against which is amazing these days. Appreciate all you guys do!

Pink Soleil

Jun 17, 2025  on Shopify

Cole was so helpful as we had to reset our system due to an update with our loyalty program. He walked me through every step of the way and assisted, which we appreciate as busy small business owners.

Steel + Spectre

Jun 16, 2025  on Shopify

Had an issue during setup importing points. Karen, Angie and the service team responded very quickly and helped get it sorted. Thanks!

Wet Nose

Jun 13, 2025  on Shopify

We've been a Smile and Shopify user for several years. Recently ran into some syncing issues and after working with several support agents, we were connected to Angie. She was kind, patient & responsive and was finally able to resolve the issue for us. Angie gets 5 stars.

PlannerChickDesigns

Jun 13, 2025  on Shopify

I've been using Smile for 9 years. Support is very helpful and easy to contact when needed. Thanks, Erin!

G.D. Morte's

Jun 12, 2025  on Shopify

Just getting started with the app in my shop, so far so good. Appreciate a starter level for smaller, small businesses. Leaving a 5-star rating for Shelby a live chat representative. They assistance me with some questions I had before even signing up for the service, and followed up with me a few days later to see how everything was going. It took me a while to reply and then they followed up AGAIN, to make sure things were good. Really appreciated them taking the time to follow up and making sure I was in a good place with the app.

Mudpuppy

Jun 12, 2025  on Shopify

We've been using Smile for 5 years and it has been a very valuable tool in our customer growth and retention strategy. They have always been reliable when issues come up and we've seen their app grow and adjust to the technological changes over time. Highly recommend.

SANDAU

Jun 12, 2025  on Shopify

Ich hatte ein Problem mit meinem Code und die App wurde mir nicht in meinem Shop angezeigt, obwohl sie aktiv war. Durch die schnelle Problemlösung durch den Kundenservice (Ezra Alamsyah) funktioniert jetzt alles reibungslos!

Manea Coffee

Jun 11, 2025  on Shopify

Not recommended at all. This app is just such a "pay-to-win" app type.. They have a really basic personalised points program, which does not allow you to make any little modification. In my case, I reached out the max capacity of the starter plan and started considering upgrading to the 199€ / month, but wanted to see how a couple of new things would work inside of the app first. I found out you can't even access your app with all your customers points and information if you don't pay the upgraded plan in advance. I talked with customer support but, in their words: "they cannot do anything bc I maxed it out my plan" I am very disappointed with this greedy policy they work with, and now I am looking for another options.

Kahawa 1893

Jun 10, 2025  on Shopify

Lynn was absolutely wonderful to work with! She was attentive, knowledgeable, and genuinely kind throughout our interaction. Her professionalism and prompt support made the experience not only smooth but also very pleasant. Thank you, Lynn, for your outstanding service!

Grace Belle Style

Jun 10, 2025  on Shopify

Andreandana was an amazing help, and resolved my issue professionally and super fast, Thanks Andreandana!!!

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