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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,134)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Vape Junction

Apr 09, 2025  on Shopify

Lynn was amazing in helping us sorting out the billing info! Thank you so much for all the changes. Such a pleasure dealing with an efficient and competent person!

Distinct Designs

Apr 08, 2025  on Shopify

I would highly recommend this app. I was not able to get the app to work correctly on my website. Lynn checked out the issue and found an error in less than 30 minutes.

Showroom

Apr 08, 2025  on Shopify

Simple integration and great ways for customer to earn and redeem rewards. Dev team is very helpful with any issues. Angie really helped find my code errors with her eagle eyes.

Grounded Wick

Apr 08, 2025  on Shopify

Not only is the app a great addition to my Shopify site - but also customer service is so quick to help and solve problems!! (Shout out to Lisa!)

JoeY Clothing

Apr 08, 2025  on Shopify

Smile: Loyalty Rewards Program is great overall. What stood out the most was the support from customer care. They were responsive, friendly, and genuinely helpful whenever I had questions or needed assistance.

Roman & Leo | Cool, Trendy Boys Clothes

Apr 07, 2025  on Shopify

So far, so good! We are switching from one Rewards Program to Smile, and Jade was wonderful with helping me overcome obstacles about starting, and Andreandana was helpful with answering a question we had about set up.

Jimmy Beans Wool

Apr 07, 2025  on Shopify

This app is easy to implement and customize with a variety of rewards for customers. The support team is quick to respond to questions with several solutions for our program.

MidwestHobbyHouse

Apr 05, 2025  on Shopify

This app is easy to set up since there is no coding needed, but customer service is very fast to respond if you have a question.

Daeda

Apr 03, 2025  on Shopify

Very helpful, thank you! Would be great to have the option of 1 point = 1 dollar, but the app won't let you accrue points less than 1. For example, you can't set it to give 0.5 points for every dollar spent.

Hermine

Apr 02, 2025  on Shopify

Great customer service. Shelby was very knowledgeable and kinds. The app is easy to navigate. Wish I could change the name of the loyalty program and look of it without upgrading though.

Glico USA Online Store

Apr 02, 2025  on Shopify

We’ve been using Smile for our rewards program for over a year now, and I couldn’t be happier with the service. The customer support is exceptional—they consistently resolve any issues and respond to my inquiries quickly. A special shout-out to Erin, who went above and beyond in helping me with a recent discount issue. Her responsiveness and helpfulness truly made a difference. Highly recommend it!

Artovo

Apr 02, 2025  on Shopify

Great platform that has given our customers a great buying experience and encourages repeat orders. The Support was very quick at assisting me with a query. Would recommend :)

Yappy Pets

Apr 02, 2025  on Shopify

The most comprehensive rewards app out there. Very easy to set up and blends seamlessly with any theme. Support is superb! Special thanks to Ezra, Maggie, Andreandana and Jade. The whole team is very responsive, provides first touch-point resolution and checks in if everything has been resolved. Highly recommended!

twobrosroasting.com

Apr 01, 2025  on Shopify

In the grind as a business owner, quick and simple solutions are vital! Hannah was very helpful and provided clarity by answering my question. This really gave me more confidence in using smile to better serve my customers to keep growing my business!

Blue Collar Mercantile

Apr 01, 2025  on Shopify

While trying to set up our loyalty program, I had a few questions about how to make it work on our checkout page. Ezra was very friendly and helpful in making it work. I'm looking forward to seeing how our company can grow with the Smile Loyalty program. Thanks again Ezra! Richie

Finding Foxtale

Apr 01, 2025  on Shopify

I had a fantastic experience with Karen in customer service! She was incredibly helpful, patient, and went above and beyond to resolve my issue quickly. Her friendly attitude and professionalism made the process so much easier. Thank you, Karen

Axo Brands

Apr 01, 2025  on Shopify

Karen from Smile made such a big impact on how we ran our business specially with her insight. She is 100% a caring and proffesional person to work with. She understands how business is ran and I 10000% recommend the smile app.

Bakkali

Mar 31, 2025  on Shopify

We had an excellent experience with customer service. Erin was an absolute pleasure to deal with — she quickly understood our issue and provided a solution in no time. Her professionalism, clarity, and efficiency made the whole process seamless. Thank you, Erin, for your outstanding support!

Meat and More

Mar 29, 2025  on Shopify

Initial Experience with Support – Disappointing So Far I just installed the app and reached out for help through the chat box. It’s been over an hour and still no response from the support team. I received an automated message saying someone would reply to my email within 30 minutes, but I’m still waiting with no update. I haven’t had a chance to fully test the app yet, so I will hold off on a final review — but I may consider changing my rating if I receive professional and timely support. However, if this is how the support team handles the very first interaction, it raises serious concerns about the level of support I can expect after activating the app on my store. First impressions matter — and unfortunately, this one has not been great.

Tarot Fairy Godmother

Mar 28, 2025  on Shopify

I really enjoy using Smile app. It's easy to set up and when an issue arises it gets resolved promptly. Highly, highly recommended.

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