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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,470)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Lunivo

Aug 18, 2024  on Shopify

Cannot be more unsatisfied with the app I've been using for all my stores. They have been charging me amounts that has not been used, and once I decide to downgrade the plan for one store that has not been receiving traffic for 2 months, they remove all the premium features which I just paid few hours ago. Also they don't have any type of customer support (I should have as I paid for the whole month already, but as I decide to downgrade to free plan for the next month, they deactivated every premium feature). I don't understand how a company of this size can do this behaviors

Great Balls of Flour

Aug 18, 2024  on Shopify

Hands down the best email marketing tool out there. If you aren’t using Klaviyo you’re most likely missing out on great revenue opportunities. Even if you’re using their competition. I know because I’ve tried them all. I first signed up for Klaviyo when it was a tiny startup and liked what I saw, but switched to a competitor when it couldn’t integrate with my eCommerce platform at that time. However, after a couple of years and a lot of frustration I came back to Klaviyo and I’ve seen companies thrive as a result. You have to put the time in, but it’s worth the rewards. 10% of our revenue is regularly attributed to Klaviyo. Their learning tools are great. Take the time to join them on their webinars. Great company run by a great CEO.

Choice selections

Aug 18, 2024  on Shopify

The interface is very easy to navigate and the customer service was very quick, I'm quite impressed so far.

FitStrapsUK

Aug 18, 2024  on Shopify

Good software and Dalu I in customer service has been really helpful in helping me understand inactive profiles and how to suppress them when not needed.

frockk

Aug 17, 2024  on Shopify

The platform is amazing -best out there .really happy with how it performs and ease of use . Love the courses . 5 stars BUT the support is lacking .very very slow, limited weekend response , no phone number. Urgent issues when you can’t get into your account -took days to get a response ...very stressful when your business is running through it to not be able to ring , or have any online chat . Fix this and you’ll get 5 stars ⭐️

Fernleigh Avenue

Aug 17, 2024  on Shopify

So simple and easy to use, once set up it does all the work for you. I have recovered so many abandoned carts it pays for itself.

LaviLash Wholesale

Aug 15, 2024  on Shopify

User friendly and easy setup. Received guidance with a devoted team member has allowed for a seamless integration. Highly recommended.

Rylee + Cru

Aug 15, 2024  on Shopify

Love how deep the integration of Klaviyo with Shopify goes. It makes triggering emails based on customers' shopping behavior more robust and personalized. I rely on Klaviyo heavily to understand our customers as a lot of Shopify data is fed into Klaviyo and it is really easy to use Klaviyo to get analytics. It also helps that Klaviyo has similar deep integration with many other platforms.

Suburbtrends

Aug 14, 2024  on Shopify

The interface and features are really impressive, so too the pricing promoted with the app-store. Once you are using it and your member numbers get over a few thousand, the costs skyrocket. Then if you uninstall it, beware. The pop-up windows for my newsletter sign-up remain. Shopify could not assist and referred me to Klayvio. This problem is still yet to be resolved and creating a horrible user experience. I think if someone uninstalls it should be a clear and clean removal and not this level of entanglement and impact on users. I regret signing up in the first place.

Pawfills

Aug 14, 2024  on Shopify

Klaviyo is a robust email marketing platform tailored for eCommerce businesses. It excels in delivering personalized email campaigns, thanks to its deep integration with eCommerce platforms like Shopify and WooCommerce.

Lash Tribe

Aug 14, 2024  on Shopify

If you ever get hacked, do not expect the customer support to help you. I have been using Klaviyo since 2021. Recently my account was hacked and after numerous emails to customer support, I have not received any help, other than them telling me that my account is not associated with the email I'm trying to use for my login. DUH ! That's the whole problem. It was changed. I will now have to uninstall this app, lose thousands of my customers emails, which I built up for the last eight years, as well as tell my bank to block these people from taking money out of my account. Thanks a lot.

Zomp Lifestyle

Aug 14, 2024  on Shopify

If I could rate them a 0 I would. The process began great, i followed the steps to set up Klaviyo, and in the process accidentally selected to add the shipping banner at the top of my website. Once I was in the app I tried to remove the banner with no luck. I looked through all the settings, but as a first timer who's never used this app I had no idea what I was doing. I tried to contact customer service with no luck. There is no live chat with help and NO ONE answers the phone. I combed through the website and found nothing about sales banners or how to remove the one added. So I unintegrated the store, and it removed everything EXCEPT the shipping banner. The app is unintegrated and uninstalled and I am STUCK with a shipping banner for free shipping that I NEVER wanted in the first place. Called customer service 8 times and no one answered, the call hung up on me every time. I now have to go hire a coder to remove the banner. I am super unhappy. I run a business, and my client now has a delay on their website. Absolutely Unacceptable.

nardurna

Aug 13, 2024  on Shopify

I've been using Klaviyo for four years, and it has become a vital extension of my business, nardurna.com. The platform's robust features and seamless integration with my e-commerce site have been essential in helping me connect with my audience in meaningful ways. The ability to segment my audience and tailor my messaging has significantly improved my customer engagement and overall sales. Klaviyo's support team has also been incredibly responsive and helpful whenever I've needed assistance. I also want to thank Klaviyo for inviting me to an exclusive event earlier this year in Byron Bay—an experience that further solidified my appreciation for the platform and its community. It's an indispensable tool that has played a key role in the growth of my business. Ryhia

Volcanic Hills Estate Winery

Aug 13, 2024  on Shopify

We've been using Klaviyo for a few years, and it has significantly enhanced our marketing strategy, especially with its seamless integration with Shopify. The email campaigns and automation flows are user-friendly and offer great customization, allowing us to create targeted and professional-looking emails with ease. Although we haven't used the SMS feature due to the alcohol regulations, the email tools alone have proven invaluable in boosting customer engagement and driving sales.

Sentia Spirits

Aug 13, 2024  on Shopify

Great product but support since the IPO has dropped, the support teams aren't given any powers to do anything so you can wait weeks/months from connected departments. If you need/think you might need to move quickly then choose another vendor.

Vertica®

Aug 13, 2024  on Shopify

Klaviyo is the best marketing automation system in my opinion for marketing and building a loyal customer base. Very flexible and convenient, works great with Shopify and other integrations. Highly recommend with over 5 years of experience.

AUTOID

Aug 13, 2024  on Shopify

Took about 2 months to try and get Klaviyo to integrate with Shopify tags with lots of back and forth between support who weren't able to assist me properly, rather just sending me a link to an article. We were also overcharged for 3 months and still yet to receive our money back. Set up with Omnisend and immediately the integrations of profile data, segmentation and shopify tags were there without me even paying for anything.

Hometown Inspiration

Aug 12, 2024  on Shopify

This app is producing sales for us. But need to learn to develop flow campaigns which can be a learning curve challenge. But if I can do it, you can do it.

Stray Dog Designs

Aug 11, 2024  on Shopify

I use Klaviyo for probably 10 clients at this point and it is one of the best email platforms I've ever used. Their customer support is available to chat during working hours and they're super helpful. The platform has so many incredible capabilities. I really can't imagine wanting anything more from an email marketing app.

RedLight Innovation

Aug 08, 2024  on Shopify

Jono was exceptional it was my first time contacting Klaviyo and he went above and beyond. It was a very technical question that was resolved in minutes so thank you again!

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