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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,391)

Overall rating
3.8

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

MANHATTAN VIRAL

May 18, 2025  on Shopify

This app is exhausting. It constantly disconnects from Facebook and forces me to reverify everything like it’s my first time. The setup process is overly complex, Meta’s approval flow is vague and inconsistent, and product syncing often breaks for no reason. I’ve spent more time fixing errors than actually running ads. If you're serious about e-commerce automation, this app slows you down. Shopify merchants deserve a smoother, more stable integration. Until Meta fixes this, it’s not worth the headache.

Aligned With Your Purpose

May 18, 2025  on Shopify

terrible! We've never been able to start ads because the system wouldn't take any of our cc's as a form of payment and then it restricted our account. after review, we received a message that those restrictions were cleared but they weren't! Months later we're still locked out. We've tried reaching out to support multiple times... nothing! They're no help! And there's no way to have another review of or account started!

Truvako

May 18, 2025  on Shopify

The Facebook App on Shopify is a powerful tool that helps you connect your store to Facebook and Instagram. It simplifies product syncing, ad management, and performance tracking through the Facebook Pixel. What I like: Easy integration of products with Facebook and Instagram Simplified ad management Effective performance tracking for ads Quick setup for Facebook and Instagram Shops What could be improved: The setup process can be confusing, especially if you manage multiple accounts Limited customization options for the Facebook Shop layout Customer support can be slow to respond Overall, it’s a solid app for selling through social media platforms. Just be prepared for some initial setup challenges.

proservestore

May 18, 2025  on Shopify

limited sections (just settings) also impossible to integrate with shopify and product sync errors IT DEFINITELY SHOULD BE IMPROVED

gianni-sarto-shop

May 16, 2025  on Shopify

Da ich noch keine Erfahrung mit der App habe, kann ich an dieser Stelle noch nichts Relevantes schreiben.

The Nordic Way

May 16, 2025  on Shopify

It is good apart from the fact I cannot activate my fb shop because I am based in the UK. That is quite disappointing.

JR's Toy World

May 15, 2025  on Shopify

It is a struggle trying to get the catalog back on the platform once it is removed for a simple information update

Shop Lois

May 15, 2025  on Shopify

My Shopify account has been review for over 3 months. I have reached out to Facebook many times and I still don't know what the issue is. Still waiting.

Griptail

May 14, 2025  on Shopify

The app has a bug that doesn't allow me to verify my business even though the store is already live and approved. After submitting my biz info, a verification code lands in my email but the screen never changes for me to type in that code.

Comfort & Co.

May 14, 2025  on Shopify

✅ Super easy to install ✅ Soft, flexible silicone ✅ Drains water right back into the sink ✅ Great for both kitchen & bathroom use

AVIREY.NL

May 14, 2025  on Shopify

Zeer makkelijk in gebruik, je wordt goed begeleid met het instellen van je campagnes. Ik raad deze app zeker aan!

Feminin Plus

May 13, 2025  on Shopify

Ich kann mich nicht verbinden. Konto verknüpfen und nichts passiert. Werde es wieder deinstalliern.

Svelli

May 13, 2025  on Shopify

Absoutely useless. Can't connect even though my FB and Instagram is set up correctly. And META customer service doens't exist.

Johan & Nyström

May 12, 2025  on Shopify

Generally works great, but now it tells me that I have an "Action needed" but I cant click "Open app" and all settings are green and active.

Housses et Housses

May 10, 2025  on Shopify

SIZEM QUE É RPECISO FAZER FAZER UMA AÇÃO NECESSÁRIA SÓ QUE ESTA AÇÃO É PARA CRIAR LOJA NO FACEBOOK E INSTAGRAM O QUE AQUI EM PORTUGAL NÃO PODE.

Makin' a Difference

May 10, 2025  on Shopify

The app is good because it led to getting live agent support with Meta, whereas going through Meta directly it was impossible. AI continued to "block" me from getting live agent support. Meta is way to complicated with too many platforms (Business Suite, Commerce, Ads Manager, Business Manager, etc.). I have received live agent help 2-3 times from Meta in the past year and although they solve some immediate problems other problems arise due to too many new Meta accounts (and pixels) needed to be created but not being linked to the other correct Meta accounts. If only Meta had the live support that Shopify offers and was set up in a less confusing format.

Quantum Paint

May 07, 2025  on Shopify

Connecting to my store to my facebook and instagram has been an impossible task! I have done it over a dozen times providing all they ask. Review for two days and sometimes it goes live, sometimes denied. Either way I get a store suspended after using either method. No explanation, except an inaccurate one.

Flour Shop

May 07, 2025  on Shopify

This sales channel needs to integrate better with Shopify checkout options or apps. When they switched to prevent linking out to shopify for checkout, they also decreased sales for stores like mine since the Meta checkout lacks certain features. I can't distinguish between delivery and shipping, or most importantly, there is no date picker to pick shipping dates (which is essential to my type of business). This would be super easy to do (I can code my own date picker with little coding knowledge), yet is not implemented for some reason. Also, the shipping settings in the app don't show correct rates (if you have live rates), items, etc, so you always have to check the store in the Instagram app to make sure it's working correctly. There needs to be a better way to do this.

Billion Dollar Ransom

May 07, 2025  on Shopify

Facebook is a multibillion dollar corporation but my META-VERIFIED account constantly gets flagged as a BOT account?? Out dated buggy features, staff have no idea how to help, I'm unable to submit information , unable to connect a Facebook page to my ad account and support tells me to wait, i wait and repeat and problem still occurs and they have no idea how to help. What a joke of a company.

WELLVIVA

May 06, 2025  on Shopify

there are many unclear info about what to be fixed and next. and difficult to get support to clear the issues

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