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Customer reviews: Facebook & Instagram

Develop by Shopify

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,165)

Overall rating
3.7

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Quantum Paint

May 07, 2025  on Shopify

Connecting to my store to my facebook and instagram has been an impossible task! I have done it over a dozen times providing all they ask. Review for two days and sometimes it goes live, sometimes denied. Either way I get a store suspended after using either method. No explanation, except an inaccurate one.

Flour Shop

May 07, 2025  on Shopify

This sales channel needs to integrate better with Shopify checkout options or apps. When they switched to prevent linking out to shopify for checkout, they also decreased sales for stores like mine since the Meta checkout lacks certain features. I can't distinguish between delivery and shipping, or most importantly, there is no date picker to pick shipping dates (which is essential to my type of business). This would be super easy to do (I can code my own date picker with little coding knowledge), yet is not implemented for some reason. Also, the shipping settings in the app don't show correct rates (if you have live rates), items, etc, so you always have to check the store in the Instagram app to make sure it's working correctly. There needs to be a better way to do this.

Billion Dollar Ransom

May 07, 2025  on Shopify

Facebook is a multibillion dollar corporation but my META-VERIFIED account constantly gets flagged as a BOT account?? Out dated buggy features, staff have no idea how to help, I'm unable to submit information , unable to connect a Facebook page to my ad account and support tells me to wait, i wait and repeat and problem still occurs and they have no idea how to help. What a joke of a company.

WELLVIVA

May 06, 2025  on Shopify

there are many unclear info about what to be fixed and next. and difficult to get support to clear the issues

OxiLuna

May 05, 2025  on Shopify

I really like interacting on Facebook, but the only thing that disappointed me was that I created a business account half a year ago to start selling online. However, when I set up the page, I was banned from the platform (before I started posting anything). However, I can't log in to this account, but the business page I created is still publicly available on the platform, including my website address. I created a new account and business page again, but the old page still exists! This makes users feel sorry and the brand is unprofessional! Why aren't banned accounts removed from the platform immediately? And what's the point of that? This is a kind of unprofessionalism for us, including the unprofessionalism of the brand, and the unprofessionalism of the platform, without stability and measures. I'm not denying the rules of the platform, but since the account doesn't comply with the platform rules and is banned, the platform should permanently remove the account instead of keeping it. This is not user-friendly to all users, creators, platforms. This not only temporarily uses space, but also misleads users into searching for an account that is basically impossible to be active. It doesn't make sense!

Pindot Fashion

May 05, 2025  on Shopify

When I try to connect my Facebook page to Shopify, I receive an error message stating that I am not the page account's admin. However, I am certain this is not true. Its very bad system and no any supporting for us.

Electric Dollhouse

May 05, 2025  on Shopify

Facebook makes it difficult if not IMPOSSIBLE to FIND, Locate & Talk to customers without having to dig through the back end to only accidently stumble across the tools they need to sell properly. EVERYTHING SHOULD GO THROUGH SHOPIFY!!! Facebook Shop is not set up properly. And most people do not ever end up seeing customer inquiries or orders half the time! It's annoying. Again - everythiong should go through Shopify!

Trinity Graphics Inc.

May 04, 2025  on Shopify

The automated system doesn't recognize documents uploaded to verify your store. Get ready to spend HOURS trying to get anything sorted out. BIG PITA.

claudiaamaya.us

May 04, 2025  on Shopify

It's beneficial for social media marketing. Many of my clients check out those two Apps first before visiting my website

Scrubs and Pen

May 04, 2025  on Shopify

i couldnot connect my shopping catalogue to my facebook and instagram account. its been 6 month, still waiting for review

Zoa Engineering

May 03, 2025  on Shopify

Poorly integrated with meta business suite. Difficult to navigate. Difficult to sync products with Shopify. Frustrating UI. Not intuitive. An example of Meta's social media monopoly allowing it to put out a crappy product without suffering any consequences.

Scruples Decor

May 03, 2025  on Shopify

It doesnt work where I am. Lanzarote, Canary Islands. It asks you to customize, and go through everything but for no reason, as Facebook doesnt allow Shop in Spain. So its quite useless all of this.

Ironhead Golf Live

May 02, 2025  on Shopify

Just so much trouble getting it to work. Otherwise I would give it a good review! The people at Meta have been very hard working and helpful. It's been so hard to fix and solve my problem. It's been going on for several weeks and it's still not working. There were so many things wrong and the speed and ability to solve these problems has been incredible difficult and really hurt my business. I'm still hopeful and they continue to try and help. It's hard to understand the holdups, but it may be bureaucracy or simply red tape in the system. I have a business that has existed for nearly 30 years and they can't verify it which seems incredible. I've spent many sleepless nights trying to solve this problem. I believe most people would have given up. I have at least 200 hours into this effort. Weeks until 4 am. When I get them on the phone, they stick with me and do all they can. The people have been great and I try to keep a good attitude. I'm creating a national holiday for myself when and if I ever accomplish my goal of connecting my Shopify to facebook and Instagram. It will be a joyous occasion. I don't give up easy, maybe I should, but I hope one day I'll look back and say it was worth it. From a broke businessman struggling to get to a starting point, may your struggles be easy!

Galloping Glitter Equestrian

May 01, 2025  on Shopify

if there is a issue it would be nice for us to be able to fix it instead of you just shutting our account down

Heart EDM

Apr 30, 2025  on Shopify

This app triggered an 'automation' violation in my Facebook Business Suite. Disabling/restricting my Facebook Ads and Business account without any recourse from Facebook. Now I can't connect Shopify or run any ads. Garbage!

Vitadote

Apr 30, 2025  on Shopify

Support through the Facebook app was awesome. All previous restrictions were lifted after a support ticket which was created in the FB app within the Shopify environment. we no more any issues in our account. So we can benefit all features again now

kristinmagrit

Apr 30, 2025  on Shopify

Lets face it no one would use this if there was an alternative. interface is clunky and full of bugs.

Happy Valley Tea Company

Apr 29, 2025  on Shopify

Implemented this into my shop and I went from sales only from people I met to Daily sales. So excited to finally be making progress in my business.

WILD FLIER GIFTS AND APPAREL

Apr 29, 2025  on Shopify

some of my products are not showing up and they are not rejected so I don't know what the issue is. they are supposed to be showing up on the sales channel and they are not. Then when I go to my commerce center, the previews wont even load so I am not completely happy , also I am trying to edit the products that were rejected for size reasons, but they are one size and I did specify them.

Bazaar Design Style

Apr 29, 2025  on Shopify

app was incredibly difficult to deal with. it was not intuitive at all, had bugs EVERYWHERE, add was a nightmare trying to connect to. For the love of god please fix and simplify this. the connect account butting was totally broken. being able to use these seamlessly is very important. Also, i find the main Meta page to be WAY too cluttered. its impossible to navigate and find what you are looking for and the walk through and tutorials are outdated and don't help much due to all the changes.

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