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Facebook & Instagram logo

Facebook & Instagram

Develop by Shopify
Free plan available

Bring your products to people on Facebook and Instagram.

Sync inventory
Promote products
Manage orders
Seamless shopping
Target accurately
Create shoppable posts
Shop insights
Drive ad performance
One-time account setup

About Facebook & Instagram

Zotasell: AI Upsell‑Cross Sell logo
(35 Reviews)
  • Sponsored

Add popups with coupons, timers, video and email capture...

Introduction Video

Description

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more
  • Get shop insights, including best performing products and top tagged content
  • Help drive better ad performance by setting up a conversion pixel
  • Easily set up your shop with a one-time account connection
  • Sell from one inventory that automatically syncs to your shop
  • Get email and live chat support from Meta

Pros

  • Easily promote products and target accurately using powerful sales and marketing tools
  • Automatically sync eligible products to Facebook and Instagram shop from one inventory
  • Get shop insights including best performing products and top tagged content
  • Seamless in-app shopping experience from discovery to checkout
  • Live chat and email support from Meta
  • User-friendly interface appreciated by non-tech-savvy users
  • Quick and efficient customer support
  • Integration with existing Facebook business page made easy

Cons

  • Issues with syncing products from Shopify to Facebook business page
  • Inconsistent connectivity with Facebook and Instagram accounts
  • Verification process for products and store can be problematic
  • Region-specific incompatibility issues, especially in Greece and India
  • Complicated setup process for some users
  • Reported issues with tracking and cookie banner affecting data accuracy
  • Some users find it difficult to get effective support from Meta
  • Recurring billing issues for ads without clear communication on problems

Top Helpful Reviews

UMMI skincare

Dec 22, 2025  on Shopify

problema con la integración, no hay mesaje de porque y como solucionarlo. Horrible interfaz para encontrar soporte.

Art and Map

Dec 21, 2025  on Shopify

It's impossible to connect and sync with the business. Permission problems, very bad UX... please think more about the users

Interior Tools Heaven

Dec 18, 2025  on Shopify

Facebook & Instagram integration is very useful for selling and running ads once everything is properly connected. However, the setup process can be difficult and time-consuming, especially when reconnecting existing business assets. Clearer instructions and better in-app troubleshooting would help merchants avoid unnecessary confusion.

GLÜCK

Dec 10, 2025  on Shopify

Solid integration with very few settings to worry about. However, I didn't like how it displayed my variant images in the ads. I found a fix by using the CustomPix Shopify app. It uses a supplemental feed to update the photos without changing my store

Allwrise

Nov 28, 2025  on Shopify

Vraiment parfait : j'avais un problème d'installation du pixel et des boutiques sur mon site et l'assistance a été au top, mais vraiment, mon interlocutrice Filitonu a été tellement patiente et persévérante, me rappelant chaque jour au téléphone pour tenter de nouvelles approches pour me débloquer. On a vraiment cherché dans tous les sens et elle a fini par réussir à débloquer mes boutiques FB et Insta. Le pixel était non-vu à cause d'une erreur de ma part toute simple lors du test et pas du tout à cause de Meta. Je recommande et je remercie encore Filitonu car souvent on imagine que ces grosses entreprises ne prennent pas le temps de faire une assistance humaine alors que là clairement c'était tellement rassurant et aidant. Vraiment Facebook, gardez ce côté humain ça a une valeur énorme !

HACKLETICS

Nov 28, 2025  on Shopify

Unable to connect, everything is fine with the accounts, but the page tells me that it does not meet the requirements. After speaking with Meta support, they informed me that everything is fine with the portfolio and the pages. I do not know what else to do; it is impossible to connect.

Apex Therapy

Nov 25, 2025  on Shopify

Extremely disappointed with Meta’s support I’ve asked for support more than six times and every single request has been ignored. Meta keeps telling me that a representative will call me, but no one ever does. I’m stuck with an issue that should be simple to resolve, yet there’s absolutely no real support or follow-through from Meta’s side. It’s incredibly frustrating to be paying for ads and following all their instructions, only to be met with automated responses, empty promises, and no actual help. Meta needs to seriously improve their customer service and stop claiming they will call if they have no intention of doing so.

Dawn Lorraine Skincare

Nov 23, 2025  on Shopify

Doesnt connect to my business page and will only connect to my personal profile page. Says that Im not an Admin in my biz page and Instagram, when I clearly am. Cannot find any way to fix it or get instructions on how to fix it.

Modanista Fashion

Nov 21, 2025  on Shopify

Very Bad Service, The Support is Trash, I only Use it To Connect my Pixel and Create a Product Catalog,, the rest is a BS, not responsive, many Bugs, Lags, Slow UX, and the Support are not Friendly at all, Facebook Ads are very Bad, they take all the money you put to get the Same low impressions, it doesn't matter the amount you put to Run Ads, you always get the same amount of views and impressions, I was Running a Product Catalog Ads to realized after spending ¥20,000 a few of my Product Catalog image are not even showing and I noticed a lot of Bugs and Lags on Facebook Ads Manager that can take hours to not even solves it, the support make me take a bunch of times talking to them through the Chat and after that they said they will escalate the problem to the other technical team and even if they told me to wait for one day they said they gonna call me the next day but I received no Call and they talk to me on the chat saying the Technical Team investigate the Problem but on their End System was Fine and have no Problem making me lose a bunch of times to tell me they can't solve one problem like a Bug or Lag and instead told me to wait till the problem get solved by itself, communication skill are very bad, they think they are superior to us, and talks like you're dumb, only use it to get to Advertise and get Advise from YouTube because you gonna have a lot of Stress talking to the Chat Support, they are unresponsive.

Thank Goodness

Nov 20, 2025  on Shopify

Rubbish App. Waited 3 days to get installed properly. Meta don't bother calling you even though I agreed a time. I hate the fact that they think they can mess you around. It's Black Friday and they haven't set me up. FFS. its a shambles!!

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