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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (9,910)

Overall rating
4.2

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Scrubs and Pen

May 04, 2025  on Shopify

i couldnot connect my shopping catalogue to my facebook and instagram account. its been 6 month, still waiting for review

claudiaamaya.us

May 04, 2025  on Shopify

It's beneficial for social media marketing. Many of my clients check out those two Apps first before visiting my website

Trinity Graphics Inc.

May 04, 2025  on Shopify

The automated system doesn't recognize documents uploaded to verify your store. Get ready to spend HOURS trying to get anything sorted out. BIG PITA.

Scruples Decor

May 03, 2025  on Shopify

It doesnt work where I am. Lanzarote, Canary Islands. It asks you to customize, and go through everything but for no reason, as Facebook doesnt allow Shop in Spain. So its quite useless all of this.

Zoa Engineering

May 03, 2025  on Shopify

Poorly integrated with meta business suite. Difficult to navigate. Difficult to sync products with Shopify. Frustrating UI. Not intuitive. An example of Meta's social media monopoly allowing it to put out a crappy product without suffering any consequences.

Ironhead Golf Live

May 02, 2025  on Shopify

Just so much trouble getting it to work. Otherwise I would give it a good review! The people at Meta have been very hard working and helpful. It's been so hard to fix and solve my problem. It's been going on for several weeks and it's still not working. There were so many things wrong and the speed and ability to solve these problems has been incredible difficult and really hurt my business. I'm still hopeful and they continue to try and help. It's hard to understand the holdups, but it may be bureaucracy or simply red tape in the system. I have a business that has existed for nearly 30 years and they can't verify it which seems incredible. I've spent many sleepless nights trying to solve this problem. I believe most people would have given up. I have at least 200 hours into this effort. Weeks until 4 am. When I get them on the phone, they stick with me and do all they can. The people have been great and I try to keep a good attitude. I'm creating a national holiday for myself when and if I ever accomplish my goal of connecting my Shopify to facebook and Instagram. It will be a joyous occasion. I don't give up easy, maybe I should, but I hope one day I'll look back and say it was worth it. From a broke businessman struggling to get to a starting point, may your struggles be easy!

Galloping Glitter Equestrian

May 01, 2025  on Shopify

if there is a issue it would be nice for us to be able to fix it instead of you just shutting our account down

kristinmagrit

Apr 30, 2025  on Shopify

Lets face it no one would use this if there was an alternative. interface is clunky and full of bugs.

Vitadote

Apr 30, 2025  on Shopify

Support through the Facebook app was awesome. All previous restrictions were lifted after a support ticket which was created in the FB app within the Shopify environment. we no more any issues in our account. So we can benefit all features again now

Heart EDM

Apr 30, 2025  on Shopify

This app triggered an 'automation' violation in my Facebook Business Suite. Disabling/restricting my Facebook Ads and Business account without any recourse from Facebook. Now I can't connect Shopify or run any ads. Garbage!

WILD FLIER GIFTS AND APPAREL

Apr 29, 2025  on Shopify

some of my products are not showing up and they are not rejected so I don't know what the issue is. they are supposed to be showing up on the sales channel and they are not. Then when I go to my commerce center, the previews wont even load so I am not completely happy , also I am trying to edit the products that were rejected for size reasons, but they are one size and I did specify them.

Happy Valley Tea Company

Apr 29, 2025  on Shopify

Implemented this into my shop and I went from sales only from people I met to Daily sales. So excited to finally be making progress in my business.

Juliet Best Art

Apr 29, 2025  on Shopify

Instead of making me jump backwards through hoops trying to work through various settings on both the Shopify and Meta side to try and get this to work, could you not just have stated up front that Shops on Meta are not available in New Zealand. An hour of my time I'll never get back...!

AWK Flagship e.U.

Apr 29, 2025  on Shopify

Leider können wir keine gute Bewertung abgeben. Würde die App wie vorgesehen funktionieren, würden wir 5 Sterne vergeben. Da Shops aus Österreich jedoch nicht mehr unterstützt werden, ist die App für uns kaum noch sinnvoll. Trotz hoher Werbekosten werden Werbekonten ohne ersichtlichen Grund eingeschränkt. Das erschwert die Arbeit für Shops in Österreich erheblich. Im Vergleich: Bei TikTok können zumindest kostenlos Produktlinks zu Videos hinzugefügt werden – bei Meta hingegen muss man für den blauen Haken bezahlen, um überhaupt zwei Links setzen zu dürfen.

VOCLA

Apr 29, 2025  on Shopify

We set up the app, it synchronised every product and then our Commerce account got banned on Facebook. Permanently banned. 14 years of work down the drain!

Bazaar Design Style

Apr 29, 2025  on Shopify

app was incredibly difficult to deal with. it was not intuitive at all, had bugs EVERYWHERE, add was a nightmare trying to connect to. For the love of god please fix and simplify this. the connect account butting was totally broken. being able to use these seamlessly is very important. Also, i find the main Meta page to be WAY too cluttered. its impossible to navigate and find what you are looking for and the walk through and tutorials are outdated and don't help much due to all the changes.

PEQUES Y PELUDOS

Apr 28, 2025  on Shopify

que fuera mas facil solucionar los problemas de este canal de ventas y que el equipo de soporte entrege la solucion sin derivar a otras areas y al final terminanr en el mismo lugar, sin una solucion

Alterior Motif

Apr 28, 2025  on Shopify

The Facebook App on Shopify is a helpful tool for connecting your store to Facebook and Instagram. It makes it easy to sync your products, run ads, and track performance using the Facebook Pixel. What I like: Easy to link products to Facebook and Instagram Ads are easier to manage Good tracking for how your ads are doing Helps set up Facebook and Instagram Shops quickly What could be better: Setup can be confusing if you have more than one account The layout of your Facebook Shop can’t be changed much Support is sometimes slow to respond Overall, it’s a great app if you want to sell through social media. Just be ready for a few setup issues at the start.

Joy Because Of™

Apr 27, 2025  on Shopify

Probably the most difficult thing I have ever done on the internet. The directions seem clear yet do not work. The support is as if coming from am automated response system without any human common sense help. And even once it seems like I've received help, it still doesn't work. I submitted an ad without even having a stupid pixel active...which seem like a waste of 20 bucks. I'd like to submit another ad, but I still do not have an active pixel, so I am not going to do it. I wish someone from Facebook/Meta would actually assist me with their system.

Low Class Cycle Supply

Apr 25, 2025  on Shopify

Meta is absolute garbage when it comes to customer service. I have been trying to connect my shop AND pay for ads for over a week. I have contacted support 2x per day at this point and still nothing. TRASH

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