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Customer reviews: Facebook & Instagram

Develop by Shopify

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,153)

Overall rating
3.7

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Interior Tools Heaven

Dec 18, 2025  on Shopify

Facebook & Instagram integration is very useful for selling and running ads once everything is properly connected. However, the setup process can be difficult and time-consuming, especially when reconnecting existing business assets. Clearer instructions and better in-app troubleshooting would help merchants avoid unnecessary confusion.

GLÜCK

Dec 10, 2025  on Shopify

Solid integration with very few settings to worry about. However, I didn't like how it displayed my variant images in the ads. I found a fix by using the CustomPix Shopify app. It uses a supplemental feed to update the photos without changing my store

Allwrise

Nov 28, 2025  on Shopify

Vraiment parfait : j'avais un problème d'installation du pixel et des boutiques sur mon site et l'assistance a été au top, mais vraiment, mon interlocutrice Filitonu a été tellement patiente et persévérante, me rappelant chaque jour au téléphone pour tenter de nouvelles approches pour me débloquer. On a vraiment cherché dans tous les sens et elle a fini par réussir à débloquer mes boutiques FB et Insta. Le pixel était non-vu à cause d'une erreur de ma part toute simple lors du test et pas du tout à cause de Meta. Je recommande et je remercie encore Filitonu car souvent on imagine que ces grosses entreprises ne prennent pas le temps de faire une assistance humaine alors que là clairement c'était tellement rassurant et aidant. Vraiment Facebook, gardez ce côté humain ça a une valeur énorme !

HACKLETICS

Nov 28, 2025  on Shopify

Unable to connect, everything is fine with the accounts, but the page tells me that it does not meet the requirements. After speaking with Meta support, they informed me that everything is fine with the portfolio and the pages. I do not know what else to do; it is impossible to connect.

Apex Therapy

Nov 25, 2025  on Shopify

Extremely disappointed with Meta’s support I’ve asked for support more than six times and every single request has been ignored. Meta keeps telling me that a representative will call me, but no one ever does. I’m stuck with an issue that should be simple to resolve, yet there’s absolutely no real support or follow-through from Meta’s side. It’s incredibly frustrating to be paying for ads and following all their instructions, only to be met with automated responses, empty promises, and no actual help. Meta needs to seriously improve their customer service and stop claiming they will call if they have no intention of doing so.

Dawn Lorraine Skincare

Nov 23, 2025  on Shopify

Doesnt connect to my business page and will only connect to my personal profile page. Says that Im not an Admin in my biz page and Instagram, when I clearly am. Cannot find any way to fix it or get instructions on how to fix it.

Modanista Fashion

Nov 21, 2025  on Shopify

Very Bad Service, The Support is Trash, I only Use it To Connect my Pixel and Create a Product Catalog,, the rest is a BS, not responsive, many Bugs, Lags, Slow UX, and the Support are not Friendly at all, Facebook Ads are very Bad, they take all the money you put to get the Same low impressions, it doesn't matter the amount you put to Run Ads, you always get the same amount of views and impressions, I was Running a Product Catalog Ads to realized after spending ¥20,000 a few of my Product Catalog image are not even showing and I noticed a lot of Bugs and Lags on Facebook Ads Manager that can take hours to not even solves it, the support make me take a bunch of times talking to them through the Chat and after that they said they will escalate the problem to the other technical team and even if they told me to wait for one day they said they gonna call me the next day but I received no Call and they talk to me on the chat saying the Technical Team investigate the Problem but on their End System was Fine and have no Problem making me lose a bunch of times to tell me they can't solve one problem like a Bug or Lag and instead told me to wait till the problem get solved by itself, communication skill are very bad, they think they are superior to us, and talks like you're dumb, only use it to get to Advertise and get Advise from YouTube because you gonna have a lot of Stress talking to the Chat Support, they are unresponsive.

Thank Goodness

Nov 20, 2025  on Shopify

Rubbish App. Waited 3 days to get installed properly. Meta don't bother calling you even though I agreed a time. I hate the fact that they think they can mess you around. It's Black Friday and they haven't set me up. FFS. its a shambles!!

Austin Eco Goods

Nov 13, 2025  on Shopify

Someone hacked into our AustinEcoGoods ads account through this app and created their own ad campaign, ran it and META charged our bank account hundreds and hundreds of dollars for ads that were not ours. We informed META almost immediately when we were hacked so they know that it was NOT AustinEcoGoods running those ads. The ads had nothing to do with our site or our products yet META still refuses to return the money that they took from our account. We have been in contact with their so-called ‘help’ team but they have done nothing for us and now refuse to even tell us what they are doing about it. We definitely would not recommend using this service and especially not META ADS!

Kaitsuko

Nov 12, 2025  on Shopify

Aucun support, cette app est nulle. Aucune possibilité de configuration, c'est une boite noire inutilisable !

Blushbeam.co.uk

Nov 11, 2025  on Shopify

My name is carmen Proctor. I am the owner of Blushbeam.co.uk. I thought that Facebook and Instagram were easy to set up, but I am in the process of hiring a freelancer who has the expertise to completely set up Facebook and Instagram for me. The pixel tracking on Facebook is very hard to set up. Facebook need to make that system simple for individuals who do not have the money to pay a freelancer to set up Facebook. When I fix something on Facebook, some else goes wrong; it's getting too hard.

cammshope

Nov 10, 2025  on Shopify

es inecesariamente estresante de configurar y da muchas vueltas para conectar las redes y la tienda, y si hay algún error endonde quieras pedir ayudar hay muchas trabas para poder hablar con alguien de atencion alcliente (no me dejo al final contactarme con alguien) el peor problema que tuve fue que no me dejaba borrar un portafolio ya que necesitaba a alguien mas con el permiso de administrador pero al invitar a alguien no llega el correo de verificacion a ese nuevo administrador.

Motive Sunglasses

Nov 07, 2025  on Shopify

This app caused my meta account to map wrong and have spent over two weeks trying to fix to no avail. I would highly avoid.

Wildcard

Nov 06, 2025  on Shopify

Please allow commerce shops in facebook & instagram shops to edit their business information seperately from shopify source. Such as business address seperate from shopify billing details.

Calenbi Joyería

Nov 04, 2025  on Shopify

No puedo conectar con meta business suite, solo pide permisos y se queda ahí no sucede nada: intento conectar desde meta y tampoco, requiero soporte técnico.

Denella

Nov 04, 2025  on Shopify

Trop de bugs, a la moindre manipulation on tombe sur la page "une erreur s'est produite" grosse perte de temps.

Pralinoix de Rocamadour

Oct 24, 2025  on Shopify

After installation, it is impossible to connect to a Facebook account. Waste of time. Any potential solution is complicated, time-consuming and not guaranteed to solve the connection problem. Disappointing

STRENDING

Oct 21, 2025  on Shopify

En "APLICACIONES Y CANALES DE VENTA", la aplicación me pide que debo revisarla, pero al hacer CLIC nada sucede. Además, no estoy pudiendo crear un nuevo catálogo de anuncios y creo que es debido a esta revisión que no puedo continuar haciendo. Solicito ayuda por favor

ROOSHY

Oct 15, 2025  on Shopify

Can't connect existing catalogue if we are uninstalling and reinstalling the app. Also instagram is not connecting to shopify store with full fuctionaly such as boost post goal for make a purchase.

Arka Shop

Oct 12, 2025  on Shopify

Por faor su ayuda para conectar Facebook & Instagram con mi tienda en Shopify. Cuando intento vincularla me dice que aun no ha sido configurada. Por favor informar un comando especico y que Yo aun no detecto??

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