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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,405)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

The Anime Village

May 24, 2025  on Shopify

I have changed addresses and provided proof of it, but it seems like this system does not get it. Now someone in an address that i have not lived for over 6 years will get my company mail and returns.

Xxcan.de

May 24, 2025  on Shopify

Die App funktioniert insgesamt sehr gut und ist einfach zu bedienen. Die Integration mit meinem Shop lief reibungslos. Besonders hilfreich finde ich die automatische Synchronisation der Produkte. Es gibt ein paar kleinere Verbesserungsmöglichkeiten, z. B. bei der Ladegeschwindigkeit. Trotzdem bin ich sehr zufrieden und kann die App weiterempfehlen.

Jokers Wild Intimates

May 24, 2025  on Shopify

trying to integrate the stric BS rules of Meta to sell your items is crazy. Using stock photos from the distributor of a bikini gets flagged as a violation of there sexual policy. Yet if you "SPONSOR" a meta ad. It gets approved. Look at Playboy or victoria secret.

Ayarri

May 23, 2025  on Shopify

Fantastische integratie met Facebook en Instagram via Shopify! Sinds we onze Facebook- en Instagram-kanalen gekoppeld hebben aan onze Shopify-winkel, is alles zoveel makkelijker en efficiënter geworden. Producten worden automatisch gesynchroniseerd, klanten kunnen direct vanuit social media kopen, en onze zichtbaarheid is enorm gegroeid. De installatie was eenvoudig, en binnen enkele klikken stonden onze producten op Instagram Shopping en Facebook Shop. Ook advertenties beheren is nu veel overzichtelijker via de Facebook Commerce Manager. We zien duidelijk meer verkeer én conversie sinds we deze koppeling gebruiken. Absoluut een aanrader voor elke webshop die actief is op social media! Klantvriendelijk, snel en superprofessioneel!

From The Andes

May 23, 2025  on Shopify

so many bugs, you can't open the app without having to close unnecessary windows, never know when something is wrong.

SERENE

May 23, 2025  on Shopify

So very difficult to connect and set up pixels to work in the ads. Meta keeps circling in a loop to the Shopify page without actually connecting. Facebook ads support is unbelievably horrendous. I have no idea how such a big multi billion dollar company functions like this.

Diva Time Boutique

May 23, 2025  on Shopify

This is the best app on Shopify that you can add. I am so happy to be part of a beautiful Shopify community. If you have any questions, let the app developer know, and they will get back to you quickly. Take care, and welcome to the real world of Shopify Apps.

The Rebel Rainbow

May 22, 2025  on Shopify

If you want dysfunctionality and almost impossiblity (ChatGPT is a brilliant support entity where it help one navigate the Meta mess and its systems) and you are okay with spiraling into exhaustion and going nutty as it relates to trying to get help with everything Meta shops, then you've landed on a great app. ONCE you do get someone, somehow Meta has managed to hire the kindest customer service reps who are sometimes great at being helpful, and other times - the wait - back and forth via email could take days.....or weeks. For a tech company specializing in social media and one of the wealthiest companies in the world, it's an absolute embarassment that they truly don't care about their business clients. I've chosen a succinct way of answering. Otherwise I could write an entire essay on the Facebook experience.

Véda

May 22, 2025  on Shopify

Katolog reklamları bağlanmıyor. Kitabın ortasından konuşuyor . Paneli hergün güncelleciğinize adam akıllı şeyler yapmaya odaklanın.

FURRYFAVES

May 22, 2025  on Shopify

had so much problems connecting the 2 platforms, ended up calling both Meta and Shopify. Just had to uninstall and install the FB app on Shopify to make it work. but was a real headache at first.

Blue Sage

May 22, 2025  on Shopify

It is incorrect. It has said "in review" for a few days but the page is active. It is easier to post on my own

Nommadd Soap

May 22, 2025  on Shopify

I just want to run ads and it want me to verify my shop. then wont let me verify it........ If your review is published, we'll include some details about your store lol right

Curu.Earth

May 20, 2025  on Shopify

we're really unhappy with meta you keep telling us we breach your community rules but we have read them and don't see how we might possible breach them when we request a review you give no reasons it's not fair and it's no way to treat any customer - esp. since we'd pay for more advertising if you would revert substantively so we could fix any issues

FEEL TROPICAL

May 19, 2025  on Shopify

Difícil de configurar, poco intuitivo, no se sincronizaba bien mi facebook personal y he tenido que crear otro.

proservestore

May 18, 2025  on Shopify

limited sections (just settings) also impossible to integrate with shopify and product sync errors IT DEFINITELY SHOULD BE IMPROVED

Truvako

May 18, 2025  on Shopify

The Facebook App on Shopify is a powerful tool that helps you connect your store to Facebook and Instagram. It simplifies product syncing, ad management, and performance tracking through the Facebook Pixel. What I like: Easy integration of products with Facebook and Instagram Simplified ad management Effective performance tracking for ads Quick setup for Facebook and Instagram Shops What could be improved: The setup process can be confusing, especially if you manage multiple accounts Limited customization options for the Facebook Shop layout Customer support can be slow to respond Overall, it’s a solid app for selling through social media platforms. Just be prepared for some initial setup challenges.

Aligned With Your Purpose

May 18, 2025  on Shopify

terrible! We've never been able to start ads because the system wouldn't take any of our cc's as a form of payment and then it restricted our account. after review, we received a message that those restrictions were cleared but they weren't! Months later we're still locked out. We've tried reaching out to support multiple times... nothing! They're no help! And there's no way to have another review of or account started!

MANHATTAN VIRAL

May 18, 2025  on Shopify

This app is exhausting. It constantly disconnects from Facebook and forces me to reverify everything like it’s my first time. The setup process is overly complex, Meta’s approval flow is vague and inconsistent, and product syncing often breaks for no reason. I’ve spent more time fixing errors than actually running ads. If you're serious about e-commerce automation, this app slows you down. Shopify merchants deserve a smoother, more stable integration. Until Meta fixes this, it’s not worth the headache.

The Nordic Way

May 16, 2025  on Shopify

It is good apart from the fact I cannot activate my fb shop because I am based in the UK. That is quite disappointing.

gianni-sarto-shop

May 16, 2025  on Shopify

Da ich noch keine Erfahrung mit der App habe, kann ich an dieser Stelle noch nichts Relevantes schreiben.

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