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Customer reviews: Facebook & Instagram

Develop by Shopify

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,065)

Overall rating
3.6

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

The Movement Boutique - Kelowna

Jan 26, 2026  on Shopify

If I could give 0 stars, I would. Meta has disabled my personal account along with all of my connected business accounts, cutting off access to over 10 years of business data, communications, and customer connections. There is no functional support system available. Every support pathway requires logging in, yet login is blocked — including attempts to access support through the Shopify integration. This creates a closed loop with no way to reach a human or submit an appeal. An automated AI system has made a serious and damaging error, and there is no accessible process to correct it. This lack of accountability and human support is unacceptable, especially for businesses that depend on these platforms for daily operations.

Footie Archives

Jan 24, 2026  on Shopify

Very pathetic experience with the app and meta in general, catalogue mismatch is such a common issue but developers never fix it. When you speak with their team they ask yu to custom change the code. Now what is the point of paying meta and Shopify if one was going to dive into custom coding. Sadly these big fish are out of reach of commoners like us but they do cost us a lot

Savage Mindset Apparel

Jan 22, 2026  on Shopify

Been in UI/UX and software development for nearly 20 years, I've never seen a more difficult tool in my life Many configurations that don't get connected by default, and impossible to troubleshoot. The Chat service is a joke. They never respond, and the chat service disconnects while you're waiting sometimes hours to get someone. To make it worse, they're happy to take your money for ad campaigns even when the app is not configured correctly, resulting in just a loss of funds with no benefit.

Bahçevilya

Jan 20, 2026  on Shopify

meta yı genel olarak şöyle düşünün zamanının en iyi marka model aracı herşey düşünülmüş süper lüks değerli araç ama biz 2026 dayız meta 2000 lerde kalmış gibi

Old Country Leather

Jan 20, 2026  on Shopify

This app is impossible to connect for us. Its brutal. How can a billion dollar company not have this sorted out.

August

Jan 18, 2026  on Shopify

I am unable to connect Facebook & Instagram app to my Shopify store. I have tried it several times for over a week, but it is repeatedly showing an error message. I am being billed monthly, but I am unable to use the sales channel to sell products. it's so disappointing and discouraging!! The support is equally pathetic. I have no idea what the issue is because nothing is being pointed out, except that an error occurred.

FERKDOES

Jan 14, 2026  on Shopify

FERKDOES LLC is committed to bringing that Philly feel in our clothes we make & in the music we make….

UMMI skincare

Dec 22, 2025  on Shopify

problema con la integración, no hay mesaje de porque y como solucionarlo. Horrible interfaz para encontrar soporte.

Art and Map

Dec 21, 2025  on Shopify

It's impossible to connect and sync with the business. Permission problems, very bad UX... please think more about the users

Interior Tools Heaven

Dec 18, 2025  on Shopify

Facebook & Instagram integration is very useful for selling and running ads once everything is properly connected. However, the setup process can be difficult and time-consuming, especially when reconnecting existing business assets. Clearer instructions and better in-app troubleshooting would help merchants avoid unnecessary confusion.

GLÜCK

Dec 10, 2025  on Shopify

Solid integration with very few settings to worry about. However, I didn't like how it displayed my variant images in the ads. I found a fix by using the CustomPix Shopify app. It uses a supplemental feed to update the photos without changing my store

Allwrise

Nov 28, 2025  on Shopify

Vraiment parfait : j'avais un problème d'installation du pixel et des boutiques sur mon site et l'assistance a été au top, mais vraiment, mon interlocutrice Filitonu a été tellement patiente et persévérante, me rappelant chaque jour au téléphone pour tenter de nouvelles approches pour me débloquer. On a vraiment cherché dans tous les sens et elle a fini par réussir à débloquer mes boutiques FB et Insta. Le pixel était non-vu à cause d'une erreur de ma part toute simple lors du test et pas du tout à cause de Meta. Je recommande et je remercie encore Filitonu car souvent on imagine que ces grosses entreprises ne prennent pas le temps de faire une assistance humaine alors que là clairement c'était tellement rassurant et aidant. Vraiment Facebook, gardez ce côté humain ça a une valeur énorme !

HACKLETICS

Nov 28, 2025  on Shopify

Unable to connect, everything is fine with the accounts, but the page tells me that it does not meet the requirements. After speaking with Meta support, they informed me that everything is fine with the portfolio and the pages. I do not know what else to do; it is impossible to connect.

Apex Therapy

Nov 25, 2025  on Shopify

Extremely disappointed with Meta’s support I’ve asked for support more than six times and every single request has been ignored. Meta keeps telling me that a representative will call me, but no one ever does. I’m stuck with an issue that should be simple to resolve, yet there’s absolutely no real support or follow-through from Meta’s side. It’s incredibly frustrating to be paying for ads and following all their instructions, only to be met with automated responses, empty promises, and no actual help. Meta needs to seriously improve their customer service and stop claiming they will call if they have no intention of doing so.

Dawn Lorraine Skincare

Nov 23, 2025  on Shopify

Doesnt connect to my business page and will only connect to my personal profile page. Says that Im not an Admin in my biz page and Instagram, when I clearly am. Cannot find any way to fix it or get instructions on how to fix it.

Modanista Fashion

Nov 21, 2025  on Shopify

Very Bad Service, The Support is Trash, I only Use it To Connect my Pixel and Create a Product Catalog,, the rest is a BS, not responsive, many Bugs, Lags, Slow UX, and the Support are not Friendly at all, Facebook Ads are very Bad, they take all the money you put to get the Same low impressions, it doesn't matter the amount you put to Run Ads, you always get the same amount of views and impressions, I was Running a Product Catalog Ads to realized after spending ¥20,000 a few of my Product Catalog image are not even showing and I noticed a lot of Bugs and Lags on Facebook Ads Manager that can take hours to not even solves it, the support make me take a bunch of times talking to them through the Chat and after that they said they will escalate the problem to the other technical team and even if they told me to wait for one day they said they gonna call me the next day but I received no Call and they talk to me on the chat saying the Technical Team investigate the Problem but on their End System was Fine and have no Problem making me lose a bunch of times to tell me they can't solve one problem like a Bug or Lag and instead told me to wait till the problem get solved by itself, communication skill are very bad, they think they are superior to us, and talks like you're dumb, only use it to get to Advertise and get Advise from YouTube because you gonna have a lot of Stress talking to the Chat Support, they are unresponsive.

Thank Goodness

Nov 20, 2025  on Shopify

Rubbish App. Waited 3 days to get installed properly. Meta don't bother calling you even though I agreed a time. I hate the fact that they think they can mess you around. It's Black Friday and they haven't set me up. FFS. its a shambles!!

Austin Eco Goods

Nov 13, 2025  on Shopify

Someone hacked into our AustinEcoGoods ads account through this app and created their own ad campaign, ran it and META charged our bank account hundreds and hundreds of dollars for ads that were not ours. We informed META almost immediately when we were hacked so they know that it was NOT AustinEcoGoods running those ads. The ads had nothing to do with our site or our products yet META still refuses to return the money that they took from our account. We have been in contact with their so-called ‘help’ team but they have done nothing for us and now refuse to even tell us what they are doing about it. We definitely would not recommend using this service and especially not META ADS!

Kaitsuko

Nov 12, 2025  on Shopify

Aucun support, cette app est nulle. Aucune possibilité de configuration, c'est une boite noire inutilisable !

Blushbeam.co.uk

Nov 11, 2025  on Shopify

My name is carmen Proctor. I am the owner of Blushbeam.co.uk. I thought that Facebook and Instagram were easy to set up, but I am in the process of hiring a freelancer who has the expertise to completely set up Facebook and Instagram for me. The pixel tracking on Facebook is very hard to set up. Facebook need to make that system simple for individuals who do not have the money to pay a freelancer to set up Facebook. When I fix something on Facebook, some else goes wrong; it's getting too hard.

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