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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,487)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

NoBrablem

Jun 10, 2025  on Shopify

SO TERRIBLE! Unable to connect to Business page profile and META support is super slow or unable to resolve issues. Please fix bugs and improve UI in Meta business suite and such, theres too many access controls and too many confusing platform names and it's SO frustrating to navigate

Hobbees

Jun 10, 2025  on Shopify

Es una aplicación útil pero debería mejorar ya quee siempre me pide que verifique mi cuenta, lo hago constantemente y nunca se actualiza

Pookie Foster

Jun 10, 2025  on Shopify

Me encanta que se pueda vincular la tienda de shopify a mis canales de venta en meta, es maravilloso.

SureShot Jewelry

Jun 10, 2025  on Shopify

I keep submitting my info over and over and over again and it keeps getting rejected because the address isn't the same. Can a business not move during it's 16 years of operation? There is no way to convey what should be logic and common sense for you to figure out, especially in the case of the document I've provided. The document I provided is one that is like a social security card, you keep the original safe for your entire life. In this case, the document is kept the entire life of the business. There's no getting a 'change of address' for this document. You people suck because if there was a way to include a note regarding the fact that I keep submitting this over and over and you call would read that note, my shop would be producing more revenue through you stupid platform and you'd be making money on ads because I would likely to choose to create them at that point given I can fully sell on the platform. But if you all can't understand an FEIN form and the FACT that it has my original business address on it from 16 years ago when I opened the business and that is the reason it is not the same as my address 16 years later??? My goodness..... SMH

K9 Bros ★ Gourmet Magic ★ Bubble Science

Jun 09, 2025  on Shopify

This app is total trash, as is all of Meta's systems. Layer upon layer of settings, and nothing works. I'm going to try some other platform: Google Ad Words, Tik Tok, or X. Wow, I can't believe the level of junk this is, but I guess it makes sense because Facebook is also junk.

Dias Dazzling Discoveries

Jun 09, 2025  on Shopify

Shopify has been a game-changer for my online store! The integration with Facebook and Instagram is remarkably seamless, making it incredibly easy to showcase products and drive sales directly from my social channels. Setting up my shop and managing orders is intuitive and user-friendly. Highly recommend for anyone looking to sell online!"

Freustaat Bayern Shop

Jun 07, 2025  on Shopify

Wenn man auf Instagram einen Account einrichtet und diesen auf "professionell" setzt, wird das Konto gleich einmal für professionelle Nutzung gesperrt, ohne dass man irgend etwas falsch gemacht hat. Man kann den Instagram-Account dann deshalb nicht mit dem Facebook-Business-Profil und deshalb auch nicht mit dem dem Shopify-Shop verbinden. Das ganze heißt "etablierte Präsenz". Offenbar mus man zuerst einige tausend Follower auf Instagram haben. Also wenn man nicht bereits Instagram-Star oder Influencer ist, sondern einfach seinen Shopify-Shop verbinden will und "klein anfangen" will, bekommt man keine Chance. Facebook kann man einrichten, auch ohne tausende Follower. Warum nicht Instagram? Es ist sehr ärgerlich, wenn man einen Weg sucht, seine Produkte einer breiten Öffentlichkjeit zugänglich zu machen, und dies dann verwehrt wird. Hier müsste Shopify etwas für seine Kunden tun, es ist auch im eigenen Interesse von Shopify, Umsatz zu generieren. Sehr, sehr ärgerlich wie Instagram kleine Shopify-Anfänger ausgrenzt.

Ryo Miura Japan

Jun 07, 2025  on Shopify

Muy harto de que no acepte mi tienda. Y no hay forma de ver cómo solucionarlo después de perder horas y horas para la configuración.

Janus Wool

Jun 06, 2025  on Shopify

I keep receiving notifications about an issue with my account, but all is OK. Very odd that they don't explain what it is about

WEST

Jun 06, 2025  on Shopify

It is very hard to navigate facebook and shopify. There's not clear instructions. As a boutique owner I want everything to go thru shopify. I'm unsure of which emails from facebook are spam or are legit.

Custom Jacks

Jun 06, 2025  on Shopify

WOW! Wasn't expecting what I got. FOX n Friends didn't show full justice. I thought it was canvas or something. Cant wait to get it to my house this weekend. Totally worth the wait. Lori, Herico VA

Boutique Ecom

Jun 05, 2025  on Shopify

Même si je suis à mes débuts. Je mesure le potentiel de l'intégration de Meta dans shopify. Un potentiel énorme et des possibilités multiples pour promouvoir son commerce et augmenter ses ventes

Snippet Code Package

Jun 05, 2025  on Shopify

Very easy to set up and use. It helped me connect my store to Facebook and Instagram seamlessly. Great tool for boosting sales through social media

Young, Wild & Mindful

Jun 05, 2025  on Shopify

Excellent app for us here at /young, Wild and Mindful. A seemless orocess to help us reach our amazing customers.

Pneuma

Jun 04, 2025  on Shopify

Muy engorrosa de configurar, poco intutitiva. Muchos menus y submenus... se necesita ser un experto para confirgurarla de forma correcta, muy mala

MSM AV - Authorised Dealer Australia

Jun 04, 2025  on Shopify

It is encouraging to see that we are working together, but I am perplexed as to why our project has been on hold for an extended period.

ActiveAura

Jun 04, 2025  on Shopify

I’m a beginner to dropshipping and just connected my store ActiveAura™ to Facebook and Instagram. The app setup was mostly smooth, and I love that I can sync my products directly and run ads easily. It automatically connected to my personal Facebook account, which was a bit confusing, but I figured it out with support. Great app overall—just wish it explained the Facebook group/page permissions more clearly.

Yase

Jun 04, 2025  on Shopify

It's a fairly straight forward and quick process, as long as you read through the steps it's nice and easy.

VELCAR

Jun 04, 2025  on Shopify

es un pedazo de basura muy dificil de usar que te causa pesadillas si tienes una cuenta personal y una de negocios y es IMPOSIBLKE de conectar de manera personal con shopify, voy a tener que contratar a un maldito ingeniero para que haga este proceso porque yo llevo una semana sin poder hacerlo.

MADISON.cards

Jun 04, 2025  on Shopify

Started off well but instructions unclear and I still can't see my shop after an hour of messing about.

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