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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,501)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Komanche Raiders

Aug 07, 2025  on Shopify

Will not sync my catalog & very vague with how to achieve this. Many hours over many days waisted, still no answer in sight!

Paws and Claws Furniture

Jul 31, 2025  on Shopify

it didnt allow me to sync with my biz account, i had to do this work around to get it to sync. anyway before that i was chatting with meta pro team for over an hour. they couldnt figure it out, and so they came up with the lamest explanation: YOU HAVE DOG PICTURES on ur account, so it was flagged by the meta system as selling animal and animal parts online which is against meta policy. you will have to remove all animals from ur pictures. lolol.. i kid you not, the meta support team is so lame. i figured it out myself.

Sleepybelly

Jul 28, 2025  on Shopify

Meta will tell you that you have to speak to Shopify for any issues with their app. Complete joke and waste of time.

Camelie Eco

Jul 24, 2025  on Shopify

TERRIBLE experience. The app won't let me connect my pixel, and support has been no help at all — they just told me to contact Shopify, which is ridiculous considering it's their app and their pixel. I'm stuck with no fix, and no one is taking responsibility.

𝒂𝒍𝒍ESTORES

Jul 24, 2025  on Shopify

Most of our products are for local markets but the app only sync those assigned to ALL markets and I understand this is how it works and not something in the setup. In such case the app is almost useless for us since the ALL MARKETS items are a fraction of the un-synced local ones. For someone with only one market or shops to all markets, this app may be fine. Otherwise, may be not!

HomeHero COD

Jul 22, 2025  on Shopify

Works 25% of the time, God forbid you try to update the app or unninstall it, it completly breaks. For such a big company like Meta to put out such a shitty product, it's insane. Afterall Meta is not reknown for it's qulaity prowess.

My Store

Jul 18, 2025  on Shopify

Very bad App, it didn't work properly and it wasted my lots of time and money. This is no. 1 App to waste your time and money. And Facebook doesn't refund your Ads money which didn't give you any results due to pixel not working properly.

FreshShopStore

Jul 18, 2025  on Shopify

This is a FRAUD APP, My lots of money & time got wasted on facebook Ads due to pixel not working properly. Money deducted but no result, now I don't want to use this pixel and facebook Ads.

Stanwells Kids

Jul 16, 2025  on Shopify

I’m facing an issue with the Facebook & Instagram application. I recently noticed that after installing it, there is no option to reconnect an existing catalog. The app automatically creates a new catalog instead. Please add an option to connect or assign an existing catalog during setup. This feature is essential for those who already have a catalog set up.

FreshShopStore

Jul 15, 2025  on Shopify

My lots of money & time got wasted on facebook Ads due to pixel not working properly. Money deducted but no result, now I don't want to use this pixel and facebook Ads.

LAUPRENE SOUTH AFRICA

Jul 14, 2025  on Shopify

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

Wool and Dye Works

Jul 14, 2025  on Shopify

Swift pain in the arse to use. Still working on getting things to work..perhaps I'll change my opinion at a later date

ALCHEMY HOLISTICA

Jul 14, 2025  on Shopify

terribel experience, could not even see the app on page or install it. tried everything possible. to having to spend extra money to find someone to code it into shopify.

kali

Jul 13, 2025  on Shopify

Absolutely impossible! A nightmare experience every time I try to even connect to meta via SHOPIFY. The hours I have spent mucking about with it. And then I totally ignore it for months as it is so soul sucking until I have to do it again because my products have disappeared. It used to be seamless when it was just SHOPIFY and Instagram.

Ware Collections

Jul 11, 2025  on Shopify

Amazing experience with Ware Collections! Their customer service on Facebook & Instagram is super responsive and helpful. They answered all my questions, shared product details, and made the whole ordering process so smooth. Fast delivery, great communication, and trusted service — highly recommended for anyone shopping online in Pakistan!

shop7ucci

Jul 10, 2025  on Shopify

Still one of the best for staying connected" Facebook remains a powerful platform for connecting with friends, family, and communities. The app makes it easy to share updates, join groups, and promote businesses. While the interface can feel cluttered at times and the algorithm doesn't always show relevant content, it's still one of the most versatile social media tools available. Great for personal use, business pages, and marketplace browsing.

NJS Premium

Jul 10, 2025  on Shopify

Wasted hours trying to connect facebook and instagram business accounts. Both are not working, instagram for some reason is not even connecting. when i press connect account it doesnt give me even option for instagram- it goes directly to facebook. Please sort it out or give me guidance how to do it. Accounts are linked in facebook and when i post smth it goes to both automatically.

Paws and Home Creations

Jul 10, 2025  on Shopify

I am having a bad experience. I have several issues within meta business suite with mt catalog when running ads and tagging post. I have been trying to get this resolved for two months. The newest problem caused me to stop all ads because I am wasting money if my catalog is not functioning as it should. I cannot get anyone to follow through and help me. This has a substantial impact on my ability to make sales and I have spent thousands on ads. I had a call scheduled today and never received that call. I am very frustrated as facebook ads was the only place I was advertising and then these critical issues appear and no one can help me. I spent 4 hours yesterday waiting for help and 12 hours of my day was wasted on this issue and today I don't get that scheduled call. I don't even know how to move forward now. So much time and energy wasted over the past couple months and all I need is these issued fixed. I get bounced around from tech support person to another person only to be doing the same things over and over with no resolution. I am frustrated and cannot do these chats as they are not effective. I was very excited about this new venture and was getting sales and now I am shut down because I cannot get the help I need from facebook. I cannot even call someone or open a new chat. They want me to sit in front of a computer for hours just waiting for someone to rejoin the chat. This is a terrible experience and lots of money was wasted and my latest campaign is no longer listed.

Lanna Coffee Co.

Jul 08, 2025  on Shopify

App doesn't work as marketed. We've had sales via Instagram however we're unable to capture payments. FB support is also very unhelpful.

RC's Jewelry Design

Jul 08, 2025  on Shopify

I haven't got to use the new updated cross platform checkout but am excited that everything is so simply synced between Facebook, Instagram, Shopify, and seeing stats included with Google is great! With customers checking out through my website I feel it is much more secure than having transactions coming from different areas.

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