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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,501)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Art Gold Jewelry

Jun 25, 2025  on Shopify

I’ve been using this app to track my Facebook and Instagram ads, but the reporting is totally inaccurate. It counts in-person store sales as if they came from my ads, which is completely wrong and makes my data useless. I tried reaching out to Meta support multiple times, but no one seems to care or even respond. As a business owner, I need real numbers to make smart decisions—this app doesn’t deliver. Disappointing experience all around.

Hemp & Co

Jun 25, 2025  on Shopify

Connecting my FB account to my Shopify store was confusing. I couldn't tell if Shopify was connected to my FB personal page or my business page?

Teton Natural Skincare

Jun 25, 2025  on Shopify

It's difficult to use to the point of being impossible. For a trillion dollar company, they sure have no idea how to make an app.

Comik Releaf

Jun 25, 2025  on Shopify

Listen up, fellow rebels - setting up Meta ads without this app is like trying to explain the metaverse to your boomer uncle. Unless you're some coding genius who dreams in algorithms, you NEED this thing. I run a comedy T-shirt empire (okay, it's called Comik Releaf and we're still working on the "empire" part), and this app literally saved my sanity. Dynamic product catalogs? Check. Automated descriptions that don't make me sound like a corporate robot? Double check. Let's be real - who can run a legit shop these days without proper social media game? That's like saying "not my president" but still expecting to vote. This tool handles all the techy backend chaos so I can focus on what I do best: creating shirts that make people uncomfortable at family dinners. If you're serious about scaling your business and not spending your life manually updating product feeds like some kind of digital peasant, grab this app. Your future self (and your therapist) will thank you. 10/10 would recommend to all my fellow unfiltered legends. 'Merica! "

Creative Designs of Purpose, LLC

Jun 24, 2025  on Shopify

On Facebook and Instagram, some scammers send messages to my inbox claiming that my advertisement has been suspended.

Glamour Natural Soap

Jun 24, 2025  on Shopify

Instalar la app de Facebook & Instagram en Shopify fue más fácil de lo que esperaba: me guió paso a paso para conectar mi cuenta de negocio, el píxel y el catálogo, sincroniza automáticamente mis productos, me permite etiquetarlos en redes sociales y ver estadísticas desde un solo lugar, lo que ha facilitado atraer clientes y aumentar mis ventas en línea.

LuvNLyte

Jun 24, 2025  on Shopify

If issues persist in the fB or Insta profile or account, issues will persist in the Shopify app. Be diligent about reviewing all alerts, notifications and changes.

Altior Horizon

Jun 23, 2025  on Shopify

Compte de campagne publicitaire piraté au bout d'à peine 3 mois avec impossibilité de le récupérer. Je ne recommande pas du tout

5 Gallon Bucket Liner

Jun 23, 2025  on Shopify

Review takes forever and can also just glitch out and get stuck in review forever. The app is all over the place and doesn't give clear instruction on what to expect next...

Hotti24

Jun 22, 2025  on Shopify

Die Facebook Instagram App ist für unser Unternehmen ein echter Gamechanger. Die Möglichkeit, Beiträge gleichzeitig auf beiden Plattformen zu verwalten und zu planen, spart enorm viel Zeit. Besonders hilfreich sind die detaillierten Insights – ideal, um den Erfolg von Kampagnen zu analysieren und Inhalte gezielt zu optimieren. Auch das Community-Management funktioniert schnell und effizient. Wer sein Business professionell auf Social Media präsentieren möchte, kommt an dieser App nicht vorbei. Absolute Empfehlung!

aBag.Store

Jun 22, 2025  on Shopify

This app does not work at all. I’ve struggled for two weeks trying to connect my shop to both Facebook and Instagram, and still no luck. I couldn’t get any help from the app developer either. It’s been an incredibly frustrating experience, and I’m still unable to get my shop connected. Definitely not recommended!

Sox Footwear Dubai

Jun 21, 2025  on Shopify

Hours wasted trying to set things up & errors keep on popping up. Re-installed app various times & even this did not iron out the issues. From Pixel related issues, to catalogue not sync to domain issues...it's a battle not worth investing your time in.

Hearthwood Market

Jun 21, 2025  on Shopify

The app doesn't really connect, despite trying to connect it for months. Even after contacting facebook support there isn't anyone to contact, just a bunch of loophole links where you will miss a good 30 minutes of your life trying to find answers.

SURRENDER NOT

Jun 21, 2025  on Shopify

There are no features for editing and Customizing Shop of the Facebook or Instagram tab via Shopify. They do not work. Once inside the Commerce Manager the features do not appear. Those features for editing the shop, such as style or layout do not appear anywhere.

BOLD COLLAR

Jun 20, 2025  on Shopify

I had so much issue installing this store on my Shopify. Had bugs. Both shopify and meta support kept bouncing the support to each other. In the end, i had to delete my account and install again because no one was helping and business was getting affected.

ebikelistpro

Jun 20, 2025  on Shopify

非常难用,你们开发的这种垃圾,迟早会被淘汰,被tiktok超越甚至是淘汰是迟早的事儿

KBOX

Jun 20, 2025  on Shopify

En general, la integración funciona con normalidad para tareas básicas. Sin embargo, el catálogo se crea una vez y no es posible crear uno adicional. Por lo tanto, la funcionalidad es muy limitada. El soporte de FB no puede resolver ningún problema técnico complejo.

JS-STORE.SERVICES

Jun 20, 2025  on Shopify

Reputon Facebook Reviews est une app simple et efficace pour afficher vos avis Facebook sur Shopify. Elle est parfaite pour améliorer la confiance des visiteurs grâce à des témoignages visibles. Facile à configurer, bon rapport qualité/prix, mais uniquement pour les avis Facebook. Idéal si vous avez déjà une bonne réputation sur Facebook.

The Otaku Box

Jun 19, 2025  on Shopify

This app is incorrectly coded and doesn't give an option to select which business manager to connect - it just assumes everyone only owns one. Confirmed with Shopify support. Fail.

Petnomo

Jun 18, 2025  on Shopify

The app does a great job syncing products to Facebook and Instagram Shops, and running ads from Shopify is convenient. Pixel and catalog integration are helpful. Setup was a bit tricky at first, but once connected, it works well. Would love clearer onboarding steps.

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