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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,487)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

NaturalSkinGlow

Apr 24, 2025  on Shopify

My experience was amazing, and I got a quick response from the Facebook and Instagram teams. Thank you. I am glad to grow my business and create an ad to direct customers to my website.

CB & CO BOUTIQUE

Apr 24, 2025  on Shopify

WHEN TAGGING PRODUCTS, IT WOULD HELP TO KNOW WHAT ERRORS NEED TO BE CORRECTED IN ORDER TO TAG PRODUCTS. ITS LIKE A GUESSING GAME.

Manspired

Apr 24, 2025  on Shopify

Data does not share very well and when certain events simply have not happened yet, Facebook flags them as Pixel connectivity problems which is very annoying. Also, the biggest issue is that the Shopify product catalog randomly stops syncing to Facebook, so I'll upload new products and they won't sync with Facebook. And in order to fix the issue I need to uninstall the app from Shopify, delete my catalog in Facebook, reinstall the app in Shopify, reconnect to Facebook and create a new catalog... and then I have to wait for hours to see if the catalog will sync. Many times it does not and I need to contact support who basically tell me to do the same thing over again. It's an absolute joke of an integration. Whoever built it is an idiot. Either that, or Facebook or Shopify keep making changes to the API and breaking things. Either way, it's idiotic and an absolute costly pain in the backside for a business owner.

Purposeful Prints LLC

Apr 24, 2025  on Shopify

It never connects to my Meta Business account. Always in review I stayed in review for a year. Finally disconnected and reconnected same issue. **Update * Issue resolved. Thank you so much sorry can't remember her name but she was patient and understanding.

TradingCardSets.Com

Apr 24, 2025  on Shopify

Analytics are way off. I’ve verified traffic from paid Facebook / Instagram ads, yet the app still reports **zero** views and activity. Meta support brushed it aside, claiming my ads simply “don’t work.” If the tracking can’t register real, paid traffic, it’s useless for performance analysis.

The March Initiative

Apr 23, 2025  on Shopify

Ingenting fungerar och man får hela tiden felmeddelanden som: "Sorry, something went wrong. We're working on getting this fixed as soon as we can. Go back" Jag har spenderat timmar på att försöka lösa det, men hamnar bara i en loop av värdelösa hjälpsidor

VELO-SHIRT

Apr 23, 2025  on Shopify

As I am a beginner, things are a little overwhelming. However, I can already see, that the collection of functions are powerful.

RbnMarketHub

Apr 21, 2025  on Shopify

Mon expérience avec Facebook & Instagram Je suis actuellement en phase de lancement de ma première boutique en ligne, RbnMarketHub.com, et j’utilise Facebook et Instagram pour construire ma présence digitale. Même si je débute dans la vente en ligne, j’apprends à utiliser ces plateformes pour : Créer et gérer une page professionnelle attrayante pour ma boutique. Publier du contenu qui met en valeur mes produits et leurs avantages. Comprendre les bases de la publicité Meta afin de toucher mes futurs clients. Utiliser les outils de création de contenu, comme les stories ou les reels, pour donner plus de visibilité à ma marque. Apprendre progressivement à analyser les statistiques pour améliorer mes publications. Je suis motivé et en apprentissage constant, avec l’objectif de bâtir une communauté engagée autour de RbnMarketHub et de réussir mes premières ventes en ligne.

Swalty Scents

Apr 19, 2025  on Shopify

Not worth the $$ as i dont have the ability to tag products, i am relying on people seeing the ad, then going to my page to access my website. I have ran several and have not gotten a single sale.

Just Plantz

Apr 17, 2025  on Shopify

Obviously both apps are essentials and irreplacable. However, I wish Insta would make it easier to create a password for someone who has always logged in via fb. It took me 3 hours and help from ChatGPT to do it.

Purposeful Prints LLC

Apr 17, 2025  on Shopify

It never connects to my Meta Business account. Always in review I stayed in review for a year. Finally disconnected and reconnected same issue.

ZiaCris

Apr 17, 2025  on Shopify

Ci rinuncio, è sempre tutto troppo macchinoso! Volevo collegare il mio shop online con Whatsapp, ma niente... mi appare "errore 404"

Mondergo

Apr 15, 2025  on Shopify

"I've been trying for hours to modify my product. Despite changing the description six times and ensuring there are no medical terms, Facebook still refuses it. It's very frustrating!" here's my product name: Ceinture de Dos Ajustable – Maintien Léger & Confort Optimal

Cozy Home Kit

Apr 14, 2025  on Shopify

​L'intégration de ma boutique en ligne avec Facebook et Instagram a été incroyablement simple. En quelques clics, mes produits étaient visibles sur les deux plateformes, ce qui a considérablement élargi ma portée et facilité les ventes. Une solution efficace pour tout commerçant souhaitant optimiser sa présence en ligne

WeekendFrontier

Apr 14, 2025  on Shopify

Facebook & Instagram make it difficult to find my store as I can't connect it to my Facebook account that has all my friends, but had to start a "page" for my shop then not only do I have to grow my facebook account, but I then have to hope that all my friends will like my "page" and decide to follow that too so I have two Facebook accounts to manage instead of just one. My shop is completely invisible on Instagram, not searchable, not findable. I feel like this shopify app is a complete waste of money, not a single sale or view has come from this app.

Amphora Water

Apr 14, 2025  on Shopify

So far so good after 4 days of fixing everything. Now I have to fix my catalog even though it says it's perfect for my pixel... I have used this app since 2016 and always there's an issue when I least expect it.

InnoSphere Gadgets

Apr 13, 2025  on Shopify

Mastering Facebook and Instagram can be challenging, especially when clicking on certain sections generates a marketing or campaign ID that is difficult to delete, leading to confusion. Uploading or integrating photos requires patience, as you'll spend a significant amount of time ensuring everything is structured properly for effective management going forward. I highly recommend the TikTok platform; it reduces wasted time significantly and allows you to see results quickly.

Milani Modest Fashion

Apr 11, 2025  on Shopify

My experience with Facebook & Instagram is not a good one! it seems like there's a problem, and nothing is being fixed. My shop shows it's active,but says it's under review with no updates or sales

The Indie Wall

Apr 10, 2025  on Shopify

This app has completely failed. My entire store will no longer sync with Facebook ads. I've spent hours with their support team. They are as lost as I am in attempting to get the app to work.

Plicata

Apr 10, 2025  on Shopify

Ultimamente no puedo conectar mi catálogo, únicamente mi pixel y me presenta un error al hacerlo.

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