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Customer reviews: Facebook & Instagram

Develop by Shopify

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,165)

Overall rating
3.7

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

FURRYFAVES

May 22, 2025  on Shopify

had so much problems connecting the 2 platforms, ended up calling both Meta and Shopify. Just had to uninstall and install the FB app on Shopify to make it work. but was a real headache at first.

Véda

May 22, 2025  on Shopify

Katolog reklamları bağlanmıyor. Kitabın ortasından konuşuyor . Paneli hergün güncelleciğinize adam akıllı şeyler yapmaya odaklanın.

Curu.Earth

May 20, 2025  on Shopify

we're really unhappy with meta you keep telling us we breach your community rules but we have read them and don't see how we might possible breach them when we request a review you give no reasons it's not fair and it's no way to treat any customer - esp. since we'd pay for more advertising if you would revert substantively so we could fix any issues

FEEL TROPICAL

May 19, 2025  on Shopify

Difícil de configurar, poco intuitivo, no se sincronizaba bien mi facebook personal y he tenido que crear otro.

MANHATTAN VIRAL

May 18, 2025  on Shopify

This app is exhausting. It constantly disconnects from Facebook and forces me to reverify everything like it’s my first time. The setup process is overly complex, Meta’s approval flow is vague and inconsistent, and product syncing often breaks for no reason. I’ve spent more time fixing errors than actually running ads. If you're serious about e-commerce automation, this app slows you down. Shopify merchants deserve a smoother, more stable integration. Until Meta fixes this, it’s not worth the headache.

Aligned With Your Purpose

May 18, 2025  on Shopify

terrible! We've never been able to start ads because the system wouldn't take any of our cc's as a form of payment and then it restricted our account. after review, we received a message that those restrictions were cleared but they weren't! Months later we're still locked out. We've tried reaching out to support multiple times... nothing! They're no help! And there's no way to have another review of or account started!

Truvako

May 18, 2025  on Shopify

The Facebook App on Shopify is a powerful tool that helps you connect your store to Facebook and Instagram. It simplifies product syncing, ad management, and performance tracking through the Facebook Pixel. What I like: Easy integration of products with Facebook and Instagram Simplified ad management Effective performance tracking for ads Quick setup for Facebook and Instagram Shops What could be improved: The setup process can be confusing, especially if you manage multiple accounts Limited customization options for the Facebook Shop layout Customer support can be slow to respond Overall, it’s a solid app for selling through social media platforms. Just be prepared for some initial setup challenges.

proservestore

May 18, 2025  on Shopify

limited sections (just settings) also impossible to integrate with shopify and product sync errors IT DEFINITELY SHOULD BE IMPROVED

gianni-sarto-shop

May 16, 2025  on Shopify

Da ich noch keine Erfahrung mit der App habe, kann ich an dieser Stelle noch nichts Relevantes schreiben.

The Nordic Way

May 16, 2025  on Shopify

It is good apart from the fact I cannot activate my fb shop because I am based in the UK. That is quite disappointing.

JR's Toy World

May 15, 2025  on Shopify

It is a struggle trying to get the catalog back on the platform once it is removed for a simple information update

Shop Lois

May 15, 2025  on Shopify

My Shopify account has been review for over 3 months. I have reached out to Facebook many times and I still don't know what the issue is. Still waiting.

Griptail

May 14, 2025  on Shopify

The app has a bug that doesn't allow me to verify my business even though the store is already live and approved. After submitting my biz info, a verification code lands in my email but the screen never changes for me to type in that code.

Comfort & Co.

May 14, 2025  on Shopify

✅ Super easy to install ✅ Soft, flexible silicone ✅ Drains water right back into the sink ✅ Great for both kitchen & bathroom use

AVIREY.NL

May 14, 2025  on Shopify

Zeer makkelijk in gebruik, je wordt goed begeleid met het instellen van je campagnes. Ik raad deze app zeker aan!

Feminin Plus

May 13, 2025  on Shopify

Ich kann mich nicht verbinden. Konto verknüpfen und nichts passiert. Werde es wieder deinstalliern.

Svelli

May 13, 2025  on Shopify

Absoutely useless. Can't connect even though my FB and Instagram is set up correctly. And META customer service doens't exist.

Johan & Nyström

May 12, 2025  on Shopify

Generally works great, but now it tells me that I have an "Action needed" but I cant click "Open app" and all settings are green and active.

Housses et Housses

May 10, 2025  on Shopify

SIZEM QUE É RPECISO FAZER FAZER UMA AÇÃO NECESSÁRIA SÓ QUE ESTA AÇÃO É PARA CRIAR LOJA NO FACEBOOK E INSTAGRAM O QUE AQUI EM PORTUGAL NÃO PODE.

Makin' a Difference

May 10, 2025  on Shopify

The app is good because it led to getting live agent support with Meta, whereas going through Meta directly it was impossible. AI continued to "block" me from getting live agent support. Meta is way to complicated with too many platforms (Business Suite, Commerce, Ads Manager, Business Manager, etc.). I have received live agent help 2-3 times from Meta in the past year and although they solve some immediate problems other problems arise due to too many new Meta accounts (and pixels) needed to be created but not being linked to the other correct Meta accounts. If only Meta had the live support that Shopify offers and was set up in a less confusing format.

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