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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,770)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Happy Valley Tea Company

Apr 29, 2025  on Shopify

Implemented this into my shop and I went from sales only from people I met to Daily sales. So excited to finally be making progress in my business.

WILD FLIER GIFTS AND APPAREL

Apr 29, 2025  on Shopify

some of my products are not showing up and they are not rejected so I don't know what the issue is. they are supposed to be showing up on the sales channel and they are not. Then when I go to my commerce center, the previews wont even load so I am not completely happy , also I am trying to edit the products that were rejected for size reasons, but they are one size and I did specify them.

Bazaar Design Style

Apr 29, 2025  on Shopify

app was incredibly difficult to deal with. it was not intuitive at all, had bugs EVERYWHERE, add was a nightmare trying to connect to. For the love of god please fix and simplify this. the connect account butting was totally broken. being able to use these seamlessly is very important. Also, i find the main Meta page to be WAY too cluttered. its impossible to navigate and find what you are looking for and the walk through and tutorials are outdated and don't help much due to all the changes.

VOCLA

Apr 29, 2025  on Shopify

We set up the app, it synchronised every product and then our Commerce account got banned on Facebook. Permanently banned. 14 years of work down the drain!

AWK Flagship e.U.

Apr 29, 2025  on Shopify

Leider können wir keine gute Bewertung abgeben. Würde die App wie vorgesehen funktionieren, würden wir 5 Sterne vergeben. Da Shops aus Österreich jedoch nicht mehr unterstützt werden, ist die App für uns kaum noch sinnvoll. Trotz hoher Werbekosten werden Werbekonten ohne ersichtlichen Grund eingeschränkt. Das erschwert die Arbeit für Shops in Österreich erheblich. Im Vergleich: Bei TikTok können zumindest kostenlos Produktlinks zu Videos hinzugefügt werden – bei Meta hingegen muss man für den blauen Haken bezahlen, um überhaupt zwei Links setzen zu dürfen.

Juliet Best Art

Apr 29, 2025  on Shopify

Instead of making me jump backwards through hoops trying to work through various settings on both the Shopify and Meta side to try and get this to work, could you not just have stated up front that Shops on Meta are not available in New Zealand. An hour of my time I'll never get back...!

Alterior Motif

Apr 28, 2025  on Shopify

The Facebook App on Shopify is a helpful tool for connecting your store to Facebook and Instagram. It makes it easy to sync your products, run ads, and track performance using the Facebook Pixel. What I like: Easy to link products to Facebook and Instagram Ads are easier to manage Good tracking for how your ads are doing Helps set up Facebook and Instagram Shops quickly What could be better: Setup can be confusing if you have more than one account The layout of your Facebook Shop can’t be changed much Support is sometimes slow to respond Overall, it’s a great app if you want to sell through social media. Just be ready for a few setup issues at the start.

PEQUES Y PELUDOS

Apr 28, 2025  on Shopify

que fuera mas facil solucionar los problemas de este canal de ventas y que el equipo de soporte entrege la solucion sin derivar a otras areas y al final terminanr en el mismo lugar, sin una solucion

Joy Because Of™

Apr 27, 2025  on Shopify

Probably the most difficult thing I have ever done on the internet. The directions seem clear yet do not work. The support is as if coming from am automated response system without any human common sense help. And even once it seems like I've received help, it still doesn't work. I submitted an ad without even having a stupid pixel active...which seem like a waste of 20 bucks. I'd like to submit another ad, but I still do not have an active pixel, so I am not going to do it. I wish someone from Facebook/Meta would actually assist me with their system.

omicskincare

Apr 25, 2025  on Shopify

Sometime due to sync or other reason we have to uninstall the app and each time it create a new catalogue which is frustrating. Due to this we have to connect this new catalogue to all campaigns manually and even for a few type of campaign there is no option to add new one and the only option left is to create new campaign due which we loss the historically data. Kindly fix this issue and allow users to connect the existing catalogue after uninstallation

Low Class Cycle Supply

Apr 25, 2025  on Shopify

Meta is absolute garbage when it comes to customer service. I have been trying to connect my shop AND pay for ads for over a week. I have contacted support 2x per day at this point and still nothing. TRASH

NaturalSkinGlow

Apr 24, 2025  on Shopify

My experience was amazing, and I got a quick response from the Facebook and Instagram teams. Thank you. I am glad to grow my business and create an ad to direct customers to my website.

CB & CO BOUTIQUE

Apr 24, 2025  on Shopify

WHEN TAGGING PRODUCTS, IT WOULD HELP TO KNOW WHAT ERRORS NEED TO BE CORRECTED IN ORDER TO TAG PRODUCTS. ITS LIKE A GUESSING GAME.

Manspired

Apr 24, 2025  on Shopify

Data does not share very well and when certain events simply have not happened yet, Facebook flags them as Pixel connectivity problems which is very annoying. Also, the biggest issue is that the Shopify product catalog randomly stops syncing to Facebook, so I'll upload new products and they won't sync with Facebook. And in order to fix the issue I need to uninstall the app from Shopify, delete my catalog in Facebook, reinstall the app in Shopify, reconnect to Facebook and create a new catalog... and then I have to wait for hours to see if the catalog will sync. Many times it does not and I need to contact support who basically tell me to do the same thing over again. It's an absolute joke of an integration. Whoever built it is an idiot. Either that, or Facebook or Shopify keep making changes to the API and breaking things. Either way, it's idiotic and an absolute costly pain in the backside for a business owner.

Purposeful Prints LLC

Apr 24, 2025  on Shopify

It never connects to my Meta Business account. Always in review I stayed in review for a year. Finally disconnected and reconnected same issue. **Update * Issue resolved. Thank you so much sorry can't remember her name but she was patient and understanding.

TradingCardSets.Com

Apr 24, 2025  on Shopify

Analytics are way off. I’ve verified traffic from paid Facebook / Instagram ads, yet the app still reports **zero** views and activity. Meta support brushed it aside, claiming my ads simply “don’t work.” If the tracking can’t register real, paid traffic, it’s useless for performance analysis.

The March Initiative

Apr 23, 2025  on Shopify

Ingenting fungerar och man får hela tiden felmeddelanden som: "Sorry, something went wrong. We're working on getting this fixed as soon as we can. Go back" Jag har spenderat timmar på att försöka lösa det, men hamnar bara i en loop av värdelösa hjälpsidor

VELO-SHIRT

Apr 23, 2025  on Shopify

As I am a beginner, things are a little overwhelming. However, I can already see, that the collection of functions are powerful.

RbnMarketHub

Apr 21, 2025  on Shopify

Mon expérience avec Facebook & Instagram Je suis actuellement en phase de lancement de ma première boutique en ligne, RbnMarketHub.com, et j’utilise Facebook et Instagram pour construire ma présence digitale. Même si je débute dans la vente en ligne, j’apprends à utiliser ces plateformes pour : Créer et gérer une page professionnelle attrayante pour ma boutique. Publier du contenu qui met en valeur mes produits et leurs avantages. Comprendre les bases de la publicité Meta afin de toucher mes futurs clients. Utiliser les outils de création de contenu, comme les stories ou les reels, pour donner plus de visibilité à ma marque. Apprendre progressivement à analyser les statistiques pour améliorer mes publications. Je suis motivé et en apprentissage constant, avec l’objectif de bâtir une communauté engagée autour de RbnMarketHub et de réussir mes premières ventes en ligne.

Swalty Scents

Apr 19, 2025  on Shopify

Not worth the $$ as i dont have the ability to tag products, i am relying on people seeing the ad, then going to my page to access my website. I have ran several and have not gotten a single sale.

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