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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,487)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

My Store

Jun 03, 2025  on Shopify

pessimo , apresenta erros que nao existem, o suporte nao sabe nada e minha conta esta parada devido a esta atualizacao horrivel

KimYoung K-beauty Shop

Jun 03, 2025  on Shopify

The most terrible experience, First of all its not user friendly on top of it i have try to get approval and its seems like anti terrorist squad. it had become a nightmare just barely get approved to shop on instagram and Facebook.

XAYWEAR

Jun 02, 2025  on Shopify

very difficult setup to do and so many probs that are not assisted. not getting results with ads even my store performance is 90%+

Housses et Housses

Jun 02, 2025  on Shopify

DIZEM QUE É RPECISO FAZER FAZER UMA AÇÃO NECESSÁRIA SÓ QUE ESTA AÇÃO É PARA CRIAR LOJA NO FACEBOOK E INSTAGRAM O QUE AQUI EM PORTUGAL NÃO PODE.

StavesArt

Jun 02, 2025  on Shopify

Keeps telling me my shop is suspended because of lack of information however does not provide any information about what information to provide or where to provide it.

BioAcuatica

Jun 01, 2025  on Shopify

It is a powerful experience for sale. I strongly recommend to be included with your On-Line Store. Definitely It helps to bring traffic.

VisionDrive

May 31, 2025  on Shopify

Une catastrophe vous déconnecter le pixel au moment propice ou on veut commencer à établir une campagne publicitaire, un dégout incommensurable après tant de travail

Detour Boutiques

May 31, 2025  on Shopify

The app doesn't work---doesn't connect to my Facebook account properly, and the instructions they give are constantly outdated or unclear.

Nova Fire Jewellery

May 31, 2025  on Shopify

WE ARE NOT ALLOWED SHOPS IN RSA SO WHY DOES THE CHANNEL SHOW AN ISSUE NEXT TO EACH PRODUCT WHEN IT IS CLEARLY PUBLISHING TO THE META CAMPAIGN. All this tech and not a brain in sight.

Bakery Wholesalers

May 30, 2025  on Shopify

It is almost impossible to fix things through FB because their "help" processes are incomplete, don't cover all scenarios, and are buggy. E.G. I can't use my account because their verification forces my to verify myself through one path only. I can't complete this process because it only uses my OLD cell phone number. I can't login or run more ads because of this error AND there are no people to speak with and get help.

Casa Kos

May 30, 2025  on Shopify

Con la última actualización de Shopify, sin advertirnos, nos desconectaron las cuentas a medias y no dan soporte.

Chloë Angus Design

May 30, 2025  on Shopify

They have made the app much harder to deal with, but after taking ages to figure it out, it works fine.

Iron Angel Leather

May 30, 2025  on Shopify

I've spent 2 years sending and uploading every single business entity and tax document we have in our possession and still cannot get the facebook and instagram sales channels linked up. This app doesn't work.

Ruckbear

May 30, 2025  on Shopify

Unable to get shop verified without any reason and no way to get it verified. Only get a general message from support with no help or solution at all. Frustrating!

Puerto Rico Market

May 29, 2025  on Shopify

LA ORIENTACIÓN CORRECTA FUNCIONA. ME FUNCIONA BASTANTE PARA ENCONTRAR EL PÚBLICO DE MI TIENDA POR LA SEGMENTACIÓN DE ESTA MANERA MIS VENTAS HAN AUMENTADO.

WILDE

May 29, 2025  on Shopify

I would give zero stars if it's possible. Meta can't connect to my Shopify for months now. And I can't get support if I am not connected to my account. Are you kidding me?

Made To Lactate

May 29, 2025  on Shopify

I like the way the app syncs with Facebook and Instagram however I've had multiple issues sorting out the pixel. Facebook meta teams say I need to contact Shopify and Shopify team says I need to contact Facebook, so I am very frustrated at this very point!

Swing Design

May 28, 2025  on Shopify

being forced to have checkout on FB and Instagram causes loss of sales and adding on warranties, upsells etc. Should put it back to the way i was where checkout was through the site

Hopla3d

May 28, 2025  on Shopify

At first glance it's good, it promises to make it work. But it really underdelivers. You still have to do many things in the meta account, which is terrible, I mean astoundingly terrible. I am new to this but I'm a developer and I still don't understand anything on it. Not shopify's fault, but I really thought the facebook and instagram app would handle all of this nonsense for me. It doesn't. Now I have a semi-connection and I don't know what to do to make it work, neither what it is supposed to do if it can't do that, great.

OrthoCervicalPillow™ Neck & Back Support Pillow™

May 28, 2025  on Shopify

It is very sad to do business with facebook due to constant rejections despite products being compliant. Also, ads keep getting rejecting and facebook seems to blame their technology. It is total headache to do business with facebook.

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