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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,501)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Chin Studio

Jul 08, 2025  on Shopify

Funciona realmente mal. Esta lleno de bugs. Figura la tienda integrada pero no figura en eventos y en el test indica que no hay pixel vinculado (cuando en mi chrome pude verificar que si). El catalogo que se muestra en Meta no sigue el orden de precio de productos y no se puede modificar. Muy mala experiencia de usuario

Barry's Power Equipment

Jul 05, 2025  on Shopify

We’re new to using the Facebook & Instagram app with our Shopify store , but setup was easy and everything synced smoothly. Looking forward to seeing results!

Salentique

Jul 05, 2025  on Shopify

Meta: innovazione continua, ma con qualche margine di miglioramento Meta si conferma un colosso tecnologico capace di guidare l'innovazione nel mondo digitale. Le sue piattaforme (come Facebook, Instagram e WhatsApp) sono strumenti ormai imprescindibili per comunicazione, marketing e networking. L’interfaccia utente è intuitiva, l’integrazione tra i vari servizi è fluida e le opzioni per aziende e creator sono sempre più avanzate. Molto interessante anche la spinta verso il metaverso, che dimostra una visione a lungo termine. Tuttavia, restano alcuni punti migliorabili: la gestione della privacy e degli algoritmi a volte può risultare opaca, e il supporto clienti non è sempre all’altezza delle aspettative. Nel complesso, Meta resta una realtà solida e all’avanguardia, che merita 4 stelle su 5.

ShangLiu Boutique

Jul 05, 2025  on Shopify

It's beneficial for social media marketing. Many of my clients check out those two Apps first before visiting my website

AWKWRDx

Jul 04, 2025  on Shopify

Instagram Business Account Disabled WRONGFULLY. There's an on-going ban wave by Meta. Tried contacting the support but getting automated response only.

Skynetic

Jul 04, 2025  on Shopify

Surprisingly good for the price! The drone is lightweight, easy to fly, and folds compactly. Obstacle avoidance works decently in front, and the brushless motors provide smooth control. Video quality is not truly 8K—more like 1080p—but it's clear enough for casual use. Battery lasts about 15 minutes per charge. Great for beginners or hobby flyers! Pros: Foldable, stable flight, decent camera, obstacle sensors. Cons: Not real 8K, plastic build, struggles in wind. Ammi

Delikate Store

Jul 03, 2025  on Shopify

FOI PIOR INFERNO DA MINHA VIDA, MINHA VONTADE ERA DE SOCAR O COMPUTADOR APPLICATIVO MAL FEITO COMO TUDO DA META, MAIS 30 TENTATIVAS TODAS COM ERROS DIFERÊNTES.

Devoted to Pretty

Jul 03, 2025  on Shopify

Frustrated that New Zealand stores can no longer be connected via Facebook/Instagram shop experience, ie you can't tag products in your post. Backwards step for us, given other markets, like Australia can.

Bongo Beachwear

Jul 02, 2025  on Shopify

I have No Access to the shops from Shopify. I don't even know if they exist because I have no clue how to find them... FaceBook offers NO HELP ...

Daly Male

Jul 02, 2025  on Shopify

Not the best app if you sell intimate clothing, constantly rejected even if the item is on a manequin. Can't be bothered with the appeal system as it does nothing to help the merchant.

piantedappartamento.shop

Jul 02, 2025  on Shopify

Could be a very interesting app, unfortunately is not working for EU because not allowed. Would be a good idea to inform European user about this from both sides Shopify and Meta. Other good idea would be to develop a tool to publish posts directly from the app

coral & reef

Jun 29, 2025  on Shopify

Keep getting items rejected, then I correct listing but cannot file for appeal or to be looked at post-correction

私のストア

Jun 29, 2025  on Shopify

Muito importante ter esse app mãos ,com ele voce sera direcionado para camhinhos mais faceis sem dor de cabeca

JK Farm

Jun 28, 2025  on Shopify

Bad experience. Many time it don't allow connection between sales channel. There are too many problems using this sales channel

denichetaperle

Jun 27, 2025  on Shopify

Je n’arrive pas à connecter mon Facebook &Instagram à mon shopify et cela dérange mes conversations. J’ai supprimé réinstallerais rien

LAMELIFE

Jun 27, 2025  on Shopify

things are very confusing. decent enough to finally have working though. hope to see some results and maybe an overall better UI.

The Tabby Spot

Jun 27, 2025  on Shopify

easier than I thought it would be, there are lots of meta pages, like business manager, ads manager, meta manager etc.. I kind of wish it was just all on one page but its way easier than google so there's that :)

AquaPodKit

Jun 26, 2025  on Shopify

Shop says its clear, but does not clear or get anyone to answer why it does not work. Disconnected and will focus on google ads.

Sahel shop

Jun 26, 2025  on Shopify

tres interessant cette connexion fluide et adaptee aux besoins des e-commercants ,je recommande vivement

Big Y Fly Co

Jun 25, 2025  on Shopify

Really?! Isn't Meta like one onf the world's largest tech companies, this is the best you can do? Between this and meta ads they have managed to create two of the most non-intuitive, ineffective apps for actually selling products. Maybe if you're goal is to be cool, but to sell products, meh.

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