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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,501)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

MamaBear Books

Jun 18, 2025  on Shopify

no problem integrating with a new shop on Shopify but has been a big issue in the past. Support is awful. 8 weeks and counting

Petnomo

Jun 18, 2025  on Shopify

The app does a great job syncing products to Facebook and Instagram Shops, and running ads from Shopify is convenient. Pixel and catalog integration are helpful. Setup was a bit tricky at first, but once connected, it works well. Would love clearer onboarding steps.

Genius Lab Gear

Jun 17, 2025  on Shopify

Haven't used it since they commandeered checkout from merchants. It prevents upsells, free shipping bars, and other normal things you want to do with traffic to your store. Plus, you have to keep your shipping costs constantly updated in their app to match your actual in Shopify.

CEDAR Y SAND

Jun 17, 2025  on Shopify

Insanely difficult to work with Meta/Facebook/Instagram. Terrible user interface, constant changes to functionality, workspace, awful communication about changes that affect verification, usability, location of admin functions, etc.

Roma Pell

Jun 17, 2025  on Shopify

Lamentável que em Portugal não se consiga ter a loja na página do Facebook. Esta medida descrimina os negócios no país face a outros que dispõem dessa vantagem.

PHANX

Jun 16, 2025  on Shopify

App perfetta, grande organizzazione, leggermente complicata da utilizzare per chi è nuovo, ma dopo poco tempo capisci le varie funzioni.

HairFix24

Jun 15, 2025  on Shopify

es ist sehr schlecht! es wird einem gesagt das die Produkte aktiv sind! obwohl sie nicht aktiv sind!! keine Hilfe nichts!! man kann nicht mal einfach eine schlechte Bewertung abgeben! Mann wird einfach geblockt!

Fruit Bearers

Jun 15, 2025  on Shopify

So far my shop has been in review for over a year and never resolved. I can't seem to connect with help to fix. They need a fixed POC somewhere in this area.

Allday Nova

Jun 14, 2025  on Shopify

Even though this is such a big company, it strongly feels like a scam. Their size means nothing. With both of my stores, my ad account was restricted immediately after making a payment via iDEAL. Getting a refund is extremely difficult and draining. Despite the strong conversion potential on Facebook, think twice before relying on them. My previous refund request has been ignored for over two months. I just filed another complaint for my new store — I’m not expecting much, but we’ll see.

Mayorista Dougger

Jun 14, 2025  on Shopify

La tienda de Facebook e instagram deberia estar activa. Sirve para que las presonas tengan mas visualizacion de mis productos

FISH LAIR

Jun 13, 2025  on Shopify

Terrible. Can't begin to count the amount of times I have been asked to verify my business that is registered by the state of Florida. I have given them a letter directly from the IRS 147C verifying my address, my company name, my name, my registered address and still it is not enough. This is absurd. Mean while I sell quality apparel and the scrutiny is pure insanity. Terrible! Takes forever to even contact anyone. This has been the worst!

The Hocking Hills Store

Jun 13, 2025  on Shopify

Setting up the Facebook app in Shopify was a breeze. I really like how easy it was to sync inventory and manage orders through the app

EnvíoMágico

Jun 13, 2025  on Shopify

La integración de Meta con la plataforma Shopify es extremadamente funcional e intuitiva. Con solo unos pocos clics, puedes conectar tu tienda a tu cuenta de Facebook, sincronizar automáticamente los productos y comenzar a vender directamente a través de Instagram Shopping y Facebook Shop.La interfaz es amigable, con configuraciones guiadas que facilitan todo el proceso, incluso para quienes no tienen experiencia técnica. Además, el Administrador de Anuncios de Meta se integra directamente con Shopify, lo que permite crear campañas, monitorear el rendimiento y optimizar los resultados, todo desde un solo lugar.Sin duda, es una herramienta poderosa para aumentar la visibilidad de la tienda y potenciar las ventas de forma práctica y eficiente.

LITTLE MONSTER

Jun 13, 2025  on Shopify

pesimo no me deja conectar el catalogo me crea otros , hace lo que quiere no me deja meter mi correo

Tapatío Ramen

Jun 13, 2025  on Shopify

Connecting to Facebook and IG has never been easier. Normally you have to install the Pixel on your website (shopify) code, but this makes the process easier. Remember to document your process and write down Meta passwords. Thanks Meta!!

Lilli Collection

Jun 12, 2025  on Shopify

There is a constant message to verify my business details. I attempt to verify and get the same message every time that this is not longer an issue. But 2-3 days later get the same message. Meanwhile, both apps are working. I do not understand.

SoleComfort.shoes

Jun 11, 2025  on Shopify

I sell shoes and every item is rejected for size, even though I have it listed in the title and in the "size" input.

Athens Gaze

Jun 11, 2025  on Shopify

VERY VERY POOR, nothing will conect without hours of messing with settings, and once you think its figured out and working it stops.

SureShot Jewelry

Jun 10, 2025  on Shopify

I keep submitting my info over and over and over again and it keeps getting rejected because the address isn't the same. Can a business not move during it's 16 years of operation? There is no way to convey what should be logic and common sense for you to figure out, especially in the case of the document I've provided. The document I provided is one that is like a social security card, you keep the original safe for your entire life. In this case, the document is kept the entire life of the business. There's no getting a 'change of address' for this document. You people suck because if there was a way to include a note regarding the fact that I keep submitting this over and over and you call would read that note, my shop would be producing more revenue through you stupid platform and you'd be making money on ads because I would likely to choose to create them at that point given I can fully sell on the platform. But if you all can't understand an FEIN form and the FACT that it has my original business address on it from 16 years ago when I opened the business and that is the reason it is not the same as my address 16 years later??? My goodness..... SMH

Pookie Foster

Jun 10, 2025  on Shopify

Me encanta que se pueda vincular la tienda de shopify a mis canales de venta en meta, es maravilloso.

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