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Customer reviews: Mailchimp Email SMS Marketing

Develop by Shopify

Reviews (840)

Overall rating
4.6

What Merchants Think

Merchants feel that "Mailchimp Email SMS Marketing" is a mixed bag. Many users appreciate its ease of use, especially for small business owners, and laud the app's integration with platforms like Shopify. However, there are notable concerns about the app's billing practices and customer service quality, which affect the overall experience for several users.

Key Strengths

  • Easy integration with Shopify
  • User-friendly interface
  • Excellent customer support (often mentioning specific representatives like Lori, Rafael, Dean, and Clarisse)
  • Powerful email campaign tools
  • Helpful features for crafting professional, compelling campaigns

Common Concerns

  • Unfair billing practices and hidden costs
  • Issues with automatic email sending (e.g., double opt-in emails)
  • Challenges with app and data synchronization
  • Poor customer service response times for some users
  • Difficulty in resolving technical issues, sometimes requiring expert intervention

Final Thoughts

"Mailchimp Email SMS Marketing" is perceived as a strong contender in the email marketing space due to its integration ease and supportive customer service. Nevertheless, to improve its reputation and customer satisfaction, addressing challenges such as billing transparency, synchronization issues, and enhancing the customer support responsiveness will be crucial.

Priscilla Ma Inc.

Aug 22, 2025  on Shopify

Great. Helped resolve my issue and was able to reconnect with me after I kept accidentally exiting our chat. Thank you.

Santa Barbara Forge

Aug 22, 2025  on Shopify

David was amazing. Really attentive and helped me sort out my problems effectively and efficiently. Thanks!

Humax Direct

Aug 22, 2025  on Shopify

attended to my issue immediately. made sure that im not waiting on dead air by sending messages while attending to my issues.

RWA Bristol

Aug 22, 2025  on Shopify

Rhedd helped me today. Intergration works well but need toime to correct mistakes made historically with a large number of audiences

CLINUVEL

Aug 21, 2025  on Shopify

The integration has been great, but the support has been incredibly good. Despite my browser having hiccups, Dean still endeavoured to work through my issues and get it all working perfectly.

Velia Sierra Design

Aug 20, 2025  on Shopify

App won't open on Shopify and it is not synching new products nor recently re-activated products. This is the second time it has happened, the first incident was on July 4th.

Kiwano

Aug 20, 2025  on Shopify

I signed up for Mailchimp’s Essential plan, but without my consent they automatically switched me to a more expensive plan and charged me extra. The reason? Simply importing contacts — even though not all of them are subscribers. In the end, Mailchimp only recognized 302 active emails, yet they forced me into a higher tier and billed me more. This feels completely unfair and misleading. If I had actually used a larger audience, I could understand the cost increase. But being charged for contacts that aren’t even active subscribers makes no sense. To make things worse, the system gives you no clear warning before upgrading and charging extra. It feels like a trap to push users into paying more. I regret choosing Mailchimp — the pricing model is deceptive, support is slow, and instead of helping small businesses, it takes advantage of them. I will be canceling and moving to another platform.

The Steady Hand

Aug 19, 2025  on Shopify

Cyrus was fantastic in helping me to figure out an issue that wasn't an issue at all. He was very patient and explained all the details to me in a way that I could understand and move forward.

Bertoldi

Aug 18, 2025  on Shopify

Excelente atención del centro de ayuda, Rafael nos guió y nos dió toda la información necesaria.

Electronicsized

Aug 14, 2025  on Shopify

Lori had her work cut of for her today. But she was patient and kind and kept reconnecting with me until things were working right. She was a huge help and I did not make her job easy, but we got it all worked out and done. Thanks Lori!

Coppertop Jewellery

Aug 13, 2025  on Shopify

Great support from Jay and Rafael when I had issues with my Shopify integration. They guided me through to resolve the issue.

Adventure Wagon

Aug 12, 2025  on Shopify

So far this is an amazing app that allows you to fully integrate Shopify and Mailchimp. Excited to use abandoned cart automations, product recommendations, etc. We ran into a small issue on our end where we wanted to switch our synced audience and the chat team (Rafael in particular) was super helpful. Excited to use this app even more!

Mercury Orchid

Aug 06, 2025  on Shopify

Excellent customer support - Rhedd was very pleasant and helpful and got the issue sorted very quickly.

Pet-lucious

Aug 05, 2025  on Shopify

Amazing app! But I was having some problems with some features and was able to fix it with the bell of Jay Ann. Thank you Jay for the professional assistance.

Chipper & Cheeky

Aug 01, 2025  on Shopify

Great customer service! Dean helped me and was very patient, thorough, and helpful. His help has actually made me better integrate Mailchimp to my website. Thank you, Dean and Mailchimp! I highly recommend to any small business that wants to expand their marketing efforts and improve their conversions.

Label Prem Anand

Aug 01, 2025  on Shopify

Aaron was great and super helpful with assisting me in resolving my syncing issue. Very patient and proactive.

Il Calendario Filosofico

Aug 01, 2025  on Shopify

ottimo supporto, preciso e puntuale! Abbiamo risolto un problema complesso di sincronizzazione dei dati. Grazie Lori!

Hearts in the Mix

Jul 31, 2025  on Shopify

I'm sure that Aaron was doing exactly as he'd been trained, but I need more hand-holding than was offered. He was particularly nice and in the end, my needs were met. The help links are so circlular that it feels impossible to actually do the task one might go to find help for. Being directed to those links after exploring them extensively is frustrating, but Aaron was a darling and patient with me.

CSEP Store

Jul 28, 2025  on Shopify

If you have too many different customer tags in Shopify, this app stops syncing any customer tags. We've spent 3 weeks full-time trying to fix this with no luck. Then it synced tens of thousands of old contacts from Shopify to Mailchimp with no way to filter them out, doubling our Mailchimp costs due to extra subscribers. We will have to pay a developer to build a custom Shopify-Mailchimp syncing app to compensate for this app's deficiencies. Edit: I've tried all combinations of options, including trying to only sync specific tags. That didn't work either.

CSEP Store

Jul 25, 2025  on Shopify

If you have too many different customer tags in Shopify, this app stops syncing any customer tags. We've spent 3 weeks full-time trying to fix this with no luck. Then it synced tens of thousands of old contacts from Shopify to Mailchimp with no way to filter them out, doubling our Mailchimp costs due to extra subscribers. We will have to pay a developer to build a custom Shopify-Mailchimp syncing app to compensate for this app's deficiencies.

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