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Customer reviews: Mailchimp Email SMS Marketing

Reviews (654)

Overall rating
4.5

What Merchants Think

Merchants feel that "Mailchimp Email SMS Marketing" is a mixed bag. Many users appreciate its ease of use, especially for small business owners, and laud the app's integration with platforms like Shopify. However, there are notable concerns about the app's billing practices and customer service quality, which affect the overall experience for several users.

Key Strengths

  • Easy integration with Shopify
  • User-friendly interface
  • Excellent customer support (often mentioning specific representatives like Lori, Rafael, Dean, and Clarisse)
  • Powerful email campaign tools
  • Helpful features for crafting professional, compelling campaigns

Common Concerns

  • Unfair billing practices and hidden costs
  • Issues with automatic email sending (e.g., double opt-in emails)
  • Challenges with app and data synchronization
  • Poor customer service response times for some users
  • Difficulty in resolving technical issues, sometimes requiring expert intervention

Final Thoughts

"Mailchimp Email SMS Marketing" is perceived as a strong contender in the email marketing space due to its integration ease and supportive customer service. Nevertheless, to improve its reputation and customer satisfaction, addressing challenges such as billing transparency, synchronization issues, and enhancing the customer support responsiveness will be crucial.

Kiwano

Aug 20, 2025  on Shopify

I signed up for Mailchimp’s Essential plan, but without my consent they automatically switched me to a more expensive plan and charged me extra. The reason? Simply importing contacts — even though not all of them are subscribers. In the end, Mailchimp only recognized 302 active emails, yet they forced me into a higher tier and billed me more. This feels completely unfair and misleading. If I had actually used a larger audience, I could understand the cost increase. But being charged for contacts that aren’t even active subscribers makes no sense. To make things worse, the system gives you no clear warning before upgrading and charging extra. It feels like a trap to push users into paying more. I regret choosing Mailchimp — the pricing model is deceptive, support is slow, and instead of helping small businesses, it takes advantage of them. I will be canceling and moving to another platform.

The Steady Hand

Aug 19, 2025  on Shopify

Cyrus was fantastic in helping me to figure out an issue that wasn't an issue at all. He was very patient and explained all the details to me in a way that I could understand and move forward.

Bertoldi

Aug 18, 2025  on Shopify

Excelente atención del centro de ayuda, Rafael nos guió y nos dió toda la información necesaria.

Coppertop Jewellery

Aug 13, 2025  on Shopify

Great support from Jay and Rafael when I had issues with my Shopify integration. They guided me through to resolve the issue.

Adventure Wagon

Aug 12, 2025  on Shopify

So far this is an amazing app that allows you to fully integrate Shopify and Mailchimp. Excited to use abandoned cart automations, product recommendations, etc. We ran into a small issue on our end where we wanted to switch our synced audience and the chat team (Rafael in particular) was super helpful. Excited to use this app even more!

Mercury Orchid

Aug 06, 2025  on Shopify

Excellent customer support - Rhedd was very pleasant and helpful and got the issue sorted very quickly.

Pet-lucious

Aug 05, 2025  on Shopify

Amazing app! But I was having some problems with some features and was able to fix it with the bell of Jay Ann. Thank you Jay for the professional assistance.

Chipper & Cheeky

Aug 01, 2025  on Shopify

Great customer service! Dean helped me and was very patient, thorough, and helpful. His help has actually made me better integrate Mailchimp to my website. Thank you, Dean and Mailchimp! I highly recommend to any small business that wants to expand their marketing efforts and improve their conversions.

Label Prem Anand

Aug 01, 2025  on Shopify

Aaron was great and super helpful with assisting me in resolving my syncing issue. Very patient and proactive.

Il Calendario Filosofico

Aug 01, 2025  on Shopify

ottimo supporto, preciso e puntuale! Abbiamo risolto un problema complesso di sincronizzazione dei dati. Grazie Lori!

Hearts in the Mix

Jul 31, 2025  on Shopify

I'm sure that Aaron was doing exactly as he'd been trained, but I need more hand-holding than was offered. He was particularly nice and in the end, my needs were met. The help links are so circlular that it feels impossible to actually do the task one might go to find help for. Being directed to those links after exploring them extensively is frustrating, but Aaron was a darling and patient with me.

CSEP Store

Jul 28, 2025  on Shopify

If you have too many different customer tags in Shopify, this app stops syncing any customer tags. We've spent 3 weeks full-time trying to fix this with no luck. Then it synced tens of thousands of old contacts from Shopify to Mailchimp with no way to filter them out, doubling our Mailchimp costs due to extra subscribers. We will have to pay a developer to build a custom Shopify-Mailchimp syncing app to compensate for this app's deficiencies. Edit: I've tried all combinations of options, including trying to only sync specific tags. That didn't work either.

CSEP Store

Jul 25, 2025  on Shopify

If you have too many different customer tags in Shopify, this app stops syncing any customer tags. We've spent 3 weeks full-time trying to fix this with no luck. Then it synced tens of thousands of old contacts from Shopify to Mailchimp with no way to filter them out, doubling our Mailchimp costs due to extra subscribers. We will have to pay a developer to build a custom Shopify-Mailchimp syncing app to compensate for this app's deficiencies.

OSHA Training School

Jul 24, 2025  on Shopify

Cyrus was very helpful. Provided support and escalated the issue which needed work from the development side.

hausholmliving

Jul 24, 2025  on Shopify

Rhedd is Helpful. We got some problems with creating an account for mailchimp, and Rhedd was fast to come up with a solution. Took no time, so glad for the help.

Vivre - Home | Gifts | Plants - NZ

Jul 24, 2025  on Shopify

Paul from customer support was very helpful . thank you for patience with me and effortless service. you made it everything very simple to understand and sent me lot of useful links.Many Thanks

Glossop Pick n Mix

Jul 18, 2025  on Shopify

Easy to use app, had a slight issue but all sorted very quickly thanks to Rhedd on Live Chat! Thank you!

White Bear Black Wolf

Jul 15, 2025  on Shopify

I required help integrating mailchimp and shopify. Paul was an amazing help and walked me through all the steps and got me all set up.

Naturschoen

Jul 14, 2025  on Shopify

Support is very responsive and helpful, bombarded David with questions during onboarding and he was quick to answer them all.

Sarah Wiley Art

Jul 11, 2025  on Shopify

I'll let everyone else talk about how seamless this integration is, but I want to talk about the Support team. We ran into an issue connecting to Mailchimp. I clicked to contact support for the integration and they actually helped! It turned out there was a real issue. (It wasn't me.) I worked with David, who kept in touch every day, asking if I could try one more thing and assuring me that the team was working on it. And they were! It turns out that there was some old code from a previous version of the integration that was still lurking around and causing issues. They found it and fixed it. Now it's working great. It's easy to complain when things aren't working right, but the communication was so great that I was confident that it would be fine. On the integration itself: The fact that your products load automatically makes creating emails so much faster!

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