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Customer reviews: Mailchimp Email SMS Marketing

Develop by Shopify

Reviews (840)

Overall rating
4.6

What Merchants Think

Merchants feel that "Mailchimp Email SMS Marketing" is a mixed bag. Many users appreciate its ease of use, especially for small business owners, and laud the app's integration with platforms like Shopify. However, there are notable concerns about the app's billing practices and customer service quality, which affect the overall experience for several users.

Key Strengths

  • Easy integration with Shopify
  • User-friendly interface
  • Excellent customer support (often mentioning specific representatives like Lori, Rafael, Dean, and Clarisse)
  • Powerful email campaign tools
  • Helpful features for crafting professional, compelling campaigns

Common Concerns

  • Unfair billing practices and hidden costs
  • Issues with automatic email sending (e.g., double opt-in emails)
  • Challenges with app and data synchronization
  • Poor customer service response times for some users
  • Difficulty in resolving technical issues, sometimes requiring expert intervention

Final Thoughts

"Mailchimp Email SMS Marketing" is perceived as a strong contender in the email marketing space due to its integration ease and supportive customer service. Nevertheless, to improve its reputation and customer satisfaction, addressing challenges such as billing transparency, synchronization issues, and enhancing the customer support responsiveness will be crucial.

ZU4R SPORTSWEAR

Nov 21, 2025  on Shopify

Been trouble with sync and integration from day one. The support at MailChimp havent done anything to solve our trouble, been in contact with them daily. Wasted enough time to get help from MailChimp. Stay away!!

Dr Gus Nutrition

Nov 10, 2025  on Shopify

Used the app for a couple of years then stopped and removed the app. Now no email flows work on my store because this app left code on my store that I have to remove. DO NOT USE! It has wrecked my little business.

Dana Cooper Bermuda

Nov 06, 2025  on Shopify

really poor app. does not pull new subscribers from shopify to mailchimp account - really bad waste of money and so much time

Drinkello

Oct 29, 2025  on Shopify

Randomly deleted account, no way to figure out a solution and lost access to any data and integrations. Customer support was kind though.

JSW Farms and Blue Paradise Dairy

Oct 20, 2025  on Shopify

The company is too big - all fake accounts - very poor service - nothing is honest or transparent - Yes - you have reached out - but still have no answer and are blaming Shoptify -

JSW Farms and Blue Paradise Dairy

Oct 16, 2025  on Shopify

The company is too big - all fake accounts - very poor service - nothing is honest or transparent -

Bull City Olive Oil Co.

Sep 01, 2025  on Shopify

Could never get any help. Despite 2 "onboarding" calls (one of which I was told to call tech support for an emaill??? not!) They charged me 4 times for 4 different things, despite repeated emails, uninstalling the app and deleting it. NO ONE listened to the actual issue (which wasn't technical) and they won't delete the charges. So I'm notifying my Attorney General... Maybe now you'll pay attention???????

Kiwano

Aug 20, 2025  on Shopify

I signed up for Mailchimp’s Essential plan, but without my consent they automatically switched me to a more expensive plan and charged me extra. The reason? Simply importing contacts — even though not all of them are subscribers. In the end, Mailchimp only recognized 302 active emails, yet they forced me into a higher tier and billed me more. This feels completely unfair and misleading. If I had actually used a larger audience, I could understand the cost increase. But being charged for contacts that aren’t even active subscribers makes no sense. To make things worse, the system gives you no clear warning before upgrading and charging extra. It feels like a trap to push users into paying more. I regret choosing Mailchimp — the pricing model is deceptive, support is slow, and instead of helping small businesses, it takes advantage of them. I will be canceling and moving to another platform.

Aune _ Boutique officielle

Aug 15, 2025  on Shopify

"session invalid"

JanieLanie

Jul 30, 2025  on Shopify

App won’t open in my Shopify and is not linking new email subscribers to my Shopify. Please help.

CSEP Store

Jul 28, 2025  on Shopify

If you have too many different customer tags in Shopify, this app stops syncing any customer tags. We've spent 3 weeks full-time trying to fix this with no luck. Then it synced tens of thousands of old contacts from Shopify to Mailchimp with no way to filter them out, doubling our Mailchimp costs due to extra subscribers. We will have to pay a developer to build a custom Shopify-Mailchimp syncing app to compensate for this app's deficiencies. Edit: I've tried all combinations of options, including trying to only sync specific tags. That didn't work either.

CSEP Store

Jul 25, 2025  on Shopify

If you have too many different customer tags in Shopify, this app stops syncing any customer tags. We've spent 3 weeks full-time trying to fix this with no luck. Then it synced tens of thousands of old contacts from Shopify to Mailchimp with no way to filter them out, doubling our Mailchimp costs due to extra subscribers. We will have to pay a developer to build a custom Shopify-Mailchimp syncing app to compensate for this app's deficiencies.

Fanny Fielding Art

Jun 07, 2025  on Shopify

They are removing free features one by one so I am removing the app. Look after people on the way up guys.

Basicality

Jun 05, 2025  on Shopify

it sucks

PURIT

May 18, 2025  on Shopify

In the prices listed on Shopify, it says that the price for the essential plan is $13 per month for up to 50,000 contacts. Once the app is installed, however, they ask for €345. Also, the app is very slow and the chatbot on their support site doesn't work... with what face do they ask for all this money?

Bewilderment

May 08, 2025  on Shopify

Such a predatory pricing structure. Klaviyo's pricing was more upfront and honest, plus open rates DOUBLED. We've been with Mailchimp for 12 years, it's no longer king of email since it was acquired.

The Artists Quarter

Apr 25, 2025  on Shopify

JUST A MASSIVE RIP OFF. Great sales pitch...so I signed up, only to find that a massively complex set up include DNS settings. Because I have 45,000 contacts it then charged me for all of these despite only 21,000 being subscribers. So, so far not 1 email sent and £500 in charges. Avoid these people like the plague.

Heraki Joias

Apr 20, 2025  on Shopify

não funciona propaganda enganosa , só fez eu perder meu tempo

Death By Stickers

Apr 19, 2025  on Shopify

Not sure what happened to Mailchimp but my bills started out reasonable but as my business grew, my bill ballooned into this extreme amount each month. What’s worse is when I went to cancel, they charged me even more for “additional contact blocks” what for? No clue… …. Felt like they were holding my account as ransom and I had to pay $100 to close my account to avoid the new monthly fee from hitting my card…. There are a lot of options out there, choose one of them.

MEGADOSE

Apr 14, 2025  on Shopify

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