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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Shopify

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,869)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Glowup For All

Jul 13, 2024  on Shopify

My store launch is being delayed because I want to ensure that the leads from paid advertisements will convert, so I need a solid email flow set up first. Unfortunately, I've encountered several issues with Klaviyo. First, I couldn’t upload my own fonts. I followed Klaviyo's suggestion to use the inspect tool to find the font code and upload its link, but it didn’t work. Although my domain and Shopify are connected successfully, I keep receiving errors when trying to publish a flow, stating it’s not synced to my store. I tested some cart abandonment flows using different accounts and waiting long periods, but no emails were sent, not even for test orders. When emails are sent successfully, they often end up in spam. Additionally, I’m forced to have my address in the footer of emails, which is problematic for a home-based business. Klaviyo also places a branding watermark on every email or pop-up, requiring an upgrade to a $20 plan to remove it. While I plan to upgrade once everything works smoothly to ensure my brand looks professional, the numerous errors and lack of support make it difficult to trust Klaviyo. I’ve spent two full business days trying to get it to work without genuine support. When someone finally responded today, they only addressed one error and didn’t provide a solution. It seems that without a higher-end plan, Klaviyo doesn’t offer much support. Larger companies receive weekly demos, but small startups are left struggling. Edit: They say that "double opt in" is optional but even if you uncheck it, they still wont add any email to your list that doesnt confirm a double opt in. Not only that, but they don't work with any intergration that is not on klaviyo, any sign ups from pop ups from other apps wont be added to klaviyos email list unless they specifically were added by a klaviyo native pop up. How frustrating, I've had my last straw. I'm out. Update: I've struggled installing, uninstalling, doing test emails etc for 3 days. Did they help or respond to my help requests? No. I saw a "klaviyotest" email subscribe to my list but never followed up on my request, which means they do see my requests but don't bother to help. If you're a start up, don't even waste your time here. They only care about big companeis and will kiss the ground they walk on being the one to spam those companies every two days begging them to use their platform. (a witness from both sides).

Kuus Special Things

Jul 11, 2024  on Shopify

Usamos klaviyo desde 2021 en nuestro ecommerce y la experiencia no puede ser mejor. Y sobre todo, el servicio de soporte es realmente de los mejores que hay en el mercado de las apps. Porque cuando hemos tenido algún problema importante, han estado ayudando hasta resolverlo 24/7. Son conscientes de la importancia que tiene para cualquier empresa (grande o pequeña) que todo funcione correctamente.

Bluestem Botanicals

Jul 09, 2024  on Shopify

While a bit more complicated to use than other email software systems, once Klaviyo is set up it runs beautifully! I will never go back to using software that isn't seamlessly integrated with Shopify!

Great Lakes Sourdough

Jul 09, 2024  on Shopify

The best email marketing platforms around. There is a learning curve, but they have loads of resources. Whatever I ask if it can do-it's always a yes.

Pawsative Partnerships LLC

Jul 09, 2024  on Shopify

Hello, I have been using Klaviyo for about 5 years. I also, love how Klaviyo has many different options for us wanting to be creative and attractive to our customers. Like that Klaviyo is concerned about what is concerning us as Business owners. Thank you, @KarlontyLWallace Pawsative Partnerships LLC

Little Pulp

Jul 09, 2024  on Shopify

I had been hesitant to start using Klaviyo for quite some time - because it's considerably more expensive than other email services - but the first few email campaigns I sent out - to targeted audience - I got much more return than with the other email services. I am still trying to figure out how to set up the proper automations and flows - and landing pages.

Briogeo Hair Care

Jul 09, 2024  on Shopify

The best email ESP I've used over the past 8 years in this industry. The offering creates ease, and a strong ROI. But the support is also fast and satisfactory.

Barbara's Ebook Store

Jul 08, 2024  on Shopify

The different flows offered can expand businesses with minimum efforts. The training offered is very valuable. I'm learning and expanding all the time.

Francis River

Jul 07, 2024  on Shopify

Klaviyo is the best email platform on the market! I've used a few other platforms and have found this to be most intuitive & simple to use.

Black Diamonds New York

Jul 03, 2024  on Shopify

Klaviyo is great! Black Diamonds New York get's so much from our partnership with Klaviyo. Thank you Klaviyo from the entire team here at Black Diamonds New York. p.s. If you need a beautiful, hand crafted engagement ring, subscribe to our emails sent with Klaviyo!

skinshop.com.mx

Jul 01, 2024  on Shopify

La he usado ya en varias tiendas de mis clientes y la verdad es una herramienta muy buena para recuperar ventas.

Alliance of Native Seedkeepers

Jun 29, 2024  on Shopify

Although Klaviyo has some nice features, there are better and more affordable options out there. I had yet even been able to use it before I got an email stating that I already used up my free plan and needed to update my pricing. When I checked what I would have to upgrade to, it showed almost $900. Klaviyo bases its billing on ALL contacts rather than actual subscribers. This is important as you cannot market email those who haven't subscribed, so this system of billing is extremely misleading. I quickly uninstalled. I have a very small business based out of my shed. This isn't a realistic for most stores on shopify.

My Darlin Dolls

Jun 29, 2024  on Shopify

Just starting with this app but so far customer service has been Awesome. Thanks for your help. Connie

ohsopaper

Jun 29, 2024  on Shopify

There billing is deplorable. You can't make changes to your account without being double billed. They don't do proration and then if you wait to change your plan at the end of your billing so you don't get double charged they will still charge you for the highest plan and tell you that they can't help you and you aren't owed a refund of the difference. I call that theft. I downgraded to a $100 plan and entered my info to pay for that plan. Instead of it charging me for the new $100 plan I was charged $205. I reached out immediately to get the difference refunded. I was told that I paid the bill before I made the change which was 100% false because I updated the payment information after I made the plan change.

Locks of Liz Haircare

Jun 28, 2024  on Shopify

Love the ease and compatibility of Klayvio with my Shopify store. I've been able to run my email marketing as a solopreneur and understand the analytics. If I could change one thing it would be an easier way to sort through uploaded photos, and how do we delete old photos we no longer want in the library? Otherwise, loving what it's doing for my business.

Blue Banana Brand

Jun 27, 2024  on Shopify

El mejor software the Marketing & SMS para trabajar con Shopify. Atención al cliente de diez. Impecable.

Mirelle

Jun 27, 2024  on Shopify

I've had a fantastic experience with Klaviyo for my email and SMS marketing needs. The platform is incredibly user-friendly, and the automation features have significantly boosted my marketing efficiency. I love the detailed analytics and the ability to personalize campaigns effortlessly. The customer support team is always responsive and helpful. I highly recommend Klaviyo to anyone looking to elevate their marketing strategy!

Heracles Wellness

Jun 26, 2024  on Shopify

I am new to Klavyio and Janelle helped my out very quickly getting my abandoned cart tracking set up with screen shots and everything. Great Service.

VINTAGEARTREPRINTS.COM

Jun 24, 2024  on Shopify

Klaviyo support is wonderful !!! I have a Shopify store for more than 10 years, I never has such an incredible Support from any other App or Company related to Shopify. Keith, Najah, Michaela, Paola and more... Everybody at Klaviyo support is very patient and and ready to help, replying to any question or concern right away !!! Thank you Klaviyo for your incredible SUPPORT !!! Sylvie VintageArtReprints.com

Bridges Canada

Jun 23, 2024  on Shopify

Easy migration with a lot of support. We can do so much more with our integration in shopify than what we could do with Constant contact or mailchimp.

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