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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,470)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Golden Brown The Label

Apr 19, 2024  on Shopify

Their support live chat team are so unbelievably helpful and walked me through any issues step by step, for someone who is not overly tech-y this is so helpful.

Love Bonnie

Apr 18, 2024  on Shopify

Klaviyo is easy to use, professional and has a great starting program. Definitely try Klaviyo before others I think the integration and automation is the best I have tried so far.

Leafine

Apr 18, 2024  on Shopify

Wow Thanks to Jono C, i was able to do all the setup on my own because this guy was expert at showing me what to do. would give this service 5 stars easy

vctrade.nl

Apr 16, 2024  on Shopify

Great email marketing app but their greatest assest is their live support which gets you going in a flash!

Precious Sound

Apr 11, 2024  on Shopify

We have been using Klaviyo for two years now and are very satisfied. The functionality of the flows works well for us, the double opt in works well, and the formatting is easy to handle. We have also had several helpful interactions with support during set up. We will gladly continue using Klaviyo as we scale.

Rebellion Body

Apr 10, 2024  on Shopify

Ricardo G was a pleasure to work with. He walked us through the issues and got the issue resolved for us!

Orgain

Apr 09, 2024  on Shopify

I've been in CRM for over a decade. If you use Shopify, hands down this is the best email marketing platform you can use. The editor and segment creator are easy to use and include advance features. Also, integrations into Shopify and most Shopify apps take just minutes to set up. Outside of that, you get unlimited support and a dedicated success manager. My personal opinion...Klaviyo should be on every marketer's short-list when considering a new ESP.

Weeks Honey Farm

Apr 09, 2024  on Shopify

So easy to use with powerful flows built in to get you up and running quickly. Worth all your investment to learn and apply this sharp tool to your marketing schedule. We continue to see market gains monthly by using Klaviyo. It is a critical part of our email marketing.

Truffle & Paw

Apr 09, 2024  on Shopify

The app is OK, however its definitely not worth the costs or headache due to the issues you will face from their terrible customer service teams. There's no sense of trying to find a reasonable outcome for their customers and they are a company set up to take every penny from you. I would stay clear and use alternative, and much cheaper platforms.

Nail Reserve

Apr 09, 2024  on Shopify

excellent communication and answers to the point. helped us on various situations that had a great impact on our work. thank you!

Donald Trump Everything

Apr 08, 2024  on Shopify

DON'T GET IT! they DEActivated my account after i SET up everything for no reason, i didnt ever started advertising or emailing yet! waste of time 0 review

Spoiled Brat

Apr 08, 2024  on Shopify

As a struggling small business , I thought Klaviyo was the answer! But instead it created a whole load of new problems. I have a mailing list of 70,000 subscribers which I have built up over 20 years however only about 3000 are actually active - a lot of spam , Amazon and inactive emails! Klaviyo took £500 for this immediately, it was “imperative” I sign up with them before 1st but it took them over a week to contact me to “onboard” & only then it we because I hassled them! They then decide I needed to pay them a further £500 because their system changed or some nonsense! I have zero faith in this company, a total scam and rip off to a small business. Zero guidance , all about taking the money! Do not trust in the slightest. Have now reported them to my bank. Very upset!

Sklyni

Apr 08, 2024  on Shopify

After repeatedly contacting the platform to request a refund for the abusive (unused) automatic upgrade of the subscription, the customer service department simply informed me that this was standard practice with them and that no refund was possible. If this isn't a scam, I don't know what is.

hringekjan

Apr 04, 2024  on Shopify

This app takes the win for email marketing - Great customer support and very pleasant UI to work with

Blue Denim

Apr 03, 2024  on Shopify

Probamos Klaviyo porque nos parecía un programa más profesional para email marketing, la personalización, las automatizaciones... En fin, muchas cosas buenas. Pero tras estar varias semanas con él nos dimos cuenta que gran parte de los mails que mandábamos terminaban en la carpeta de spam, cosa que no pasaba con otras dos aplicaciones que habíamos utilizado anteriormente. Además, el precio es excesivo para la cantidad de mails que permite enviar.

Libelté

Apr 03, 2024  on Shopify

Je suis extrêmement satisfait de Klaviyo pour mes besoins en matière d'email marketing. Ce service se distingue par sa facilité d'utilisation et ses fonctionnalités intuitives, permettant même aux débutants de créer des campagnes d'emailing efficaces. L'interface utilisateur est claire et bien organisée, ce qui rend la navigation dans les différentes sections très aisée. Ce que j'apprécie particulièrement chez Klaviyo, c'est la richesse des options de segmentation et de personnalisation, qui me permettent de cibler mes clients de manière très précise. De plus, l'intégration avec d'autres plateformes est un jeu d'enfant, ce qui facilite l'automatisation des processus marketing et la collecte de données pertinentes. Les rapports détaillés offerts par Klaviyo me donnent une vue d'ensemble claire sur les performances de mes campagnes, me permettant ainsi d'optimiser constamment mes stratégies d'email marketing. Enfin, leur service client est réactif et toujours prêt à aider, ce qui est un atout considérable. En résumé, Klaviyo est un outil puissant et fiable pour tout spécialiste du marketing numérique souhaitant maximiser l'impact de ses campagnes d'emailing

Freshly Picked

Apr 01, 2024  on Shopify

Easy to use platform and wonderful customer service that is knowledgable and responds quickly. Love it!

Sanrio

Mar 29, 2024  on Shopify

I've used Klaviyo for several years now and continue to appreciate their service. Layout is intuitive, features are great, and Customer Support team is amazing.

Passport to Organics

Jan 31, 2024  on Shopify

Their customer support is excellent. Their chat support is great as all of their staff are very knowledgeable and have never left feeling like I didn't my issue resolved. They will stay on and walk you through the steps. Very much appreciate the support since we are small company and it helps to have the access.

Propagation Diaries

Jan 23, 2024  on Shopify

You get what you pay for! I had another email service for months that I never used, but I have found Klaviyo to be much easier to figure out (as a solo business owner doing everything myself) and feel confident I’ve created a solid avenue of sales and email contact with customers through this app. I’m sure there is so much to learn, but if I ever have questions a helpful and thorough support team member is always there to help walk me through the issue and solve it. Definitely an essential app for my business

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