Best Shopify Direct Marketing Apps 2025

Recart: SMS Marketing + AI is an innovative application designed to enhance SMS marketing efficiency by expanding your email and text lists, creating robust automations, and using AI for personalized campaigns at scale. The app provides accurate analytics with click-only attribution and upfront cost visibility, along with a dedicated Customer Success Manager to guide your SMS marketing strategy from the start.

• List Building: Expand your email and text lists to reach more customers efficiently.
• Automation: Automate subscriber welcomes, abandoned cart recovery, and reorder prompts.
• AI Personalization: Use AI tools to create and optimize content and send times for better engagement.
• Transparent Analytics: Benefit from click-only attribution and view costs in dollars before sending.
• Dedicated Support: A Customer Success Manager helps strategize and manage your marketing efforts.

According to user reviews, Recart stands out for its seamless integration and significant return on investment in SMS campaigns. Customers appreciate the ease of use and the personalized support provided by the Customer Success Manager, which contributes to notable improvements in sales and customer engagement.

Postscript SMS Marketing is designed to drive customer conversations and conversions throughout every stage of their journey. It ensures your text messages are customized, engaging, and compliant, whether managing one-on-one interactions or large-scale campaigns. By leveraging expertly trained sales associates and purpose-built SMS software, the app helps grow your list, refine your message strategy, and boost customer satisfaction and sales.

• Personalized Campaigns: Drive traffic and sales with tailored SMS campaigns and automation flows.
• Revenue Tracking: Monitor revenue and ROI to enhance conversion rates for your SMS initiatives.
• Subscriber Engagement: Manage and respond to text conversations effectively with your subscribers.
• Data Utilization: Engage audiences with personalized messages using historical Shopify data.
• Reliable Delivery: Ensure fast message delivery, even during peak traffic times.

The app is highly praised for its user-friendly interface, expert customer support, and comprehensive setup resources, consistently receiving high ratings from users who find it intuitive and easy to use. It also offers generous credit for new accounts and abundant tutorials to facilitate setup.

Avada Email Marketing is a versatile tool for merchants aiming to convert visitors into long-term customers through omnichannel marketing, utilizing email, SMS, push notifications, and WhatsApp. Its extensive features include smart mail, automation workflows, mass mail, sales popup forms, and more.

• Automation Workflows: Efficiently manage tasks like abandoned cart emails, welcome messages, and more through predefined automation workflows, enhancing user engagement.
• Omni-channel Marketing: Engage customers across multiple platforms including email, SMS, push notifications, and WhatsApp for comprehensive reach.
• Personalization: Improve message relevance through features like segmenting contacts and offering product recommendations tailored to individual customer preferences.
• A/B Testing & Analytics: Optimize campaigns through testing and detailed insights, ensuring effective marketing strategies and decision-making.
• Intuitive User Interface: User-friendly design that simplifies navigation and setup, reducing onboarding time and effort.

The app's reviews highlight its outstanding customer support and user-friendly interface as key advantages. Customers frequently appreciate the prompt and efficient assistance provided by team members like Hana and Audrey, enhancing their overall experience. The app's ease of use combined with a supportive help center makes it a highly recommended choice for improving email marketing efforts.

Yotpo Email Marketing & SMS is a versatile tool for brands looking to grow efficiently with pay-as-you-send pricing. It offers over 300 templates and a drag-and-drop editor, making it easy to design impactful email and SMS campaigns. The app automates tasks to enhance customer engagement and provides AI-driven assistance for writing, scheduling, and product recommendations.

• Flexible Pricing: Benefit from a pay-as-you-send pricing model that helps brands grow without incurring excessive costs.
• Comprehensive Template Library: Access over 300 email templates, coupled with a user-friendly drag-and-drop editor featuring built-in Canva.
• Automation and AI Integration: Automate workflows like emails and texts, and leverage AI to improve message quality, timing, and audience targeting.
• Powerful Segmentation: Create targeted messaging by segmenting your audience based on shopper data for personalized communication.
• Outstanding Customer Support: Enjoy exceptional and efficient customer service based on user reviews, ensuring a seamless experience.

Yotpo Email Marketing & SMS is praised for its exceptional customer support team, with multiple reviewers highlighting the knowledge and helpfulness of agents. Users appreciate the quick resolution of issues, guidance offered during setup, and the app's capability to effectively streamline marketing efforts, ultimately boosting business efficiency and customer engagement.

Contlo ‑ Marketing & Helpdesk is an AI-driven platform designed for modern ecommerce businesses, focusing on enhancing sales by boosting customer retention through personalized campaigns and automated customer journeys via Email and SMS. It also offers exceptional customer support with quick resolutions across various channels.

• AI Personalized Marketing: Engage your customers with automated and personalized marketing campaigns powered by AI, tailored to individual behavior and preferences.
• 360° Customer Data Access: Gain comprehensive visibility into every customer's behavior, interactions, and activities, supporting informed marketing decisions.
• Cross-Channel Customer Support: Deliver fast and efficient customer support with instant resolutions via Email, SMS, Facebook, Instagram, and Voice.
• Efficient Conversation Management: Streamline customer interactions with the round-robin assignment feature, ensuring balanced workload distribution and seamless management.

According to user reviews, Contlo stands out for its intuitive interface and exceptionally responsive customer service team. Users appreciate the platform’s seamless integration with various channels and its significant impact on boosting sales through effective marketing and personalized customer engagement strategies.

ONE: AI, Email & SMS Marketing is an all-in-one Shopify app designed to transform ad traffic and existing customers into repeat buyers. It streamlines marketing efforts by integrating SMS/email marketing with features like one-page checkout upsell, pop-ups, discounts, rewards, and analytics. Compatible with various tools, it personalizes customer journeys for both Shopify Plus and Basic stores, helping businesses scale efficiently.

• AI Assistant: Enhances marketing strategies by turning ad traffic into repeat customers using AI-driven insights.
• Unified Marketing: Combines SMS and email marketing with features like pop-ups and discounts for a seamless marketing approach.
• One-Page Checkout Upsell: Increases sales with one-click upsell and cross-sell product recommendations at checkout.
• Comprehensive Analytics: Offers in-depth analytics, A/B testing, and rewards programs to optimize marketing campaigns.
• Third-Party Integration: Connects with tools like Mailchimp, Klaviyo, and SMS Bump for a fully integrated marketing ecosystem.

Users consistently praise the app for its outstanding customer support, noting the quick response and efficient problem-solving even during peak times. The ease of setup and the responsiveness of the support team, particularly during busy periods, make it a highly recommended tool for any Shopify store aiming to enhance its marketing efforts.

Automizely Email Marketing, SMS is a comprehensive platform providing world-class sales and marketing tools through an intuitive portal, offering advanced features like AI-powered product recommendations, countdown timers, and promotional bars. It serves to create interactive experiences that enhance sales, all effortlessly and without technical expertise.

• AI-powered product recommendations: Suggests products based on customer behavior to increase sales.
• Personalized, automated email flows: Tailors marketing emails based on customer shopping activity to enhance engagement.
• A/B tests and performance monitoring: Allows easy testing and tracking of marketing strategies from a single dashboard.
• Built-in CRM: Enables the creation of meaningful customer segments for targeted marketing efforts.
• No-code, unified platform: Combines multiple marketing app functionalities, simplifying the user experience.

The app stands out for its exceptional customer service, as evidenced by numerous 5-star reviews. Users praise the helpfulness and responsiveness of support agents like Shaim and Jai. They also appreciate the app's ease of use, intuitive interface, and comprehensive functionality, which meet diverse marketing needs without complication.

Yotpo Product Reviews & UGC is an essential tool for eCommerce brands looking to collect and display impactful product reviews through AI-powered widgets. It integrates seamlessly with social media and search engines to enhance brand engagement and allows businesses to synergize reviews with SMS and loyalty programs.

• AI-Powered Widgets: Utilize advanced technology to easily gather and showcase high-quality product reviews across platforms.
• Seamless Integrations: Effortlessly connect reviews with SMS, loyalty programs, and various social media channels for enhanced reach.
• Customizable Display Options: Tailor review displays with options like badges, carousels, and media galleries to suit your brand's needs.
• Smart Filters: Boost customer confidence by highlighting relevant content through intelligent filtering mechanisms.
• Effortless Syncing: Benefit from automatic syncing of reviews with platforms like the Shop app for streamlined management.

Yotpo Product Reviews & UGC stands out for its user-friendly interface and outstanding customer support, receiving high praise from users who appreciate quick and effective assistance. The app's capability to boost review conversions and its professional appearance on websites make it a preferred choice among eCommerce brands.

Refersion: Affiliate Marketing is an app designed to enhance ecommerce growth by facilitating affiliate, influencer, and ambassador programs. It provides tools for data attribution, program performance insights, and relationship building, while allowing you to manage unlimited affiliates and offers, customize commissions, and automate payments and tax form management.

• Unlimited Affiliate Management: Allows management of an unlimited number of affiliates and offers, perfect for scaling your program.
• Custom Commissions & Rewards: Provides flexibility with custom commission structures and bonus rewards to incentivize affiliates effectively.
• User-Friendly Dashboards: Features intuitive dashboards that provide performance insights and streamline the management process.
• Automated Payments & Tax Management: Facilitates automated affiliate payments along with built-in tax form management to ensure smooth financial operations.
• Affiliate Marketplace Exposure: Offers opportunities for discovering new affiliates through the Refersion Marketplace for expanded reach.

The outstanding advantages of the Refersion app, as highlighted by user reviews, include exceptional customer service and support during setup and ongoing integration processes. Users appreciate the professionalism and helpfulness of the support team, mentioning specific personnel like John and Eugene for their timely, friendly, and knowledgeable assistance, making the expansion and operation of affiliate programs seamless and efficient.

FlexOffers Affiliate Marketing is a powerful tool designed for Shopify store owners aiming to enhance their marketing efforts with ease. This app provides seamless integration with your Shopify store, enabling you to track and manage a vast network of over 75,000 partners, including affiliates, influencers, and ambassadors. By utilizing the app's real-time performance reporting and comprehensive message center, you can effectively communicate with partners and optimize your marketing strategies. The pay-for-performance model ensures cost-effective growth in store traffic and revenue. Whether you're looking to acquire new customers or strengthen existing relationships, FlexOffers empowers you to build long-term, profitable partnerships that drive success for your business. Sign up and install today to experience the difference in your e-commerce performance.

Simio is a powerful platform designed to maximize customer engagement through WhatsApp marketing, enabling businesses to efficiently create audiences, automate processes, and launch campaigns for increased revenue.

• Templates: Quickly create WhatsApp campaigns with pre-designed templates that simplify the process.
• No-code Editor: Customize your campaigns effortlessly with a user-friendly, no-code editor.
• Audience Segmentation: Utilize detailed audience segmentation to target specific customer groups effectively.
• Automation: Streamline your campaigns by automating common tasks like abandoned carts and notifications for products back in stock.

Simio has garnered positive reviews for its ease of use and effectiveness in boosting customer engagement and revenue. Users praise its intuitive interface, robust automation features, and the tangible results seen through increased revenue from targeted campaigns.

EZ Newsletter Email Marketing is a powerful tool designed for small teams with ambitious goals, focusing exclusively on Shopify merchants. It simplifies complex tasks, maximizes customer lifetime value, and rapidly adapts to Shopify's advancements for an exceptional user experience.

• No Coding Required: Start sending newsletters without any technical expertise, making it accessible to all users.
• Targeted Product Suggestions: Shows the right products to customers at optimal times, enhancing engagement and sales.
• Revenue Growth: Utilizes newsletters effectively as a strategy for building new revenue streams.
• Deep Shopify Integration: Leverages Shopify’s latest advancements to provide seamless and magical integration.
• Time-Saving Features: Streamlines processes to save time and boost efficiency in marketing efforts.

Users praise EZ Newsletter Email Marketing for its user-friendliness, particularly appreciating the no-coding-needed feature, which significantly lowers the entry barrier for those new to email marketing. The app is commended for its ability to quickly integrate advances from Shopify, delivering an enriched user experience. Reviews consistently highlight the app’s efficiency in maximizing customer lifetime value and growing revenue with its highly effective marketing tools.

WinTwo AI SMS and Email Marketing is your solution for ending marketing guesswork and boosting engagement and sales. Leveraging advanced AI, the app creates customized marketing content tailored to capture sales opportunities at crucial moments, whether you’re a startup or a larger enterprise. The platform offers a complete suite of features including automated marketing, customer win-back strategies, and tools to recover abandoned carts, all aimed at nurturing customer loyalty and improving campaign effectiveness. With intelligent SMS and email capabilities, users can monitor marketing efficacy and embrace seamless automation. WinTwo AI simplifies your marketing processes allowing you to set actions and push content effortlessly, using diverse templates designed around holidays, user behaviors, and order statuses. The robust tagging system empowers quick user segment imports, enhancing your targeting precision. Comprehensive email marketing features include diverse campaign options like abandoned cart recovery, discount offers, pop-ups, and personalized product recommendations, with robust management through APIs and Automations.

EngageBay CRM effortlessly integrates with Shopify, allowing seamless synchronization of orders and products while providing comprehensive web tracking for user activities. The app enhances customer engagement through personalized communication and helps nurture leads with targeted email and social media strategies.

• Shopify Integration: Seamless syncing of orders and products with Shopify for efficient management.
• Personalized Communication: Engage customers through customized emails, SMS, and calls.
• Email Campaigns: Nurture leads with email sequences, drip campaigns, and behavior-based triggers.
• Social Media Management: Schedule posts to maintain an active online presence easily.
• Web Tracking: Monitor user web history and events to optimize engagement strategies.

According to user reviews, EngageBay CRM stands out due to its intuitive integration with Shopify, which significantly reduces manual data entry. Users appreciate the robust communication tools that simplify customer engagement and appreciate the seamless automation of marketing tasks, resulting in improved efficiency and a higher conversion rate.

GOtext is an intuitive SMS marketing app designed to facilitate the delivery of personalized promotional offers, order updates, and abandoned cart reminders. Its automation features empower businesses to reconnect with potential customers, reward new buyers with discounts, and re-engage existing clientele effectively.

• Cost-effective Messaging: Send SMS at cost price to maintain a budget-friendly approach to marketing.
• Performance Tracking: Track revenue generated from SMS campaigns and measure ROI directly within the app.
• Personalization: Utilize historical Shopify data to send personalized messages tailored to your audience's preferences.
• Subscriber Growth: Expand your SMS subscriber list with TCPA-compliant subscriber generation tools.

The app's outstanding advantages include its ease of use, cost-effectiveness, and comprehensive performance tracking. Users praise its ability to boost sales and enhance customer engagement through personalized communication, as evidenced by positive feedback and high rating scores.

Air SMS Marketing is an intuitive text marketing and automation app designed to enhance your eCommerce marketing efforts. With a focus on a user-friendly interface, the app enables you to get started in less than five minutes upon installation from the app store. Compliance with regulations like GDPR, TCPA, and the Anti-Spam Act is made simple through quick start guides, ensuring your campaigns meet essential legal standards. This app empowers users to effortlessly create and send targeted SMS marketing campaigns to engage their customers effectively. Whether you're a seasoned marketer or new to SMS marketing, Air SMS Marketing streamlines the process to maximize your outreach. Discover how easy it is to implement robust SMS campaigns with this efficient tool.

Bloomreach Email & SMS Marketing is a robust platform designed to empower fast-growing e-commerce brands such as Superdry, Whiskers (Litter-Robot), and UrbanStems. This tool helps businesses enhance their marketing initiatives by expanding their email and SMS subscriber lists and automating revenue-generating communications. With a vast library of proven templates, users can effortlessly create personalized marketing campaigns, including lifecycle flows, product recommendations, and real-time alerts, at scale. The platform integrates seamlessly with Shopify, allowing for synchronization of website activity, customer events, catalogs, and coupons to inform targeted marketing strategies. Users can also benefit from A/B testing, real-time event-driven segmentation, and pre-built workflows like Abandoned Cart and Price Drop Alerts. Bloomreach is powered by customer data, AI, and advanced analytics, making it a flexible and powerful choice for any ecommerce brand aiming to increase repeat purchases and compliance-driven subscriber growth.

The ActiveCampaign Email Marketing app is designed to enhance eCommerce growth through marketing automation. It integrates with Shopify to streamline revenue-generating activities, such as sending welcome emails, recovering abandoned carts, soliciting post-purchase reviews, and generating leads. The app enables the creation of custom, behavior-based emails with an intuitive designer.

• Shopify Integration: Seamlessly connects your product catalog for automated marketing workflows.
• Email Personalization: Designs user-centric emails tailored to individual shopping behaviors and preferences.
• Abandoned Cart Recovery: Automatically sends reminders to convert abandoned carts into sales.
• Cross-Sell Automations: Encourages repeat purchases by targeting customers with suitable up-sell options.
• SMS Discounts: Delivers timely SMS promotions based on customers’ past purchasing patterns.

Users commend the app for significantly boosting their customer engagement and revenue through its efficient automation features. The intuitive interface and the ability to personalize communication have been highlighted as major advantages, simplifying complex marketing tasks and delivering seamless integration with Shopify.