WAX: Marketing on WhatsApp is an innovative platform designed for businesses looking to enhance their communication strategies via WhatsApp, all under the compliance of GDPR regulations. Originating from France, this user-friendly app empowers brands to effectively manage and run impactful marketing campaigns on the communication medium known for its highest open rate. With WAX, companies can craft personalized marketing campaigns that track conversions for various promotional events such as discounts, referrals, or restock notifications. The platform offers sophisticated tools to automate customer interactions, including capabilities to recover abandoned carts and send timely reminders for repeat purchases. WAX further simplifies team collaboration with a centralized WhatsApp messaging inbox accessible via desktop. Harness the power of conversational flow builders to design automated customer journeys that increase engagement and drive business growth.