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Customer reviews: Shopify Forms

Develop by Shopify

The Shopify Forms app helps merchants create custom forms to collect customer data, feedback, and orders efficiently. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right fit for your Shopify store.

Reviews (326)

Overall rating
4.1

What Merchants Think

Overall, "Shopify Forms" is appreciated for its ease of use, seamless integration with Shopify, and the ability to be set up quickly. For many, it serves as a useful tool to enhance email list subscriptions without any additional cost. However, frequent complaints highlight limitations in customization, localization, and certain functional constraints that hinder its full potential.

Key Strengths

  • Easy to set up and user-friendly interface.
  • Seamless integration with Shopify and native apps like Shopify Flow, Shopify Emails, and Shopify Discounts.
  • Effective in growing email subscriber lists.
  • Free to use, making it an appealing alternative to costly third-party apps.
  • Simplicity and effectiveness for basic form needs.

Common Concerns

  • Lack of customization options for styling and localization.
  • Forms can display on all pages without the option to choose specific pages.
  • Response data is difficult to manage or analyze outside of Shopify due to format and lack of export features.
  • Popup and forms behavior issues, such as not honoring subscription status or appearing regardless of previous user interactions.
  • Bugs related to browser compatibility, especially with Safari and Firefox.

Final Thoughts

While "Shopify Forms" is a straightforward and effective tool for basic form creation and email collection, its current limitations in customization and functionality could hinder merchants with more complex needs. The app is particularly beneficial for small businesses looking for a simple, no-cost solution, but improvements in flexibility and functionality could make it a more comprehensive tool for wider merchant demographics.

Keys Soulcare

Jul 22, 2025  on Shopify

This app offers an excellent and easy to use UI, but it currently has a terrible bug: metaobjects that are created from form submission cannot be deleted due to an access problem introduced by a platform update in May 2025: https://shopify.dev/changelog/public-access-for-app-owned-metafields-and-metaobjects-is-now-disabled Our stores expect hundreds of thousands of form submissions and this renders the app unusable since we would quickly exhaust our metaobject quota. I'll definitely keep watch for updates though.

イッツモ

Jul 19, 2025  on Shopify

It works, but there is a cookie issue. Also, in Safari (PC), it automatically transitions (scrolls) to the inline form. I had to control it with JS. Chrome plans to completely block third-party cookies in 2025, so there are future problems. These are inline issues, but of course they won't be displayed to people who have popup blocks, so switching to popups won't solve the problem. I think the solution is to add a popup function with a link trigger. The advantage of this form is that it registers you as a member at the same time as you submit it, which gives you an advantage in campaigns, etc. I hope they will address these issues soon.

Sit and Smile

Jul 03, 2025  on Shopify

Great, super easy to use. You can do pop up or in-line forms, create custom meta fields for the information you want to collect. And it's quick and easy for people to fill in.

Chemical Guys

Jun 26, 2025  on Shopify

Limited customisation, no custom CSS, form submissions are permanent and no way to delete. Cannot customise email sent, very limited options such as changing the colour of the button and text. Appears to have good connectivity with Shopify, customer metaobjects etc. Field validation would also be handy for things like VAT numbers etc

Brackers Good Earth Clays

Jun 23, 2025  on Shopify

DO NOT INSTALL THIS TO TEST IT!!! you will be stuck with remnants of it for ever. Limited app, no support, just absolultely terrible. You can't edit anything, change anything or delete anything. So disappointing.

Collectors Edge Ltd

Jun 21, 2025  on Shopify

Completely pointless app. Can't sort your data, filter it, search it. You can't even export the data.....

Tre Spade

Jun 10, 2025  on Shopify

Disappointed... Simple to use and free, but you cannot translate the forms, not even with the Shopify native Search and Discovery. Totally useless in a multilanguage site.

North Shore Coconut Collective

Jun 08, 2025  on Shopify

Truly awful. So glitchy it is impossible to create a form. Shopify should be ashamed to put their name on this. Fire whoever developed this.

UB Online Store

Jun 03, 2025  on Shopify

Sugiro que seja inserido um campo de agendamento de activação-desactivação do form. Uma vez que são pop-ups, e alguns promocionais, posso apenas querer mostrá-los em certas horas, e só manualmente. Se tivesse timing, seria um 5 estrelas!

Forison

Jun 01, 2025  on Shopify

It's a very limited app, for example of somehow you want to track form submissions in GTM, GA or Google Ads, it will be impossible, because even if it was developed by Shopify the forms will not send any standard events on submissions etc. Do you want to translate it? - impossible as well.

Sesera Gold

May 29, 2025  on Shopify

The form needs a bit more flexibility. For example, options to adjust font size and a custom CSS input field.

PURIT

May 17, 2025  on Shopify

Fa schifo, volevamo inserire un pop-up di iscrizione newsletter su una pagina specifica, ma il plugin non permette di farlo...

Witty Voices United

May 14, 2025  on Shopify

Extremely Frustrating and Disappointing. I rarely leave reviews, but this app has caused me nothing but headaches. Despite being developed by Shopify, it’s shockingly limited. You have zero control over your own form data. I ran test submissions during setup, only to find out later that I can’t delete or manage any of that data. It just sits there with no way to clean it up. Worse, it creates numerous metaobjects that can’t be deleted, cluttering your backend with no way to clean things up. I’ve since read several other 1-star reviews from users dealing with the exact same issues and it’s clear nothing has been done to address them. Only one of my three forms integrates with Shopify Flow, even after following all setup instructions. I reached out to support and was told, “That’s just how it works.” No workaround. No real troubleshooting. Just a dead end. The email automation system is equally frustrating. You can’t assign different email templates to different forms, they’re all locked into the same default automation. Clicking the “Manage” link doesn’t do anything, and there’s no way to customize emails per form submission. This app seriously slowed me down while trying to launch my store. Support “submitted feedback” to the developer, but let’s be honest, that rarely leads to anything. Frankly, I expected much better from a built-in Shopify tool. This app doesn’t just fall short, it actively makes the Shopify experience worse.

Necromolds

May 06, 2025  on Shopify

Great, simple app, but really needs some advanced styling options. I want to adjust all text sizes, weights, and more. Also want to adjust the button styling so that it matches the rest of our website (like corner roundness). I hope this app gets updated because it's close to being perfect.

Eurosec

Apr 02, 2025  on Shopify

There is desperate need that form can be displayed not as popup but inline on the page. Using it for B2B registration and its not very intuitive folow to chase some floating button. Once closed and customer re-considers, how they can even find it again? So please add inline functionality. Also it would be great if VAT field can be used for VAT validation with VIES.

G3X Fitness

Mar 31, 2025  on Shopify

For my uses of email popups and even signups for podcasts it gives me enough customization for what i need and the tagging or linking it with shopify flow also works well too

HunnyBoots Australia

Mar 24, 2025  on Shopify

Metafield cannot be removed and will not be removed even after uninstalling the application, metafield is pinned for the customer model and can't be moved or edited. Advisors tell me this is normal behaviour by they will consider an updte to include this option. What a joke! This is a weak and dishonest response. Tell the truth Shopify, its always the best policy dealing with customers. "I'm sorry, OUR app appears to have a fault where it leaves phantom code in your store's codebase. We don't know how to remove it, and it's not a high priority for us".

CUBEsleep

Mar 21, 2025  on Shopify

Could feature a few more editing options for text, but generally it is an easy to use app that works great...and its free. So no complaints here.

セレニテショップ

Mar 18, 2025  on Shopify

設定が簡単で使いやすいです。chrome上ではメニューがFormと英語だがBingやMicrosoft Edge上ではフォームと日本語であるのはどういうことなのか

I.TARU watch official website

Mar 16, 2025  on Shopify

"Shopify Forms" is very useful by using tag/meta fields/Shopify flow to promote our services. We cannot reveal how useful it is but we can say Shopify Forms is very nice apps.

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