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Customer reviews: Shopify Forms

Develop by Shopify

The Shopify Forms app helps merchants create custom forms to collect customer data, feedback, and orders efficiently. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right fit for your Shopify store.

Reviews (294)

Overall rating
4.1

What Merchants Think

Overall, "Shopify Forms" is appreciated for its ease of use, seamless integration with Shopify, and the ability to be set up quickly. For many, it serves as a useful tool to enhance email list subscriptions without any additional cost. However, frequent complaints highlight limitations in customization, localization, and certain functional constraints that hinder its full potential.

Key Strengths

  • Easy to set up and user-friendly interface.
  • Seamless integration with Shopify and native apps like Shopify Flow, Shopify Emails, and Shopify Discounts.
  • Effective in growing email subscriber lists.
  • Free to use, making it an appealing alternative to costly third-party apps.
  • Simplicity and effectiveness for basic form needs.

Common Concerns

  • Lack of customization options for styling and localization.
  • Forms can display on all pages without the option to choose specific pages.
  • Response data is difficult to manage or analyze outside of Shopify due to format and lack of export features.
  • Popup and forms behavior issues, such as not honoring subscription status or appearing regardless of previous user interactions.
  • Bugs related to browser compatibility, especially with Safari and Firefox.

Final Thoughts

While "Shopify Forms" is a straightforward and effective tool for basic form creation and email collection, its current limitations in customization and functionality could hinder merchants with more complex needs. The app is particularly beneficial for small businesses looking for a simple, no-cost solution, but improvements in flexibility and functionality could make it a more comprehensive tool for wider merchant demographics.

PURIT

May 17, 2025  on Shopify

Fa schifo, volevamo inserire un pop-up di iscrizione newsletter su una pagina specifica, ma il plugin non permette di farlo...

Witty Voices United

May 14, 2025  on Shopify

Extremely Frustrating and Disappointing. I rarely leave reviews, but this app has caused me nothing but headaches. Despite being developed by Shopify, it’s shockingly limited. You have zero control over your own form data. I ran test submissions during setup, only to find out later that I can’t delete or manage any of that data. It just sits there with no way to clean it up. Worse, it creates numerous metaobjects that can’t be deleted, cluttering your backend with no way to clean things up. I’ve since read several other 1-star reviews from users dealing with the exact same issues and it’s clear nothing has been done to address them. Only one of my three forms integrates with Shopify Flow, even after following all setup instructions. I reached out to support and was told, “That’s just how it works.” No workaround. No real troubleshooting. Just a dead end. The email automation system is equally frustrating. You can’t assign different email templates to different forms, they’re all locked into the same default automation. Clicking the “Manage” link doesn’t do anything, and there’s no way to customize emails per form submission. This app seriously slowed me down while trying to launch my store. Support “submitted feedback” to the developer, but let’s be honest, that rarely leads to anything. Frankly, I expected much better from a built-in Shopify tool. This app doesn’t just fall short, it actively makes the Shopify experience worse.

Necromolds

May 06, 2025  on Shopify

Great, simple app, but really needs some advanced styling options. I want to adjust all text sizes, weights, and more. Also want to adjust the button styling so that it matches the rest of our website (like corner roundness). I hope this app gets updated because it's close to being perfect.

Eurosec

Apr 02, 2025  on Shopify

There is desperate need that form can be displayed not as popup but inline on the page. Using it for B2B registration and its not very intuitive folow to chase some floating button. Once closed and customer re-considers, how they can even find it again? So please add inline functionality. Also it would be great if VAT field can be used for VAT validation with VIES.

G3X Fitness

Mar 31, 2025  on Shopify

For my uses of email popups and even signups for podcasts it gives me enough customization for what i need and the tagging or linking it with shopify flow also works well too

HunnyBoots Australia

Mar 24, 2025  on Shopify

Metafield cannot be removed and will not be removed even after uninstalling the application, metafield is pinned for the customer model and can't be moved or edited. Advisors tell me this is normal behaviour by they will consider an updte to include this option. What a joke! This is a weak and dishonest response. Tell the truth Shopify, its always the best policy dealing with customers. "I'm sorry, OUR app appears to have a fault where it leaves phantom code in your store's codebase. We don't know how to remove it, and it's not a high priority for us".

CUBEsleep

Mar 21, 2025  on Shopify

Could feature a few more editing options for text, but generally it is an easy to use app that works great...and its free. So no complaints here.

セレニテショップ

Mar 18, 2025  on Shopify

設定が簡単で使いやすいです。chrome上ではメニューがFormと英語だがBingやMicrosoft Edge上ではフォームと日本語であるのはどういうことなのか

I.TARU watch official website

Mar 16, 2025  on Shopify

"Shopify Forms" is very useful by using tag/meta fields/Shopify flow to promote our services. We cannot reveal how useful it is but we can say Shopify Forms is very nice apps.

The Jewellery Stop

Mar 10, 2025  on Shopify

Works well especially when combined with the shopify flow app. I'm seeing benefits and good results already and eager to explore more that I can get out of the app

Spätzle-Shaker

Mar 08, 2025  on Shopify

Praktisch. Habe mir vorher dazu ein etwas über 8-minütiges Videotutorial auf YouTube angeschaut. Da wurde alles gut erklärt.

Sapori Sardi

Mar 07, 2025  on Shopify

Grundsätzlich solide und für einen Shop im Aufbau vollkommen ausreichend würde ich meinen - klar gibt es weiterführend Potenziale doch in Verbindung mit Shopify Mail lässt sich daraus ein ganz guter Funnel für Lead Generierung bauen.

PureBites

Mar 04, 2025  on Shopify

Nice and simple and directly integrates with other Shopify apps. BUT - not compatible with Shopify's own Translate & Adapt app is a HUGE miss! Not only that, our usual 3rd party translation app can't even get into to translate it. Also a huge feature missing is being able to target pop-up forms by customer segment, that seems like a simple necessity that would be easy to add.

Rivertown Inkery & Apparel

Mar 02, 2025  on Shopify

Just okay app. Biggest downfall is that it is made by shopify and for sure will turn into a paid service eventually. Shopify nickel and dimes customers by offering free services then converting them to paid once you are too far in to swith.

Astikkala

Feb 26, 2025  on Shopify

It is lacking a feature that after closing the popup it doesn't show it again for the same customer who returns to the page

ADEA

Feb 24, 2025  on Shopify

It works, but the form customizations are not enough. For example, you can not stick the form diagonally to the bottom left corner. I think improvements can be made in this regard.

The Photo Gift

Feb 22, 2025  on Shopify

So far so good except... 1.as other's have said, it takes up a lot of space (on mobile... it covers the whole screen, If I see that when I'm shopping I just leave... 2. I can't figure out a way to link to it (or duplicate it for a page to link to it from an email. (using for marketing email sign up form- but I'd like to put a link in my email signature and can't figure out how to do that I've tried googling etc but no info anywhere) Maybe there's some instructions that I'm not seeing or understanding?

GEDENKEN SCHENKEN

Feb 19, 2025  on Shopify

In theory it is a great tool, but in practice it is super buggy and I never manage to finish because it will show an error of some kind. i.e. the field cannot be empty (but there is text writin in it) or there needs to be a pictrue ( but I selected without picture) So I havent actually managed to set up a form yet

Paws by the Valley

Feb 19, 2025  on Shopify

While it's great that is completely free, I found it very glitchy. First of all, if you're running multiple forms, you won't be able to select and choose the workflow/email you want to send with a particular form (spent over an hour with customer support, at the end I was told it's not allowed and will only pick one email for all the forms?). Secondly when a customer subscribes, the form disappears and won't show again on the website (usually a pop-up should show up anytime a visitor open the website). Probably something to think about as features but if you're running only one campaign (i.e. getting customers email to subscribe to mail list) then it's a great app.

Biocraftlab

Feb 18, 2025  on Shopify

Its good but, why on earth can I make more than one form, when its not possible to select specific pages or blog articles. That does not make any sense at all. Noboby can use it correctly if you cant selsct specific sites for specific forms...

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