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Shopify Forms

Develop by Shopify
Free plan available

Capture customer information to grow your marketing list

Customizable design
Customer segmentation
Lead capture forms
Data collection
Performance metrics
Pop-ups and overlays
Discounts and triggers
Account request forms

About Shopify Forms

Launched Oct 31, 2022

Categories

Zotabox Contact Form Builder logo
(134 Reviews)
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Add multiple, embeddable contact forms to your website.

Introduction Video

Description

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve. more
  • Add pop-ups and inline forms to capture leads, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Translate forms in-app to align with localized store content
  • Boost conversions among 200M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Pros

  • Easily add lead capture forms to the store using pop-ups, overlays, or in-line forms
  • Customizable with text, images, metafields, discounts, and triggers
  • Ability to capture diverse data types such as email, phone number, and custom metafields
  • Integration with Shopify with features to store, segment, and leverage customer data securely
  • Supports various campaign types including discounts, exit intent, forms, landing pages, pop-ups, and welcome emails
  • Rich features such as analytics, automations, consent collection, segmentation, and targeting
  • Boosts conversions among 100M+ Shop users automatically
  • Positive user reviews highlighting simplicity, ease of use, and improved sign-up conversion
  • Free of cost

Cons

  • Limited display options for pop-up forms, only to first-time visitors
  • Issues reported related to form submission visibility and email notifications
  • Inability to add backup email for submission notifications or SMS feature for immediate response
  • Some users report difficulty in saving form changes and unresponsive support
  • Slow loading times leading to potential customer bounce
  • Improvements needed for customization options such as form IDs and width settings

Top Helpful Reviews

Office Max

Oct 24, 2025  on Shopify

Content in success section: doesn't count characters. Therefore it cannot be saved. But is mandatory. Do you see the circle here?

Freshkini

Oct 17, 2025  on Shopify

This app has very few features and can't be customized. What customization features that are available are purposefully limited. For instance adding text to the form to provide instructions or disclaimers are limited by 120 characters. Why would you do that if only to try to force the store owner into paying for a basic feature that is already built into most other shopping carts. Like Shopify doesn't make enough with their subscription fees and transaction fees.

Aesoterik

Oct 09, 2025  on Shopify

Never like leaving bad reviews, but have to in this case. The limitations in styling and data collection pretty much render this absolutely useless, at least for in-line forms. If you want to create an obtrusive pop-up form or quick offer it might be ok, but for anything with any level of branding, its a big fat nope! Really disappointing, but it seems to fit Shopify's model of forcing paying customers to pay for yet another third-party app :/

mojo

Sep 26, 2025  on Shopify

This is the WORST app ever. Spent half an hour editing, colors wouldn't change, content wouldn't save, says no content when there's literally texts filled.

Marca Gato

Sep 22, 2025  on Shopify

Tengo un problema y es que el formulario en dispositivos IOS requiere doble tap para cerrar el formulario, lo que causa que los clientes que llegan , se vayan porque no pueden cerrar el formulario con un solo tap. Alguien sabe como se puede solucionar esto?

Ignitely

Sep 07, 2025  on Shopify

Forms has been pretty straightforward to use. It has been fun working to figure out how to run an automation using the metafields, especially when I get it to work! Overall, I am enjoying this app and its simplicity! Would recommend.

Overkappinggigant

Aug 31, 2025  on Shopify

Works well, but still a drawback.. What disappoints me is that you can't customize the form with CSS. And that titles and descriptions have a character limit. Shouldn't I be able to determine the length of the title or description on my own site?

Amal Dhatu

Aug 28, 2025  on Shopify

powerful.. but alas ..is absolute garbage when trying to customise it's styling.. shocking to see this is developed by the very same company that hosts this platform... if this is the level of development by them, not sure how the platform is going to fare in the future.. looking for alternates

Zenex International

Aug 26, 2025  on Shopify

It's easy enough to create a form, but the limited customization options make this app basically useless for anyone who cares about their store design. You can't even add custom CSS via the theme editor since the form is sequestered behind a shadow dom.

La Cave à Laine

Aug 07, 2025  on Shopify

Would be perfect if I could: - decide background for inline forms or at least give them one of my color scheme - decide font px and match it with the rest of the website - match the overall look with my website - insert CSS simple prompt and make them work (even the AI is not capable to modify!)

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