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Shopify Forms

Develop by Shopify
Free plan available

Capture customer information to grow your marketing list

Customizable design
Customer segmentation
Lead capture forms
Data collection
Performance metrics
Pop-ups and overlays
Discounts and triggers
Account request forms

About Shopify Forms

Launched Oct 31, 2022

Categories

Built by Shopify

Synctrack Order Tracking Page logo
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All-in-1 Order Tracker with a Branded Order Tracking Page

Introduction Video

Description

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve. more
  • Add pop-ups and inline forms to capture leads, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Translate forms in-app to align with localized store content
  • Boost conversions among 200M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Pros

  • Easily add lead capture forms to the store using pop-ups, overlays, or in-line forms
  • Customizable with text, images, metafields, discounts, and triggers
  • Ability to capture diverse data types such as email, phone number, and custom metafields
  • Integration with Shopify with features to store, segment, and leverage customer data securely
  • Supports various campaign types including discounts, exit intent, forms, landing pages, pop-ups, and welcome emails
  • Rich features such as analytics, automations, consent collection, segmentation, and targeting
  • Boosts conversions among 100M+ Shop users automatically
  • Positive user reviews highlighting simplicity, ease of use, and improved sign-up conversion
  • Free of cost

Cons

  • Limited display options for pop-up forms, only to first-time visitors
  • Issues reported related to form submission visibility and email notifications
  • Inability to add backup email for submission notifications or SMS feature for immediate response
  • Some users report difficulty in saving form changes and unresponsive support
  • Slow loading times leading to potential customer bounce
  • Improvements needed for customization options such as form IDs and width settings

Top Helpful Reviews

mojo

Sep 26, 2025  on Shopify

This is the WORST app ever. Spent half an hour editing, colors wouldn't change, content wouldn't save, says no content when there's literally texts filled.

Marca Gato

Sep 22, 2025  on Shopify

Tengo un problema y es que el formulario en dispositivos IOS requiere doble tap para cerrar el formulario, lo que causa que los clientes que llegan , se vayan porque no pueden cerrar el formulario con un solo tap. Alguien sabe como se puede solucionar esto?

Overkappinggigant

Aug 31, 2025  on Shopify

Works well, but still a drawback.. What disappoints me is that you can't customize the form with CSS. And that titles and descriptions have a character limit. Shouldn't I be able to determine the length of the title or description on my own site?

Amal Dhatu

Aug 28, 2025  on Shopify

powerful.. but alas ..is absolute garbage when trying to customise it's styling.. shocking to see this is developed by the very same company that hosts this platform... if this is the level of development by them, not sure how the platform is going to fare in the future.. looking for alternates

Zenex International

Aug 26, 2025  on Shopify

It's easy enough to create a form, but the limited customization options make this app basically useless for anyone who cares about their store design. You can't even add custom CSS via the theme editor since the form is sequestered behind a shadow dom.

La Cave à Laine

Aug 07, 2025  on Shopify

Would be perfect if I could: - decide background for inline forms or at least give them one of my color scheme - decide font px and match it with the rest of the website - match the overall look with my website - insert CSS simple prompt and make them work (even the AI is not capable to modify!)

THE BRAHMMAN STORE

Aug 03, 2025  on Shopify

Great app, very useful for pre-launch strategy and forms for Password protected or Locked websites. Just make the option of adding spacing between questions, or make the UI of questions cleaner, 3-4 questions look so mess up. Overall great app.

Keys Soulcare

Jul 22, 2025  on Shopify

This app offers an excellent and easy to use UI, but it currently has a terrible bug: metaobjects that are created from form submission cannot be deleted due to an access problem introduced by a platform update in May 2025: https://shopify.dev/changelog/public-access-for-app-owned-metafields-and-metaobjects-is-now-disabled Our stores expect hundreds of thousands of form submissions and this renders the app unusable since we would quickly exhaust our metaobject quota. I'll definitely keep watch for updates though.

イッツモ

Jul 19, 2025  on Shopify

It works, but there is a cookie issue. Also, in Safari (PC), it automatically transitions (scrolls) to the inline form. I had to control it with JS. Chrome plans to completely block third-party cookies in 2025, so there are future problems. These are inline issues, but of course they won't be displayed to people who have popup blocks, so switching to popups won't solve the problem. I think the solution is to add a popup function with a link trigger. The advantage of this form is that it registers you as a member at the same time as you submit it, which gives you an advantage in campaigns, etc. I hope they will address these issues soon.

Sit and Smile

Jul 03, 2025  on Shopify

Great, super easy to use. You can do pop up or in-line forms, create custom meta fields for the information you want to collect. And it's quick and easy for people to fill in.

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