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Shopify Forms

Develop by Shopify
Free plan available

Capture customer information to grow your marketing list

Customizable design
Customer segmentation
Lead capture forms
Data collection
Performance metrics
Pop-ups and overlays
Discounts and triggers
Account request forms

About Shopify Forms

Launched Oct 31, 2022

Categories

Built by Shopify

Address

SFANTA VINERI 29, ROOM 15, Bucharest, B, 030203, RO

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Introduction Video

Description

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve. more
  • Add pop-ups and inline forms to capture leads, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Translate forms in-app to align with localized store content
  • Boost conversions among 200M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Pros

  • Easily add lead capture forms to the store using pop-ups, overlays, or in-line forms
  • Customizable with text, images, metafields, discounts, and triggers
  • Ability to capture diverse data types such as email, phone number, and custom metafields
  • Integration with Shopify with features to store, segment, and leverage customer data securely
  • Supports various campaign types including discounts, exit intent, forms, landing pages, pop-ups, and welcome emails
  • Rich features such as analytics, automations, consent collection, segmentation, and targeting
  • Boosts conversions among 100M+ Shop users automatically
  • Positive user reviews highlighting simplicity, ease of use, and improved sign-up conversion
  • Free of cost

Cons

  • Limited display options for pop-up forms, only to first-time visitors
  • Issues reported related to form submission visibility and email notifications
  • Inability to add backup email for submission notifications or SMS feature for immediate response
  • Some users report difficulty in saving form changes and unresponsive support
  • Slow loading times leading to potential customer bounce
  • Improvements needed for customization options such as form IDs and width settings

Top Helpful Reviews

Versus Gamecenter

Dec 09, 2025  on Shopify

Still missing a pratical way to remove not only the forms we created but the submissions the customers made as well, sometimes we just want to get a season form or for an one-shot event only, and the data stays, and you can't remove it without coding... But the app is good overall and it's free, so I guess is just a matter of time until they look into this issue.

Nuvibody

Nov 24, 2025  on Shopify

great app, but would be really nice if you would add the option to trigger a webhook upon form submission.

Ovrdue

Nov 23, 2025  on Shopify

Very half-assed. UI seems out of date and doesn't line up with the UI/UX of Shopify. Very disappointing considering this is a first party app.

Goracer

Nov 16, 2025  on Shopify

O App é bom e simples de configurar, porém tem um defeito no fechamento do popup do formulário (modal), onde identifiquei que o usuário precisar clicar duas vezes no botão "closed"para o fechamento do modal. Esse cenário impacta na experiencia de navegação do usuário, acredito que precisa realizar a correção do bug e atualizar no app.

Uniforme Expert

Nov 09, 2025  on Shopify

Je l'utilise pour mon offre de rabais lors de l'inscription à mon infolettre, mais c'est impossible d'exporter les inscriptions. J'aimerais savoir combien de clients achètent après l'inscription.

Red Light Hero

Nov 07, 2025  on Shopify

Absolutely ridiculous that the email field type is "text", stopping tracking from working properly. And then support says that this is expected behavior - come on, do better this is basic stuff!

KIERIN

Nov 03, 2025  on Shopify

How difficult is it to simply make a form builder that you can attach to your footer. You'll spend an hour navigating around this app trying to figure out WHERE or HOW to do this simple thing-- only to draw a blank. Then you'll contact customer support and wait 48 hours (or never).

Office Max

Oct 24, 2025  on Shopify

Content in success section: doesn't count characters. Therefore it cannot be saved. But is mandatory. Do you see the circle here?

Freshkini

Oct 17, 2025  on Shopify

This app has very few features and can't be customized. What customization features that are available are purposefully limited. For instance adding text to the form to provide instructions or disclaimers are limited by 120 characters. Why would you do that if only to try to force the store owner into paying for a basic feature that is already built into most other shopping carts. Like Shopify doesn't make enough with their subscription fees and transaction fees.

Aesoterik

Oct 09, 2025  on Shopify

Never like leaving bad reviews, but have to in this case. The limitations in styling and data collection pretty much render this absolutely useless, at least for in-line forms. If you want to create an obtrusive pop-up form or quick offer it might be ok, but for anything with any level of branding, its a big fat nope! Really disappointing, but it seems to fit Shopify's model of forcing paying customers to pay for yet another third-party app :/

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