Shopify Forms logo

Shopify Forms

Develop by Shopify
Free App

Capture customer information to grow your marketing list

Customizable design
Customer segmentation
Lead capture forms
Data collection
Performance metrics
Pop-ups and overlays
Discounts and triggers
Account request forms
83 Reviews

About Shopify Forms

Launched Nov 01, 2022

Categories

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Introduction Video

Description

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve. more
  • Capture leads with pop ups and in-line forms, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Capture wholesale leads with customizable account request forms
  • Boost conversions among 100M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Email marketing features

  • Campaign types: Discounts, Exit intent, Forms, Landing pages, Pop-ups, Welcome emails
  • Managing campaigns: Analytics, Automations, Consent collection, Editor tool, Email capture list, Reporting, SMS capture list, Segmentation, Tagging, Targeting, Tracking, Triggers and rules

Pros

  • Easily add lead capture forms to the store using pop-ups, overlays, or in-line forms
  • Customizable with text, images, metafields, discounts, and triggers
  • Ability to capture diverse data types such as email, phone number, and custom metafields
  • Integration with Shopify with features to store, segment, and leverage customer data securely
  • Supports various campaign types including discounts, exit intent, forms, landing pages, pop-ups, and welcome emails
  • Rich features such as analytics, automations, consent collection, segmentation, and targeting
  • Boosts conversions among 100M+ Shop users automatically
  • Positive user reviews highlighting simplicity, ease of use, and improved sign-up conversion
  • Free of cost

Cons

  • Limited display options for pop-up forms, only to first-time visitors
  • Issues reported related to form submission visibility and email notifications
  • Inability to add backup email for submission notifications or SMS feature for immediate response
  • Some users report difficulty in saving form changes and unresponsive support
  • Slow loading times leading to potential customer bounce
  • Improvements needed for customization options such as form IDs and width settings

Top Helpful Reviews

View all reviews

Golden Carts

Jan 01, 2025  on Shopify

para ser gratis es muy buena. se puede programar con shopify flow (tambien gratis y con 10.000 envios gratis de correos mensual, para que pagar otra app? gracias shopify team

Babysupermarket

Dec 27, 2024  on Shopify

Can only be a page type specific. Cannot be submitted on an individual collection page or product page. So I cannot use. It does have hopes

VOLDT

Dec 18, 2024  on Shopify

Why is there no translate and adapt support? Since both are Shopify native and it's only text fields.

KMA Equestrian

Dec 09, 2024  on Shopify

We love working with FORMS and FLOW. They have lots of options, very flexible, and of course they integrate perfectly with Shopify, because they are Shopify apps

TrendyJapan

Dec 07, 2024  on Shopify

The popup is easy to set up and can be customized freely. The number of email subscribers is increasing day by day, and I can see the effect. And it's free to use! This app is really the best.

RBTNK Shop

Dec 06, 2024  on Shopify

Hey! It's cool app and increase my sales. It would be cool if the form could be tied to a specific product or collection. Thanks!

Any Gift For You

Dec 04, 2024  on Shopify

Setup was easy and most customers use it. However, I have two suggestions: 1. Add the ability to insert an open text field to remind customers to confirm acceptance in their email. 2. Modify the birthday field in the data download. The pop up appears correctly, but the customer data download reads yyyy-dd-mm for some customers and yyyy-mm-dd for others.

Milena | OSHADHI България

Nov 28, 2024  on Shopify

I was using a different (paid, and should I say not cheap!) solution to solicit subscriptions from visitors to our website/shop until recently. WOW - our daily subscription rate went up by between 5x and 10x when we switched to Shopify Forms. I could only be sorry I did not switch sooner, as we have lost thousands of subscribers in the last 1 year alone... True story!

baby top

Nov 27, 2024  on Shopify

Shopify Forms es una herramienta sencilla e intuitiva para capturar datos, y en ese aspecto, cumple muy bien su función. La configuración es clara y permite personalizar formularios básicos sin complicaciones. Sin embargo, he encontrado algunos inconvenientes que podrían mejorar la experiencia del usuario. En primer lugar, no permite insertarse correctamente en páginas con contraseña para accesos prioritarios. Aunque aparece en la personalización de la plantilla, los formularios no se visualizan al público y solo funcionan mediante saltos, lo cual limita su uso en páginas exclusivas. Además, la funcionalidad para enviar una secuencia de emails a los usuarios registrados es bastante básica. Solo permite añadir un mensaje corto con un límite de 155 caracteres, lo que puede resultar insuficiente para muchas estrategias de marketing. Otro aspecto mejorable es la falta de opción para descargar los datos recopilados en formatos como Excel o CSV desde el back office. Esto sería muy útil para analizar información rápidamente o integrarla con otros sistemas. A pesar de estos detalles, considero que es una herramienta correcta para quienes buscan una solución básica y sencilla dentro del ecosistema de Shopify. Si mejoran las limitaciones mencionadas, podría convertirse en una opción aún más completa y versátil.

Serpentina

Nov 21, 2024  on Shopify

At first this app was working great for me, the flow of the forms was exactly what I was looking for. It was sort of a hassle linking it on the pages I needed them on but once I figured it out it looked great. I don't know for how long this has been occurring, because it used to work, but I checked my website on Safari and the multiple forms I had made do not show up on the Safari browser (I checked on multiple devices and no result). When I checked on Chrome they did show up. I am unsure if other people have had this issue, but I'm sure a majority of my traffic uses Safari and will not have access to the forms that would help me as a business tremendously.

Manduka Brasil

Nov 20, 2024  on Shopify

Real easy to set up and pretty complete, however, it is too bad that the forms don't load on Iphone..

Lolo & May

Nov 20, 2024  on Shopify

It's OK for a very basic use especially for start ups. However disappointing that extraction of the data captured is not possible unless you install another 3rd party app which you might need to pay for.

ISAKO.

Nov 18, 2024  on Shopify

Overall a good app for free, other alternatives have the option to control how long the pop-up will appear again after the costumer closes it. if this option would be added that would be great, and maybe control over the font size in the app. thank you!

Official Brand Store: everteen | NEUD | Nature Sure | ManSure

Nov 11, 2024  on Shopify

Setting up is easy. Since its a free native app from Shopify, I believe it will already be optimized for performance. A lot of merchants have requested for options to customize designing, and Shopify has assured it is in the works. I have a few suggestions: 1. Give option to add separator line between sections 2. Give option to add a different email id for each submission to be sent to, instead of registered email id. 3. Allow exporting submission entries on demand 4. Allow making headers bold 5. For single-line and multi-line text fields, allow adding headers 6. Allow splitting form into multiple pages 7. Include "OTHERS" as a default option for radio buttons where needed, and when selected, give an option to include a field for users to add text Thanks Team Wet and Dry Personal Care

JA55 TATTOO

Nov 05, 2024  on Shopify

Good at collecting the data but to reply directly to a form you need to create a completely new email thread? and can't reply directly to the form submission email? Unless i'm wrong then happy to update review!

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