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Shopify Forms logo

Shopify Forms

Develop by Shopify
Free plan available

Capture customer information to grow your marketing list

Customizable design
Customer segmentation
Lead capture forms
Data collection
Performance metrics
Pop-ups and overlays
Discounts and triggers
Account request forms

About Shopify Forms

Launched Oct 31, 2022

Categories

Built by Shopify

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Introduction Video

Description

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve. more
  • Capture leads with pop ups and in-line forms, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Capture wholesale leads with customizable account request forms
  • Boost conversions among 100M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Pros

  • Easily add lead capture forms to the store using pop-ups, overlays, or in-line forms
  • Customizable with text, images, metafields, discounts, and triggers
  • Ability to capture diverse data types such as email, phone number, and custom metafields
  • Integration with Shopify with features to store, segment, and leverage customer data securely
  • Supports various campaign types including discounts, exit intent, forms, landing pages, pop-ups, and welcome emails
  • Rich features such as analytics, automations, consent collection, segmentation, and targeting
  • Boosts conversions among 100M+ Shop users automatically
  • Positive user reviews highlighting simplicity, ease of use, and improved sign-up conversion
  • Free of cost

Cons

  • Limited display options for pop-up forms, only to first-time visitors
  • Issues reported related to form submission visibility and email notifications
  • Inability to add backup email for submission notifications or SMS feature for immediate response
  • Some users report difficulty in saving form changes and unresponsive support
  • Slow loading times leading to potential customer bounce
  • Improvements needed for customization options such as form IDs and width settings

Top Helpful Reviews

Keys Soulcare

Jul 22, 2025  on Shopify

This app offers an excellent and easy to use UI, but it currently has a terrible bug: metaobjects that are created from form submission cannot be deleted due to an access problem introduced by a platform update in May 2025: https://shopify.dev/changelog/public-access-for-app-owned-metafields-and-metaobjects-is-now-disabled Our stores expect hundreds of thousands of form submissions and this renders the app unusable since we would quickly exhaust our metaobject quota. I'll definitely keep watch for updates though.

イッツモ

Jul 19, 2025  on Shopify

It works, but there is a cookie issue. Also, in Safari (PC), it automatically transitions (scrolls) to the inline form. I had to control it with JS. Chrome plans to completely block third-party cookies in 2025, so there are future problems. These are inline issues, but of course they won't be displayed to people who have popup blocks, so switching to popups won't solve the problem. I think the solution is to add a popup function with a link trigger. The advantage of this form is that it registers you as a member at the same time as you submit it, which gives you an advantage in campaigns, etc. I hope they will address these issues soon.

Sit and Smile

Jul 03, 2025  on Shopify

Great, super easy to use. You can do pop up or in-line forms, create custom meta fields for the information you want to collect. And it's quick and easy for people to fill in.

Chemical Guys

Jun 26, 2025  on Shopify

Limited customisation, no custom CSS, form submissions are permanent and no way to delete. Cannot customise email sent, very limited options such as changing the colour of the button and text. Appears to have good connectivity with Shopify, customer metaobjects etc. Field validation would also be handy for things like VAT numbers etc

Brackers Good Earth Clays

Jun 23, 2025  on Shopify

DO NOT INSTALL THIS TO TEST IT!!! you will be stuck with remnants of it for ever. Limited app, no support, just absolultely terrible. You can't edit anything, change anything or delete anything. So disappointing.

Collectors Edge Ltd

Jun 21, 2025  on Shopify

Completely pointless app. Can't sort your data, filter it, search it. You can't even export the data.....

Tre Spade

Jun 10, 2025  on Shopify

Disappointed... Simple to use and free, but you cannot translate the forms, not even with the Shopify native Search and Discovery. Totally useless in a multilanguage site.

North Shore Coconut Collective

Jun 08, 2025  on Shopify

Truly awful. So glitchy it is impossible to create a form. Shopify should be ashamed to put their name on this. Fire whoever developed this.

UB Online Store

Jun 03, 2025  on Shopify

Sugiro que seja inserido um campo de agendamento de activação-desactivação do form. Uma vez que são pop-ups, e alguns promocionais, posso apenas querer mostrá-los em certas horas, e só manualmente. Se tivesse timing, seria um 5 estrelas!

Forison

Jun 01, 2025  on Shopify

It's a very limited app, for example of somehow you want to track form submissions in GTM, GA or Google Ads, it will be impossible, because even if it was developed by Shopify the forms will not send any standard events on submissions etc. Do you want to translate it? - impossible as well.

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