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Shopify Forms

Develop by Shopify
Free plan available

Capture customer information to grow your marketing list

Customizable design
Customer segmentation
Lead capture forms
Data collection
Performance metrics
Pop-ups and overlays
Discounts and triggers
Account request forms

About Shopify Forms

Launched Oct 31, 2022

Categories

Built by Shopify

Zotabox Contact Form Builder logo
(152 Reviews)
$12.99-$79.99 / Month
  • Free Plan Available
  • Verified
  • Sponsored

Add multiple, embeddable contact forms to your website.

Introduction Video

Description

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve. more
  • Capture leads with pop ups and in-line forms, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Capture wholesale leads with customizable account request forms
  • Boost conversions among 100M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Pros

  • Easily add lead capture forms to the store using pop-ups, overlays, or in-line forms
  • Customizable with text, images, metafields, discounts, and triggers
  • Ability to capture diverse data types such as email, phone number, and custom metafields
  • Integration with Shopify with features to store, segment, and leverage customer data securely
  • Supports various campaign types including discounts, exit intent, forms, landing pages, pop-ups, and welcome emails
  • Rich features such as analytics, automations, consent collection, segmentation, and targeting
  • Boosts conversions among 100M+ Shop users automatically
  • Positive user reviews highlighting simplicity, ease of use, and improved sign-up conversion
  • Free of cost

Cons

  • Limited display options for pop-up forms, only to first-time visitors
  • Issues reported related to form submission visibility and email notifications
  • Inability to add backup email for submission notifications or SMS feature for immediate response
  • Some users report difficulty in saving form changes and unresponsive support
  • Slow loading times leading to potential customer bounce
  • Improvements needed for customization options such as form IDs and width settings

Top Helpful Reviews

Chemical Guys

Jun 26, 2025  on Shopify

Limited customisation, no custom CSS, form submissions are permanent and no way to delete. Cannot customise email sent, very limited options such as changing the colour of the button and text. Appears to have good connectivity with Shopify, customer metaobjects etc. Field validation would also be handy for things like VAT numbers etc

Brackers Good Earth Clays

Jun 23, 2025  on Shopify

DO NOT INSTALL THIS TO TEST IT!!! you will be stuck with remnants of it for ever. Limited app, no support, just absolultely terrible. You can't edit anything, change anything or delete anything. So disappointing.

Collectors Edge Ltd

Jun 21, 2025  on Shopify

Completely pointless app. Can't sort your data, filter it, search it. You can't even export the data.....

Tre Spade

Jun 10, 2025  on Shopify

Disappointed... Simple to use and free, but you cannot translate the forms, not even with the Shopify native Search and Discovery. Totally useless in a multilanguage site.

North Shore Coconut Collective

Jun 08, 2025  on Shopify

Truly awful. So glitchy it is impossible to create a form. Shopify should be ashamed to put their name on this. Fire whoever developed this.

UB Online Store

Jun 03, 2025  on Shopify

Sugiro que seja inserido um campo de agendamento de activação-desactivação do form. Uma vez que são pop-ups, e alguns promocionais, posso apenas querer mostrá-los em certas horas, e só manualmente. Se tivesse timing, seria um 5 estrelas!

Forison

Jun 01, 2025  on Shopify

It's a very limited app, for example of somehow you want to track form submissions in GTM, GA or Google Ads, it will be impossible, because even if it was developed by Shopify the forms will not send any standard events on submissions etc. Do you want to translate it? - impossible as well.

Sesera Gold

May 29, 2025  on Shopify

The form needs a bit more flexibility. For example, options to adjust font size and a custom CSS input field.

PURIT

May 17, 2025  on Shopify

Fa schifo, volevamo inserire un pop-up di iscrizione newsletter su una pagina specifica, ma il plugin non permette di farlo...

Witty Voices United

May 14, 2025  on Shopify

Extremely Frustrating and Disappointing. I rarely leave reviews, but this app has caused me nothing but headaches. Despite being developed by Shopify, it’s shockingly limited. You have zero control over your own form data. I ran test submissions during setup, only to find out later that I can’t delete or manage any of that data. It just sits there with no way to clean it up. Worse, it creates numerous metaobjects that can’t be deleted, cluttering your backend with no way to clean things up. I’ve since read several other 1-star reviews from users dealing with the exact same issues and it’s clear nothing has been done to address them. Only one of my three forms integrates with Shopify Flow, even after following all setup instructions. I reached out to support and was told, “That’s just how it works.” No workaround. No real troubleshooting. Just a dead end. The email automation system is equally frustrating. You can’t assign different email templates to different forms, they’re all locked into the same default automation. Clicking the “Manage” link doesn’t do anything, and there’s no way to customize emails per form submission. This app seriously slowed me down while trying to launch my store. Support “submitted feedback” to the developer, but let’s be honest, that rarely leads to anything. Frankly, I expected much better from a built-in Shopify tool. This app doesn’t just fall short, it actively makes the Shopify experience worse.

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