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Shopify Forms

Develop by Shopify
Free plan available

Capture customer information to grow your marketing list

Customizable design
Customer segmentation
Lead capture forms
Data collection
Performance metrics
Pop-ups and overlays
Discounts and triggers
Account request forms

About Shopify Forms

Launched Oct 31, 2022

Categories

Built by Shopify

Zotabox Contact Form Builder logo
(153 Reviews)
$12.99-$79.99 / Month
  • Free Plan Available
  • Verified
  • Sponsored

Add multiple, embeddable contact forms to your website.

Introduction Video

Description

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve. more
  • Capture leads with pop ups and in-line forms, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Capture wholesale leads with customizable account request forms
  • Boost conversions among 100M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Pros

  • Easily add lead capture forms to the store using pop-ups, overlays, or in-line forms
  • Customizable with text, images, metafields, discounts, and triggers
  • Ability to capture diverse data types such as email, phone number, and custom metafields
  • Integration with Shopify with features to store, segment, and leverage customer data securely
  • Supports various campaign types including discounts, exit intent, forms, landing pages, pop-ups, and welcome emails
  • Rich features such as analytics, automations, consent collection, segmentation, and targeting
  • Boosts conversions among 100M+ Shop users automatically
  • Positive user reviews highlighting simplicity, ease of use, and improved sign-up conversion
  • Free of cost

Cons

  • Limited display options for pop-up forms, only to first-time visitors
  • Issues reported related to form submission visibility and email notifications
  • Inability to add backup email for submission notifications or SMS feature for immediate response
  • Some users report difficulty in saving form changes and unresponsive support
  • Slow loading times leading to potential customer bounce
  • Improvements needed for customization options such as form IDs and width settings

Top Helpful Reviews

PURIT

May 17, 2025  on Shopify

Fa schifo, volevamo inserire un pop-up di iscrizione newsletter su una pagina specifica, ma il plugin non permette di farlo...

Witty Voices United

May 14, 2025  on Shopify

Extremely Frustrating and Disappointing. I rarely leave reviews, but this app has caused me nothing but headaches. Despite being developed by Shopify, it’s shockingly limited. You have zero control over your own form data. I ran test submissions during setup, only to find out later that I can’t delete or manage any of that data. It just sits there with no way to clean it up. Worse, it creates numerous metaobjects that can’t be deleted, cluttering your backend with no way to clean things up. I’ve since read several other 1-star reviews from users dealing with the exact same issues and it’s clear nothing has been done to address them. Only one of my three forms integrates with Shopify Flow, even after following all setup instructions. I reached out to support and was told, “That’s just how it works.” No workaround. No real troubleshooting. Just a dead end. The email automation system is equally frustrating. You can’t assign different email templates to different forms, they’re all locked into the same default automation. Clicking the “Manage” link doesn’t do anything, and there’s no way to customize emails per form submission. This app seriously slowed me down while trying to launch my store. Support “submitted feedback” to the developer, but let’s be honest, that rarely leads to anything. Frankly, I expected much better from a built-in Shopify tool. This app doesn’t just fall short, it actively makes the Shopify experience worse.

Necromolds

May 06, 2025  on Shopify

Great, simple app, but really needs some advanced styling options. I want to adjust all text sizes, weights, and more. Also want to adjust the button styling so that it matches the rest of our website (like corner roundness). I hope this app gets updated because it's close to being perfect.

Eurosec

Apr 02, 2025  on Shopify

There is desperate need that form can be displayed not as popup but inline on the page. Using it for B2B registration and its not very intuitive folow to chase some floating button. Once closed and customer re-considers, how they can even find it again? So please add inline functionality. Also it would be great if VAT field can be used for VAT validation with VIES.

G3X Fitness

Mar 31, 2025  on Shopify

For my uses of email popups and even signups for podcasts it gives me enough customization for what i need and the tagging or linking it with shopify flow also works well too

HunnyBoots Australia

Mar 24, 2025  on Shopify

Metafield cannot be removed and will not be removed even after uninstalling the application, metafield is pinned for the customer model and can't be moved or edited. Advisors tell me this is normal behaviour by they will consider an updte to include this option. What a joke! This is a weak and dishonest response. Tell the truth Shopify, its always the best policy dealing with customers. "I'm sorry, OUR app appears to have a fault where it leaves phantom code in your store's codebase. We don't know how to remove it, and it's not a high priority for us".

CUBEsleep

Mar 21, 2025  on Shopify

Could feature a few more editing options for text, but generally it is an easy to use app that works great...and its free. So no complaints here.

セレニテショップ

Mar 18, 2025  on Shopify

設定が簡単で使いやすいです。chrome上ではメニューがFormと英語だがBingやMicrosoft Edge上ではフォームと日本語であるのはどういうことなのか

I.TARU watch official website

Mar 16, 2025  on Shopify

"Shopify Forms" is very useful by using tag/meta fields/Shopify flow to promote our services. We cannot reveal how useful it is but we can say Shopify Forms is very nice apps.

The Jewellery Stop

Mar 10, 2025  on Shopify

Works well especially when combined with the shopify flow app. I'm seeing benefits and good results already and eager to explore more that I can get out of the app

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