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Shopify Forms

Develop by Shopify
Free plan available

Capture customer information to grow your marketing list

Customizable design
Customer segmentation
Lead capture forms
Data collection
Performance metrics
Pop-ups and overlays
Discounts and triggers
Account request forms

About Shopify Forms

Launched Oct 31, 2022

Categories

Built by Shopify

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Introduction Video

Description

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve. more
  • Capture leads with pop ups and in-line forms, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Capture wholesale leads with customizable account request forms
  • Boost conversions among 100M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Pros

  • Easily add lead capture forms to the store using pop-ups, overlays, or in-line forms
  • Customizable with text, images, metafields, discounts, and triggers
  • Ability to capture diverse data types such as email, phone number, and custom metafields
  • Integration with Shopify with features to store, segment, and leverage customer data securely
  • Supports various campaign types including discounts, exit intent, forms, landing pages, pop-ups, and welcome emails
  • Rich features such as analytics, automations, consent collection, segmentation, and targeting
  • Boosts conversions among 100M+ Shop users automatically
  • Positive user reviews highlighting simplicity, ease of use, and improved sign-up conversion
  • Free of cost

Cons

  • Limited display options for pop-up forms, only to first-time visitors
  • Issues reported related to form submission visibility and email notifications
  • Inability to add backup email for submission notifications or SMS feature for immediate response
  • Some users report difficulty in saving form changes and unresponsive support
  • Slow loading times leading to potential customer bounce
  • Improvements needed for customization options such as form IDs and width settings

Top Helpful Reviews

CUBEsleep

Mar 21, 2025  on Shopify

Could feature a few more editing options for text, but generally it is an easy to use app that works great...and its free. So no complaints here.

セレニテショップ

Mar 18, 2025  on Shopify

設定が簡単で使いやすいです。chrome上ではメニューがFormと英語だがBingやMicrosoft Edge上ではフォームと日本語であるのはどういうことなのか

I.TARU watch official website

Mar 16, 2025  on Shopify

"Shopify Forms" is very useful by using tag/meta fields/Shopify flow to promote our services. We cannot reveal how useful it is but we can say Shopify Forms is very nice apps.

The Jewellery Stop

Mar 10, 2025  on Shopify

Works well especially when combined with the shopify flow app. I'm seeing benefits and good results already and eager to explore more that I can get out of the app

Spätzle-Shaker

Mar 08, 2025  on Shopify

Praktisch. Habe mir vorher dazu ein etwas über 8-minütiges Videotutorial auf YouTube angeschaut. Da wurde alles gut erklärt.

Sapori Sardi

Mar 07, 2025  on Shopify

Grundsätzlich solide und für einen Shop im Aufbau vollkommen ausreichend würde ich meinen - klar gibt es weiterführend Potenziale doch in Verbindung mit Shopify Mail lässt sich daraus ein ganz guter Funnel für Lead Generierung bauen.

PureBites

Mar 04, 2025  on Shopify

Nice and simple and directly integrates with other Shopify apps. BUT - not compatible with Shopify's own Translate & Adapt app is a HUGE miss! Not only that, our usual 3rd party translation app can't even get into to translate it. Also a huge feature missing is being able to target pop-up forms by customer segment, that seems like a simple necessity that would be easy to add.

Rivertown Inkery & Apparel

Mar 02, 2025  on Shopify

Just okay app. Biggest downfall is that it is made by shopify and for sure will turn into a paid service eventually. Shopify nickel and dimes customers by offering free services then converting them to paid once you are too far in to swith.

Astikkala

Feb 26, 2025  on Shopify

It is lacking a feature that after closing the popup it doesn't show it again for the same customer who returns to the page

ADEA

Feb 24, 2025  on Shopify

It works, but the form customizations are not enough. For example, you can not stick the form diagonally to the bottom left corner. I think improvements can be made in this regard.

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