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Customer reviews: Shopify Forms

Develop by Shopify

The Shopify Forms app helps merchants create custom forms to collect customer data, feedback, and orders efficiently. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right fit for your Shopify store.

Reviews (514)

Overall rating
4.3

What Merchants Think

Overall, "Shopify Forms" is appreciated for its ease of use, seamless integration with Shopify, and the ability to be set up quickly. For many, it serves as a useful tool to enhance email list subscriptions without any additional cost. However, frequent complaints highlight limitations in customization, localization, and certain functional constraints that hinder its full potential.

Key Strengths

  • Easy to set up and user-friendly interface.
  • Seamless integration with Shopify and native apps like Shopify Flow, Shopify Emails, and Shopify Discounts.
  • Effective in growing email subscriber lists.
  • Free to use, making it an appealing alternative to costly third-party apps.
  • Simplicity and effectiveness for basic form needs.

Common Concerns

  • Lack of customization options for styling and localization.
  • Forms can display on all pages without the option to choose specific pages.
  • Response data is difficult to manage or analyze outside of Shopify due to format and lack of export features.
  • Popup and forms behavior issues, such as not honoring subscription status or appearing regardless of previous user interactions.
  • Bugs related to browser compatibility, especially with Safari and Firefox.

Final Thoughts

While "Shopify Forms" is a straightforward and effective tool for basic form creation and email collection, its current limitations in customization and functionality could hinder merchants with more complex needs. The app is particularly beneficial for small businesses looking for a simple, no-cost solution, but improvements in flexibility and functionality could make it a more comprehensive tool for wider merchant demographics.

SleepDeep+

Jan 17, 2026  on Shopify

Transition Bikes Swiss

Jan 15, 2026  on Shopify

OTILYAS

Jan 14, 2026  on Shopify

COMPTON

Jan 14, 2026  on Shopify

NO WAX SURFSHOP

Jan 14, 2026  on Shopify

Bien. Simple et facile à utiliser

Vapor Club Peru

Jan 09, 2026  on Shopify

OiloHerb

Jan 09, 2026  on Shopify

Trooper Beer EU - distributed by Universal Marketing EU

Jan 08, 2026  on Shopify

Surprisingly great! Also love the auto-translate feature.

XOXO Valentine Design Studio

Jan 07, 2026  on Shopify

Nexus Repair

Jan 05, 2026  on Shopify

SilveringBeauty.com

Jan 05, 2026  on Shopify

simple, does the job!

Diet House Life

Jan 05, 2026  on Shopify

BUENA APLICACION

Nekta Online

Jan 04, 2026  on Shopify

Baobá

Jan 04, 2026  on Shopify

Goldfrag

Dec 30, 2025  on Shopify

tamarinda glycerin soap

Dec 28, 2025  on Shopify

Just what you need for newsletter signups and easy to set up

Pawblic Opinion

Dec 26, 2025  on Shopify

LuxShade

Dec 26, 2025  on Shopify

Goldi.dk

Dec 23, 2025  on Shopify

Casajin House

Dec 23, 2025  on Shopify

NICE

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