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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,441)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Bonnie Plants

Jun 12, 2025  on Shopify

User friendly, advanced benchmarking and personalization, and increase in revenue. I can't wait to tap into reviews and SMS. This has made connecting our product with consumers easier and more intentional. As a newer employee and coming from a company that primarily used MailChimp, I was prepared to spend quite a bit of time learning a newer platform, but I was pleasantly surprised. Tutorials, support from Jamie, and Klaviyo being so user friendly have all meant that I could hit the ground running and achieve success sooner. My biggest recommendation? Start using Klaviyo ASAP.

TruBrain

Jun 10, 2025  on Shopify

The support team is always super helpful! Klaviyo is a MUST. Margot with the support team has always been able to help solve any questions I come up with.

Kiyana

Jun 07, 2025  on Shopify

Supliful has been an incredible partner for our brand. Their seamless onboarding process, reliable fulfillment, and outstanding customer service have made it easy for us to bring our vision to life. The product quality is consistently excellent, and their dedication to supporting small businesses shines through in every interaction. We’re grateful for their support and highly recommend them to any brand looking to elevate their supplement line.

Sleepy Bees Lavender Farm

Jun 03, 2025  on Shopify

This app does absolutely everything I could ever need for my business. There are many things I haven't even tried out yet, but as I get more comfortable, I definitely will. The help is amazing, from the articles through the AI and the live chat. Strongly recommend!

ilMio Jewelry

Jun 03, 2025  on Shopify

The Klaviyo integration with Shopify seem seamless and making emails is very simple and straightforward. Customer service is excellent

21gramos Tienda a Granel

Jun 03, 2025  on Shopify

Decepción total. Tiempo, dinero y energía perdidos. Instalar Klaviyo ha sido una de las peores decisiones para mi tienda online. Primero, la app importó automáticamente más de 3.700 contactos sin mi consentimiento, lo que superó el límite gratuito y me quieren cobrar más de 80 € al mes solo por esos contactos que yo ni siquiera pedí importar. Estuve 5 días configurando el flujo de carrito abandonado, y aun así nunca funcionó correctamente. La interfaz no es nada intuitiva, y aunque todo estaba en español, los correos se enviaban en inglés, confundiendo a mis clientes. Peor aún: envía recordatorios de carrito abandonado a clientes que YA compraron, lo cual genera confusión y quejas. Algunos clientes incluso me enviaron capturas preguntando por qué reciben esos correos después de haber pagado. Hice varias pruebas con correos personales y números reales, y nunca me llegaron ni los emails ni los SMS, lo que demuestra que el flujo no está funcionando. En resumen: una vergüenza de aplicación, un fraude. Solo me ha hecho perder tiempo, dinero y energía. Ahora tendré que desinstalarla y volver a empezar con otra herramienta. No la recomiendo en absoluto.

SmallChange

May 31, 2025  on Shopify

Bedienungsfreundlich und mit der Zeit kann man die Flows sehr gut optimieren. Es hilft sehr, da die Vorlagen vorgegeben sind und Vieles kann übernommen werden. Alles bestens!

Sundays Company Canada

May 30, 2025  on Shopify

Klaviyo is so user friendly and has contributed to the success of our business. The support and customer service team at Klaviyo is always a chat or email away. Highly recommend for your email program!

Nurivio Euro

May 26, 2025  on Shopify

Klaviyo has been a fantastic tool for our email marketing. It’s easy to use, highly customizable, and the automation features are powerful. Integration with Shopify was seamless, and the analytics give great insights into performance. We've seen noticeable improvements in engagement and sales. Highly recommend Klaviyo for any business looking to level up their marketing!

Evatasha

May 23, 2025  on Shopify

This is the gold standard for B2C e-commerce. Almost all of my Shopify clients use it because it WORKS. There is so much flexibility and functionality and analytics. Great support and easy to use. I am SO glad I found Klaviyo a few years back.

Natural Farmworks

May 21, 2025  on Shopify

By far the best email flow app Klaviyo has been a game-changer for our business. The flow builder is intuitive, and the automated emails we’ve set up are actually converting. What’s really helpful is the amount of free training and tutorials they offer—it made learning the system quick and manageable, even without prior experience. We haven’t tried other platforms, but Klaviyo does exactly what we need and more.

Warmables

May 19, 2025  on Shopify

I was one of the lucky few people/businesses selected for the initial Klaviyo training program. it was extremely helpful for an almost 60 year old female like myself. the intensive course enabled me to understand how the entire marketing process can be automatized and used to increase business rather quickly. I do highly recommend the app and the training program

Crunchy

May 19, 2025  on Shopify

Klaviyo has changed our email marketing game! So easy to use and once you get everything set up on the flow side, it just works for you!

Dog Rocks - Stop Pet Pee Burn Naturally

May 19, 2025  on Shopify

Very good, I just wish, like everything nowadays, we could speak to someone! Expensive but I still believe with the most functionality.

FansBRANDS®

May 15, 2025  on Shopify

Klaviyo is a powerful email and SMS marketing platform, especially well-suited for e-commerce businesses. Its deep integration with Shopif makes it a go-to choice for online stores looking to scale their marketing efforts. The support is excelent and very helpful! The one downside is the complexity you need time to understassnd correctly-

Taylor & Jessie

May 12, 2025  on Shopify

Easy to use, seamless integration! The process to set up and sync was simple (even for a non-techie) and I am able to capture so much data to make informed decisions!

Reliked

May 08, 2025  on Shopify

Klaviyo is great and easy to use. The only thing I will say is when they do updates, really helpful features tend to disappear, which is slightly annoying. Thats the only reason its not 5 star

JewelryBlossom

May 05, 2025  on Shopify

Beware of their predatory billing system. If you accidentally exceed your usage, they automatically upgrade you to a higher package for the entire next month without any warning, notification, or reminder. You have to manually downgrade it yourself or you're stuck with the extra charge. Even worse, I exceeded my usage on May 2nd and immediately reset it, but they still charged me for overage on May 3rd, applying it to the next billing cycle. This is not just careless—it’s outright deceptive. What was worse: I contacted to the support and asked for a refund of the $25. They refused. I seldom write a negative review of any business. Klayvio is just absurd. I just hope that any small business owner can find a good alternative. If you do, feel free to share it. I am going to share this post on Reddit as well.

Fina Claus Shop

May 03, 2025  on Shopify

Una herramienta muy integrada a Shopify que funciona muy bien y es fácil de gestionar. Tiene un buen servicio al cliente.

Big D Vapor

May 02, 2025  on Shopify

Once you are signed up, the customer support disappears completely. I got a new device, cannot login via MFA, and their solution is for me to contact support, which requires MFA authorization. This app is not user friendly and the support is awful.

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