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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Shopify

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,563)

Overall rating
4.6

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Nisolo

Dec 02, 2025  on Shopify

I've been using Klaviyo for the last 5 years or so at various brands and what I always say to people considering the platform is that the level of support offered by the Klaviyo team is next level. I've pretty much had to learn what I know by teaching myself from articles from the help center or hopping on a live chat with an agent and they are always so wonderful and willing to help troubleshoot problems or sanity check logic when building flows, segments, etc. if they can't help you in the moment, they are always so thorough and on it with the follow ups. They're the best!

The Squad Bots

Nov 30, 2025  on Shopify

Unbelievably non intuitive. Wouldn't text me for previewing the SMS email. Also, the form just simply wouldn't go onto my website. It didn't show up for me, would show up randomly for others, and the preview, and the final design on the website were completely different

BINS AND BOXES

Nov 27, 2025  on Shopify

So many restrictions on the new klaviyo customer hub. I can integrate gorgias, but not their live chat. Now klaviyo expects me to pay for the helpdesk feature AND also gorgias? Why? Also no mobile app for the helpdesk.

Ohdita

Nov 26, 2025  on Shopify

Be careful when using their email templates. They add default ALT text of the original image and include a link from some other company within some templates with animated pictures. Unfortunately, I realized this only after sending an email to my customer list, and now my customers received an email where the main clickable image leads to a completely different website. Those ALT texts and links shouldn’t be added to the templates. The services of your partner should be advertised in a different way not in a hidden way within templates!

Import A Toy

Nov 19, 2025  on Shopify

Hectic experience. They hound you until you sign up but then dont respond after you sign up and make the payment. Been dealing with their sales person Sulaiman Lodhi and its our worse experience with an email app to date.

Mixology

Nov 19, 2025  on Shopify

Klaviyo has been awesome for Mixology. It’s super easy to use, the segmentation is spot-on, and it’s helped us send way more personalized emails. We’ve seen better engagement, better conversions, and it just fits right into our workflow. The analytics are clear, the automations are powerful, and it’s made our marketing feel way more organized. Highly recommend!

IKULLS

Nov 18, 2025  on Shopify

KLAVIYO SON ESTAFADORES, ROBAN DINERO, INFLAN PLANES QUE NUNCA UTILIZAS, HABLAS CON ELLOS, LO ACEPTAN SIN DISCULPAS Y NO DEVUELVEN DINERO. FATAL EMPRESA.

SYFA Shop

Nov 12, 2025  on Shopify

Their customer support team is great! You can get through to them by Live Chat pretty much instantly. Their CS/product teams are knowledgeable and spend time helping you through issues and queries. They've helped me out a lot in the past year!

iGulu

Nov 12, 2025  on Shopify

LOVE, my favorite email marketing program. They're the best and are constantly improving and optimizing.

Hendiya®

Nov 06, 2025  on Shopify

Facturation abusive, j'ai installé l'appli et payé un frais mensuel de 400$, je l'ai essayé 4 jours seulement avant de tout desactivé, et veillé à la desinstaller avant le nouveau cycle de facturation. Ils m'ont quand même redébité 400$. Je suis choquée!!

Rêve

Oct 31, 2025  on Shopify

After subscribing and making payment, I was unable to access my account for two full days. Despite multiple attempts to reach out, their support team offered absolutely no effective solution. Extremely disappointing experience.

Blumix

Oct 29, 2025  on Shopify

My Klaviyo account was hacked, and trying to recover it has been an exhausting experience. I’ve provided every possible piece of verification they asked for — except one email address I’ve never even seen before, which is the whole reason I need help in the first place. Instead of helping resolve the issue, support keeps passing me from one representative to another with no continuity or progress. For a platform that manages customer data and email security, the account recovery process should be far more user-friendly and reliable. This has made me seriously reconsider using Klaviyo at all. As it is, I did not find the app very user friendly or beneficial.

Leger Clinic

Oct 23, 2025  on Shopify

Their customer service is excellent! Really knowledgeable and are willing to spend more time explaining more complex topics. Their response is also very prompt.

Countrysidecolours

Oct 17, 2025  on Shopify

Es ist und bleibt schwierig, Ein Upgrade des Abonnements kann nur mit Kreditkarte durchgeführt werden. Wird kein Upgrade durchgeführt, kein Support der dazu was sagen kann. Wird keine Kreditkarte hinterlegt, ist kein Upgrade möglich. Das ist ja was ich hier schreibe. Man bekommt eine Antwort die nicht das Problem löst. Ihr wollt, dass ich ein upgrade durchführe, dies ist aber nur möglich wenn man eine Kreditkarte hinterlegt. Habt Ihr dafür keine andere Möglichkeit? Es bleibt bei einem Stern.

Retrofix Games

Oct 15, 2025  on Shopify

Great application with the absolute worst tech support I have ever experienced. Confused about their own product, non-responsive, and basic help takes MONTHS. I have been dealing with an issue since essentially day 1, and it still is not resolved. Expect weeks to go by without a response. Expect to repeat yourself 3-4 times every time your issue is escalated because apparently they don't read notes. Expect the help to not solve the actual issue, and have to repeat the entire process again. If you are not tech savvy and adept and implementing solutions yourself, BUYER BEWARE. You are on your own.

Countrysidecolours

Oct 15, 2025  on Shopify

Es ist und bleibt schwierig, Ein Upgrade des Abonnements kann nur mit Kreditkarte durchgeführt werden. Wird kein Upgrade durchgeführt, kein Support der dazu was sagen kann. Wird keine Kreditkarte hinterlegt, ist kein Upgrade möglich.

Nisu Home

Oct 15, 2025  on Shopify

My issue was resolved, but I experienced over 500 random bot sign-ups through Klaviyo, which forced me to spend around an extra $100 to cover the additional charges. After being billed for three months, I requested either a refund or a discount, as the issue wasn’t my fault — but my request was declined. As a loyal customer, I found this quite disappointing and lacking any gesture of goodwill. Update: I have been credited the amount by their helpful support staff, I have changed to 5 stars :)

Nisu Home

Oct 14, 2025  on Shopify

My issue was resolved, but I experienced over 500 random bot sign-ups through Klaviyo, which forced me to spend around an extra $100 to cover the additional charges. After being billed for three months, I requested either a refund or a discount, as the issue wasn’t my fault — but my request was declined. As a loyal customer, I found this quite disappointing and lacking any gesture of goodwill. Update: The billing team have got in touch to offer me credit on the issues above, will update my review once confirmed.

Gentle Moose

Oct 10, 2025  on Shopify

Horrible, money hungry company. If you don't pay up front, you get no support whatsoever. I can't even ask support a question until I hand them over my money. Sickening. Integration was not seamless at all either. Took forever and then they said our industry was prohibited when we tried to set up SMS. WHAT?? Natural Skincare?? WOW.

Nisu Home

Oct 09, 2025  on Shopify

My issue was resolved, but I experienced over 500 random bot sign-ups through Klaviyo, which forced me to spend around an extra $100 to cover the additional charges. After being billed for three months, I requested either a refund or a discount, as the issue wasn’t my fault — but my request was declined. As a loyal customer, I found this quite disappointing and lacking any gesture of goodwill.

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