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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,568)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Gorgeous Alpacas

Sep 23, 2025  on Shopify

I wouldn't run an ecommerce business without Shopify or Klaviyo. Klaviyos functionality, their support, and their training are unparalled.

Garage d'Art

Sep 23, 2025  on Shopify

Very professional and organized platform, powerful tools, great for design, can be a little bit tricky at first but completely worth it. 100% recommended!

Domingo

Sep 22, 2025  on Shopify

Muchas gracias por todo el apoyo. Tuve un problema de configuración y el equipo de Klaviyo me acompaño en todo el proceso hasta resolverlo :)

RopesGear.com

Sep 22, 2025  on Shopify

No complaints aside from the mismatch between the cost and my ability to use it. At $80/month it shouldn't be hard to recoup that investment, but it will involve extra work. I haven't had time to put it to real use. After months of paying for a plan I wasn't using I canceled 2 days after the renewal, and had to jump through minor hoops to get a refund. I think such cases should be automatic and unquestioned by ALL companies, but thank you anyway, Klaviyo.

Tropiclean

Sep 22, 2025  on Shopify

I’ve been in the Shopify Plus world as merchant for more than 7 years. I used Listrak, Mailchimp, and other ESPs before to generate ecom revenue. Klaviyo is by far the best platform when you need to get transactions from your list.

Lips Essentials

Sep 21, 2025  on Shopify

Klaviyo is a powerful email and SMS marketing tool for Shopify stores. It makes it easy to automate flows like abandoned carts, welcome series, and post-purchase emails. The platform offers excellent segmentation, personalization, and analytics, helping you boost sales and engage customers effectively.

RopesGear.com

Sep 20, 2025  on Shopify

We paid them thousands over the months we were signed up, and sent out emails two times. But when we canceled a mere 2 days after the renewal date they "just can't" refund a single penny. "So sad. Can't because, see, we already HAVE the money. Rules are rules!" They said they'd escalate my humble request to some other department, but no reply. How many of you treat your customers this way? Not us. As for the product, it's fine if you have the time to use it and money to burn, but it's not some incredible evolution above all other options I've tried.

MFLEX CHILE

Sep 18, 2025  on Shopify

maravilloso, aunque aun no estoy trabajando al 100% con klaviyo todo lo que he visto y se ha integrado me parece maximo, gracias

Sofa Luz

Sep 18, 2025  on Shopify

i've never seen an application too bad like this before iml. And there is no turkish language support. And I always face new issues. Again and again

Australian Map Gifts

Sep 18, 2025  on Shopify

The email marketing itself has personalisation for wholesale B2B business so you can refer to their business name, which is essential. That is the ONLY reason I am currently using them. But I am completely unimpressed with their billing ethics. I uninstalled Klaviyo last month on the 16th and received an email confirming I had permanently closed an account, and then received another bill on the 17th, and the 17th of this month. When you permanently close down a website Klaviyo manages to keep billing you for non-existent email services. I have been billed on two different credit cards, five days apart for supposedly the same website with different email addresses. I guess the only way to stop this is to cancel my Visa and Mastercard until it all stops, and then re-establish payment on one card, once a month. I would seriously like to find a decent replacement for Klaviyo.

Fluffy Crunch

Sep 17, 2025  on Shopify

Very happy for what allows to do with my shopify, i am still learning many tools to apply but so far very helpful to have it

Wagstro

Sep 12, 2025  on Shopify

I just purchased a package, but the next day I couldn't log in. It kept asking for a verification code, yet it never sent the code to my email. I've checked my inbox multiple times and still haven't received it. This experience is terrible—it's not worth the money.

Wine at Home

Sep 10, 2025  on Shopify

Klaviyo is by far the best email marketing programme out there. Knocks the spots of some other well-known offerings that I have tried. They have taken a complicated operation and made it simple for people with no prior experience, and offer exceptional training and support. I recommend Klaviyo to everyone and find it to be one of the most useful tools in my box for increasing customer loyalty and conversions.

Biowarrior Nutrition

Sep 04, 2025  on Shopify

I've been a customer for over 4 years and I can say the support has alway been subpar but now it's terrible. I've also incurred unauthorized account charges and now they auto-sent already delivered campaigns damaging our reputation. I would seriously consider using another app for the cost alone but the lack of support really makes the decision to go elsewhere easy.

Classic Retrofit

Sep 01, 2025  on Shopify

So glad we went for Klayvio - it's been easy(ish) to pick up but so simple to use everyday once once you have some experience under your belt. It's made a measurable difference to our customer engagement and sales. THANKS!

Avery Radiance

Aug 31, 2025  on Shopify

Very effective! Keeps my data organized and available for reference! Our team is able to see how to improve flow, as well as see where we are making progress.

SpireBuzz

Aug 29, 2025  on Shopify

I signed up for Klaviyo’s $20/month plan (500 profiles, 5k emails). On August 24th, I even received an official notice confirming that my $20 plan would renew on August 26th. However, Klaviyo automatically upgraded my account to a $125/month plan just because the system counted extra “profiles” that I never actively used. I only send around 5,000 emails per month — completely within the limits of the $20 plan. Yet I was told I must first pay $125 and then request a refund if I want to go back to my $20 plan. This is unreasonable and unfair. Klaviyo’s billing model is designed to trap you into higher tiers based on inflated “profile counts” rather than your actual usage. There is no option to opt out of auto-upgrade, and support refuses to prevent this from happening again. If you are a small business expecting predictable costs, be very careful. Klaviyo may automatically charge you far more than you agreed to without your approval.

Sleeper

Aug 27, 2025  on Shopify

Amazing, super flexible service with an outstanding support team at all times and in all situations. Thanks!

Eardopes

Aug 25, 2025  on Shopify

Klaviyo is extremely expensive, yet their support feels arrogant and useless. Instead of solving real issues, the support team seems focused on closing tickets with vague answers and tricks to push you away. Meanwhile, the platform creates massive problems. In our case, customers abusing discount codes and causing endless order headaches. For nearly €500 a month, this is unacceptable. Shopify Email is not only €500 cheaper per month, it also works much better.

Keller International

Aug 22, 2025  on Shopify

Klaviyo is one of the best omnichannel marketing platforms I’ve used. It integrates seamlessly with Shopify and countless other platforms. It's simple yet powerful with endless ways to engage customers while following (and also training on) built-in industry best practices. The onboarding experience was excellent. Highly recommended.

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