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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,388)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Nurivio Euro

May 26, 2025  on Shopify

Klaviyo has been a fantastic tool for our email marketing. It’s easy to use, highly customizable, and the automation features are powerful. Integration with Shopify was seamless, and the analytics give great insights into performance. We've seen noticeable improvements in engagement and sales. Highly recommend Klaviyo for any business looking to level up their marketing!

Evatasha

May 23, 2025  on Shopify

This is the gold standard for B2C e-commerce. Almost all of my Shopify clients use it because it WORKS. There is so much flexibility and functionality and analytics. Great support and easy to use. I am SO glad I found Klaviyo a few years back.

Natural Farmworks

May 21, 2025  on Shopify

By far the best email flow app Klaviyo has been a game-changer for our business. The flow builder is intuitive, and the automated emails we’ve set up are actually converting. What’s really helpful is the amount of free training and tutorials they offer—it made learning the system quick and manageable, even without prior experience. We haven’t tried other platforms, but Klaviyo does exactly what we need and more.

Warmables

May 19, 2025  on Shopify

I was one of the lucky few people/businesses selected for the initial Klaviyo training program. it was extremely helpful for an almost 60 year old female like myself. the intensive course enabled me to understand how the entire marketing process can be automatized and used to increase business rather quickly. I do highly recommend the app and the training program

Crunchy

May 19, 2025  on Shopify

Klaviyo has changed our email marketing game! So easy to use and once you get everything set up on the flow side, it just works for you!

Dog Rocks - Stop Pet Pee Burn Naturally

May 19, 2025  on Shopify

Very good, I just wish, like everything nowadays, we could speak to someone! Expensive but I still believe with the most functionality.

FansBRANDS®

May 15, 2025  on Shopify

Klaviyo is a powerful email and SMS marketing platform, especially well-suited for e-commerce businesses. Its deep integration with Shopif makes it a go-to choice for online stores looking to scale their marketing efforts. The support is excelent and very helpful! The one downside is the complexity you need time to understassnd correctly-

Taylor & Jessie

May 12, 2025  on Shopify

Easy to use, seamless integration! The process to set up and sync was simple (even for a non-techie) and I am able to capture so much data to make informed decisions!

Reliked

May 08, 2025  on Shopify

Klaviyo is great and easy to use. The only thing I will say is when they do updates, really helpful features tend to disappear, which is slightly annoying. Thats the only reason its not 5 star

JewelryBlossom

May 05, 2025  on Shopify

Beware of their predatory billing system. If you accidentally exceed your usage, they automatically upgrade you to a higher package for the entire next month without any warning, notification, or reminder. You have to manually downgrade it yourself or you're stuck with the extra charge. Even worse, I exceeded my usage on May 2nd and immediately reset it, but they still charged me for overage on May 3rd, applying it to the next billing cycle. This is not just careless—it’s outright deceptive. What was worse: I contacted to the support and asked for a refund of the $25. They refused. I seldom write a negative review of any business. Klayvio is just absurd. I just hope that any small business owner can find a good alternative. If you do, feel free to share it. I am going to share this post on Reddit as well.

Fina Claus Shop

May 03, 2025  on Shopify

Una herramienta muy integrada a Shopify que funciona muy bien y es fácil de gestionar. Tiene un buen servicio al cliente.

Big D Vapor

May 02, 2025  on Shopify

Once you are signed up, the customer support disappears completely. I got a new device, cannot login via MFA, and their solution is for me to contact support, which requires MFA authorization. This app is not user friendly and the support is awful.

Murukali.com

May 02, 2025  on Shopify

I can't contact suport says my plan doesn't allow to contact support, and i want to move to the next plan of 20$ as say here, but while i click on upgrading my plan only find one option to pay 150$/M

CELLNOVIS

May 01, 2025  on Shopify

Klaviyo and Shopify go hand in hand and work seamlessly together. I consider it invaluable to our business growth.

Cat Butler

Apr 30, 2025  on Shopify

They Steal Your Money - They Change their Pricing Policy to Gouge their Customers by going from emails sent to active profiles, raising prices by 2x to 10x - Despite committing to a plan, they will upgrade you without your consent and charge you

A Walk In The Park Design

Apr 30, 2025  on Shopify

I recommend this app! It was easy to use thanks to a step by step guide. I can't wait to see how this improves my business.

Rework Office Furniture

Apr 30, 2025  on Shopify

By far, the best email marketing provider I have ever used. The ease of integration with Shopify is also a huge plus.

Ranok Inc

Apr 29, 2025  on Shopify

The app imports all users indiscriminately, including those from imported Amazon and eBay orders, and so on. As a result, the number of profiles increases several times over, and the cost of using the app rises accordingly. These profiles are useless because they do not even have real contact information. It turns out to be a waste of money. Support is useless, and the online chat is unavailable unless you pay. The average response time by email feels like a year and a half. I used another app that costs twice as little, and there was no such problem — everything worked out of the box.

Tasty Tin

Apr 29, 2025  on Shopify

if you do the work the sales will come. And I finally decided to do the work. Klaviyo really is the best email option for me right now. I haven't even dabbled in the SMS text messaging but I will.

WindCircus | Kitesurf Shop, School and Rentals

Apr 26, 2025  on Shopify

Love the software so far. The automation is very powerful and even as a beginner in email marketing I am able to start my own flows and forms. Support from Klaviyo has been excellent so far.

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