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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,436)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Saffron Alley

Aug 07, 2025  on Shopify

Danielle M was incredibly helpful and very patient with me as i navigated creating some segments and profile properties for my welcome flow. She was so helpful, continuously sending me examples, and even klaviyo blogs to go through the process, not only this, but she was helping me go through it step by step by providing me with answers, screenshots and double checking what i was doing. Amazing service, i'm so glad i always have help from the klaviyo support team.

Ocean Armour

Aug 06, 2025  on Shopify

the best, most intuitive tool there is. I have tried many email platforms, and they just don't compare. The ability to automate tailored mkt in klaviyo is simple, easy and intuitive

ICON

Aug 06, 2025  on Shopify

The app constantly stop working, not possible to log in. Customer support option shows an error as well.

Daddy's Homemade Syrup

Aug 04, 2025  on Shopify

Klaviyo provides so many incredible resources and is always quick to respond when additional questions; support is needed.

Pep & Punch

Aug 04, 2025  on Shopify

This is a must have marketing app! The look and feel of the emails alone is amazing, but it's the automation that puts this app over the edge.

Love from Seventeen

Aug 04, 2025  on Shopify

A fantastic platform to use. The reporting functions and level of details it goes into is great. What's more, their tech team and response to issues is great and very thorough. We're really happy with it and recommend it highly against other popular apps we have used previously.

Bull City Olive Oil Co.

Aug 01, 2025  on Shopify

ZERO actual help...but a whole lot of emails about reviewing them. And they're still sending me a bill after uninstalling over a month ago.

Murphy Citrus Nursery

Aug 01, 2025  on Shopify

Klaviyo has been a great tool for growing our email list. Our subscriber numbers and sales have dramatically increased since using Klaviyo. Our team loves it.

Brainwave3D

Aug 01, 2025  on Shopify

We switched from ActiveCampaign to Klaviyo – and honestly, the difference is night and day. Klaviyo is 100% better, more intuitive, and faster. Emails are sent out instantly and land in inboxes right away – no delays, no frustration. Once you get used to the interface and workflow, you’ll never want to use another tool again. Especially for Shopify users, Klaviyo is a total gamechanger: The deep native integration with Shopify is absolutely priceless – everything is connected, automated, and makes sense. Bottom line: If you're looking for a professional, high-performance, future-proof email marketing platform – Klaviyo is the way to go. German: Wir sind von ActiveCampaign zu Klaviyo gewechselt – und ganz ehrlich: Der Unterschied ist wie Tag und Nacht. Klaviyo ist um 100 % besser, übersichtlicher und schneller. Die E-Mails werden blitzschnell versendet und kommen beim Empfänger auch direkt an – kein Vergleich zu der oft trägen Zustellung bei anderen Tools. Sobald man sich ein bisschen an die Oberfläche und das Konzept gewöhnt hat, will man nie wieder zurück. Besonders für Shopify-Shops ist Klaviyo ein absoluter Gamechanger: Die nahtlose Integration in Shopify ist unbezahlbar – alles ist verbunden, automatisierbar und logisch aufgebaut. Fazit: Wer einen professionellen, performanten und zukunftssicheren E-Mail-Marketing-Anbieter sucht, ist bei Klaviyo genau richtig.

Disch

Jul 30, 2025  on Shopify

A little bit of a learning curve but I love Klaviyo so far. Its easy to integrate Forms and Reviews into my store.

Stil-Ambiente

Jul 26, 2025  on Shopify

We cannot recommend this app. If you want to delete profiles to switch to a lower payment model, it is very difficult and takes several minutes. The description link that Klaviyo sends you is not really useful. In fact, they try to keep you in the higher payment model.

Doyle Blackberry, Inc.

Jul 25, 2025  on Shopify

does not work support could not even help install beware will not give refund support did not know there were 15 setup actions. setup error caused website to be shut down 3 days while i figured out fix and support said it wasnt their problem. i would give negative 5 star if i could. $600 loss and shopify credit refused refund that any other card would have graanted

Elora Moda

Jul 23, 2025  on Shopify

Two days worked then no login. The verification is not being sent to the email. How can the first and foremost task of a user be problematic? No one tests this section of the app?

PAEZ

Jul 16, 2025  on Shopify

O Klavyio é uma plataforma super intuitiva, super emersiva e com imensas opções para reter clientes! Recomendo 1000%

Inari Jewellery

Jul 14, 2025  on Shopify

If you want a single powerful tool to help you with email marketing that is easy to use, has a strong customer segmentation feature, detailed analytics, and much more, you wont regret getting Klaviyo. :)

Subtle and Wild

Jul 11, 2025  on Shopify

I contacted the customer service team because I kept getting error messages inside of my account and I let them know that I canceled the subscription back in 2023, and had actively not been using the subscription since 2024 which was verifiable and their campaigns. They REFUSED to give me my money back and mentioned in an email “ although you canceled your subscription, there is a back end that doesn’t allow you to fully cancel it without our approval”. Basically agreeing that I canceled my subscription but HAVE been charged for the last two years without any usage of the app but even if you have and showed proof of cancellation, “they have the last say”. Definitely do NOT recommend them

One Block Down

Jul 11, 2025  on Shopify

Klaviyo is a powerful, intuitive, and comprehensive platform for email marketing and automation. The customer support is fast, knowledgeable, and genuinely helpful — a true partner for growing your business smartly and efficiently.

Glen Lyon Coffee Roasters

Jul 10, 2025  on Shopify

Klaviyo is likely the best email-focused CRM available today. If you aren't tech-savvy then you will struggle to use it. It is a deeply complex, and deeply powerful, software. Your business will benefit massively, but only if you dedicate an employee time to understand and use it well. They do, sadly, use generative AI. If they committed to ditching generative AI, as all companies should, then they would get 5 stars.

Margie Edwards Jewelry

Jul 09, 2025  on Shopify

Klaviyo partners great with Shopify. They make it easy to create professional pop-ups and landing pages, which helps you add customers to your email list.

Bewilderment

Jul 08, 2025  on Shopify

Very sketchy pricing. My $500 plan jumped to $950. We are chargebacking as they refused to work with us even though it was their systems issue.

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