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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,497)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Classic Retrofit

Sep 01, 2025  on Shopify

So glad we went for Klayvio - it's been easy(ish) to pick up but so simple to use everyday once once you have some experience under your belt. It's made a measurable difference to our customer engagement and sales. THANKS!

Avery Radiance

Aug 31, 2025  on Shopify

Very effective! Keeps my data organized and available for reference! Our team is able to see how to improve flow, as well as see where we are making progress.

SpireBuzz

Aug 29, 2025  on Shopify

I signed up for Klaviyo’s $20/month plan (500 profiles, 5k emails). On August 24th, I even received an official notice confirming that my $20 plan would renew on August 26th. However, Klaviyo automatically upgraded my account to a $125/month plan just because the system counted extra “profiles” that I never actively used. I only send around 5,000 emails per month — completely within the limits of the $20 plan. Yet I was told I must first pay $125 and then request a refund if I want to go back to my $20 plan. This is unreasonable and unfair. Klaviyo’s billing model is designed to trap you into higher tiers based on inflated “profile counts” rather than your actual usage. There is no option to opt out of auto-upgrade, and support refuses to prevent this from happening again. If you are a small business expecting predictable costs, be very careful. Klaviyo may automatically charge you far more than you agreed to without your approval.

Sleeper

Aug 27, 2025  on Shopify

Amazing, super flexible service with an outstanding support team at all times and in all situations. Thanks!

Eardopes

Aug 25, 2025  on Shopify

Klaviyo is extremely expensive, yet their support feels arrogant and useless. Instead of solving real issues, the support team seems focused on closing tickets with vague answers and tricks to push you away. Meanwhile, the platform creates massive problems. In our case, customers abusing discount codes and causing endless order headaches. For nearly €500 a month, this is unacceptable. Shopify Email is not only €500 cheaper per month, it also works much better.

Keller International

Aug 22, 2025  on Shopify

Klaviyo is one of the best omnichannel marketing platforms I’ve used. It integrates seamlessly with Shopify and countless other platforms. It's simple yet powerful with endless ways to engage customers while following (and also training on) built-in industry best practices. The onboarding experience was excellent. Highly recommended.

AMANO EU

Aug 21, 2025  on Shopify

I find it hard to imagine that Klaviyo, a major company, could create an app so riddled with bugs. My emails couldn't get customers to my website, a feature that even a $5-a-month email marketing app could provide. But in the eyes of Klaviyo's software engineers, this was an insurmountable obstacle. This was an unforgivable mistake. Klaviyo's new feature required me to enter my phone number before logging in. I don't understand which incompetent engineer came up with this.

Road Dog Coffee Company™

Aug 20, 2025  on Shopify

Klayvio is working just fine for Road Dog Coffee Company. Allowing us to capture the attention of supporters is huge for any brand, especially the mission driven model of RDCC. We are Americas coffee supporting trucking. You purchase, we give back. We serve coffee to anyone who supports trucking! roaddogcoffee.com

TOC Supplies

Aug 20, 2025  on Shopify

Klaviyo has been a game-changer for our Shopify store! Setting it up was seamless, and the integration with Shopify works perfectly. I love how easy it is to create professional-looking email campaigns with their drag-and-drop editor, while still having the flexibility to customize with advanced features. The automation flows (like abandoned cart, welcome series, and post-purchase follow-ups) run smoothly and save us so much time. On top of that, the customer segmentation tools are extremely powerful — we’re able to send highly targeted campaigns that actually convert. Since switching to Klaviyo, we’ve seen a clear improvement in both engagement and sales. If you’re running a Shopify store and want to take your email marketing to the next level, I highly recommend it.

AXEL

Aug 18, 2025  on Shopify

Charged me £75 gbp despite cancelling then wouldn't allow me to access to use the service for the month i paid for. Not user friendly on iphone only laptop.

Be You Lifestyle Boutique

Aug 16, 2025  on Shopify

The best revenue generator I have integrated into Shopify by far! Using Klaviyo is like having a licence to print money!

esimtrav.com

Aug 16, 2025  on Shopify

its definitely a great tool to spread Reach and communicate , I also want to upgrade my plan , need help

MISSVI

Aug 14, 2025  on Shopify

After installing, the log in process is not working. I forgot my password so I reset my password. The link for resetting the password was received after an hour. Besides, verification code is not sent instantly. I have to wait almost an hour. By the time I typed in, it said "type valid code".

Primrose Signature Boutique

Aug 13, 2025  on Shopify

This is the easiest workflow app I have ever worked with! Even a beginner can understand this one. It is self-explanatory and so easy to follow! ANd even does newsletters & welcome messages! The whole packages of anything you need for text messaging and emails distribution for your customers are right here !

Apnée

Aug 13, 2025  on Shopify

Nous utilisons Klaviyo depuis plus de 6 ans pour nos campagnes et flows emails. C'est assez intuitif et des améliorations sont régulièrement faites. Facile de connexion avec Shopify.

Zoe Lev Jewelry

Aug 12, 2025  on Shopify

Christina answered all my questions quickly and thoroughly. I was confused about updating email flows and I learned that updating a flow that is set to "live" means that my updates were made in real time and will send to designated customers according to each flow. Thanks for the help, Christina!

Ice Prints

Aug 08, 2025  on Shopify

This app is very powerful with a lot of tools at your disposal, but yet it's still easy to use. Highly recommend this app to anyone!

Salt and Earth Collections

Aug 08, 2025  on Shopify

Excellent experience with Klaviyo! Easy step-by-step set-up and options are easily tailored to my store.

92Kicks

Aug 07, 2025  on Shopify

Klaviyo es la herramienta que necesitas para desarrollar tu estrategia de email marketing. Muy completa. 100% la recomiendo

Saffron Alley

Aug 07, 2025  on Shopify

Danielle M was incredibly helpful and very patient with me as i navigated creating some segments and profile properties for my welcome flow. She was so helpful, continuously sending me examples, and even klaviyo blogs to go through the process, not only this, but she was helping me go through it step by step by providing me with answers, screenshots and double checking what i was doing. Amazing service, i'm so glad i always have help from the klaviyo support team.

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