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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (6,599)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Heavenly Aroma

Oct 04, 2025  on Shopify

This app made it so easy to build my email workflow for Heavenly Aroma! I created a full 4-part welcome series with discount codes, social media connections, and branded designs — all without needing to code. The drag-and-drop editor was simple, clean, and intuitive. I loved how easily I could match my brand colors and voice. Highly recommend it for small business owners who want professional, on-brand emails that convert. Handcrafted by a Nurse – Embrace the Journey

Backgammon Galaxy

Oct 03, 2025  on Shopify

It’s effective, but requires depth of knowledge to create your own flows, which is difficult and blocker for more use

Start Fitness

Oct 02, 2025  on Shopify

Very powerful if you can work out what the variables are because theres no consistency between the actual variable name and what you see in shopify admin, some of them even conflict in json data

Danu

Oct 01, 2025  on Shopify

it has a limit on how long your workflows can extend past so you can't do a flow that spans a few months for example...

White Fox Boutique USA

Sep 30, 2025  on Shopify

Flow's incredibly useful, it has tons of functionalities and a few nicer data attributes than through the API. With the scheduled time trigger, you can even do stuff like change content for launches. It's come a long way and can replace the need for a lot of backend functionalities that would otherwise be a pain to set up, and the usability is chefs' kiss.

Allbirds

Sep 29, 2025  on Shopify

The UI changes on Flow are making it hard to use. The option to add a condition wasn't available for me until I added an action. Then I could remove the action and only then would it let me add a condition. Also the UI inside of the condition selections to add a string of text was really hard to understand. I'd rather go back to the old UI tbh.

surface athletic

Sep 28, 2025  on Shopify

Still learning lots on how to use this app but it's been good so far. A steep learning curve, helps if you have some basic logic understanding.

Concealing Coloration

Sep 26, 2025  on Shopify

For non technical users it might feel challenging at first but once you start getting use to it i was able to start automating a lot of things for our store.

FILONO

Sep 25, 2025  on Shopify

Mächtiges Tool. Gerne würde ich auch auf bestehende Kunden und Bestellungen Regeln anwenden können.

LUX Beauty Boutique

Sep 25, 2025  on Shopify

LUV THIS WORKFLOW TOOL. Very very simple to use and is extremely motivating and empowering for a small team (me!) who is allergic to repetitive admin stuff.

Phoenix and Frankie

Sep 23, 2025  on Shopify

I think I'm starting to understand it. Still a bit confused on how to do the "then/else", I wish it gave me options. But I am still trucking along.

London Brow Company Pro

Sep 23, 2025  on Shopify

The search could be better as it's hard to find the correct condition sometimes, but otherwise very easy to use!

Kiyoko Beauty

Sep 22, 2025  on Shopify

This app makes you start a new flow for every customer you want to blacklist, each variable requires its own Flow. Depending on if you choose "AND" or "OR", it may affect your Flow greatly. Not very efficient, too complicated. I would like to see it improved. Also, having to make a whole new flow within a workflow is a hassle, you should be able to duplicate the ones within each workflow. Very complicated to use. Hoping to see some improvements. Additionally, one wrong move and you could end up cancelling any and all orders to your store.

All Tire Supply

Sep 22, 2025  on Shopify

much easier to use with Shopify's built-in AI, but it is not easily accessible; you have to open up another tab and open up the AI in another window.

Message In A Bottle

Sep 22, 2025  on Shopify

It was initially very itimidating because the conditions looks like a lot of code. However, I was able to figure it out because I searched for a specific condition rather than scrolling through all the code. This search function allowed me to bypass all the jargon and made it easy to set up my simple flow.

🎹 Music Theory Shop

Sep 19, 2025  on Shopify

It took me about 2 hours to do my first custom automation workflow and I think that's pretty good! With practice, I'll get faster. But this is a really great integration with Shopify. Very pleased.

Jack Murphy Ireland

Sep 19, 2025  on Shopify

steep learning curve but very useful Would be ideal if there is a bit more explanation in to different steps when clicking variables

Skinners Technologies s.r.o.

Sep 17, 2025  on Shopify

The app is free, but we lack some automation events/triggers/actions. It's not possible to connect multiple flow routes to 1 route, once the route is split with some condition.

Hobbii

Sep 17, 2025  on Shopify

Excellent, please keep adding cool features, it would be nice if there were an order tagged trigger.

VinNatura

Sep 16, 2025  on Shopify

Es muy fácil de configurar y te ayuda a establecer automatizaciones condicionales para muchas áreas de tu negocio. Una de ellas donde la tenemos activada es en fraud protección para evitar reembolsos, aprobando automáticamente sólo las transacciones de bajo riesgo.

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