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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (2,955)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

AOKI GLOBAL Online Store

Jul 10, 2025  on Shopify

テスト送信と本配信でメールHTML構造が異なるためタグが破棄されGmailでレスポンシブされない

Pawsy Prints

Jul 09, 2025  on Shopify

Easy to use and perfect for automating welcome emails and discounts. Works great for small shops like mine (Pawsy Prints). Saved me a lot of time setting up marketing flows!”

Nutrascia

Jul 08, 2025  on Shopify

It's really a core app for any business on shopify, if they just validate http requests to all plans or even for a subscription fees away from shopify plan it will deserve 7 stars over the 5 :D

Solid Olive

Jul 08, 2025  on Shopify

This makes things so much easier to set up our Shopify to reflect our customer care and to keep us apprised of the customer experience. The templates are a life saver for the nontech literate shop owner

The Sak

Jul 08, 2025  on Shopify

I would love 3 things, easier to assign testing orders/products/customers. And 2, the ability to deactivate conditions, actions, or whole parts of the tree. Also - better documentation in the shopify MCF for LLMs

XERO Products

Jul 08, 2025  on Shopify

Flow is really cool when you get it to work, but getting it to work is a challenge. The conditions aren't intuitive. For example, I was trying to check if an order was selected for In Store Pickup, and trying to find the right option for Pickup was a struggle. There were so many "delivery option" conditions and only one of them was the right one to make the Flow work. I feel like this was made for the developers of Shopify who know what all the backend names are, and it isn't made for the normal users who aren't familiar with the code.

Tienda Susana Balbo

Jul 08, 2025  on Shopify

Muy dificil en diferentes lenguajes, algunas veces está en ingles y otras veces en español, el buscador de funciones no funciona bien.

BiobDK

Jul 08, 2025  on Shopify

Rather comprehensive and good. Keep your tongue in your mouth when doing and you can do well with it.

Elegant Smockers LK

Jul 08, 2025  on Shopify

Saves my team so much time! And with the help of sidekick i'm using this feature like a pro. As a newbie, I remember feeling so overwhelmed by it when it first came out, but its such a game changer once you get the hang of it.

Nonynana

Jul 07, 2025  on Shopify

I appreciate what Shopify Flow tries to do — automating workflows and saving time on routine tasks is definitely valuable. The app is intuitive and integrates well within the Shopify admin. However, there are some limitations that can get frustrating. For example, it can’t interact with certain areas like shipping profiles or some inventory settings, which means you still end up doing manual work for key parts of your store. Also, complex workflows sometimes require trial and error to get right, and the documentation could be clearer. Overall, Flow is a helpful starting point for automation if you have straightforward tasks, but it feels like it could be more powerful and flexible, especially for stores with more complex needs. It’s best suited for automations within Shopify’s exposed API limits. If you rely on automating less common or “hidden” features, Flow won’t cover it yet. For simple order, customer, or product tag automations, it’s worth trying.

Darwin's

Jul 07, 2025  on Shopify

It's OK, I like the idea of it and it can do a lot of things but there are some pretty big whole. Needs metafield created, updated or removed triggers for instance and needs better support for inventory changes. The triggers are pretty limiting.

firefusionbylou

Jul 07, 2025  on Shopify

It was very easy to edit and I loved the set up for the email content did not need to change much, having my brand colours already there. Each step of the way was easy and I am no tech person.

Sew House Seven

Jul 04, 2025  on Shopify

I couldn't get my question answered. So I tried to figure out how to get a call back. I had to install Shopify Flo to do it and I still can't figure it out. Meanwhile, I have an angry customer who purchased a gift card and we can't figure out how to use it. I just want help from someone. The chat bot won't even help me.

The Bobbin Robin Shop

Jul 02, 2025  on Shopify

First thing I wanted to do was "Trigger" off a TAG being added to an order. That trigger option does not exist. You can trigger off of a tag being added to a customer but not an order. Categorizing orders using tags is useful and being able to automate based on that action would be considered basic functionality. guess i will look elsewhere

Santos Essentials 2

May 04, 2025  on Shopify

It's a pretty useful app for setting up custom flows. The only drawback is that it does not allow Fraud apps to cancel orders before the orders are submitted, but only allows them after.

MANSSIIE LONDON

Apr 23, 2025  on Shopify

Everything is amazing , except we require to setup a birthday flow discount, which Flow software does not have.

Rapanui Clothing

Mar 19, 2025  on Shopify

We've found this extension to be super helpful when running complex scenarios within the business, from flagging errors in orders, to highlighting high risk orders. Would recommend to anyone looking to improve automation within their Shopify environment

IppodoTea.com (USA & CA)

Feb 28, 2025  on Shopify

Flow is incredible and a must-have to extract maximum value from your Shopify subscription. The amount of 3rd party services and subscriptions you can avoid by dedicating your time to Flow is, quite frankly, unbelievable.

RoadMate Hub

Feb 23, 2025  on Shopify

Shopify Flow is an absolute must-have for any Shopify store looking to automate tasks and streamline operations. The app has helped us save so much time by automating order management, customer tagging, and email notifications. The workflow builder is easy to use, even without coding experience, and it integrates perfectly with other apps. This has been a game-changer for our efficiency—highly recommended!

Nicks Corner Store

Feb 03, 2025  on Shopify

I don't understand why there never seems to be enough information for an easy start. Spend more time learning how to run some of these apps that running your store. Will update later.

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