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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (7,118)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Cantrip Candles

Jan 13, 2026  on Shopify

It's improving all the time and I'm sure it will become more intuitive for users not familiar with liquid

Cerebroscope Studio

Jan 08, 2026  on Shopify

the automations for the shop are amazing. you're always being told what went wrong and you're being send to where it went wrong. its user friendly

Solstice & Stone

Jan 08, 2026  on Shopify

The AI helper got caught in a bit of a loop, but we figured it out and still was faster than me working alone. Thanks!

Sweet Seidner's Bake Shop

Jan 07, 2026  on Shopify

The directions to install this Workflow within the Shopify Help Center need some additional steps to be included.

DRINK NUTRALIFE

Jan 07, 2026  on Shopify

I would like to see no padding or space between blocks and the ability to have a ful width image with text and a button over the image. This app is great, and hopefully it becomes even better.

èllementa Footwear

Jan 07, 2026  on Shopify

The Flow is awesome for automation and saves so much repeated work! It would be even better if "Update" could be used as a trigger under certain conditions.

Boobie Bracelet

Jan 05, 2026  on Shopify

the sidekick integration is a game changer, flows have saved us probably 30 or more hours this month!

UnchainedBrainz

Jan 04, 2026  on Shopify

the "set to active" steps with the Shopify Messenger app are a bit scary and confusing. it's hard to tell what is going to be triggered by an automation vs. what might trigger a full campaign blast. a few extra assurances and messages would make me much more of a fan. i think every marketer is terrified of accidentally triggering a blast when activating emails and templates. otherwise, loving it!

SnugaBug

Jan 03, 2026  on Shopify

Unnecessarily complicated. Had to use ChatGPT to set up a second workflow without the new segment receiving the wrong emails. Stressful and so much hassle.

Old Pueblo Vapor

Jan 03, 2026  on Shopify

not great at giving directions for what I see vs what is meant (inside the loop meant "for each item")

Herheishen Prints

Jan 02, 2026  on Shopify

excelente herramienta, funciona al 100 y ayuda al sistema de trabajo automatizado, cumple mis expectativas

Fireweed Stitches

Jan 01, 2026  on Shopify

its a bit confusing on how to make the flow work if you don't have experience. Step by step instructions with exactly what we need to select would be helpful.

DaSHEa

Dec 31, 2025  on Shopify

I love the flexibility this app ads to shopify as a whole, as there is so many things you can automate that will make your business better every day

Americanflat

Dec 30, 2025  on Shopify

5 stars simply because of ease of use and integration, however I think that you should ask me to rate the app and describe it after my workflow has been enabled and running. It is hard for me to gauge the ability of this app considering I just set-up our first workflow.

Artimia

Dec 28, 2025  on Shopify

Muy útil para automatizaciones, sobretodo ahora que Sidekick (la IA de Shopify puede hacer o empezar automatizaciones para ti). Esto abre un mundo de posibilidades para el manejo de nuestras tiendas.

TennACE Court 室內網球館

Dec 27, 2025  on Shopify

So great after combining with Sidekick, it just complete something I would not know how to achieve, this make shopify much superior

Natural Urbanity

Dec 26, 2025  on Shopify

So far so good. I can't wait to see how well it works because creating was a breeze! So much easier than MailChimp!

Al Hilal Ummah Services

Dec 25, 2025  on Shopify

With the AI assistant, it made it a lot easier to come up with a flow that I had in mind. It was easy to use and setup.

Bearded Yankee

Dec 25, 2025  on Shopify

I am excited that this was added to the basic store subscription because as a sole entrepreneur, this app will be a game changer for me.

Conundrum House

Dec 25, 2025  on Shopify

Steep learning curve to get anything other than send email at set times or after simple triggers. Actually creating a flow that moves customers through states is daunting. BUT - once you figure it out, it works like a charm.

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