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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (5,093)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Saja Kaizen Inc.

Oct 20, 2025  on Shopify

Great, but we need more customisation option when it comes to User UI when desinging the template for our Customers email inbox

Homestore Bargains

Oct 19, 2025  on Shopify

Flow is an easy-to-use app for automating different tasks. The app creates working automation when you know what logic to follow. Recently, I have used the app more after I noticed what it can do. Flow easily integrates different forms, orders, and emails. This is fine for an online store owner.

BLACKLABEL Supplements

Oct 17, 2025  on Shopify

I just started using this and it's awesome. I've been waiting for a way to add customer tags and order tags based on certain criteria. I can now use to make segments and send emails in Klaviyo based on these actions.

The Golf Club Trader

Oct 15, 2025  on Shopify

I wish it had more ability to communicate with other third party apps - but Flow is an amazing free tool! Thank you Shopify!

Archimede Insegna

Oct 14, 2025  on Shopify

Bisognerebbe snellire alcuni processi macchinosi. La visualizzazione in lavagna illimitata non è favorevole per lunghe automatizzazioni.

Home Delights Co.

Oct 14, 2025  on Shopify

While I am still in the learning process, I liked it as it is easy to use as the more I learn how to create the Flow!

Campidoo

Oct 13, 2025  on Shopify

schwer bis gar nicht nachvollziehbar, für einen Laien der kein Liquid spricht, nicht möglich einen Workflow zu bauen.

Jen Peete Designs

Oct 12, 2025  on Shopify

Once you sit down and take the time to read and learn about this app, it can increase your sales, reduce abandoned carts, and offer additional benefits.

VitalBoost

Oct 12, 2025  on Shopify

Genial nur hätte ich mir eine Deutsche Texte gewünscht wo man es dann einfacher einstellen kann wenn das Englisch kenntnisse nicht so gut ist aber sonnst Top :)

Edurino DE

Oct 10, 2025  on Shopify

Great app for helping connect data and automations to multiple sources! One little bug when adding multiple criteria to a Flow. The page doesn't allow you to scroll when you are adding more than 2 pieces of criteria. I found a way around it but it was a little frustrating.

Heavenly Aroma

Oct 04, 2025  on Shopify

This app made it so easy to build my email workflow for Heavenly Aroma! I created a full 4-part welcome series with discount codes, social media connections, and branded designs — all without needing to code. The drag-and-drop editor was simple, clean, and intuitive. I loved how easily I could match my brand colors and voice. Highly recommend it for small business owners who want professional, on-brand emails that convert. Handcrafted by a Nurse – Embrace the Journey

Backgammon Galaxy

Oct 03, 2025  on Shopify

It’s effective, but requires depth of knowledge to create your own flows, which is difficult and blocker for more use

Start Fitness

Oct 02, 2025  on Shopify

Very powerful if you can work out what the variables are because theres no consistency between the actual variable name and what you see in shopify admin, some of them even conflict in json data

Danu

Oct 01, 2025  on Shopify

it has a limit on how long your workflows can extend past so you can't do a flow that spans a few months for example...

White Fox Boutique USA

Sep 30, 2025  on Shopify

Flow's incredibly useful, it has tons of functionalities and a few nicer data attributes than through the API. With the scheduled time trigger, you can even do stuff like change content for launches. It's come a long way and can replace the need for a lot of backend functionalities that would otherwise be a pain to set up, and the usability is chefs' kiss.

Allbirds

Sep 29, 2025  on Shopify

The UI changes on Flow are making it hard to use. The option to add a condition wasn't available for me until I added an action. Then I could remove the action and only then would it let me add a condition. Also the UI inside of the condition selections to add a string of text was really hard to understand. I'd rather go back to the old UI tbh.

surface athletic

Sep 28, 2025  on Shopify

Still learning lots on how to use this app but it's been good so far. A steep learning curve, helps if you have some basic logic understanding.

Concealing Coloration

Sep 26, 2025  on Shopify

For non technical users it might feel challenging at first but once you start getting use to it i was able to start automating a lot of things for our store.

FILONO

Sep 25, 2025  on Shopify

Mächtiges Tool. Gerne würde ich auch auf bestehende Kunden und Bestellungen Regeln anwenden können.

LUX Beauty Boutique

Sep 25, 2025  on Shopify

LUV THIS WORKFLOW TOOL. Very very simple to use and is extremely motivating and empowering for a small team (me!) who is allergic to repetitive admin stuff.

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