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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (6,599)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Tennant Products

Dec 09, 2025  on Shopify

I still need to do more research on what templates are already available and how to use them best. The system has been working well, and I can set up automations easily.

Zentra, LLC

Dec 09, 2025  on Shopify

After getting a chargeback for a $4000+ order, this is really important to me and the company I work for, I just installed it, I hope it works!

Four Seasons of Happiness

Dec 08, 2025  on Shopify

Put steps in place right away to prevent fraud orders. Once the fraudulent accounts find you and can place orders they will do it continuously until you put these steps into place. I will review again once this has time to prove it is effective.

Plug&Play Pool Systems

Dec 08, 2025  on Shopify

Great app for bringing controlled action and data integrity checks in your store. Setting metafields, based on product data patterns for marketing purposes in a multilingual store has brought us the most benefits as for now, as the theming layer is prone to translations and less consistent when it comes to conditional content logic.

EveryLife

Dec 04, 2025  on Shopify

It's great if you have familiarity with logic trees! It can do a lot and connect to external apps, which is super helpful for automations. It's saved us a lot of time! The only downside is that the templates are not always easy to edit or implement.

PPG Aerospace Store

Dec 03, 2025  on Shopify

Sometime it works and many times are not working as expected. Sadly, it did not generate any errors when the flow is not running normally.

Throne Science

Dec 03, 2025  on Shopify

Confusing devexp. Annoying you can't have draft changes saved. Bizarre testing workflow is: Duplicate prod workflow, edit to point to ngrok for localhost, and then retrigger fulfillment events. I hate writing liquid for the HTTP JSON construction

Darty

Dec 02, 2025  on Shopify

It should be easier to use Liquid templating language, there should be some sort of helper functions or easy access guide to which functions are available. But it's good that it flags errors in the Liquid code used.

Salta da Caixa

Dec 02, 2025  on Shopify

Ficou menos intuitivo do que a versão que utilizer anteriormente. Nem entendi como arrastar as "setas" entre os eventos

Loja da Economia

Dec 02, 2025  on Shopify

Sou iniciante, no entanto, aproveitei para deixar o flow de olho em situações de recuperação de venda, entre outras ações. Nos testes funciou bem e assimq ue começar a vendet volto para reavaliar. O que vi até aqui eu gostei, principalmente, a função de poder editar o fluxo e criar outras situações de recuperação ou tratativas em situações de risco ou adversas.

PatchPanel

Nov 26, 2025  on Shopify

Stark improvements in the past year, it feels like it's headed in the right direction. It would be great if we could trigger flows with webhooks though.

Bee's Wrap

Nov 25, 2025  on Shopify

Very easy to use, and if you're not very familiar with the liquid syntax, the native chat bot proves a useful and quick reference tool.

HEATHERS WORLDS

Nov 25, 2025  on Shopify

Its been a struggle as this was my first time DIY website build and so these apps shopify provides has definitely been a huge help, I dont think I could have done it without the apps and a little assist from AI

Šibabi.cz

Nov 24, 2025  on Shopify

Super, aplikace ušetří hodně času a rozhodně znásobuje zisky z každého jednoho zákazníka.

PH Design Organics

Nov 24, 2025  on Shopify

I wish it gave more guidance on what each function does. I was not sure about the date for the flow and what that means.

Time too Buy

Nov 22, 2025  on Shopify

„Flow spart mir enorm viel Zeit, weil ich wiederkehrende Aufgaben komplett automatisieren kann. Besonders das automatische Kategorisieren, Aktivieren und SEO-Optimieren neuer Produkte funktioniert perfekt. Für jeden Shopify-Shop, der effizienter werden will, ist Flow ein Muss.

Aura

Nov 21, 2025  on Shopify

Very useful because it's fairly simple, but the email editor isn't powerful enough. It would be amazing to have something similar to the theme editor for designing emails.

Stella Forest Shop

Nov 21, 2025  on Shopify

Missing : better debug options , better loop, multi-branching (being able to have multiple output of a single action), better branching (being able to merge from a branch to another)

Santa Eulalia

Nov 20, 2025  on Shopify

Es funcional y permite bastante libertad, sin embargo echo en falta más opciones para poder automatizar puntos, como en pedidos, tarjetas regalo...

Yenot

Nov 20, 2025  on Shopify

This app has great UI/UX, especially for small business owners who have no formal coding or development knowledge (ME haha). It covers all the basics and then some. Highly recommend!

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