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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (6,599)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Vollmer Precision LLC

Nov 19, 2025  on Shopify

This is one of the best automations running in the background of my website! I feel it is the first line of defense against fraud.

Goldie Swimwear

Nov 19, 2025  on Shopify

wish there was easier in app help-- i had to use shopify ai in a separate window to help me set up a flow correctly

Nolah Mattress

Nov 17, 2025  on Shopify

This app has been very useful for a handful of needs when automating certain tasks, or creating custom events for other connected app in the Shopify ecosystem.

Highland

Nov 15, 2025  on Shopify

It would be cool if sidekick or basically like your Dev site chatbot was built into Flows for helping write liquid etc.

Alamo Parfums

Nov 14, 2025  on Shopify

Muy buena aplicación, se confina muy bien con Email, y nos a ayudado a automatizar flujos de trabajo, carritos abandonado, y manejar nuestro programa de membresía.

AgriEden

Nov 14, 2025  on Shopify

Potrebbero essere ampliate le funzionalità e l'app trasformata in un vero e proprio strumento interno di automazione. Ma tutto sommato fa quello che deve.

Naky

Nov 13, 2025  on Shopify

Flow me fait gagner énormément de temps sur mes automatisations. Interface intuitive, fiabilité parfaite. Un vrai plus pour organiser Naky Rituals sans complications.

ChezMolds & More

Nov 11, 2025  on Shopify

Works half the time- dont expect shopify to help- theyll make all sorts of excuses why it works one hour then the next it doesnt- meanwhile- when it doesnt work you get charged fees that arent refundable

Be Better

Nov 11, 2025  on Shopify

Easy to manage and edit workflows, but everytime you duplicate a workflow the original marketing emails get deleted in the new workflow. This makes you repeat the work all over again. It would be great if this is fixed, just in case you want to use the same workflow with different segments or tags.

Happy Campers Gluten Free

Nov 11, 2025  on Shopify

Powerful app, but very difficult to use for a non-developer person. Not user friendly, but gets the job done. Just takes forever for a typical Shopify owner, unless you have coding background and/or tons of experience navigating the Flow app.

Hacky Labs

Nov 10, 2025  on Shopify

Awesome app. My complaint so far is that dealing with order fulfilments can be really tricky. It's just not intuitive, and half the things I want to do I just can't figure out. Like I was trying to items in an order into different fulfillments. I wanted to put the preorder items seperate from the instock items so that the instock items could be shipped now. I couldn't figure out how to do it, and ended up having to write some code to edit the orders via the shopify api myself..

Jarbo

Nov 10, 2025  on Shopify

The Flow app includes some great automations, helpful for saving time and getting organized. There are many areas in shopify I wish this app could cover and automate, so there is great room for improvement, and I hope that Shopify developers are able to put more time and budget into this app.

FanFunded

Nov 10, 2025  on Shopify

super powerful, but I would be lost without using Shopify's awesome AI helper to set it up! I fully recommend leaning on it from the beginning.. I even take screen shots of my progress to check I'm getting it right

Wisewell AE

Nov 07, 2025  on Shopify

Its not easy to select the conditions I was trying trying to select the condition SKU but there are too many options

Metropolis Coffee Company

Nov 04, 2025  on Shopify

Flow is a lifesaver for optimizing our integrations with our own and our customers' systems, and just keeps getting better and better.

The Trail Co.

Nov 04, 2025  on Shopify

It should be less restricted to be really helpful. Why not allow the same access to variables / events as plus accounts have?

Beautifully Authentic

Nov 03, 2025  on Shopify

This is getting so much better. Only just a few months ago this was a nightmare to navigate, but it's really upped it's game. Please continue improving!

Clark Farm Meat & Goods

Nov 03, 2025  on Shopify

I do not have the experience with the terminology used to fully understand or search what I need effectively.

Halo Health & Beauty Ltd

Nov 01, 2025  on Shopify

If it works, this is very simple to set up. Proof will be when collaborators receive their emails and claim their gifts.

Woolroom

Oct 31, 2025  on Shopify

Needs the ability to duplicate steps within the flow, and duplicate conditions within the steps - this would make like a lot easier :)

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