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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (2,911)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

LifeLion

Jul 22, 2025  on Shopify

I still can’t believe Shopify Flow is completely free. It’s a powerful, intuitive, and beautifully integrated tool that feels like it should cost hundreds per month. After wasting far too much time and energy with Klaviyo — which I found clunky, overly complicated, and painfully slow — switching to Flow felt like a breath of fresh air. With Flow, I can easily automate tasks that used to be a nightmare: sending targeted emails based on customer segments, tagging VIP clients, flagging suspicious orders, managing internal alerts… all with just a few clicks and no coding required. It’s fast. It’s reliable. It works. Unlike Klaviyo, which constantly felt like a battle against the tool itself, Flow lets you focus on growing your business, not troubleshooting bugs or getting lost in a jungle of confusing settings. Free. Integrated. Powerful. This is a true game changer. Highly recommended.

Stay Cold Apparel

Jul 21, 2025  on Shopify

Livechanging. I am finally able to automate some stupid tasks. Setting up more complicated tasks requires understanding how Shopify manages things internally. Though I am a developer I don't think Non-Developers can handle this beast. Anyways I love it :-)

Safety 1st

Jul 21, 2025  on Shopify

Game changer. Use the templates and modify them to find a solution to many needs, requirements or issues

Always, EMspired

Jul 21, 2025  on Shopify

I am really loving this app so far. It is so helpful and has so many options, and you can really find a way to work it in your favor.

Ti-Parts Titanium

Jul 21, 2025  on Shopify

not easy to search certain trigger, i get suggest from sidekick. I wish sidekick can one key generate flow for me

Happy Mammoth

Jul 18, 2025  on Shopify

LOVE IT, It will be even more awesome if you could copy, paste, or delete, several selected actions or conditions. ;)

Kaffeemacher:innen

Jul 18, 2025  on Shopify

Die Flow´s können z.b mega hilfreich sein und um für das Fullfillment vorzusortieren. Es gibt aber auch noch viele weitere Bereiche wo sie Sinn machen. Leider sind die IF´s (was passiert wenn oder wann) nicht gut beschrieben und man muss sehr viel ausprobieren.

rivers + roads boutique

Jul 17, 2025  on Shopify

There needs to be a data dictionary or some way to know what value types are accepted for the different fields. Otherwise it's just a guessing game.

Cleansmart

Jul 17, 2025  on Shopify

This is such a good app. Extremely easy to use and saves me so much time when everything is automated and just works so well in the background. Brilliant !

Lola's

Jul 16, 2025  on Shopify

So painful to use, in theory this is a game chnager for shopify, but trying to build and test is almost impossible.

Absolute Level Up

Jul 16, 2025  on Shopify

At first there is a bit of a learning curve, however the process is much simpler than it looks. There are almost always explanations for everything. Once you get the hang of it, it really is a game changer.

Ooze

Jul 16, 2025  on Shopify

Shopify itself puts out bad templates that do not work and their support is not able to help. They also do not keep the app developers up to date about what triggers to use so their templates are out of date. If you guys would own up to putting out bad templates and correct them I would consider changing my rating.

Sparkle Castle

Jul 15, 2025  on Shopify

Missing functions pertaining to modifying product settings, including; track quantity, continue selling when out of stock, and markets. Half of the flows that I try to create are always missing at least one action to turn it on. It would seem reasonable to be able to do in Flow what I can physically do in Shopify myself.

NRBY Clothing

Jul 15, 2025  on Shopify

Great app, easy to use and great for speeding up processes. Only 4 stars as some fields are not available natively in Shopify Flow, so require other external apps.

PlayBetter

Jul 14, 2025  on Shopify

Overall game-changer in terms of operational flexibility. We wouldn't be able to run our business without it. Would LOVE to be able to duplicate blocks within a flow, but that's my only gripe!

AquaPureFilters.com

Jul 14, 2025  on Shopify

Excellent marketing tool for automating with external APsI. However, to avoid potential frustrations, be aware that Flow currently does not support all of Shopify's API endpoints.

Boost Factory

Jul 14, 2025  on Shopify

very smooth to use, and has great functionality, only draw back is slight glitches when an error is found, have to reset the flow.

3BR Powersports

Jul 12, 2025  on Shopify

Difficult to set up simple work flow. I want to cancel orders from customers who are tagged as black listed due to bad behavior. I can't find a way to add these tag to a workflow

Plaid Room Records

Jul 12, 2025  on Shopify

I have saved so much time and money because of the automations I've been able to set up with this app. Flow, I love you. Marry me.

Solangez Seven

Jul 11, 2025  on Shopify

I like the fact that the necessary emails are set to automatically go out when they're supposed to. I don't have to think about it first, then schedule each one individually.

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