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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (6,599)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Decopot Limited

Aug 04, 2025  on Shopify

I just used this app for 2 months. It works fine for most of the cases but the issue is... when any automation stopped working it doesn't send any alert. Recently I have changed the coupon code which was used in one of automations. The automation stopped working and there was no update regarding this. when I was checking the automation then i realised why coupon automation is puased and the reason was changing in the code setting.

Mid-Cities Makers

Aug 04, 2025  on Shopify

Fairly user-friendly, though I've still had to resort to AI to help me through parts that weren't intuitive for me.

Healthcare Vibes

Aug 04, 2025  on Shopify

It is pretty confusing at first, so watch the videos on how to use it—otherwise, it's a beneficial app.

Rachel Ashwell Shabby Chic Couture

Jul 31, 2025  on Shopify

I wish I could preview how many people or email addresses are captured with each condition before turning it on.

Dress By Vicky

Jul 30, 2025  on Shopify

Dozens of templates for any occasion. Easy to install & manage, and it brings your customer service and shopping experience to the next level!

Flip Flop Dynasty

Jul 30, 2025  on Shopify

FlipFlopDynasty-Style Review: "This app works like a personal stylist behind the scenes." Shopify Flow helps us keep things elegant and effortless — just like our brand. It automatically tags our products by trend (Boho Chic, Quiet Luxury, etc.), adds them to collections, and keeps everything flowing without manual work. If you're running a fashion-forward boutique and want to automate the backend while keeping the front-end fabulous, this is it.

Max

Jul 29, 2025  on Shopify

Very helpful and easy to use - Highly recommended. BUT, be very careful as basic functions you would assume to be available in an app of this type, are often not.

HOFF COLOMBIA

Jul 29, 2025  on Shopify

Excelente, pero se podría mejorar un poco la documentanción y la forma en que se puede usar el Flow de manera más avazanda ya que en algunos momentos se es dificil comprender como poder implementarlo.

Naturalmat

Jul 29, 2025  on Shopify

Flow has been instrumental in many ways to the day-to-day smooth running of internal operations. I cannot imagine doing our Shopify store without flow.

Aeroo Drones

Jul 29, 2025  on Shopify

Great app! Some more inputs and scenarios would be excellent; for example the ability to start a flow based on order edits

CarLab

Jul 24, 2025  on Shopify

Super smart - but could use som AI in the interface to make it easier for us "no programmers" - but great to have...

Haus of Brilliance

Jul 23, 2025  on Shopify

missing lots of shopify values. e.g. i can look up discounts but not create or apply existing ones? Lots of potential with Flow but currently seems half baked.

Key Extremes

Jul 23, 2025  on Shopify

Es la mejor aplicación para email marketing. Fácil de usar, y muy adaptable en todos los sentidos.

Codeage

Jul 23, 2025  on Shopify

Shopify Flow is a powerful and practical tool once you get the hang of it. The automation features are useful. Once flows are properly set up, they trigger reliably and help save a lot of manual work. That said, the app can be a bit sluggish at times. It takes a while to load all the flows, and navigating through larger or more complex workflows can feel slow. But despite that, it's definitely a valuable addition to our Shopify toolkit.

Bohn Body Armor

Jul 22, 2025  on Shopify

Need ability to filter which tags trigger the journey. Currently, the system gets bogged down by multiple journeys that are get triggered every time a tag is added.

LifeLion

Jul 22, 2025  on Shopify

I still can’t believe Shopify Flow is completely free. It’s a powerful, intuitive, and beautifully integrated tool that feels like it should cost hundreds per month. After wasting far too much time and energy with Klaviyo — which I found clunky, overly complicated, and painfully slow — switching to Flow felt like a breath of fresh air. With Flow, I can easily automate tasks that used to be a nightmare: sending targeted emails based on customer segments, tagging VIP clients, flagging suspicious orders, managing internal alerts… all with just a few clicks and no coding required. It’s fast. It’s reliable. It works. Unlike Klaviyo, which constantly felt like a battle against the tool itself, Flow lets you focus on growing your business, not troubleshooting bugs or getting lost in a jungle of confusing settings. Free. Integrated. Powerful. This is a true game changer. Highly recommended.

Stay Cold Apparel

Jul 21, 2025  on Shopify

Livechanging. I am finally able to automate some stupid tasks. Setting up more complicated tasks requires understanding how Shopify manages things internally. Though I am a developer I don't think Non-Developers can handle this beast. Anyways I love it :-)

Safety 1st

Jul 21, 2025  on Shopify

Game changer. Use the templates and modify them to find a solution to many needs, requirements or issues

Always, EMspired

Jul 21, 2025  on Shopify

I am really loving this app so far. It is so helpful and has so many options, and you can really find a way to work it in your favor.

Ti-Parts Titanium

Jul 21, 2025  on Shopify

not easy to search certain trigger, i get suggest from sidekick. I wish sidekick can one key generate flow for me

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