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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (7,118)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Dress By Vicky

Jul 30, 2025  on Shopify

Dozens of templates for any occasion. Easy to install & manage, and it brings your customer service and shopping experience to the next level!

Naturalmat

Jul 29, 2025  on Shopify

Flow has been instrumental in many ways to the day-to-day smooth running of internal operations. I cannot imagine doing our Shopify store without flow.

HOFF COLOMBIA

Jul 29, 2025  on Shopify

Excelente, pero se podría mejorar un poco la documentanción y la forma en que se puede usar el Flow de manera más avazanda ya que en algunos momentos se es dificil comprender como poder implementarlo.

Aeroo Drones

Jul 29, 2025  on Shopify

Great app! Some more inputs and scenarios would be excellent; for example the ability to start a flow based on order edits

Max

Jul 29, 2025  on Shopify

Very helpful and easy to use - Highly recommended. BUT, be very careful as basic functions you would assume to be available in an app of this type, are often not.

CarLab

Jul 24, 2025  on Shopify

Super smart - but could use som AI in the interface to make it easier for us "no programmers" - but great to have...

Codeage

Jul 23, 2025  on Shopify

Shopify Flow is a powerful and practical tool once you get the hang of it. The automation features are useful. Once flows are properly set up, they trigger reliably and help save a lot of manual work. That said, the app can be a bit sluggish at times. It takes a while to load all the flows, and navigating through larger or more complex workflows can feel slow. But despite that, it's definitely a valuable addition to our Shopify toolkit.

Key Extremes

Jul 23, 2025  on Shopify

Es la mejor aplicación para email marketing. Fácil de usar, y muy adaptable en todos los sentidos.

Haus of Brilliance

Jul 23, 2025  on Shopify

missing lots of shopify values. e.g. i can look up discounts but not create or apply existing ones? Lots of potential with Flow but currently seems half baked.

LifeLion

Jul 22, 2025  on Shopify

I still can’t believe Shopify Flow is completely free. It’s a powerful, intuitive, and beautifully integrated tool that feels like it should cost hundreds per month. After wasting far too much time and energy with Klaviyo — which I found clunky, overly complicated, and painfully slow — switching to Flow felt like a breath of fresh air. With Flow, I can easily automate tasks that used to be a nightmare: sending targeted emails based on customer segments, tagging VIP clients, flagging suspicious orders, managing internal alerts… all with just a few clicks and no coding required. It’s fast. It’s reliable. It works. Unlike Klaviyo, which constantly felt like a battle against the tool itself, Flow lets you focus on growing your business, not troubleshooting bugs or getting lost in a jungle of confusing settings. Free. Integrated. Powerful. This is a true game changer. Highly recommended.

Bohn Body Armor

Jul 22, 2025  on Shopify

Need ability to filter which tags trigger the journey. Currently, the system gets bogged down by multiple journeys that are get triggered every time a tag is added.

Always, EMspired

Jul 21, 2025  on Shopify

I am really loving this app so far. It is so helpful and has so many options, and you can really find a way to work it in your favor.

Ti-Parts Titanium

Jul 21, 2025  on Shopify

not easy to search certain trigger, i get suggest from sidekick. I wish sidekick can one key generate flow for me

Safety 1st

Jul 21, 2025  on Shopify

Game changer. Use the templates and modify them to find a solution to many needs, requirements or issues

Stay Cold Apparel

Jul 21, 2025  on Shopify

Livechanging. I am finally able to automate some stupid tasks. Setting up more complicated tasks requires understanding how Shopify manages things internally. Though I am a developer I don't think Non-Developers can handle this beast. Anyways I love it :-)

Kaffeemacher:innen

Jul 18, 2025  on Shopify

Die Flow´s können z.b mega hilfreich sein und um für das Fullfillment vorzusortieren. Es gibt aber auch noch viele weitere Bereiche wo sie Sinn machen. Leider sind die IF´s (was passiert wenn oder wann) nicht gut beschrieben und man muss sehr viel ausprobieren.

Happy Mammoth

Jul 18, 2025  on Shopify

LOVE IT, It will be even more awesome if you could copy, paste, or delete, several selected actions or conditions. ;)

rivers + roads boutique

Jul 17, 2025  on Shopify

There needs to be a data dictionary or some way to know what value types are accepted for the different fields. Otherwise it's just a guessing game.

Cleansmart

Jul 17, 2025  on Shopify

This is such a good app. Extremely easy to use and saves me so much time when everything is automated and just works so well in the background. Brilliant !

Ooze

Jul 16, 2025  on Shopify

Shopify itself puts out bad templates that do not work and their support is not able to help. They also do not keep the app developers up to date about what triggers to use so their templates are out of date. If you guys would own up to putting out bad templates and correct them I would consider changing my rating.

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