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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (7,118)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Absolute Level Up

Jul 16, 2025  on Shopify

At first there is a bit of a learning curve, however the process is much simpler than it looks. There are almost always explanations for everything. Once you get the hang of it, it really is a game changer.

Lola's

Jul 16, 2025  on Shopify

So painful to use, in theory this is a game chnager for shopify, but trying to build and test is almost impossible.

Sparkle Castle

Jul 15, 2025  on Shopify

Missing functions pertaining to modifying product settings, including; track quantity, continue selling when out of stock, and markets. Half of the flows that I try to create are always missing at least one action to turn it on. It would seem reasonable to be able to do in Flow what I can physically do in Shopify myself.

NRBY Clothing

Jul 15, 2025  on Shopify

Great app, easy to use and great for speeding up processes. Only 4 stars as some fields are not available natively in Shopify Flow, so require other external apps.

Boost Factory

Jul 14, 2025  on Shopify

very smooth to use, and has great functionality, only draw back is slight glitches when an error is found, have to reset the flow.

AquaPureFilters.com

Jul 14, 2025  on Shopify

Excellent marketing tool for automating with external APsI. However, to avoid potential frustrations, be aware that Flow currently does not support all of Shopify's API endpoints.

PlayBetter

Jul 14, 2025  on Shopify

Overall game-changer in terms of operational flexibility. We wouldn't be able to run our business without it. Would LOVE to be able to duplicate blocks within a flow, but that's my only gripe!

Plaid Room Records

Jul 12, 2025  on Shopify

I have saved so much time and money because of the automations I've been able to set up with this app. Flow, I love you. Marry me.

3BR Powersports

Jul 12, 2025  on Shopify

Difficult to set up simple work flow. I want to cancel orders from customers who are tagged as black listed due to bad behavior. I can't find a way to add these tag to a workflow

Solangez Seven

Jul 11, 2025  on Shopify

I like the fact that the necessary emails are set to automatically go out when they're supposed to. I don't have to think about it first, then schedule each one individually.

AOKI GLOBAL Online Store

Jul 10, 2025  on Shopify

テスト送信と本配信でメールHTML構造が異なるためタグが破棄されGmailでレスポンシブされない

Pawsy Prints

Jul 09, 2025  on Shopify

Easy to use and perfect for automating welcome emails and discounts. Works great for small shops like mine (Pawsy Prints). Saved me a lot of time setting up marketing flows!”

Elegant Smockers LK

Jul 08, 2025  on Shopify

Saves my team so much time! And with the help of sidekick i'm using this feature like a pro. As a newbie, I remember feeling so overwhelmed by it when it first came out, but its such a game changer once you get the hang of it.

BiobDK

Jul 08, 2025  on Shopify

Rather comprehensive and good. Keep your tongue in your mouth when doing and you can do well with it.

Tienda Susana Balbo

Jul 08, 2025  on Shopify

Muy dificil en diferentes lenguajes, algunas veces está en ingles y otras veces en español, el buscador de funciones no funciona bien.

XERO Products

Jul 08, 2025  on Shopify

Flow is really cool when you get it to work, but getting it to work is a challenge. The conditions aren't intuitive. For example, I was trying to check if an order was selected for In Store Pickup, and trying to find the right option for Pickup was a struggle. There were so many "delivery option" conditions and only one of them was the right one to make the Flow work. I feel like this was made for the developers of Shopify who know what all the backend names are, and it isn't made for the normal users who aren't familiar with the code.

The Sak

Jul 08, 2025  on Shopify

I would love 3 things, easier to assign testing orders/products/customers. And 2, the ability to deactivate conditions, actions, or whole parts of the tree. Also - better documentation in the shopify MCF for LLMs

Solid Olive

Jul 08, 2025  on Shopify

This makes things so much easier to set up our Shopify to reflect our customer care and to keep us apprised of the customer experience. The templates are a life saver for the nontech literate shop owner

Nutrascia

Jul 08, 2025  on Shopify

It's really a core app for any business on shopify, if they just validate http requests to all plans or even for a subscription fees away from shopify plan it will deserve 7 stars over the 5 :D

firefusionbylou

Jul 07, 2025  on Shopify

It was very easy to edit and I loved the set up for the email content did not need to change much, having my brand colours already there. Each step of the way was easy and I am no tech person.

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