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Customer reviews: Shopify Translate & Adapt

Develop by Shopify

The Shopify Translate & Adapt app helps merchants create multilingual stores to reach global audiences. This review covers its features, pricing, and real user feedback to help you decide if it’s the right solution for your business.

Reviews (1,199)

Overall rating
4.6

What Merchants Think

The "Shopify Translate & Adapt" app receives mixed reviews from merchants. While appreciated for being intuitive and saving time, the app currently falls short on several fronts: inefficiencies in translation accuracy and limitations on the number of translatable languages. Additionally, merchants express frustration over lack of effective support and technical glitches affecting the app's reliability and performance.

Key Strengths

  • Easy to use with intuitive interface.
  • Saves time compared to manual translation.
  • Allows for personalized translation of fields.
  • Facilitates reaching international audiences.
  • Does not incur extra fees.

Common Concerns

  • Allows translation of only up to two languages automatically.
  • Issues with retaining edits and some translations not saving or updating.
  • Lack of advanced multilingual SEO features.
  • Translation accuracy issues requiring significant manual corrections.
  • Technical issues such as server errors and translation data loss.
  • Poor support experience reported by some users.

Final Thoughts

"Shopify Translate & Adapt" is seen as a useful tool for basic translation needs but falls short for businesses with more complex requirements. Its easy-to-use interface is praised, but ongoing technical issues and limited language support hinder its potential. Merchants seeking advanced functionalities might need to explore other multilingual apps or hope for future improvements addressing these drawbacks.

Mariquilla Sandia

Dec 15, 2025  on Shopify

The app works fine in terms of translation quality and the interface is simple to use. However, there is a major and poorly explained limitation that makes it very frustrating in real-world use. Shopify Translate & Adapt only allows automatic translation for two languages per store, and it counts any language that already has machine-translated content, even if that content was created using a different app. In my case, Spanish was translated with another app and manually reviewed, but Translate & Adapt still counts it toward the limit. As a result, I cannot use this app to automatically translate a third language (French), even though I never used Shopify Translate for Spanish. This is not a technical bug, but a product limitation that is not clearly communicated, and it can seriously disrupt your translation strategy if you have already invested time in another tool. Use this app only if you are absolutely sure which two languages you want to support from day one. Migrating or combining apps later is much more restrictive than it appears.

Flora Queen

Dec 12, 2025  on Shopify

Works really well and everytime I upload my translations via code all the new content appears within seconds!! Really recomended

coconutsplit

Dec 08, 2025  on Shopify

Fonctionne très bien, nécessite une petite vérification des traductions automatiques qui sont bonnes dans l'ensemble

Woodstock Laundry

Dec 07, 2025  on Shopify

Still waiting for the ability to manage product images, edit image url (wihtout changing image), edit ALT-text and so on. These are basic features in an international e-commerce that should have been in place several years ago. Furthermore, it means more images need to be uploaded to their servers while all you really needed was the ablity to change the uri and the alt text. Sorting or filtering among products could use a bit of improvment.

Pleasures Milano Official

Dec 06, 2025  on Shopify

Incredibilmente finzionale ed intuitiva per sviluppare al meglio tutta la struttura multilingua del mio e commerce. Consigliato.

JEWZEL

Dec 03, 2025  on Shopify

L'application" Translate and adapt " a une bonne capacité pour retranscire les textes français en anglais riche. Rapide et efficace elle automatise ou donne la possibilité de traduire et de corriger soi-même nos textes. Merci

ECOZY

Dec 02, 2025  on Shopify

我发现阿拉伯语显示的国旗是不对的,这个图标是阿根廷的,希望可以更改一下

TOYBOX

Nov 28, 2025  on Shopify

I have tried several translation apps, and this is by far the easiest to use. I'm very happy with it. It has translated my whole site, which contains 400 collection pages and 15,000 product pages. The only limitation is that it only translates two languages. Also, the translations are generated by Google, so they are not great. I would like it if it could connect via API to DeepL Translate or similar for more accurate and natural translations. Other than that, considering it’s completely free, I have to give it five stars.

SURFSTICKER

Nov 25, 2025  on Shopify

Selbst erstellte Inhalte können nicht übersetzt werden. Ansonsten bringt mich die APP zur Verzweiflung.

PL8HERO(プレートヒーロー)

Nov 19, 2025  on Shopify

This app is very useful, but because it relies on Google for translations, not all of my languages were translated accurately. More precise AI-powered translations would make it even better. Also, the current limit of only two languages is restrictive, so I hope it will support more languages soon. I look forward to future improvements.

Schǎf

Nov 18, 2025  on Shopify

Terribly confusing app. Won't translate homepage, and adds sections on it's own. Unable to delete and start fresh.

Dans la besace du p'tit Poucet (Boutique Officielle)

Nov 17, 2025  on Shopify

Des traductions vraiment éclatées et certains termes qui ne veulent rien dire en guise de traductions. Les traductions faites manuellement pour remplacer les traductions farfelues ne sont pas prises en compte même après enregistrement des modifications. Aucun chat ou support pour signaler le problème. Bref une App vraiment bien décevante au final.

Les secrets de Houna

Nov 09, 2025  on Shopify

Dans l'ensemble c'est assez simple, mais il manque des fonctionnalités par rapport à Wix, surtout une passerelle directe avec les réseaux sociaux.

Wall Panels Pro

Nov 08, 2025  on Shopify

In general Very good app, just need to check all products, as if description is the same for them it changes it from product to product. and its sad that there are only 2 languages available.

12 Peacocks

Oct 25, 2025  on Shopify

Easy to use, the quickest and the most affordable solution for creating a multi language website. However, the support agents are not trained to answer questions and concerns regarding this app even though it's a native Shopify app.

0limit.net

Oct 25, 2025  on Shopify

Très intuitive cette application! Elle fonctionne à merveille et me fait gagner beaucoup de temps.

Katt’s Mania Trendy Finds Hub

Oct 22, 2025  on Shopify

La aplicacion me parece excelente, lo que de verdad no entiendo es por que solo traduce 2 idiomas!! eso no es nada si tienes una tienda internacional con 33 paises a los que se le vende, deberian poner por lo minimo unos 5 idiomas.

Opus oƒ Art

Oct 14, 2025  on Shopify

Es muy importante que tengáis una funcionalidad para bloquear secciones que ya no quieras traducir en una revisión automática. Esto permite no revisar de nuevo aquellas secciones traducidas/ personalizadas para una idioma.

Wonders Canada

Oct 06, 2025  on Shopify

Can be used to 'translate' back end names for product into customer facing names as well, not just translating from English to French (for Canadian shops)!

Pop&Lau

Sep 29, 2025  on Shopify

Doesn t say anywhere that you have to set up a market to make sure vistors I have access to it. I have lost 3 months on that. And even now that I have set up a market. It doesn t really work. And Shopify support helpers usually quite efficient are not at all trained on this. It s 2025 people: translations should not be a luxury...

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