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Customer reviews: Shopify Translate & Adapt

Develop by Shopify

The Shopify Translate & Adapt app helps merchants create multilingual stores to reach global audiences. This review covers its features, pricing, and real user feedback to help you decide if it’s the right solution for your business.

Reviews (1,010)

Overall rating
4.6

What Merchants Think

The "Shopify Translate & Adapt" app receives mixed reviews from merchants. While appreciated for being intuitive and saving time, the app currently falls short on several fronts: inefficiencies in translation accuracy and limitations on the number of translatable languages. Additionally, merchants express frustration over lack of effective support and technical glitches affecting the app's reliability and performance.

Key Strengths

  • Easy to use with intuitive interface.
  • Saves time compared to manual translation.
  • Allows for personalized translation of fields.
  • Facilitates reaching international audiences.
  • Does not incur extra fees.

Common Concerns

  • Allows translation of only up to two languages automatically.
  • Issues with retaining edits and some translations not saving or updating.
  • Lack of advanced multilingual SEO features.
  • Translation accuracy issues requiring significant manual corrections.
  • Technical issues such as server errors and translation data loss.
  • Poor support experience reported by some users.

Final Thoughts

"Shopify Translate & Adapt" is seen as a useful tool for basic translation needs but falls short for businesses with more complex requirements. Its easy-to-use interface is praised, but ongoing technical issues and limited language support hinder its potential. Merchants seeking advanced functionalities might need to explore other multilingual apps or hope for future improvements addressing these drawbacks.

Case116

Sep 20, 2025  on Shopify

we need more languages for auto translation, please help to increase amount of languages, at least 5 languages for auto translation is ok.

Renders Tweewielers

Sep 18, 2025  on Shopify

This app is great and saves me so much time. It would be nice if the user flow is improved. I typically update only new products, and I need 2 clicks for each products to do that. Instead I'd prefer to do a bulk selection and translate multiple selected products/pages in one go.

SerrBeauty Deutschland

Sep 16, 2025  on Shopify

I have used this app to translate our website www.serrbeauty.de and it works properly, it is the most important app, highly recommended. :)

RSX Racing Solutions

Sep 11, 2025  on Shopify

Be careful with descriptions if you update them! Translated data is not updated, creating confusion for customers who continue to see outdated information and drive you crazy.

Stuart Trevor

Sep 08, 2025  on Shopify

Such a great app, but been waiting eagerly for more than just 2 translations, when will this happen? would be happy to pay a subscription for more as don't want to have to install another app. Please, please update with ability to add more than just 2! Thank you.

SEXYMIZE

Sep 04, 2025  on Shopify

Mit dieser App geht das Übersetzen sehr schnell - Nachkontrolle ist dennoch erforderlich, da teilweise auch Dinge übersetzt werden, die eigentlich nicht übersetzt werden sollen. Nach meiner Erfahrung funktioniert die automatische Übersetzung kopierter Produkte nicht. Die Handhabung ist, wenn einmal verstanden, recht simpel. Ich kann die App empfehlen.

MindTravelerBcn

Sep 01, 2025  on Shopify

Es la mejor aplicación de traducción que he probado hasta la fecha. Fácil, intuitiva y funciona a la perfección. ¡100% recomendable!

Never Miss Moments

Aug 31, 2025  on Shopify

This should even call itself a language app. you can only pick ONE extra langauge. So no, you cant translate your whole site for multiple countries and sell in multiple markets.

BÉJU Nakajima

Aug 26, 2025  on Shopify

I really appreciate this app—it’s very helpful. It automatically translates one language, and I handle the other languages manually. However, when using Translate & Adapt to manually translate the “Online Store → Pages → STORE GUIDE” section, I am trying to align some text to the left, but some strings appear centered or left-aligned outside the valid width range. Out of the five languages I am translating (Japanese, French, Korean, Simplified Chinese, Traditional Chinese), two languages (Traditional Chinese and Korean) are displaying incorrectly in the preview. I have checked again today (compared to yesterday), and the issue persists. Could you please advise how to resolve this?

Figurine & Kawaii

Aug 14, 2025  on Shopify

Très bon. Seul bémol, parfois les mots en gras sont attachés aux autres mots quand ils sont au milieu des textes pas en gras.

Tail Foods

Aug 10, 2025  on Shopify

The app has been problematic for us, as it repeatedly translates blank sections when automatically translating the website. Unfortunately, the support team has not been helpful to us or to others experiencing the same issue.

Bernard Miniatures

Aug 09, 2025  on Shopify

Excellent, works on all the site even metafields and more complex fields. Wish that could be more than 2 languages though

CC5311

Aug 06, 2025  on Shopify

Deze app vertaalt je site binnen enkele minuten in een andere taal. Ideaal als je graag ook in andere landen/talen wil verkopen. Echter zijn er naast de moedertaal maar 2 andere talen mogelijk om toe te voegen.

Kahili Bloom

Aug 04, 2025  on Shopify

I was translating from English to Spanish and German. In the most part, in normal word translating the app worked fine. But if there was any kind of command within a bracket [ ] then the app translated the command and then the command did not work, but showed the actual translated word instead. Unfortunately, to change all the translated commands back to English is going to take for ever, so I´m going to have to find an alternative.

Hand Made luxus

Aug 02, 2025  on Shopify

Občas musím upravovat a kontrolovat správnost smyslu obsahu. Jako zpětnou vazbu používám překladač mimo Shopify, kde - pokud je to potřeba - vyberu jinou verzi nebo upravím slovosled české věty, aby konečný překlad odpovídal co nejvíce potřebnému smyslu celkového obsahu textu.

MALINNA PRODUCTS

Jul 24, 2025  on Shopify

Good enough for me, but a final review of a language professional is very much appreciated, if not necessary. Thank you.

Zenluxe

Jul 20, 2025  on Shopify

Very good translation. I am french but not a translator so this app was very useful. Had a few mistakes which I easily corrected. Overall it was very good.

Superbpictures

Jul 20, 2025  on Shopify

Translate & Adapt is OK but when you need to translate titles into another languages - words aren't always translated for no apparent reasons... It takes ages to clear all the mess up... If they can correct it then I would give 5 stars...

Fine Artic

Jul 07, 2025  on Shopify

No es perfecta pero si bastante buena. Agradecería que se pudiera añadir personalizaciones antes de realizar la traducción global, para evitar errores semánticos, pero eso tampoco lo tienen otras apps de pago, entiendo que esta no lo tenga tampoco

X Over 0

Jul 05, 2025  on Shopify

I'm reporting a massive failure in translation integrity and UI design inside Shopify's Translate & Adapt app. The app is silently cherry-picking what it translates and has published many half-translated, outdated, or blank pages to my live international storefront — without warning, notice, or transparency. It is hiding this behind a deeply inefficient and non-transparent interface, and leaving me with a grueling, manual audit job that no modern technology stack should ever require. This issue has cost me visibility in Google, revenue from international traffic, and days of unpaid labor just to locate and fix what Shopify never properly built or marketed in the first place. Translate & Adapt is Failing on Every Front: It has arbitrarily skipped translating major portions of many product descriptions, default product and variant fields, collections, metaobjects, menus, etc. It does not alert me to untranslated or out-of-sync content. It offers no dashboard or audit view to track which items have been translated and which haven’t. It forces me to manually click through every parent > child > grandchild element in the app to detect translation failures. And with 975 failures according to Google, this workflow is unacceptable. Each click comes with a 10–20 second load time, and each missing translation takes up to 2 minutes to fix. There is no batch view, no summary, and no timeline of what's been changed or ignored. SEO Consequences — and Why This Is Costing Me Revenue The result is that hundreds of translated pages and site elements are not approved by Google because of: Outdated content Wrong languages (e.g., body text in English on a Dutch page) Thin content (e.g., product title + images, but no body text) Blank product descriptions Mismatched content across locales Missing translations for default fields or field values (e.g., price, color, gender, and age which are required by Google) Google doesn’t just check if a translated page exists — it checks for: Relevant content in the expected language Unique, high-quality body copy Content-to-code ratio and completeness If a page is: Just images or 1–2 words Missing description text Marked Dutch URL but written in English Identical or near-duplicate to the English page Showing outdated content that's inconsistent with the same page in another translation Lacking critical information like price, color, gender, and age group Google will suppress or deindex that page. And that’s exactly what’s happening: Google Search Console currently shows 975 translated URLs as “Not Approved” — many flagged for content, indexing, or missing product attributes that originate directly from incomplete translations and broken data inheritance caused by Translate & Adapt. Shopify Has Misled by Omission. Shopify markets Translate & Adapt as a seamless way to expand globally. I built my international storefront using Shopify’s tools, trusting the system to behave predictably and honor its own architecture. Instead, I’ve been forced into a days-long audit of every product, data field, menu, collection, etc., wasting time I should be spending on design, production, and marketing. I'm now looking at at least a full week of manual fixes ahead — just to correct what should never have happened, much less happened deep under the hood with no notification or warning. What I Need from Shopify Immediately: A formal acknowledgment that Translate & Adapt cherry-picks content silently and has no features in place to notify merchants or help them fix it in a reasonable workflow. A clear admission that this breaks international SEO and harms indexing in Google Merchant Center and organic search. A commitment and timeline for implementing basic protections: A visual dashboard of untranslated content A bulk view of translation coverage Warnings for untranslated or outdated content Documentation of these limitations and a bug report escalation to the Translate & Adapt product team. Credit or compensation for the hours of manual work and the lost visibility/revenue caused by this system failure since installing this app. This is not a content issue. It’s a platform issue — a system that publishes broken content without ever notifying the merchant. Please escalate this ticket to a senior product manager or tech lead on the Translate & Adapt team. I am not accepting surface-level replies. This needs to be addressed at the architectural level.

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