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Shopify Translate & Adapt logo

Shopify Translate & Adapt

Develop by Shopify
Free plan available
  • Verified
  • Translate and adapt your store content for every market

    Seo optimization
    Auto-translate languages
    Side-by-side editor
    Manual translation editing
    Content adaptation
    Direct theme localization
    Integrated admin management

    About Shopify Translate & Adapt

    Built by Shopify

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    Introduction Video

    Description

    Speak every customer’s language. It’s easy to translate and adapt your store content for any market.

    Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance.

    Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance. more
    • Manually add, edit, and review translations with the side-by-side editor.
    • Auto-translate 2 languages with Google Translate (cloud.google.com/translate).
    • Adapt content to reflect spelling and messaging variations between markets.
    • Localize directly from the theme editor, or any resource page in your admin.
    • Manage localized store content seamlessly from your Shopify admin.

    Pros

    • User-friendly and intuitive interface as mentioned by multiple users
    • Boosts traffic, improves SEO, and builds trust with global audiences by localizing content
    • Allows auto-translation of up to two languages for free
    • Manual addition and modification of translations is possible
    • Side-by-side editor for easy comparison and revision of translations
    • Facilitates cultural, seasonal, and regional relevance adjustments
    • Seamless management of localized store content from Shopify admin
    • Localization can be done directly from the theme editor or any resource page in the admin
    • Enables modification of sections or single items easily if you don't agree with the translation
    • Creates accessibility for critical new markets

    Cons

    • Auto-translation feature limited to only two languages
    • No option to create nested menus with more than 3 levels
    • Inability to turn off translation for certain keys causing non-word values to be translated
    • Need for a feature to auto-translate all metaobjects for one specific metadefinition
    • Does not automatically capture and translate new products/content as the store develops
    • Existing translations do not update when edited manually; remain as initially translated by the app
    • Lack of a feature to 'lock' words you don't want to be translated
    • Users cannot change the primary market for translations
    • Option for more than 2 auto-translations not available even in a higher upgrade

    Top Helpful Reviews

    Tail Foods

    Aug 10, 2025  on Shopify

    The app has been problematic for us, as it repeatedly translates blank sections when automatically translating the website. Unfortunately, the support team has not been helpful to us or to others experiencing the same issue.

    Bernard Miniatures

    Aug 09, 2025  on Shopify

    Excellent, works on all the site even metafields and more complex fields. Wish that could be more than 2 languages though

    CC5311

    Aug 06, 2025  on Shopify

    Deze app vertaalt je site binnen enkele minuten in een andere taal. Ideaal als je graag ook in andere landen/talen wil verkopen. Echter zijn er naast de moedertaal maar 2 andere talen mogelijk om toe te voegen.

    Kahili Bloom

    Aug 04, 2025  on Shopify

    I was translating from English to Spanish and German. In the most part, in normal word translating the app worked fine. But if there was any kind of command within a bracket [ ] then the app translated the command and then the command did not work, but showed the actual translated word instead. Unfortunately, to change all the translated commands back to English is going to take for ever, so I´m going to have to find an alternative.

    Hand Made luxus

    Aug 02, 2025  on Shopify

    Občas musím upravovat a kontrolovat správnost smyslu obsahu. Jako zpětnou vazbu používám překladač mimo Shopify, kde - pokud je to potřeba - vyberu jinou verzi nebo upravím slovosled české věty, aby konečný překlad odpovídal co nejvíce potřebnému smyslu celkového obsahu textu.

    MALINNA PRODUCTS

    Jul 24, 2025  on Shopify

    Good enough for me, but a final review of a language professional is very much appreciated, if not necessary. Thank you.

    Zenluxe

    Jul 20, 2025  on Shopify

    Very good translation. I am french but not a translator so this app was very useful. Had a few mistakes which I easily corrected. Overall it was very good.

    Superbpictures

    Jul 20, 2025  on Shopify

    Translate & Adapt is OK but when you need to translate titles into another languages - words aren't always translated for no apparent reasons... It takes ages to clear all the mess up... If they can correct it then I would give 5 stars...

    Fine Artic

    Jul 07, 2025  on Shopify

    No es perfecta pero si bastante buena. Agradecería que se pudiera añadir personalizaciones antes de realizar la traducción global, para evitar errores semánticos, pero eso tampoco lo tienen otras apps de pago, entiendo que esta no lo tenga tampoco

    X Over 0

    Jul 05, 2025  on Shopify

    I'm reporting a massive failure in translation integrity and UI design inside Shopify's Translate & Adapt app. The app is silently cherry-picking what it translates and has published many half-translated, outdated, or blank pages to my live international storefront — without warning, notice, or transparency. It is hiding this behind a deeply inefficient and non-transparent interface, and leaving me with a grueling, manual audit job that no modern technology stack should ever require. This issue has cost me visibility in Google, revenue from international traffic, and days of unpaid labor just to locate and fix what Shopify never properly built or marketed in the first place. Translate & Adapt is Failing on Every Front: It has arbitrarily skipped translating major portions of many product descriptions, default product and variant fields, collections, metaobjects, menus, etc. It does not alert me to untranslated or out-of-sync content. It offers no dashboard or audit view to track which items have been translated and which haven’t. It forces me to manually click through every parent > child > grandchild element in the app to detect translation failures. And with 975 failures according to Google, this workflow is unacceptable. Each click comes with a 10–20 second load time, and each missing translation takes up to 2 minutes to fix. There is no batch view, no summary, and no timeline of what's been changed or ignored. SEO Consequences — and Why This Is Costing Me Revenue The result is that hundreds of translated pages and site elements are not approved by Google because of: Outdated content Wrong languages (e.g., body text in English on a Dutch page) Thin content (e.g., product title + images, but no body text) Blank product descriptions Mismatched content across locales Missing translations for default fields or field values (e.g., price, color, gender, and age which are required by Google) Google doesn’t just check if a translated page exists — it checks for: Relevant content in the expected language Unique, high-quality body copy Content-to-code ratio and completeness If a page is: Just images or 1–2 words Missing description text Marked Dutch URL but written in English Identical or near-duplicate to the English page Showing outdated content that's inconsistent with the same page in another translation Lacking critical information like price, color, gender, and age group Google will suppress or deindex that page. And that’s exactly what’s happening: Google Search Console currently shows 975 translated URLs as “Not Approved” — many flagged for content, indexing, or missing product attributes that originate directly from incomplete translations and broken data inheritance caused by Translate & Adapt. Shopify Has Misled by Omission. Shopify markets Translate & Adapt as a seamless way to expand globally. I built my international storefront using Shopify’s tools, trusting the system to behave predictably and honor its own architecture. Instead, I’ve been forced into a days-long audit of every product, data field, menu, collection, etc., wasting time I should be spending on design, production, and marketing. I'm now looking at at least a full week of manual fixes ahead — just to correct what should never have happened, much less happened deep under the hood with no notification or warning. What I Need from Shopify Immediately: A formal acknowledgment that Translate & Adapt cherry-picks content silently and has no features in place to notify merchants or help them fix it in a reasonable workflow. A clear admission that this breaks international SEO and harms indexing in Google Merchant Center and organic search. A commitment and timeline for implementing basic protections: A visual dashboard of untranslated content A bulk view of translation coverage Warnings for untranslated or outdated content Documentation of these limitations and a bug report escalation to the Translate & Adapt product team. Credit or compensation for the hours of manual work and the lost visibility/revenue caused by this system failure since installing this app. This is not a content issue. It’s a platform issue — a system that publishes broken content without ever notifying the merchant. Please escalate this ticket to a senior product manager or tech lead on the Translate & Adapt team. I am not accepting surface-level replies. This needs to be addressed at the architectural level.

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