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Shopify Translate & Adapt

Develop by Shopify
Free plan available
  • Verified
  • Translate and adapt your store content for every market

    Seo optimization
    Auto-translate languages
    Side-by-side editor
    Manual translation editing
    Content adaptation
    Direct theme localization
    Integrated admin management

    About Shopify Translate & Adapt

    Built by Shopify

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    Introduction Video

    Description

    Speak every customer’s language. It’s easy to translate and adapt your store content for any market.

    Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance.

    Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance. more
    • Manually add, edit, and review translations with the side-by-side editor.
    • Auto-translate 2 languages with Google Translate (cloud.google.com/translate).
    • Adapt content to reflect spelling and messaging variations between markets.
    • Localize directly from the theme editor, or any resource page in your admin.
    • Manage localized store content seamlessly from your Shopify admin.

    Pros

    • User-friendly and intuitive interface as mentioned by multiple users
    • Boosts traffic, improves SEO, and builds trust with global audiences by localizing content
    • Allows auto-translation of up to two languages for free
    • Manual addition and modification of translations is possible
    • Side-by-side editor for easy comparison and revision of translations
    • Facilitates cultural, seasonal, and regional relevance adjustments
    • Seamless management of localized store content from Shopify admin
    • Localization can be done directly from the theme editor or any resource page in the admin
    • Enables modification of sections or single items easily if you don't agree with the translation
    • Creates accessibility for critical new markets

    Cons

    • Auto-translation feature limited to only two languages
    • No option to create nested menus with more than 3 levels
    • Inability to turn off translation for certain keys causing non-word values to be translated
    • Need for a feature to auto-translate all metaobjects for one specific metadefinition
    • Does not automatically capture and translate new products/content as the store develops
    • Existing translations do not update when edited manually; remain as initially translated by the app
    • Lack of a feature to 'lock' words you don't want to be translated
    • Users cannot change the primary market for translations
    • Option for more than 2 auto-translations not available even in a higher upgrade

    Top Helpful Reviews

    Nichome

    May 02, 2025  on Shopify

    I was told by the Theme developer that the Translate & Adapt app was necessary to provide a second language (Japanese) to my store, thus installed it. While I appreciate the effort to streamline the translation process and find the search functionality to be indispensable, the automatic translations are impressively horrendous and cannot be used. Not a single one of them. The Japanese translations are very unprofessional in tone and manner and laughably incorrect. Many translations make no sense whatsoever. We spent two months manually translating every single word of text throughout not only the website, but checkout journey and all hardwired communications and finished about 1/2 of the stores translations. Then, we had an issue with the navigation menu not leading to the correct URL, thus contacted Shopify to help. The IT support was able to identify and rectify the issue, but in the troubleshooting process, accidentally pressed the “Auto-translate” button, which then over-rode all of the manual translations that we spent months painstakingly translating. Considering that there is no way to download an Excel spreadsheet for the translations nor is there a way to identify which translation applies to which page without constantly referencing the website while applying the translations, this mistake has set us back tremendously. It is absolutely incomprehensible that Shopify IT support not only has access to that button, but that pressing one button can override ALL of the manual translations. The icing on the cake is that there is no way to reverse the action or revert the code back. USE WITH EXTREME CAUTION!!! To the Shopify Product Managers / UI/UX Team, please consider the following enhancements: 1: Move the location of the “Auto Translate” button to a less conspicuous place. The current placement invites errors and mistakes. 2: Add a confirmation pop-up that clearly explains the ramifications of pressing the button 3: Add a functionality to reverse any changes 4: Add a functionality to restrict usage of this button or grey it out for some users 5: Make a proper user manual and ensure your internal staff know the ramifications of pressing that button

    Minibearings

    Apr 15, 2025  on Shopify

    Limited. Tried using this App and everything was looking really good, until we realised that it was translating underlying URL links in the body of our pages. This meant that the URL's in the links weren't correct, causing 404 errors. Once again, the standard response from Shopify was that the App was limited, and that we would need to pay more for a third party App that might do a better job.

    Eleronchic Fashion for All

    Apr 12, 2025  on Shopify

    It's so important and good but they should add bulk translate for stores that have many products like me I have 366 products so it's so difficult to translate all these products individually

    Biscottíz

    Mar 28, 2025  on Shopify

    Great app, well basically its just essential because we are managing 3 shopify markets, Hungary,Germany(DACH)region, and an English speaking domestic EU/International market Please include an option to be able to set Hungarian as the language of shopify admin, so i can share my work better with my team, or anyone who not speaks english. biscottiz.hu

    CAAMSI

    Mar 28, 2025  on Shopify

    Recommande pour la facilité de traduire les textes. Nous avons utilisé le Français, l'anglais et l'espagnol pour nos traductions.

    NEIJE

    Mar 18, 2025  on Shopify

    J'ai installé cette API il y a seulement 1 mois pour traduire entièrement mon site du français à l'anglais et la traduction est de tellement bonne qualité qu'elle m'a apporté du trafic sur mes pages de blog en anglais. On peut aisément apporter des modifications manuelles ; la version anglaise de mon site n'est pas tout à fait la même que la version française, je peux adapter les textes et les photos en fonction de ma clientèle (idéal pour l'A/B testing). Je n'ai pas testé au delà de la traduction d'une seule langue, je pense que cela viendra plus tard, mais pour la traduction en anglais, je recommande vivement cette application.

    De Giorgi Gioielli

    Mar 17, 2025  on Shopify

    It was working fine but at some point it completely stopped taking the right references but using for all products the same info. Support could only tell me to manually translate the references or use another app. It is unknown what the bug is due to and if it is fixable

    KITEBOARDCENTER

    Mar 07, 2025  on Shopify

    We had already translated our shops main language and ALL tags, labels e.t.c but apparently we can no longer edit this directly in shopify but have to rely on an app that makes this an impossible operation. The app becomes completely useless when it can't translate, or should i say, change the reference text into the same language but to something more suited for the issue

    Baseball 360

    Mar 05, 2025  on Shopify

    Works super well! Would be nice to be able to create sitewide translation to make that a term is translated the same way across all pages.

    ROOM IN A BOX

    Mar 05, 2025  on Shopify

    Overall a good app, but it's a shame that third-party content still can't be translated. It would be important to have features like reviews translated into the respective language.

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