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Customer reviews: Google & YouTube

Develop by Google LLC

Reviews (3,931)

Overall rating
4.5

What Merchants Think

The "Google & YouTube" app receives mixed reviews from merchants. While some appreciate its integration and seamless workflow, others encounter numerous issues with account suspensions, product misrepresentations, and weak customer support. The overall sentiment suggests that while the app has the potential to enhance business operations, many users face significant technical and support-related challenges.

Key Strengths

  • Intuitive and user-friendly interface.
  • Seamless integration with Google tools for efficient collaboration.
  • Automatic handling of advertising and business workflows.
  • Positive impact on sales and business efficiency for many users.
  • Easy setup for those targeting basic functionalities.

Common Concerns

  • Frequent account suspensions for vague "misrepresentation" reasons.
  • Lack of effective support and slow response times from Google.
  • Complexity in setting up conversion tracking with Google Analytics.
  • Technical bugs and sync issues with Shopify and Google Merchant Center.
  • Redundant processes and misclassification of products.

Final Thoughts

Overall, the "Google & YouTube" app meets diverse reception. It is well-suited for businesses looking to leverage Google's integration capabilities, yet its operational stability and support system need improvements. Addressing technical concerns and enhancing customer support are pivotal for maximizing its effectiveness and achieving user satisfaction.

Premiere Peau

Jun 28, 2025  on Shopify

A living nightmare matrioshka of tags beings installed everywhere we had no control whatsoever on what was happening. The firth circle of hell. Even the shopify support looked baffled by the mess it created.

Yunlea

Jun 26, 2025  on Shopify

我需要追踪的转化事件是提交表单,但是shopify事件里并没办法包含该事件,导致我的谷歌账户无法追踪该转化

Biemko

Jun 24, 2025  on Shopify

This app has been super dissappointing. It should not be offered to shopify store owners without proper guidance and control. It is being offered as if everything will go smoothly and as if shopify has done its verification process and there are no issues. It does not allow you to manually choose your products but just automatically syncs the products into merchant account at the beginning. The app should provide potential issues you may have before syncing your products in google and being hit with misrepresentation, policy violation, or any other issue. It should give you an option of whether you want to sync your products to free listing only or both free listing or google ads. It should allow owners to exclude products certain channels in shopify itself since it is easier to filter and bulk edit in shopify than in Google & You tube. It should also provide a checklist or warning of potential issues of why your store will be disapproved by google. Any live help should be offered immediately to relief shopify owners that unknownily fall into this situation.

Essentialgifting

Jun 18, 2025  on Shopify

The instructions are often times easy to follow and google representatives are great with support for Google Ads. The only issue for small shopify stores is google does not have automation for the reviews that are featured from customers on the shopify store they should automatically migrate to the google shopping page versus trying to get customers to set-up reviews direct on the google site.

Wine Sellers Direct - Market Hall

Jun 16, 2025  on Shopify

I was told I can set up Sub Accounts in Merchant Centre using Advanced Merchant Centre accounts, so I can then have and isolate my second and subsequent stores even though the domain remains the same but it might be markethall.domaain.com.au I have one business account with Google, that all my connections are linked for Ads, Merchant Centre, Analytics, Business Profile etc. I received advice I need to add an email address to the sub account in merchant centre which I have tried, but it says this email is already associated with this account. When I deleted the app and links to try again it keeps creating new businesses in my Merchant centre but I can't do anything with them. I can't create a google account for my boss as to sell on Merchant Centre you have to be approved particularly selling alcohol and now I am stuck with a website I have built and no way to link it to google even though this process should be seamless. My original account now says I need to verify my domain, but this has been done?? and I have it still connected via the app for my original store. Help please.

Be A Bee

Jun 15, 2025  on Shopify

simplifies the entire google ads experience by integrating analytics, conversion tracking and merchant center product feed into a single app. Indispensable for any entreprenuer.

Dorose | Wasserfester Schmuck, 18K vergoldet

Jun 13, 2025  on Shopify

Could you help us? Our Shopify products are automatically generated with SKU numbers when they are synced to Google Merchant Center via the Google & YouTube app, rather than the SKUs we manually entered in Shopify. This has caused us significant difficulties.

Karigaari India

Jun 13, 2025  on Shopify

None of my 1000+ products are showing on Google Shopping Tab. And "Product Snippets" under Google Search Console shows only 4. Seems like this app is not generating rich snippets properly. It's been months but zero visibility on google while my same products are generating thousands of orders on Amazon. Things are complex to setup on merchant center, search console, analytics etc and still zero results. On top of it, Merchant Center's "Store Quality" shows incomplete shipping policy and return policy even though this app has synced it.

Zuti Test Store

Jun 11, 2025  on Shopify

why does this app not register individual item purchase events or item revenue in GA4? this is basic information. please fix. its been broken for years. GA4 > Monitization > Ecommerce purchases Only item view and add to cart events get passed along; not item purchases or revenue.

Zachoo

Jun 10, 2025  on Shopify

Initial Frustration, But Ultimately Resolved Using the Google & YouTube app was initially an incredibly frustrating experience. My account was repeatedly suspended for supposed policy violations that didn’t exist, and every time I resolved one issue, another seemed to appear out of nowhere. At one point, my site was even flagged as "parked" despite being fully functional. Contacting support felt unhelpful at first, as the only recommendation was to submit yet another re-evaluation. That said, I appreciate that the support team ultimately resolved the problem fairly quickly, and my account is now back to normal. While the experience was rocky, I’m glad things were eventually sorted out.

OOLACTIVE

Jun 08, 2025  on Shopify

The app was working fine before, but I don't know when it changed, my id was fine, but it became shopiffy_ZZ_id. I can't understand why it became ZZ. This is a headache. I contacted the google support team, the support team told me to contact the merchant center team, the merchant center team told me to contact the feed api team, the feed api team told me to contact the support team. It's stuck in a cycle, each passing the buck, but no one can solve my problem, which is terrible.

Nura Abarcas

Jun 06, 2025  on Shopify

By using this app, Google Analytics tracks way less purchases than Shopify. This makes it an unreliable platform. The connection with this app is not good.

CAV JOINERY STORE

Jun 05, 2025  on Shopify

Excellent wasnt easy to set up but i have manage i am so happy now that i am able to post articles and advertise on all platforms thanks to google tha makes this possible

AERO SELFIE

Jun 04, 2025  on Shopify

i just linked google and youtube to my store for advertisement its good till now, will review again after output.

Moonkie

Jun 04, 2025  on Shopify

Since enabling the global auto-sync feature, I’ve noticed that the old feed sourced from Content API is no longer updating. Given the significant amount of data in that feed, is it possible to maintain its updates? Current Feed Status: In our feed entitled Content API, 128 products are updating automatically on a daily basis, but 113 products are failing to sync. Troubleshooting Attempts: For the non-updating products (e.g., shopify_US_8544767475965_45193211379965), I manually filled in attributes like gender, condition, and age group in the backend—yet the changes still did not sync with Google Merchant Center. Key Observation: The same product with a shopify_ZZ_ prefix (e.g., shopify_ZZ_8544767475965_45193211379965) in the new Feeds sourced from Merchant API updates and syncs normally. Both IDs lead to the same landing page URL, confirming the issue is specific to product IDs beginning with shopify_US_. Question: Is there a way to resolve this discrepancy and ensure the shopify_US_ products sync properly, or retain updates for the old feed sourced from Content API?

Fabulous Unique Creations

Jun 04, 2025  on Shopify

Love my experience! This app has really helped my website grow and brought in more visitors than ever before. It has definitely improved my business performance and sales. Highly recommended!

Small Parts & Bearings

Jun 02, 2025  on Shopify

This App sends an incorrect availability to the Merchant Centre if stock is zero, but the item can be backordered. Instead of sending BackOrder to Merchants Centre, the App sends IN_STOCK.

Pat's Boutique

Jun 02, 2025  on Shopify

I AGREE WITH LUCY STORE'S COMMENT BELOW. OH MY GOODNESS, THIS IS THE WORST UN-USER FRIENDLY APP, THESE PEOPLE WHO WORK FOR GOOGLE FOUND ANY REASON TO SUSPEND MY MERCHANT CENTER ACCOUNT, GOOGLE ADS, AND GOOGLE BUSINESS PROFILE..YET STILL HAD MY GOOGLE ADS RUNNING AND CHARGING ME MONEY..THEY GIVE VERY VAGUE FEEDBACK AND THROW A BUNCH OF POLICIES AT YOU AND SAY YOU VIOLATED THEM, LIKE YOU SUPPOSED TO KNOW WHAT EXACTLY YOU DID TO VIOLATE THEM, WHICH GOOGLE DOES NOT CARE TO TELL YOU THAT INFORMATION. IT IS IMPOSSIBLE TO TALK TO ANY PERSON. I JUST CAN'T SAY ENOUGH THEY EXHIBIT HORRIBLE CUSTOMER SERVICE BECAUSE THEY MAKE NO ATTEMPT TO HELP YOU FIX OR RESOLVE THE PROBLEMS THEY KEEP TELLING YOU HAVE. I MEAN IT'S JUST RIDICULOUS!!! ***************** April 8, 2025 i advise everyone not to waste time with this app and google shopping, i spent years building a store and one fine day they will suspend google merchant and your ads without any reason, emails are sent automatically: we found a bug, we found a bug,... endlessly repeated, no friendly cooperation with this platform, i spent time and effort working and complying with hundreds of policy violations ... Show more Lusy Store

Zachoo

Jun 01, 2025  on Shopify

Frustrating and Unreliable Experience Using the Google & YouTube app has been a complete nightmare. My account has been repeatedly suspended for alleged policy violations that simply do not exist. Every time I manage to resolve an issue, a new one magically appears out of nowhere. The latest frustration? My site is supposedly "parked" despite being fully operational. Contacting Google support led nowhere—their only suggestion was to request yet another pointless re-evaluation, wasting my time with no real solutions. This app is a constant source of headaches, endless troubleshooting, and zero accountability from Google. If you're looking for a smooth and reliable experience, stay far away.

Streek™

May 29, 2025  on Shopify

Absolute worst app ever as is the whole google multiplex of overly complex apps accounts and systems. Everything is a nightmare, so insanely complex to try and setup to track conversions, I have never been able to do it, there is always some issue, error, bug, etc. On google alone you have to setup a business manager account, merchant center account, search console account, analytics account, google ads account, youtube google shopify app, then try to link all of the above together, install code on every page, create custom events, troubleshoot it endlessly when it does not work off the bat (NEVER DOES!!). I mean, are you kidding me???? all this to track a conversion?? what year are we living in. Feels like going back in time to the 90's to make of this work. DON'T WASTE YOUR TIME

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