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Customer reviews: Google & YouTube

Develop by Google LLC

Reviews (3,888)

Overall rating
4.5

What Merchants Think

The "Google & YouTube" app receives mixed reviews from merchants. While some appreciate its integration and seamless workflow, others encounter numerous issues with account suspensions, product misrepresentations, and weak customer support. The overall sentiment suggests that while the app has the potential to enhance business operations, many users face significant technical and support-related challenges.

Key Strengths

  • Intuitive and user-friendly interface.
  • Seamless integration with Google tools for efficient collaboration.
  • Automatic handling of advertising and business workflows.
  • Positive impact on sales and business efficiency for many users.
  • Easy setup for those targeting basic functionalities.

Common Concerns

  • Frequent account suspensions for vague "misrepresentation" reasons.
  • Lack of effective support and slow response times from Google.
  • Complexity in setting up conversion tracking with Google Analytics.
  • Technical bugs and sync issues with Shopify and Google Merchant Center.
  • Redundant processes and misclassification of products.

Final Thoughts

Overall, the "Google & YouTube" app meets diverse reception. It is well-suited for businesses looking to leverage Google's integration capabilities, yet its operational stability and support system need improvements. Addressing technical concerns and enhancing customer support are pivotal for maximizing its effectiveness and achieving user satisfaction.

Crystals2Collect

Aug 29, 2025  on Shopify

Impossible to get any advice from Google support. They don't answer but only copy and paste their scripts. The nicest answer was that it was too complicated to help solving the problems in the Merchant Centre. Could not tell me WHAT misrepresentation caused the suspension due to privacy rules (???????)

Moonkie

Aug 29, 2025  on Shopify

In the Google & YouTube plugin, some previously generated and uploaded primary data sources in GMC (Google Merchant Center)—for example, the one with the country set to Australia, named “Shopify App API,” and with the Feed label “AUD_13723795709”—have recently shown a product count of zero (estimated to have occurred between August 22 and August 25, 2025). Meanwhile, the system has automatically generated and uploaded new similar primary data sources to GMC. Notably, the product count in the new data sources is exactly the same as the count in the original sources before they were reset to zero, and all historical product data has been preserved. This indicates that the products were in fact automatically migrated from the old data sources to the newly generated ones. Only some of the main data sources have this problem, while others do not. The main difference between the data sources lies in the target countries. The question is: Why does the plugin automatically generate new primary data sources?

Don Colchón Costa Rica - Colchonerías Boutique

Aug 25, 2025  on Shopify

Simple y está bien optimizada para simplificar el proceso de exportación de productos y analítica de datos.

rippin fear apparel

Aug 18, 2025  on Shopify

When pairing your business with Google, make sure you are completely compliant, they will help fix and any errors. They check your business top to bottom. That's a good thing,

rushFront

Aug 18, 2025  on Shopify

So far, not great on the 'experimental' facets.... i.e. can't select multiple images and the generation tool doesn't do it's job. Even as a beta, this is poor.

Loja Mártin

Aug 17, 2025  on Shopify

Gostei muito sobre as experiencias que eu tive com o google e Youtube e tambem crescendo bastante e agradeço muito com essa grande oportunidades

National Running Center

Aug 13, 2025  on Shopify

I've been getting error messages saying that my products are depreciated on Google Shop as they are missing certain values. Apparently this app does not fully sync with the metafields already built into Shopify. The only way I could find to do this was to manually input the metafields for each variant; and I have over 2000 products in my store. When I contacted their support, they never directly answered my questions and instead offered solutions to problems I didn't bring up. This app seems more geared towards businesses with less than 100 products in their store and their customer support is awful.

Dolfinos

Aug 12, 2025  on Shopify

We are using the Google & YouTube app for Shopify on our store: https://dolfinos.com/. We noticed that even after updating the app a few weeks ago, the data sent to Google Ads via the Google Tag still contains outdated parameters: • ecomm_pagetype • ecomm_prodid • ecomm_totalvalue From what I understand, these parameters are part of the old tracking format and should have been replaced by the newer event structure after the update. However, they are still being sent, which may affect our tracking and remarketing performance.

Follett Book eFairs

Aug 11, 2025  on Shopify

Just give me GTM. This newer app sucks. I only need to add a GA tracking ID without logging into a Google account. This used to be easy but not anymore. Thanks for overcomplicating this.

For Youth

Aug 11, 2025  on Shopify

My main gripe with this app is the lack of server-side tracking, it's 2025 people! This limitation isn’t clearly communicated, and many users likely aren’t aware of it. For an app of this size and importance, the decision to exclude server-side tracking feels like a significant design oversight. While I’ll have to create a custom solution for my own events anyway, it’s disappointing to see Google take such a limited approach on this front. Cheers, Aldert

Weightvest.com

Aug 07, 2025  on Shopify

So far I have had very little trouble with this App. I encourage other companies to follow Google & YouTube for great help in marketing your store.

VELTUFF® UK

Aug 05, 2025  on Shopify

Really poor support and guidance. Seemingly lost all connection to google analytics and cannot find anywhere in the app to add it back in!

Swanketch

Aug 03, 2025  on Shopify

I've been having the same problems as the previous Shopify merchants. My account is suspended for misrepresentation. However, I fix the so-called errors and the account is still suspended. The assistance is sub-par, only offering automated responses. I will be deleting this app as it is frustrating to use and non productive.

Shello's Creative Boutique

Jul 26, 2025  on Shopify

google MC can be a real headache. Time consuming, you just have to have some serious patience. You cant delete anything from it, frustrating and some fixes need you to have contact with outsourcing workers from some countries that has worries of scams.

Bark Boutique

Jul 24, 2025  on Shopify

This app has caused my google merchant centre to throw misrepresentation errors twice now, AFTER it was initially all working perfectly prior to installation. My products were approved, Identity was verified, etc, and after connecting the app, ALL of my products were rejected, misrepresentation policy violations (that I rectified and they never reflected in the reviews) Google's assistance and support were NON EXISTENT. I asked for help more than once and never had any actual help, just the same email telling me the same misrepresentation violations that I already rectified.

Morrocco Method International

Jul 22, 2025  on Shopify

confusing integration, help files and poor support. If it wasn't necessary to use Google I would definitely avoid it completely.

Chandelier Boutique

Jul 21, 2025  on Shopify

The app does a great job of tracking however on further investigation the product ID uses an incorrect prefix if you're only using it for GA4. It sends a prefix of "shopify_US_" for all stores. So for me with a UK store the prefix of our product ID's is "shopify_GB_" and there is no way to change this in the Google and YouTube app?

DC Packaging

Jul 17, 2025  on Shopify

Used this app for years then woke up one morning to find multiple errors on my merchant centre. For some reason overnight all my products changed from in stock to 'blank' - only solution was to manually update everything to in stock on merchant centre - not an easy task on over 50k products - all are in stock on shopify. Now my product description on MC is not showing my Shopify SEO Product description, its showing my product description when its set to use SEO title/description only. Major issue is this over CSS capacity, again happened over night. Why fix something that isnt broken!? This has nearly bankrupt my business ive gone from too many sales to nothing. I'll be putting all of my google ads on hold until this is all resolved. Read other reviews and avoid this 'sales channel' until they actually fix all of these issues.

Nutrition Education Store

Jul 15, 2025  on Shopify

The app worked good for a while now there are all sorts of problems where the URL has something added to it and the item is rejected by google for now working. All kinds of problems now - the gtin is not going through either even though it is there.

Primme Shopping

Jul 13, 2025  on Shopify

Muito boa, precisa complementar as dimensões dos produtos, não possui campo tem que disponibilizar, temos que fazer manualmente no merchant porque o google youtube não tem.

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