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Customer reviews: Google & YouTube

Develop by Google LLC

Reviews (3,814)

Overall rating
4.5

What Merchants Think

The "Google & YouTube" app receives mixed reviews from merchants. While some appreciate its integration and seamless workflow, others encounter numerous issues with account suspensions, product misrepresentations, and weak customer support. The overall sentiment suggests that while the app has the potential to enhance business operations, many users face significant technical and support-related challenges.

Key Strengths

  • Intuitive and user-friendly interface.
  • Seamless integration with Google tools for efficient collaboration.
  • Automatic handling of advertising and business workflows.
  • Positive impact on sales and business efficiency for many users.
  • Easy setup for those targeting basic functionalities.

Common Concerns

  • Frequent account suspensions for vague "misrepresentation" reasons.
  • Lack of effective support and slow response times from Google.
  • Complexity in setting up conversion tracking with Google Analytics.
  • Technical bugs and sync issues with Shopify and Google Merchant Center.
  • Redundant processes and misclassification of products.

Final Thoughts

Overall, the "Google & YouTube" app meets diverse reception. It is well-suited for businesses looking to leverage Google's integration capabilities, yet its operational stability and support system need improvements. Addressing technical concerns and enhancing customer support are pivotal for maximizing its effectiveness and achieving user satisfaction.

Shello's Creative Boutique

Jul 26, 2025  on Shopify

google MC can be a real headache. Time consuming, you just have to have some serious patience. You cant delete anything from it, frustrating and some fixes need you to have contact with outsourcing workers from some countries that has worries of scams.

Bark Boutique

Jul 24, 2025  on Shopify

This app has caused my google merchant centre to throw misrepresentation errors twice now, AFTER it was initially all working perfectly prior to installation. My products were approved, Identity was verified, etc, and after connecting the app, ALL of my products were rejected, misrepresentation policy violations (that I rectified and they never reflected in the reviews) Google's assistance and support were NON EXISTENT. I asked for help more than once and never had any actual help, just the same email telling me the same misrepresentation violations that I already rectified.

Morrocco Method International

Jul 22, 2025  on Shopify

confusing integration, help files and poor support. If it wasn't necessary to use Google I would definitely avoid it completely.

Chandelier Boutique

Jul 21, 2025  on Shopify

The app does a great job of tracking however on further investigation the product ID uses an incorrect prefix if you're only using it for GA4. It sends a prefix of "shopify_US_" for all stores. So for me with a UK store the prefix of our product ID's is "shopify_GB_" and there is no way to change this in the Google and YouTube app?

DC Packaging

Jul 17, 2025  on Shopify

Used this app for years then woke up one morning to find multiple errors on my merchant centre. For some reason overnight all my products changed from in stock to 'blank' - only solution was to manually update everything to in stock on merchant centre - not an easy task on over 50k products - all are in stock on shopify. Now my product description on MC is not showing my Shopify SEO Product description, its showing my product description when its set to use SEO title/description only. Major issue is this over CSS capacity, again happened over night. Why fix something that isnt broken!? This has nearly bankrupt my business ive gone from too many sales to nothing. I'll be putting all of my google ads on hold until this is all resolved. Read other reviews and avoid this 'sales channel' until they actually fix all of these issues.

Nutrition Education Store

Jul 15, 2025  on Shopify

The app worked good for a while now there are all sorts of problems where the URL has something added to it and the item is rejected by google for now working. All kinds of problems now - the gtin is not going through either even though it is there.

Primme Shopping

Jul 13, 2025  on Shopify

Muito boa, precisa complementar as dimensões dos produtos, não possui campo tem que disponibilizar, temos que fazer manualmente no merchant porque o google youtube não tem.

Yoozy Fashion

Jul 05, 2025  on Shopify

De koppeling tussen Shopify en Google Shopping werkt tot nu toe erg prettig. De installatie was eenvoudig en de producten worden netjes gesynchroniseerd. We zijn nog bezig met optimaliseren, maar het dashboard geeft goede inzichten en helpt om structuur aan te brengen. Ideaal voor startende webshops die willen groeien via Google.

Nairu® - A Candle Boutique

Jul 04, 2025  on Shopify

It is so disappointing to see a brand like Google coming up with this kind of an app. It is not for shopify store owners at all. Everything is extremely complicated and creates a headache. I have no idea what am I doing wrong and google support is robotic. They keep pointing us to articles after articles to read. This has become such a big headache. Not user friendly, not helpful, definitely not DIY. I have two stores and as soon as I connect the other store my current store becomes unapproved. I connect my other store to a new account, it says you already have an account and cannot open a new one. I just gave up after 3 months of wasting tuime and effort. Horrible.

Sayers London

Jul 03, 2025  on Shopify

I'd love to use this app, but like most stores, my product ids in Google Shopping are not Shopify product ids - they existed before they were on Shopify. Without being able to choose which field acts as the item id, this app is useless. Even if you don't use the Google Shopping features, it will not record conversions correctly either because the product ids will be different. I can't change the product ids in Google Shopping, as then I'll lose years of data on those items. Simple fix would make this app great

Butterbugboutique

Jul 03, 2025  on Shopify

The newest update of this app has caused a lot of products for our business. We used to be able to easily filter before bulk editing products - specifically Google metafields (color, size, age group, and gender) for apparel. We could filter by vendor or active/draft or sort by created and products with issues were an entire category that we could edit separately. However, since the past updates - we can now only edit all of our products at once (which we have over 10,000 so it is impossible to work with anymore.)

Premiere Peau

Jun 28, 2025  on Shopify

A living nightmare matrioshka of tags beings installed everywhere we had no control whatsoever on what was happening. The firth circle of hell. Even the shopify support looked baffled by the mess it created.

Yunlea

Jun 26, 2025  on Shopify

我需要追踪的转化事件是提交表单,但是shopify事件里并没办法包含该事件,导致我的谷歌账户无法追踪该转化

Biemko

Jun 24, 2025  on Shopify

This app has been super dissappointing. It should not be offered to shopify store owners without proper guidance and control. It is being offered as if everything will go smoothly and as if shopify has done its verification process and there are no issues. It does not allow you to manually choose your products but just automatically syncs the products into merchant account at the beginning. The app should provide potential issues you may have before syncing your products in google and being hit with misrepresentation, policy violation, or any other issue. It should give you an option of whether you want to sync your products to free listing only or both free listing or google ads. It should allow owners to exclude products certain channels in shopify itself since it is easier to filter and bulk edit in shopify than in Google & You tube. It should also provide a checklist or warning of potential issues of why your store will be disapproved by google. Any live help should be offered immediately to relief shopify owners that unknownily fall into this situation.

Essentialgifting

Jun 18, 2025  on Shopify

The instructions are often times easy to follow and google representatives are great with support for Google Ads. The only issue for small shopify stores is google does not have automation for the reviews that are featured from customers on the shopify store they should automatically migrate to the google shopping page versus trying to get customers to set-up reviews direct on the google site.

Wine Sellers Direct - Market Hall

Jun 16, 2025  on Shopify

I was told I can set up Sub Accounts in Merchant Centre using Advanced Merchant Centre accounts, so I can then have and isolate my second and subsequent stores even though the domain remains the same but it might be markethall.domaain.com.au I have one business account with Google, that all my connections are linked for Ads, Merchant Centre, Analytics, Business Profile etc. I received advice I need to add an email address to the sub account in merchant centre which I have tried, but it says this email is already associated with this account. When I deleted the app and links to try again it keeps creating new businesses in my Merchant centre but I can't do anything with them. I can't create a google account for my boss as to sell on Merchant Centre you have to be approved particularly selling alcohol and now I am stuck with a website I have built and no way to link it to google even though this process should be seamless. My original account now says I need to verify my domain, but this has been done?? and I have it still connected via the app for my original store. Help please.

Be A Bee

Jun 15, 2025  on Shopify

simplifies the entire google ads experience by integrating analytics, conversion tracking and merchant center product feed into a single app. Indispensable for any entreprenuer.

Dorose | Wasserfester Schmuck, 18K vergoldet

Jun 13, 2025  on Shopify

Could you help us? Our Shopify products are automatically generated with SKU numbers when they are synced to Google Merchant Center via the Google & YouTube app, rather than the SKUs we manually entered in Shopify. This has caused us significant difficulties.

Karigaari India

Jun 13, 2025  on Shopify

None of my 1000+ products are showing on Google Shopping Tab. And "Product Snippets" under Google Search Console shows only 4. Seems like this app is not generating rich snippets properly. It's been months but zero visibility on google while my same products are generating thousands of orders on Amazon. Things are complex to setup on merchant center, search console, analytics etc and still zero results. On top of it, Merchant Center's "Store Quality" shows incomplete shipping policy and return policy even though this app has synced it.

Zuti Test Store

Jun 11, 2025  on Shopify

why does this app not register individual item purchase events or item revenue in GA4? this is basic information. please fix. its been broken for years. GA4 > Monitization > Ecommerce purchases Only item view and add to cart events get passed along; not item purchases or revenue.

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