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Customer reviews: Google & YouTube

Develop by Shopify

Reviews (4,417)

Overall rating
4.5

What Merchants Think

The "Google & YouTube" app receives mixed reviews from merchants. While some appreciate its integration and seamless workflow, others encounter numerous issues with account suspensions, product misrepresentations, and weak customer support. The overall sentiment suggests that while the app has the potential to enhance business operations, many users face significant technical and support-related challenges.

Key Strengths

  • Intuitive and user-friendly interface.
  • Seamless integration with Google tools for efficient collaboration.
  • Automatic handling of advertising and business workflows.
  • Positive impact on sales and business efficiency for many users.
  • Easy setup for those targeting basic functionalities.

Common Concerns

  • Frequent account suspensions for vague "misrepresentation" reasons.
  • Lack of effective support and slow response times from Google.
  • Complexity in setting up conversion tracking with Google Analytics.
  • Technical bugs and sync issues with Shopify and Google Merchant Center.
  • Redundant processes and misclassification of products.

Final Thoughts

Overall, the "Google & YouTube" app meets diverse reception. It is well-suited for businesses looking to leverage Google's integration capabilities, yet its operational stability and support system need improvements. Addressing technical concerns and enhancing customer support are pivotal for maximizing its effectiveness and achieving user satisfaction.

SEW Fun Central

Jan 22, 2026  on Shopify

I am done with this. I am not going through each size of each product and enter the size and shipping and whatever other information needs to be updated because it didn't transfer variants. That is ridiculous!!! I have a small shop, but with variants, I need to manually enter over 14000 items. No thank you!! Update: Thank you for the information. Unfortunately, we live in a world where businesses make us depend on AI bots. How are we supposed to know when the AI bots are wrong and we should contact support instead? You say that I need to finish onboarding steps, I don't see any option for that. Google says that I don't have a shipping or return policy, but I do and my business rating is a zero, which is probably less than many scammers, so I'm worried that this will hurt more than it will help anyway.

Gamer Scent Candles™

Jan 22, 2026  on Shopify

Just getting started with it, but so far so good. It made it easy to connect everything Google-related together within my Shopify interface.

SEW Fun Central

Jan 21, 2026  on Shopify

I am done with this. I am not going through each size of each product and enter the size and shipping and whatever other information needs to be updated because it didn't transfer variants. That is ridiculous!!! I have a small shop, but with variants, I need to manually enter over 14000 items. No thank you!!

AskYellow

Jan 20, 2026  on Shopify

koppeling is lastig al paar keer gedaan maar hij blijft zeggen dat ik moet koppelen, is frustrerend, verder moet ik de profijten ervan nog zien

IKONIAN

Jan 19, 2026  on Shopify

The Google & YouTube app has been essential for setting up tracking and connecting my Shopify store with Google services properly. The integration is smooth, the setup is straightforward, and it makes managing product feeds, conversions, and analytics much easier from one place. It’s especially useful for running ads and ensuring data is flowing correctly between Shopify, Google Analytics, and Google Ads. A solid, reliable app that every Shopify store should have installed.

Numedix

Jan 19, 2026  on Shopify

Our Google Marchant Center got suspended after installing for "Misrepresentation" Fix Issue: Provided name: ABC Company Used name: abccompany.com Business Info in GMC, Store Name in shopify, etc is ABC Company (not abccompany.com) GMC & Google Ads Support are not helpful at all It's happening to other people also https://support.google.com/google-ads/thread/342462994/google-merchant-center-added-products-and-reports-invalid-business-name?hl=en

La Tienda Bella

Jan 17, 2026  on Shopify

indispensable pour la visibilité et les conversions Application essentielle pour toute boutique sérieuse ! La migration des balises Google s'est bien passée, et l'intégration avec Google Merchant Center facilite énormément la gestion de mes campagnes Google Ads et Shopping. Le suivi des conversions est précis, la synchronisation des produits fonctionne bien, et j'apprécie particulièrement que l'application soit maintenue directement par Google - ça garantit que tout reste à jour sans intervention de ma part. Pour une boutique de cosmétiques premium comme la mienne, c'est un outil crucial pour atteindre les clients via Google Shopping et optimiser mes campagnes publicitaires. Hautement recommandée !

Dial Above

Jan 15, 2026  on Shopify

It was helpful ,all the information was easy to understand and detailed. I would recommend to the app.

Scaffolded Math Shop

Jan 13, 2026  on Shopify

Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.

Copper State Hiking Guides

Jan 09, 2026  on Shopify

I was directed to this app from Google Analytics. just want to use GA4, but the app forces you to select a YouTube channel first (I don't have one). GA4 shows alternative instructions, but they're telling me to navigate to the "settings page." Unfortunately, there isn't one. They don't even know how their own app works!

Felinoria

Jan 09, 2026  on Shopify

Excellente application, fluide et efficace. L'application est très intuitive et l'interface est parfaitement claire. Le gros point fort est la synchronisation automatique qui permet de gagner un temps précieux sur la gestion du catalogue. Tout fonctionne sans accroc entre Shopify, Google et YouTube. Je recommande vivement pour booster sa visibilité !

AllOf Fabrics

Jan 08, 2026  on Shopify

Advertising with you using google merchant center is sucks!. I am writing this message out of extreme frustration and exhaustion after years of trying to work with Google Merchant Center and Google Ads. After more than four years on your platform, and after managing many Merchant Center accounts, I have reached the point where I no longer trust the misrepresentation system. Accounts are approved and then suddenly disapproved. Misrepresentation issues are reported without clear reasons, and Google Ads accounts are suspended even when nothing meaningful has changed. I have spent hundreds of hours reviewing policies, fixing feeds, adjusting websites, submitting reviews, and waiting days or weeks for responses—only to receive the same vague misrepresentation notice again. There is never a clear explanation of what is actually wrong, which makes it impossible to resolve issues with confidence. What makes this situation even more stressful is seeing other websites (as amazon) with obvious issues continue advertising without interruption. Even large platforms with clear policy inconsistencies remain approved, while smaller advertisers are repeatedly flagged without clear justification. This creates a strong impression that the system is inconsistent and unreliable. At this stage, I am mentally and operationally exhausted. The repeated cycle of approval, disapproval, suspension, review, and waiting has caused significant time loss, financial impact, and wasted effort. Running a business under these conditions is not realistic. I am confident that the products added to this Merchant Center account are legitimate and accurately represented. However, I no longer want to continue fighting an unclear system that repeatedly suspends accounts without providing actionable feedback. I am not asking for another review of this account. This message reflects genuine frustration from long-term use of your system and the impact it has had on my work. Other businesses are generating millions through Facebook and TikTok ads, while others are stuck repeatedly fixing Merchant Center misrepresentation issues. My conclusion: advertising through Google Merchant Center is sucks, impractical and unreliable. I know this message will be reviewed by one of your junior team members who managing ours merchnat center accounts!, but it should be escalated to senior management. This feedback is from an experienced professional, not a young or inexperienced advertiser. I am a 40-year-old computer engineer with extensive professional experience and multiple certifications in digital marketing, business, cloud technologies, and project management.

RachelC's Curators Corner

Jan 08, 2026  on Shopify

Other Merchants should know Google will suspend you for misrepresentation and don't have to give a full explanation of this blanket reason. I have bent over backwards to accommodate Google to no avail. They continue to suspend me for something that I don't even know what it's for because I haven't in any way shape or form done the things that are in the explanation of this charge. They are unfair and are crippling American entrepreneurship with something that is supposed to weed out scammers, fraud and terrorism. It has disappointed me severely because I used to believe in Google and their company.

Pixies Gardens

Jan 01, 2026  on Shopify

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking. The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts. There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization. The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value. It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

BuzzGadgets

Dec 29, 2025  on Shopify

Very useful integration! It helped me connect my store with YouTube and Google easily. Looking forward to reaching more customers and boosting my sales. Setup was smooth.

Cepax

Dec 27, 2025  on Shopify

Google Merchant Center platformundaki Google müşteri yorumları snippet kodunu ekleyecek bir alan yok. Shopify ödeme sayfalarına ek bir kod eklemeye izin vermediği için bu kodu kendimiz ekleyemiyoruz. Bu konu hakkında geliştirme yapılması gerekiyor.

Hey Gorgeous You

Dec 26, 2025  on Shopify

I really like Shopify is really helping me integrate YouTube in Google. I’m a little confused but I think I’ll get it overtime. The more I navigate the system the more comfortable it is thank you so much for helping me in the integration process

Nexorrah

Dec 21, 2025  on Shopify

Our products and website are currently under Google Merchant Center review as part of a new account setup. All required policies, business information, and product details have been completed. We are awaiting final approval and are ready to comply with any additional requirements if needed.

House of Nyabinghi

Dec 20, 2025  on Shopify

After complaining a year ago, this app is still incredibly glitchy and does not appear to be syncing correctly with the Google Merchant Centre (GMC). I still have old products showing up on GMC - and subsequently Google pages - despite me archiving them in my Shopify backend and removing them on the GMC...only for them to reappear on GMC. Now my new products aren't syncing correctly to GMC and I can't re-verify my website...nonsensical behaviour again so have had to reach out to Google Support...again. If I could give -10/10 for this app I would.

FunkyTeesClub

Dec 18, 2025  on Shopify

Over the past few months, I have been extremely frustrated with the app. Despite selecting manual product sync, it continues to push products to Google Merchant Center, which is negatively impacting our performance marketing. I request you to please fix this issue at the earliest.

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