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8.9
Google & YouTube logo

Google & YouTube

Develop by Google LLC
Free plan available

Access the best of Google and YouTube

Product syncing
Performance max ads
Youtube shopping
Google analytics integration
Ai-powered enhancement

About Google & YouTube

ZB: WhatsApp & Messenger Chat logo
(16 Reviews)
  • Sponsored

Support your customers quickly using Facebook Live Chat.

Introduction Video

Description

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images.

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images. more
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Sync product details from Shopify to show deals, shipping and returns on Google

Pros

  • Syncs products, deals, and shipping directly with Google Merchant Center
  • Helps drive more sales with Performance Max ads across Google properties like Search, YouTube, and Display
  • Unlocks ecommerce insights using Google Analytics
  • Enables shopping directly from YouTube videos
  • Powerful image creation and enhancement tools with Google AI-powered Product Studio
  • Detailed and precise analysis tools that help understand customer behavior and optimize marketing campaigns
  • Intuitive and easy-to-use interface, even for those with limited technical knowledge
  • Constant updates and improvements to the app
  • Seamless integration with other Google services, such as Google Ads and Google Analytics
  • Great customer service with fast support
  • Free service that increases product visibility even without paid ads
  • Helps new users and provides instructions at every step, making it beginner-friendly

Cons

  • Some users experience issues with syncing Shopify feed to Google, impacting ad performance
  • Integration with Google Analytics can be tricky and requires a YouTube account
  • Confusing and complex to navigate for some users, leading to frustration
  • Errors and lack of intuitive support options—users need their Shopify Account ID for Google support, which is hard to find
  • Difficulty in resolving issues with the account setup, causing random shutdowns without clear instructions for resolution

Top Helpful Reviews

Premiere Peau

Jun 28, 2025  on Shopify

A living nightmare matrioshka of tags beings installed everywhere we had no control whatsoever on what was happening. The firth circle of hell. Even the shopify support looked baffled by the mess it created.

Yunlea

Jun 26, 2025  on Shopify

我需要追踪的转化事件是提交表单,但是shopify事件里并没办法包含该事件,导致我的谷歌账户无法追踪该转化

Biemko

Jun 24, 2025  on Shopify

This app has been super dissappointing. It should not be offered to shopify store owners without proper guidance and control. It is being offered as if everything will go smoothly and as if shopify has done its verification process and there are no issues. It does not allow you to manually choose your products but just automatically syncs the products into merchant account at the beginning. The app should provide potential issues you may have before syncing your products in google and being hit with misrepresentation, policy violation, or any other issue. It should give you an option of whether you want to sync your products to free listing only or both free listing or google ads. It should allow owners to exclude products certain channels in shopify itself since it is easier to filter and bulk edit in shopify than in Google & You tube. It should also provide a checklist or warning of potential issues of why your store will be disapproved by google. Any live help should be offered immediately to relief shopify owners that unknownily fall into this situation.

Essentialgifting

Jun 18, 2025  on Shopify

The instructions are often times easy to follow and google representatives are great with support for Google Ads. The only issue for small shopify stores is google does not have automation for the reviews that are featured from customers on the shopify store they should automatically migrate to the google shopping page versus trying to get customers to set-up reviews direct on the google site.

Wine Sellers Direct - Market Hall

Jun 16, 2025  on Shopify

I was told I can set up Sub Accounts in Merchant Centre using Advanced Merchant Centre accounts, so I can then have and isolate my second and subsequent stores even though the domain remains the same but it might be markethall.domaain.com.au I have one business account with Google, that all my connections are linked for Ads, Merchant Centre, Analytics, Business Profile etc. I received advice I need to add an email address to the sub account in merchant centre which I have tried, but it says this email is already associated with this account. When I deleted the app and links to try again it keeps creating new businesses in my Merchant centre but I can't do anything with them. I can't create a google account for my boss as to sell on Merchant Centre you have to be approved particularly selling alcohol and now I am stuck with a website I have built and no way to link it to google even though this process should be seamless. My original account now says I need to verify my domain, but this has been done?? and I have it still connected via the app for my original store. Help please.

Be A Bee

Jun 15, 2025  on Shopify

simplifies the entire google ads experience by integrating analytics, conversion tracking and merchant center product feed into a single app. Indispensable for any entreprenuer.

Dorose | Wasserfester Schmuck, 18K vergoldet

Jun 13, 2025  on Shopify

Could you help us? Our Shopify products are automatically generated with SKU numbers when they are synced to Google Merchant Center via the Google & YouTube app, rather than the SKUs we manually entered in Shopify. This has caused us significant difficulties.

Karigaari India

Jun 13, 2025  on Shopify

None of my 1000+ products are showing on Google Shopping Tab. And "Product Snippets" under Google Search Console shows only 4. Seems like this app is not generating rich snippets properly. It's been months but zero visibility on google while my same products are generating thousands of orders on Amazon. Things are complex to setup on merchant center, search console, analytics etc and still zero results. On top of it, Merchant Center's "Store Quality" shows incomplete shipping policy and return policy even though this app has synced it.

Zuti Test Store

Jun 11, 2025  on Shopify

why does this app not register individual item purchase events or item revenue in GA4? this is basic information. please fix. its been broken for years. GA4 > Monitization > Ecommerce purchases Only item view and add to cart events get passed along; not item purchases or revenue.

Zachoo

Jun 10, 2025  on Shopify

Initial Frustration, But Ultimately Resolved Using the Google & YouTube app was initially an incredibly frustrating experience. My account was repeatedly suspended for supposed policy violations that didn’t exist, and every time I resolved one issue, another seemed to appear out of nowhere. At one point, my site was even flagged as "parked" despite being fully functional. Contacting support felt unhelpful at first, as the only recommendation was to submit yet another re-evaluation. That said, I appreciate that the support team ultimately resolved the problem fairly quickly, and my account is now back to normal. While the experience was rocky, I’m glad things were eventually sorted out.

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