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Google & YouTube logo

Google & YouTube

Develop by Shopify
Free plan available

Access the best of Google and YouTube

Product syncing
Performance max ads
Youtube shopping
Google analytics integration
Ai-powered enhancement

About Google & YouTube

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(1,675 Reviews)
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Introduction Video

Description

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits.

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. more
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Let Google AI handle sale pricing. Optimize profits with Automated Discounts.

Pros

  • Syncs products, deals, and shipping directly with Google Merchant Center
  • Helps drive more sales with Performance Max ads across Google properties like Search, YouTube, and Display
  • Unlocks ecommerce insights using Google Analytics
  • Enables shopping directly from YouTube videos
  • Powerful image creation and enhancement tools with Google AI-powered Product Studio
  • Detailed and precise analysis tools that help understand customer behavior and optimize marketing campaigns
  • Intuitive and easy-to-use interface, even for those with limited technical knowledge
  • Constant updates and improvements to the app
  • Seamless integration with other Google services, such as Google Ads and Google Analytics
  • Great customer service with fast support
  • Free service that increases product visibility even without paid ads
  • Helps new users and provides instructions at every step, making it beginner-friendly

Cons

  • Some users experience issues with syncing Shopify feed to Google, impacting ad performance
  • Integration with Google Analytics can be tricky and requires a YouTube account
  • Confusing and complex to navigate for some users, leading to frustration
  • Errors and lack of intuitive support options—users need their Shopify Account ID for Google support, which is hard to find
  • Difficulty in resolving issues with the account setup, causing random shutdowns without clear instructions for resolution

Top Helpful Reviews

SEW Fun Central

Jan 22, 2026  on Shopify

I am done with this. I am not going through each size of each product and enter the size and shipping and whatever other information needs to be updated because it didn't transfer variants. That is ridiculous!!! I have a small shop, but with variants, I need to manually enter over 14000 items. No thank you!! Update: Thank you for the information. Unfortunately, we live in a world where businesses make us depend on AI bots. How are we supposed to know when the AI bots are wrong and we should contact support instead? You say that I need to finish onboarding steps, I don't see any option for that. Google says that I don't have a shipping or return policy, but I do and my business rating is a zero, which is probably less than many scammers, so I'm worried that this will hurt more than it will help anyway.

Gamer Scent Candles™

Jan 22, 2026  on Shopify

Just getting started with it, but so far so good. It made it easy to connect everything Google-related together within my Shopify interface.

SEW Fun Central

Jan 21, 2026  on Shopify

I am done with this. I am not going through each size of each product and enter the size and shipping and whatever other information needs to be updated because it didn't transfer variants. That is ridiculous!!! I have a small shop, but with variants, I need to manually enter over 14000 items. No thank you!!

AskYellow

Jan 20, 2026  on Shopify

koppeling is lastig al paar keer gedaan maar hij blijft zeggen dat ik moet koppelen, is frustrerend, verder moet ik de profijten ervan nog zien

Numedix

Jan 19, 2026  on Shopify

Our Google Marchant Center got suspended after installing for "Misrepresentation" Fix Issue: Provided name: ABC Company Used name: abccompany.com Business Info in GMC, Store Name in shopify, etc is ABC Company (not abccompany.com) GMC & Google Ads Support are not helpful at all It's happening to other people also https://support.google.com/google-ads/thread/342462994/google-merchant-center-added-products-and-reports-invalid-business-name?hl=en

IKONIAN

Jan 19, 2026  on Shopify

The Google & YouTube app has been essential for setting up tracking and connecting my Shopify store with Google services properly. The integration is smooth, the setup is straightforward, and it makes managing product feeds, conversions, and analytics much easier from one place. It’s especially useful for running ads and ensuring data is flowing correctly between Shopify, Google Analytics, and Google Ads. A solid, reliable app that every Shopify store should have installed.

La Tienda Bella

Jan 17, 2026  on Shopify

indispensable pour la visibilité et les conversions Application essentielle pour toute boutique sérieuse ! La migration des balises Google s'est bien passée, et l'intégration avec Google Merchant Center facilite énormément la gestion de mes campagnes Google Ads et Shopping. Le suivi des conversions est précis, la synchronisation des produits fonctionne bien, et j'apprécie particulièrement que l'application soit maintenue directement par Google - ça garantit que tout reste à jour sans intervention de ma part. Pour une boutique de cosmétiques premium comme la mienne, c'est un outil crucial pour atteindre les clients via Google Shopping et optimiser mes campagnes publicitaires. Hautement recommandée !

Dial Above

Jan 15, 2026  on Shopify

It was helpful ,all the information was easy to understand and detailed. I would recommend to the app.

Scaffolded Math Shop

Jan 13, 2026  on Shopify

Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.

Felinoria

Jan 09, 2026  on Shopify

Excellente application, fluide et efficace. L'application est très intuitive et l'interface est parfaitement claire. Le gros point fort est la synchronisation automatique qui permet de gagner un temps précieux sur la gestion du catalogue. Tout fonctionne sans accroc entre Shopify, Google et YouTube. Je recommande vivement pour booster sa visibilité !

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