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9.2
Google & YouTube logo

Google & YouTube

Develop by Google LLC
Free plan available

Access the best of Google and YouTube

Product syncing
Performance max ads
Youtube shopping
Google analytics integration
Ai-powered enhancement

About Google & YouTube

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Introduction Video

Description

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images.

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images. more
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Sync product details from Shopify to show deals, shipping and returns on Google

Pros

  • Syncs products, deals, and shipping directly with Google Merchant Center
  • Helps drive more sales with Performance Max ads across Google properties like Search, YouTube, and Display
  • Unlocks ecommerce insights using Google Analytics
  • Enables shopping directly from YouTube videos
  • Powerful image creation and enhancement tools with Google AI-powered Product Studio
  • Detailed and precise analysis tools that help understand customer behavior and optimize marketing campaigns
  • Intuitive and easy-to-use interface, even for those with limited technical knowledge
  • Constant updates and improvements to the app
  • Seamless integration with other Google services, such as Google Ads and Google Analytics
  • Great customer service with fast support
  • Free service that increases product visibility even without paid ads
  • Helps new users and provides instructions at every step, making it beginner-friendly

Cons

  • Some users experience issues with syncing Shopify feed to Google, impacting ad performance
  • Integration with Google Analytics can be tricky and requires a YouTube account
  • Confusing and complex to navigate for some users, leading to frustration
  • Errors and lack of intuitive support options—users need their Shopify Account ID for Google support, which is hard to find
  • Difficulty in resolving issues with the account setup, causing random shutdowns without clear instructions for resolution

Top Helpful Reviews

Shop Pekusch

Apr 29, 2025  on Shopify

Ich habe in all den Jahren, nur gute Erfahrungen mit Google gehabt. Bei Problemen bekommt man kompetente Fachkräfte an die Seite. Vielen Dank.

American Legacy Fishing

Apr 28, 2025  on Shopify

Getting this configured with a brand account was a ton of trouble, but once it was working, it seems pretty slick.

Hamilton Coates

Apr 28, 2025  on Shopify

We've been using the Google & YouTube Shopify app for a few months now, and it's been a game-changer for our business. The integration with Google Shopping is seamless, making it easy to list our products directly on Google and reach a broader audience. The YouTube integration is equally valuable, enabling us to create engaging content for our products and promote them effortlessly. Not only has it simplified our marketing process, but we've also seen a noticeable increase in traffic and sales. The setup was straightforward, and the support team has been incredibly responsive. Highly recommend this app for any Shopify store looking to boost visibility and drive more sales!

digitalideasss

Apr 24, 2025  on Shopify

Non ho parole per ringraziare, è stato tutto semplice, chiaro, e anche veloce. Adesso spero di avere un pò di fortuna con il mio negozio. Vi ringrazio

InterMed Scientific Shop

Apr 21, 2025  on Shopify

Google help centre provides professional and timely assistance in setting up the app with Shopify. They also follow-up your enquiries and ensure if they can provide further help or if actions have been taken to solve any issues.

SMITH WALBRIDGE BAND PRODUCTS

Apr 19, 2025  on Shopify

This app is very poorly developed. It automatically syncs your entire store upon install, thus getting you a merchant center suspension right off the bat for products you don't plan to ship or want to advertise on Google, such as items that go freight. And since the content API (your store products) is synced, it's a time consuming pain to start over and then manually add products you want in merchant center. We have 12000 products and we either have to manually unsync every item or pay for a 3rd party app to edit in bulk, since Shopify will NOT export the google/youtube column. Full of glitches like it showsing free shipping on previews when we do not offer free shipping. Do better google, it should not be this cumbersome to set up.

Exercise Unlimited

Apr 16, 2025  on Shopify

Our problem is that some things show up on Google, while others show an error. We have seen Google advertise our items as "Out of Stock" when they are in stock. We've tried to change it on Google, but it reverts to OOS. It is very frustrating. Additionally, our shipping is not cookie-cutter shipping. We use freight shipping and require quotes to ship to the customer. Of course, this causes an error in Google, saying our shipping is wrong.

Lusy Store

Apr 08, 2025  on Shopify

i advise everyone not to waste time with this app and google shopping, i spent years building a store and one fine day they will suspend google merchant and your ads without any reason, emails are sent automatically: we found a bug, we found a bug,... endlessly repeated, no friendly cooperation with this platform, i spent time and effort working and complying with hundreds of policy violations and in the end got nothing worthwhile, advertising prices are getting more and more expensive due to competition from other platforms, most of our profits are paid for advertising and the effort to build is in vain.

Garrafeira Viana

Mar 28, 2025  on Shopify

A aplicação é essencial mas podia haver mais opções nas configurações e na vizualização das razoes para haver produtos pendentes ou restritos e modo de correção.

Techsource Shop

Mar 27, 2025  on Shopify

Google replied to us stating that we should replace our online store URL on merchant with the one we prefer. The issue with this is that it does not update any of the URL's for the products. So if anyone searched for our products they'll still be redirected to our online store URL. The change made does not propagate into the items. We have tried making a script to automatically change all URLS on google merchant to the URL we are using on the hydrogen storefront. This could work, but if we change ANYTHING on the shopify product page, for example, the description, the URL goes back to the primary online store one. Giving this a 1 star, hoping the team looks into this issue. Our shop uses the hydrogen storefront, which uses a different URL compared to the online store storefront. The google & youtube app seems to only use the online store storefront URL, with no options to change this. We want to redirect our users to the hydrogen storefront, not the online store one. We have tried getting into contact with Google & Youtube support, only to be told to contact Shopify. We contacted shopify and they told us they'd speak directly with the team that handles this app. This was 3 months ago. We are only looking forward to the feature that allows us to choose the preferred URL we would like to use to prefill google ads links, merchant etc..., but it seems like google is refusing to do this. An update like this wouldn't take longer than an hour to make.

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