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Google & YouTube logo

Google & YouTube

Develop by Google LLC
Free plan available

Access the best of Google and YouTube

Product syncing
Performance max ads
Youtube shopping
Google analytics integration
Ai-powered enhancement

About Google & YouTube

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Introduction Video

Description

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images.

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images. more
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Sync product details from Shopify to show deals, shipping and returns on Google

Pros

  • Syncs products, deals, and shipping directly with Google Merchant Center
  • Helps drive more sales with Performance Max ads across Google properties like Search, YouTube, and Display
  • Unlocks ecommerce insights using Google Analytics
  • Enables shopping directly from YouTube videos
  • Powerful image creation and enhancement tools with Google AI-powered Product Studio
  • Detailed and precise analysis tools that help understand customer behavior and optimize marketing campaigns
  • Intuitive and easy-to-use interface, even for those with limited technical knowledge
  • Constant updates and improvements to the app
  • Seamless integration with other Google services, such as Google Ads and Google Analytics
  • Great customer service with fast support
  • Free service that increases product visibility even without paid ads
  • Helps new users and provides instructions at every step, making it beginner-friendly

Cons

  • Some users experience issues with syncing Shopify feed to Google, impacting ad performance
  • Integration with Google Analytics can be tricky and requires a YouTube account
  • Confusing and complex to navigate for some users, leading to frustration
  • Errors and lack of intuitive support options—users need their Shopify Account ID for Google support, which is hard to find
  • Difficulty in resolving issues with the account setup, causing random shutdowns without clear instructions for resolution

Top Helpful Reviews

Zachoo

Jun 10, 2025  on Shopify

Initial Frustration, But Ultimately Resolved Using the Google & YouTube app was initially an incredibly frustrating experience. My account was repeatedly suspended for supposed policy violations that didn’t exist, and every time I resolved one issue, another seemed to appear out of nowhere. At one point, my site was even flagged as "parked" despite being fully functional. Contacting support felt unhelpful at first, as the only recommendation was to submit yet another re-evaluation. That said, I appreciate that the support team ultimately resolved the problem fairly quickly, and my account is now back to normal. While the experience was rocky, I’m glad things were eventually sorted out.

OOLACTIVE

Jun 08, 2025  on Shopify

The app was working fine before, but I don't know when it changed, my id was fine, but it became shopiffy_ZZ_id. I can't understand why it became ZZ. This is a headache. I contacted the google support team, the support team told me to contact the merchant center team, the merchant center team told me to contact the feed api team, the feed api team told me to contact the support team. It's stuck in a cycle, each passing the buck, but no one can solve my problem, which is terrible.

Nura Abarcas

Jun 06, 2025  on Shopify

By using this app, Google Analytics tracks way less purchases than Shopify. This makes it an unreliable platform. The connection with this app is not good.

CAV JOINERY STORE

Jun 05, 2025  on Shopify

Excellent wasnt easy to set up but i have manage i am so happy now that i am able to post articles and advertise on all platforms thanks to google tha makes this possible

Fabulous Unique Creations

Jun 04, 2025  on Shopify

Love my experience! This app has really helped my website grow and brought in more visitors than ever before. It has definitely improved my business performance and sales. Highly recommended!

Moonkie

Jun 04, 2025  on Shopify

Since enabling the global auto-sync feature, I’ve noticed that the old feed sourced from Content API is no longer updating. Given the significant amount of data in that feed, is it possible to maintain its updates? Current Feed Status: In our feed entitled Content API, 128 products are updating automatically on a daily basis, but 113 products are failing to sync. Troubleshooting Attempts: For the non-updating products (e.g., shopify_US_8544767475965_45193211379965), I manually filled in attributes like gender, condition, and age group in the backend—yet the changes still did not sync with Google Merchant Center. Key Observation: The same product with a shopify_ZZ_ prefix (e.g., shopify_ZZ_8544767475965_45193211379965) in the new Feeds sourced from Merchant API updates and syncs normally. Both IDs lead to the same landing page URL, confirming the issue is specific to product IDs beginning with shopify_US_. Question: Is there a way to resolve this discrepancy and ensure the shopify_US_ products sync properly, or retain updates for the old feed sourced from Content API?

AERO SELFIE

Jun 04, 2025  on Shopify

i just linked google and youtube to my store for advertisement its good till now, will review again after output.

Pat's Boutique

Jun 02, 2025  on Shopify

I AGREE WITH LUCY STORE'S COMMENT BELOW. OH MY GOODNESS, THIS IS THE WORST UN-USER FRIENDLY APP, THESE PEOPLE WHO WORK FOR GOOGLE FOUND ANY REASON TO SUSPEND MY MERCHANT CENTER ACCOUNT, GOOGLE ADS, AND GOOGLE BUSINESS PROFILE..YET STILL HAD MY GOOGLE ADS RUNNING AND CHARGING ME MONEY..THEY GIVE VERY VAGUE FEEDBACK AND THROW A BUNCH OF POLICIES AT YOU AND SAY YOU VIOLATED THEM, LIKE YOU SUPPOSED TO KNOW WHAT EXACTLY YOU DID TO VIOLATE THEM, WHICH GOOGLE DOES NOT CARE TO TELL YOU THAT INFORMATION. IT IS IMPOSSIBLE TO TALK TO ANY PERSON. I JUST CAN'T SAY ENOUGH THEY EXHIBIT HORRIBLE CUSTOMER SERVICE BECAUSE THEY MAKE NO ATTEMPT TO HELP YOU FIX OR RESOLVE THE PROBLEMS THEY KEEP TELLING YOU HAVE. I MEAN IT'S JUST RIDICULOUS!!! ***************** April 8, 2025 i advise everyone not to waste time with this app and google shopping, i spent years building a store and one fine day they will suspend google merchant and your ads without any reason, emails are sent automatically: we found a bug, we found a bug,... endlessly repeated, no friendly cooperation with this platform, i spent time and effort working and complying with hundreds of policy violations ... Show more Lusy Store

Small Parts & Bearings

Jun 02, 2025  on Shopify

This App sends an incorrect availability to the Merchant Centre if stock is zero, but the item can be backordered. Instead of sending BackOrder to Merchants Centre, the App sends IN_STOCK.

Zachoo

Jun 01, 2025  on Shopify

Frustrating and Unreliable Experience Using the Google & YouTube app has been a complete nightmare. My account has been repeatedly suspended for alleged policy violations that simply do not exist. Every time I manage to resolve an issue, a new one magically appears out of nowhere. The latest frustration? My site is supposedly "parked" despite being fully operational. Contacting Google support led nowhere—their only suggestion was to request yet another pointless re-evaluation, wasting my time with no real solutions. This app is a constant source of headaches, endless troubleshooting, and zero accountability from Google. If you're looking for a smooth and reliable experience, stay far away.

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