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9.2
Google & YouTube logo

Google & YouTube

Develop by Google LLC
Free plan available

Access the best of Google and YouTube

Product syncing
Performance max ads
Youtube shopping
Google analytics integration
Ai-powered enhancement

About Google & YouTube

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Introduction Video

Description

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images.

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images. more
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Sync product details from Shopify to show deals, shipping and returns on Google

Pros

  • Syncs products, deals, and shipping directly with Google Merchant Center
  • Helps drive more sales with Performance Max ads across Google properties like Search, YouTube, and Display
  • Unlocks ecommerce insights using Google Analytics
  • Enables shopping directly from YouTube videos
  • Powerful image creation and enhancement tools with Google AI-powered Product Studio
  • Detailed and precise analysis tools that help understand customer behavior and optimize marketing campaigns
  • Intuitive and easy-to-use interface, even for those with limited technical knowledge
  • Constant updates and improvements to the app
  • Seamless integration with other Google services, such as Google Ads and Google Analytics
  • Great customer service with fast support
  • Free service that increases product visibility even without paid ads
  • Helps new users and provides instructions at every step, making it beginner-friendly

Cons

  • Some users experience issues with syncing Shopify feed to Google, impacting ad performance
  • Integration with Google Analytics can be tricky and requires a YouTube account
  • Confusing and complex to navigate for some users, leading to frustration
  • Errors and lack of intuitive support options—users need their Shopify Account ID for Google support, which is hard to find
  • Difficulty in resolving issues with the account setup, causing random shutdowns without clear instructions for resolution

Top Helpful Reviews

Tech of the Minds Eye

May 15, 2025  on Shopify

Uninstalling the app and my account. I tried to do this without installing the app to my shopify store but they really push it on you. Its buggy and full of problems that never seem to end. Error error error, fix fix fix, wait wait wait, repeat. On and on and on. One really annoying problem is i keep getting an error saying "Trouble automatically connecting your store to your Google Business Profile Manually link your store to your Google Business Profile". No matter what I do, nothing works. Its like they don't even understand that an ONLINE STORE doesn't have a physical street address. I have a PO box for returns but it doesn't work for some reason in the app. Who knows. Another thing is they make you put your store in a category but have zero options for online store or e-commerce or retail store. They make you pick a category that doesn't match what your store really is. I'm not a pet store just because i sell one item related to pets. I am a general retail store that sells whatever i want to sell whenever I want. So its just stuff like that that sends you down the rabbit hole of never ending frustration. But hey, if you got countless hours of free time to read tons and tons of unhelpful help pages and watch outdated youtube videos then knock yourself out. You might find it fun solving the mystery of the Google & youtube merchant center. I do wish you good luck and hope you fair better than I, but i am done.

Re:Velvet

May 10, 2025  on Shopify

Smooth and frictionless, the tag management in particular has been simplified to the point where there is no longer need for extensive manhours. I especially appreciate the service incorporated with Shopify .

Haven Lux

May 04, 2025  on Shopify

I do not recommend this app to anyone! Stay away or you will only get headaches, lost work hours, money and despair. I have an online store that sells home decor products, but Google says that I sell products with adult content. Incredible! It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. I just see misrepresentation issue, but what is it misrepresentation for God's sake?! I actually have all the policies and information established and clear in the store. I have 61 products, which when divided into variants totals 450. But Google has 12.5k products loaded into my merchant account. How does he do it? I synced my Shopify store with my GMC account as recommended by GMC itself. He carries 450 products for each country, but why does he do that, honestly! Now I'm going to give up, but no one is going to give me back the hours and money I've already spent on this app, right?! What a nightmare!

Shop Pekusch

Apr 29, 2025  on Shopify

Ich habe in all den Jahren, nur gute Erfahrungen mit Google gehabt. Bei Problemen bekommt man kompetente Fachkräfte an die Seite. Vielen Dank.

American Legacy Fishing

Apr 28, 2025  on Shopify

Getting this configured with a brand account was a ton of trouble, but once it was working, it seems pretty slick.

Hamilton Coates

Apr 28, 2025  on Shopify

We've been using the Google & YouTube Shopify app for a few months now, and it's been a game-changer for our business. The integration with Google Shopping is seamless, making it easy to list our products directly on Google and reach a broader audience. The YouTube integration is equally valuable, enabling us to create engaging content for our products and promote them effortlessly. Not only has it simplified our marketing process, but we've also seen a noticeable increase in traffic and sales. The setup was straightforward, and the support team has been incredibly responsive. Highly recommend this app for any Shopify store looking to boost visibility and drive more sales!

digitalideasss

Apr 24, 2025  on Shopify

Non ho parole per ringraziare, è stato tutto semplice, chiaro, e anche veloce. Adesso spero di avere un pò di fortuna con il mio negozio. Vi ringrazio

InterMed Scientific Shop

Apr 21, 2025  on Shopify

Google help centre provides professional and timely assistance in setting up the app with Shopify. They also follow-up your enquiries and ensure if they can provide further help or if actions have been taken to solve any issues.

SMITH WALBRIDGE BAND PRODUCTS

Apr 19, 2025  on Shopify

This app is very poorly developed. It automatically syncs your entire store upon install, thus getting you a merchant center suspension right off the bat for products you don't plan to ship or want to advertise on Google, such as items that go freight. And since the content API (your store products) is synced, it's a time consuming pain to start over and then manually add products you want in merchant center. We have 12000 products and we either have to manually unsync every item or pay for a 3rd party app to edit in bulk, since Shopify will NOT export the google/youtube column. Full of glitches like it showsing free shipping on previews when we do not offer free shipping. Do better google, it should not be this cumbersome to set up.

Exercise Unlimited

Apr 16, 2025  on Shopify

Our problem is that some things show up on Google, while others show an error. We have seen Google advertise our items as "Out of Stock" when they are in stock. We've tried to change it on Google, but it reverts to OOS. It is very frustrating. Additionally, our shipping is not cookie-cutter shipping. We use freight shipping and require quotes to ship to the customer. Of course, this causes an error in Google, saying our shipping is wrong.

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