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Google & YouTube logo

Google & YouTube

Develop by Shopify
Free plan available

Access the best of Google and YouTube

Product syncing
Performance max ads
Youtube shopping
Google analytics integration
Ai-powered enhancement

About Google & YouTube

Built by Shopify

Address

3 Germay Dr, Unit 4 #2349, Wilmington, DE, 19804, US

Website Support Portal Privacy policy Tutorial FAQ Document
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Introduction Video

Description

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits.

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. more
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Let Google AI handle sale pricing. Optimize profits with Automated Discounts.

Pros

  • Syncs products, deals, and shipping directly with Google Merchant Center
  • Helps drive more sales with Performance Max ads across Google properties like Search, YouTube, and Display
  • Unlocks ecommerce insights using Google Analytics
  • Enables shopping directly from YouTube videos
  • Powerful image creation and enhancement tools with Google AI-powered Product Studio
  • Detailed and precise analysis tools that help understand customer behavior and optimize marketing campaigns
  • Intuitive and easy-to-use interface, even for those with limited technical knowledge
  • Constant updates and improvements to the app
  • Seamless integration with other Google services, such as Google Ads and Google Analytics
  • Great customer service with fast support
  • Free service that increases product visibility even without paid ads
  • Helps new users and provides instructions at every step, making it beginner-friendly

Cons

  • Some users experience issues with syncing Shopify feed to Google, impacting ad performance
  • Integration with Google Analytics can be tricky and requires a YouTube account
  • Confusing and complex to navigate for some users, leading to frustration
  • Errors and lack of intuitive support options—users need their Shopify Account ID for Google support, which is hard to find
  • Difficulty in resolving issues with the account setup, causing random shutdowns without clear instructions for resolution

Top Helpful Reviews

Felinoria

Jan 09, 2026  on Shopify

Excellente application, fluide et efficace. L'application est très intuitive et l'interface est parfaitement claire. Le gros point fort est la synchronisation automatique qui permet de gagner un temps précieux sur la gestion du catalogue. Tout fonctionne sans accroc entre Shopify, Google et YouTube. Je recommande vivement pour booster sa visibilité !

Copper State Hiking Guides

Jan 09, 2026  on Shopify

I was directed to this app from Google Analytics. just want to use GA4, but the app forces you to select a YouTube channel first (I don't have one). GA4 shows alternative instructions, but they're telling me to navigate to the "settings page." Unfortunately, there isn't one. They don't even know how their own app works!

RachelC's Curators Corner

Jan 08, 2026  on Shopify

Other Merchants should know Google will suspend you for misrepresentation and don't have to give a full explanation of this blanket reason. I have bent over backwards to accommodate Google to no avail. They continue to suspend me for something that I don't even know what it's for because I haven't in any way shape or form done the things that are in the explanation of this charge. They are unfair and are crippling American entrepreneurship with something that is supposed to weed out scammers, fraud and terrorism. It has disappointed me severely because I used to believe in Google and their company.

AllOf Fabrics

Jan 08, 2026  on Shopify

Advertising with you using google merchant center is sucks!. I am writing this message out of extreme frustration and exhaustion after years of trying to work with Google Merchant Center and Google Ads. After more than four years on your platform, and after managing many Merchant Center accounts, I have reached the point where I no longer trust the misrepresentation system. Accounts are approved and then suddenly disapproved. Misrepresentation issues are reported without clear reasons, and Google Ads accounts are suspended even when nothing meaningful has changed. I have spent hundreds of hours reviewing policies, fixing feeds, adjusting websites, submitting reviews, and waiting days or weeks for responses—only to receive the same vague misrepresentation notice again. There is never a clear explanation of what is actually wrong, which makes it impossible to resolve issues with confidence. What makes this situation even more stressful is seeing other websites (as amazon) with obvious issues continue advertising without interruption. Even large platforms with clear policy inconsistencies remain approved, while smaller advertisers are repeatedly flagged without clear justification. This creates a strong impression that the system is inconsistent and unreliable. At this stage, I am mentally and operationally exhausted. The repeated cycle of approval, disapproval, suspension, review, and waiting has caused significant time loss, financial impact, and wasted effort. Running a business under these conditions is not realistic. I am confident that the products added to this Merchant Center account are legitimate and accurately represented. However, I no longer want to continue fighting an unclear system that repeatedly suspends accounts without providing actionable feedback. I am not asking for another review of this account. This message reflects genuine frustration from long-term use of your system and the impact it has had on my work. Other businesses are generating millions through Facebook and TikTok ads, while others are stuck repeatedly fixing Merchant Center misrepresentation issues. My conclusion: advertising through Google Merchant Center is sucks, impractical and unreliable. I know this message will be reviewed by one of your junior team members who managing ours merchnat center accounts!, but it should be escalated to senior management. This feedback is from an experienced professional, not a young or inexperienced advertiser. I am a 40-year-old computer engineer with extensive professional experience and multiple certifications in digital marketing, business, cloud technologies, and project management.

Pixies Gardens

Jan 01, 2026  on Shopify

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking. The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts. There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization. The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value. It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

BuzzGadgets

Dec 29, 2025  on Shopify

Very useful integration! It helped me connect my store with YouTube and Google easily. Looking forward to reaching more customers and boosting my sales. Setup was smooth.

Cepax

Dec 27, 2025  on Shopify

Google Merchant Center platformundaki Google müşteri yorumları snippet kodunu ekleyecek bir alan yok. Shopify ödeme sayfalarına ek bir kod eklemeye izin vermediği için bu kodu kendimiz ekleyemiyoruz. Bu konu hakkında geliştirme yapılması gerekiyor.

Hey Gorgeous You

Dec 26, 2025  on Shopify

I really like Shopify is really helping me integrate YouTube in Google. I’m a little confused but I think I’ll get it overtime. The more I navigate the system the more comfortable it is thank you so much for helping me in the integration process

House of Nyabinghi

Dec 20, 2025  on Shopify

After complaining a year ago, this app is still incredibly glitchy and does not appear to be syncing correctly with the Google Merchant Centre (GMC). I still have old products showing up on GMC - and subsequently Google pages - despite me archiving them in my Shopify backend and removing them on the GMC...only for them to reappear on GMC. Now my new products aren't syncing correctly to GMC and I can't re-verify my website...nonsensical behaviour again so have had to reach out to Google Support...again. If I could give -10/10 for this app I would.

FunkyTeesClub

Dec 18, 2025  on Shopify

Over the past few months, I have been extremely frustrated with the app. Despite selecting manual product sync, it continues to push products to Google Merchant Center, which is negatively impacting our performance marketing. I request you to please fix this issue at the earliest.

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