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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,887)

Overall rating
4.8

What Merchants Think

Shopify Email is well-received among merchants for its simplicity, ease of use, and cost-effectiveness. Users appreciate its integration with Shopify, making it an ideal choice for small businesses looking to manage their email marketing efforts in-house. While there are some limitations, many users find it a valuable tool that meets their basic email marketing needs and helps them connect with their customer base.

Key Strengths

  • Simple and user-friendly interface
  • Easy integration with Shopify store
  • Cost-effective, especially for small businesses
  • Automation features for email segmentation and delivery
  • Customizable and professional-looking templates
  • Direct product linking and discount code inclusion
  • Smooth setup process

Common Concerns

  • Lack of advanced delivery reporting (e.g., bounce reasons, email delivery success)
  • Basic template design with limited customization options
  • Difficulty with editing and configuration features (e.g., no CTRL+Z for text editing)
  • Some errors in functionality like broken product links in emails
  • Missing advanced features such as comprehensive analytics and hyperlink editing
  • Segmentation and filtering limitations

Final Thoughts

Overall, Shopify Email is considered a robust and effective solution for basic email marketing needs, especially appealing to small business owners and beginners. While it has some limitations in features and customization compared to more advanced platforms, its affordability and integration capabilities make it a worthy choice for those prioritizing ease of use and budget. As Shopify continues to update and improve the platform, it is likely to become even more valuable for its users.

BOSKIND CREATIONS

Sep 23, 2025  on Shopify

The app did not want to work - I had to access it from a different place in the Shopify app and after several failed attempts I finally got it sent. Unfortunately the mailing list I have selected was cut short and only a third of my clients was picked for the mailing list in the process

The Creative Farm Girl

Sep 23, 2025  on Shopify

I do have a hard time finding it, because they moved the "email" segment to its own thing, rather than being under "campaigns"

CVRGE

Sep 22, 2025  on Shopify

It's very user friendly. It syncs to all my products so adding images and product links are very easy.

Mystic Moon Shop, Inc

Sep 20, 2025  on Shopify

Email made as complicated as possible, and I don't care about google and yahoo email anymore. I get SO many emails a day from Gmail accounts from spam companies and they want to filter my once-a-month email for reasons beyond my control? Seriously I despise the email system in shopify, gmail and yahoo mail!

Remnants by Peo Vee

Sep 18, 2025  on Shopify

I moved over to this because it was well priced, and just made more sense than the other service I was using for product promotion. Overall I think it was the right move, but there are still a lot of missing features. One, it only tracks link clicks for products. But why? If using for a broader campaign why not show link clicks for all links? It also has limitations for how many blocks you can use, which was a struggle. Should I really have to choose if I have room for a button or an image? The app is missing some blocks I'd expect it to have, too. Like a poll, a form or a quote. Or the ability to embed a link like a Pin or social video that isn't YouTube or Vimeo. I'll stick with this because what I do love: audience segmenting, on-platform ease, tracking of conversions, etc. But hoping and crossing fingers for upgrades.

Just Makers

Sep 18, 2025  on Shopify

Easy to use and send professional looking emails that you can link directly to products and pages on your site. No problems so far!

Knot & Grain

Sep 18, 2025  on Shopify

Really great app linking to products and live discounts. To improve it would be good if products could link through to variants as well. Also would be better if templates for different sections could be saved to the library to use again in different designs, rather than just entire email templates.

Home-Crafts

Sep 18, 2025  on Shopify

Best thing Shopify introduced! Makes it so easier than using other apps as it filters all the customers.

Dynamite Desserts

Sep 14, 2025  on Shopify

It definitely takes a minute to get used to setting everything up, but once I got it the app is quick and easy to use. The hardest part was figuring out how to put people in different segments. Wish that was explained a bit better.

Peridot Park Jewelry

Sep 14, 2025  on Shopify

I got a message saying my bank account info is incorrect after I sent my first email blast. I checked in "Banking", and the info is correct. Don't know where this other "incorrect" bank account could be configured.

SUVENE

Sep 13, 2025  on Shopify

Wo kontaktiere ich den Kunden-Support? Ich bitte um sofortige Rück-Meldung. Eine sehr wichtige E-Mail wurde bei knapp 60.000 E-Mail Abonnenten an gerade mal 2.000 zugestellt. Obwohl die Versand-Zeit bereits geplant war, wurde die E-Mail nicht zugestellt. Unsere Umsätze wurden dadurch um 50% reduziert. Kontakt-Aufnahme zum Kunden-Support nicht möglich. Bitte melden!

New Sun Racing

Sep 12, 2025  on Shopify

I’m new to Shopify, and honestly, I wish I had joined years ago! There are so many great tools available, but my favorite so far is Shopify Email. It’s super easy to use, lets me design campaigns quickly, and I can choose from a variety of templates to promote my products in a professional way.

Kleins Organic

Sep 09, 2025  on Shopify

I was using Klaviyo, but decided to downgrade for a while, so i tried Shopify email, i love it and its free for us!

The Happy Popcorn Co - Online

Sep 05, 2025  on Shopify

Using Shopify Email has made reaching our subscribers a piece of cake. We send out weekly emails to notify customers of sales, new products and events. Scheduling and building emails is so simple using this app. Very user friendly, and I love that we can create our own templates!

Twisted Vision

Sep 04, 2025  on Shopify

Seemed confusing st first but the sequence is easy to follow and the templates are very useful and varied.

Hic!

Sep 04, 2025  on Shopify

Atrocious. Email App Editor not working and neither is the Shopify support to assist in rectifying the matter.

GOODSPHORIA.COM

Sep 03, 2025  on Shopify

Bonjour l’équipe Shopify, Je tiens à vous dire que j’ai vraiment apprécié utiliser Shopify Email. L’outil est à la fois simple, efficace, et parfaitement intégré à la gestion de ma boutique Shopify en ligne. J’aime votre interface intuitive et fluide. Grâce à Shopify Email, je vais pouvoir mieux communiquer avec mes clients et travailler sur l'augmentation de leur engagement. C’est un véritable atout offert gratuitement par Shopify dans la gestion quotidienne de mon ecommerce, et cela va m'aider dans mon service à la clientèle et mon marketing. J'en ai besoin comme tous ceux qui commencent comme moi car on a besoin d'outils pour communiquer avec nos clients que ce soit pour du service ou du marketing. Si j’ai la chance d’être choisi, je serais ravi de partager mon expérience positive autour de Shopify et Shopify Email et de contribuer à sa promotion auprès de la communauté ecommerce. Merci encore pour l'excellent service de Shopify depuis le début de mon expérience ecommerce avec vous ! Christopher LOCAS www.goodsphoria.com

Bajoia

Aug 29, 2025  on Shopify

J'ai remplacé Mailchimp par cette application gratuite. 10 000 envois gratuits c'est parfait pour une petite boutique comme la mienne. Aussi performant que Mailchimp sauf peut-être sur des fonctions avancées telles que les automatisations

FitNest Living Co.

Aug 28, 2025  on Shopify

It's great, really helpful! once you have got your head around it all. It was confusing to me at first, but the AI help was a godsend! Managed to learn it all without asking for a real person, and pretty proud of myself now.

Global Wine Distributors

Aug 25, 2025  on Shopify

I love this app it give me ability to send bulk email to people. Thanks to fiverr.com/inbox/praise_ecom for helping me out on sales marketing.

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