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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,887)

Overall rating
4.8

What Merchants Think

Shopify Email is well-received among merchants for its simplicity, ease of use, and cost-effectiveness. Users appreciate its integration with Shopify, making it an ideal choice for small businesses looking to manage their email marketing efforts in-house. While there are some limitations, many users find it a valuable tool that meets their basic email marketing needs and helps them connect with their customer base.

Key Strengths

  • Simple and user-friendly interface
  • Easy integration with Shopify store
  • Cost-effective, especially for small businesses
  • Automation features for email segmentation and delivery
  • Customizable and professional-looking templates
  • Direct product linking and discount code inclusion
  • Smooth setup process

Common Concerns

  • Lack of advanced delivery reporting (e.g., bounce reasons, email delivery success)
  • Basic template design with limited customization options
  • Difficulty with editing and configuration features (e.g., no CTRL+Z for text editing)
  • Some errors in functionality like broken product links in emails
  • Missing advanced features such as comprehensive analytics and hyperlink editing
  • Segmentation and filtering limitations

Final Thoughts

Overall, Shopify Email is considered a robust and effective solution for basic email marketing needs, especially appealing to small business owners and beginners. While it has some limitations in features and customization compared to more advanced platforms, its affordability and integration capabilities make it a worthy choice for those prioritizing ease of use and budget. As Shopify continues to update and improve the platform, it is likely to become even more valuable for its users.

Luxurier

Oct 22, 2025  on Shopify

PLEASE ADD THE OPTION TO SEE TO WHICH SEGMENT YOU SENT THE CAMPAIGN! It is impossible to see that unless you duplicate every single campaign and open it. It is really dumb not having that, even when you click on the campaign - NO SENSE!

ambarshopee

Oct 21, 2025  on Shopify

BOSKIND CREATIONS

Sep 23, 2025  on Shopify

The app did not want to work - I had to access it from a different place in the Shopify app and after several failed attempts I finally got it sent. Unfortunately the mailing list I have selected was cut short and only a third of my clients was picked for the mailing list in the process

DICCI

Aug 26, 2025  on Shopify

Lost Tag

Aug 08, 2025  on Shopify

This app was honestly GREAT for years, but as other reviewers have noted, an update was made recently that forces my shoppers to land on my site with Canadian settings. There is no way to change the URL they prepopulated with "en-canada". This is happening with the "Products" component in the email builder which is obviously the the most important thing to do right. I had a huge campaign that depended on this email and only realized afterwards that all the product links were broken. So many lost sales because of this....

Created Collections LLC

Aug 01, 2025  on Shopify

App is opening in Canadian Dollars, and I cannot change it in the app to USD.

Mountain Attitude Designs™

Dec 02, 2024  on Shopify

Templates are HORRIBLE! Come on Shopify! You can do better than this.

Indigo Silver

Nov 27, 2024  on Shopify

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays. They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor. Oh and disregard Shopify's assertion here that I have been using the App for a year - they may have auto-installed it a year ago, but I only started using it in Nov 2024.

ColorWare

Nov 25, 2024  on Shopify

Very difficult to use and VERY limited in what you can customize. I'm very disappointed in this application and the limits it's placing on our store.

Indigo Silver

Nov 24, 2024  on Shopify

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays. They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor.

Exotic Wings and Pet Things Inc

Aug 14, 2024  on Shopify

In the last two months the performance of the editor has absolutely tanked. It makes it impossible to type your emails out in the editor anymore. I'm talking 5-10 seconds of delay for typing and what appears on the screen. Typing everything out in a separate program like google docs is also super annoying since shopify email doesn't support paste without formatting and trying to format text in shopify email is a joke. You can just enter a font size, your forced to use a slider and hope you can get the exact value you want. Absolutely sucked all the joy out of making emails. Also give me back the ability to format text (bold, italics, etc on buttons). The section limit is awfully low too.

BioLuxe

Jun 28, 2024  on Shopify

seems like a good app but it does not send your first 1,000 emails for free, you still have to pay a base price. I find this description very misleading and disappointing.

Adkolex

Jun 03, 2024  on Shopify

I have been using this application but it seems that there is always a bill to be paid even though there are not any bills. please fix that

Artifice.

Apr 20, 2024  on Shopify

The application is free it’s true, but it’s been 3 months since my emails are sent without my profile image and with an email address different from mine. I had to find myself why there was this, I was not contacted or warned. It’s free it’s true but pay attention the quality is not always present

LETOUCH

Apr 06, 2024  on Shopify

Cant send email to my clients which i migrated from opencart, abandoned cart emails are never sent, most of campaigns are failed.

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