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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,887)

Overall rating
4.8

What Merchants Think

Shopify Email is well-received among merchants for its simplicity, ease of use, and cost-effectiveness. Users appreciate its integration with Shopify, making it an ideal choice for small businesses looking to manage their email marketing efforts in-house. While there are some limitations, many users find it a valuable tool that meets their basic email marketing needs and helps them connect with their customer base.

Key Strengths

  • Simple and user-friendly interface
  • Easy integration with Shopify store
  • Cost-effective, especially for small businesses
  • Automation features for email segmentation and delivery
  • Customizable and professional-looking templates
  • Direct product linking and discount code inclusion
  • Smooth setup process

Common Concerns

  • Lack of advanced delivery reporting (e.g., bounce reasons, email delivery success)
  • Basic template design with limited customization options
  • Difficulty with editing and configuration features (e.g., no CTRL+Z for text editing)
  • Some errors in functionality like broken product links in emails
  • Missing advanced features such as comprehensive analytics and hyperlink editing
  • Segmentation and filtering limitations

Final Thoughts

Overall, Shopify Email is considered a robust and effective solution for basic email marketing needs, especially appealing to small business owners and beginners. While it has some limitations in features and customization compared to more advanced platforms, its affordability and integration capabilities make it a worthy choice for those prioritizing ease of use and budget. As Shopify continues to update and improve the platform, it is likely to become even more valuable for its users.

Tarz By Banu

Dec 07, 2025  on Shopify

HowdyHo

Nov 28, 2025  on Shopify

Rainbow and Ginger London

Nov 21, 2025  on Shopify

Die Küche Boutique

Nov 18, 2025  on Shopify

The editing options are a little limiting and the designs are very basic.

GLK SPORT STORE

Nov 07, 2025  on Shopify

Semplice rispetto ad altri prodotti, però mancano molte funzioni, troppo essenziale

Deborah l kerbel

Nov 03, 2025  on Shopify

Rogue Memory

Oct 28, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test, otherwise the merge field will not merge properly and you don't really know for sure that it works. Duplicate sent email for new draft with final segment. That will make it work reliably.

Style Under Wraps

Oct 22, 2025  on Shopify

Rogue Memory

Oct 22, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test. Duplicate sent email for new draft with final segment.

DRE's Electronics and Fine Jewelry

Oct 16, 2025  on Shopify

Vintro Store

Oct 10, 2025  on Shopify

Grand River Tea

Oct 07, 2025  on Shopify

It does create some sales but not enough to love it.

BeasGalleri - Norsk strikkedesigner og Kunstner

Oct 01, 2025  on Shopify

Rart at salg måles i US dollar... jeg selger kun i norge med NOkr?

Vegan Supply Wholesale

Sep 24, 2025  on Shopify

It does the job, but I can't use CTRL+Z for text editing and I can't send a single email to multiple different segments at the same time, I have to duplicate and select a different Segment which is silly.

Remnants by Peo Vee

Sep 18, 2025  on Shopify

I moved over to this because it was well priced, and just made more sense than the other service I was using for product promotion. Overall I think it was the right move, but there are still a lot of missing features. One, it only tracks link clicks for products. But why? If using for a broader campaign why not show link clicks for all links? It also has limitations for how many blocks you can use, which was a struggle. Should I really have to choose if I have room for a button or an image? The app is missing some blocks I'd expect it to have, too. Like a poll, a form or a quote. Or the ability to embed a link like a Pin or social video that isn't YouTube or Vimeo. I'll stick with this because what I do love: audience segmenting, on-platform ease, tracking of conversions, etc. But hoping and crossing fingers for upgrades.

Viisas Luonto

Sep 14, 2025  on Shopify

Sassy ScentSations

Aug 24, 2025  on Shopify

Holly+Rhudolf

Aug 16, 2025  on Shopify

Knight's Beauty Supply

Aug 09, 2025  on Shopify

It could be a bit more user friendly but overall its good

Aloe Ferox Products

Aug 08, 2025  on Shopify

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