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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,887)

Overall rating
4.8

What Merchants Think

Shopify Email is well-received among merchants for its simplicity, ease of use, and cost-effectiveness. Users appreciate its integration with Shopify, making it an ideal choice for small businesses looking to manage their email marketing efforts in-house. While there are some limitations, many users find it a valuable tool that meets their basic email marketing needs and helps them connect with their customer base.

Key Strengths

  • Simple and user-friendly interface
  • Easy integration with Shopify store
  • Cost-effective, especially for small businesses
  • Automation features for email segmentation and delivery
  • Customizable and professional-looking templates
  • Direct product linking and discount code inclusion
  • Smooth setup process

Common Concerns

  • Lack of advanced delivery reporting (e.g., bounce reasons, email delivery success)
  • Basic template design with limited customization options
  • Difficulty with editing and configuration features (e.g., no CTRL+Z for text editing)
  • Some errors in functionality like broken product links in emails
  • Missing advanced features such as comprehensive analytics and hyperlink editing
  • Segmentation and filtering limitations

Final Thoughts

Overall, Shopify Email is considered a robust and effective solution for basic email marketing needs, especially appealing to small business owners and beginners. While it has some limitations in features and customization compared to more advanced platforms, its affordability and integration capabilities make it a worthy choice for those prioritizing ease of use and budget. As Shopify continues to update and improve the platform, it is likely to become even more valuable for its users.

Black Panther Books & Courses

Nov 27, 2025  on Shopify

LJ Midwest LLC

Nov 27, 2025  on Shopify

Village Education

Nov 22, 2025  on Shopify

It's not working for me, i have sent serval test

KKWine

Nov 22, 2025  on Shopify

Slow, and you have mowed the sidebars which is terrible annoying !

Beleza by Z

Nov 20, 2025  on Shopify

Artivist Haven

Sep 30, 2025  on Shopify

I can't select the customers I need to send out the email. Useless app.

MO-JoY

Sep 21, 2025  on Shopify

slechte app, gebruikersonvriendelijk, onlogisch, onnodig ingewikkeld, daardoor tijdrovend etc etc

Mystic Moon Shop, Inc

Sep 20, 2025  on Shopify

Email made as complicated as possible, and I don't care about google and yahoo email anymore. I get SO many emails a day from Gmail accounts from spam companies and they want to filter my once-a-month email for reasons beyond my control? Seriously I despise the email system in shopify, gmail and yahoo mail!

ButterFlake

Sep 16, 2025  on Shopify

SUVENE

Sep 13, 2025  on Shopify

Wo kontaktiere ich den Kunden-Support? Ich bitte um sofortige Rück-Meldung. Eine sehr wichtige E-Mail wurde bei knapp 60.000 E-Mail Abonnenten an gerade mal 2.000 zugestellt. Obwohl die Versand-Zeit bereits geplant war, wurde die E-Mail nicht zugestellt. Unsere Umsätze wurden dadurch um 50% reduziert. Kontakt-Aufnahme zum Kunden-Support nicht möglich. Bitte melden!

My Store

Sep 09, 2025  on Shopify

This didn't work for me and I requested a refund and didn't receive it.

Hic!

Sep 04, 2025  on Shopify

Atrocious. Email App Editor not working and neither is the Shopify support to assist in rectifying the matter.

Pircosmetics

Aug 21, 2025  on Shopify

horiblle

Talisma Joyas

Aug 13, 2025  on Shopify

Atelier Luna

Apr 06, 2025  on Shopify

I’ve spent hours trying to set up Shopify Email, following every official instruction step by step, only to be told after a long support chat that my store is “ineligible” — with no concrete reason why. Yes, I’m on an active, paid Shopify plan. Yes, I have the Online Store sales channel installed. Yes, I have a payment provider set up. Yet still, the only response I got was vague: “Eligibility involves multiple data points.” No specific guidance. No timeline. Just “use another app” — after days of waiting and troubleshooting. This is beyond frustrating. If you want merchants to trust Shopify’s ecosystem, transparency and respect for our time are non-negotiable. If there are silent rules or hidden thresholds, say it clearly up front. Don’t bury us in vague corporate speak after we’ve already committed to your platform. Until things change, I absolutely do not recommend relying on Shopify Email.

WEIDNER FIELD

Mar 04, 2025  on Shopify

My Store

Feb 15, 2025  on Shopify

Unable to understand

FabricMegaStore.com

Feb 14, 2025  on Shopify

BEWARE! There are a lot of small problems with this app, however the biggest by far was the Black Friday Incident where no one could send out emails. The second HUGE issue is that they have hidden sending limits. They don't disclose this to you UNTIL you hit their hidden sending limit thus preventing you from sending or scheduling emails. Oh and best part? When you do hit the hidden sending limit and they disclose this to you - it is INACCURATE! They wouldn't let us send or schedule an email cause our limit is 200,000 emails in a day. Guess what? We didn't even send 100,000 emails. Oh and support is absolutely no help whatsoever. Save yourself the time, trouble and money by going with a third party email system that is made for ecommerce companies with an actual decent email editor. Oh and I should also mention our email stats are all in the green, so great stats and still cannot send emails. Now we have to migrate to a new platform and start email warming all over again. What a huge waste of time.

Aldea Didáctica

Feb 13, 2025  on Shopify

pésima experiencia, como es gratis no toma todos los clientes que importas de otras aplicaciones de e mail marketing para que tienen aplicación gratis si no se pueden usar.

Almuftah Center

Feb 10, 2025  on Shopify

Newsletter sent, WOW alignments are ruined, product titles overlapping. you contact support they say its working as its supposed, and OFC refers you to shopify experts! I am already paying Shopify! why would i pay more to experts! *The emails alignment never works on Yahoo mail! and they will refer you to Shopify experts!

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