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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,887)

Overall rating
4.8

What Merchants Think

Shopify Email is well-received among merchants for its simplicity, ease of use, and cost-effectiveness. Users appreciate its integration with Shopify, making it an ideal choice for small businesses looking to manage their email marketing efforts in-house. While there are some limitations, many users find it a valuable tool that meets their basic email marketing needs and helps them connect with their customer base.

Key Strengths

  • Simple and user-friendly interface
  • Easy integration with Shopify store
  • Cost-effective, especially for small businesses
  • Automation features for email segmentation and delivery
  • Customizable and professional-looking templates
  • Direct product linking and discount code inclusion
  • Smooth setup process

Common Concerns

  • Lack of advanced delivery reporting (e.g., bounce reasons, email delivery success)
  • Basic template design with limited customization options
  • Difficulty with editing and configuration features (e.g., no CTRL+Z for text editing)
  • Some errors in functionality like broken product links in emails
  • Missing advanced features such as comprehensive analytics and hyperlink editing
  • Segmentation and filtering limitations

Final Thoughts

Overall, Shopify Email is considered a robust and effective solution for basic email marketing needs, especially appealing to small business owners and beginners. While it has some limitations in features and customization compared to more advanced platforms, its affordability and integration capabilities make it a worthy choice for those prioritizing ease of use and budget. As Shopify continues to update and improve the platform, it is likely to become even more valuable for its users.

Rogue Memory

Oct 22, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test. Duplicate sent email for new draft with final segment.

Protein Depot

Oct 18, 2025  on Shopify

Ein einfacher Weg professionelle Mails zu erstellen. Die App ist intuitiv gestaltet. Einarbeitung ca. 5 Minuten. Kann es nur weiterempfehlen!

Foto Factory

Oct 18, 2025  on Shopify

This is just nice and intuitive for small business owners as my self. Foto Factory recently moved from two other complex platform and this is just an ease to use.

BANG & STRIKE

Oct 12, 2025  on Shopify

Previously was set up on Klaviyo for my emails which yes offers lots of features but they were over kill for me, this is so much cheaper and works just aswell

Instagem

Oct 10, 2025  on Shopify

Shopify Email is very useful and easy to use. The cost is also much lower compared to other email marketing services, making it a great value for small businesses.

Bourbon & Branch

Oct 10, 2025  on Shopify

We were making life way more complicated than it needed to be with Mailchimp. The direct integration with our store is great. The design tools are easy and smooth (unlike Mailchimp).

Hot Dog Variety Store

Oct 09, 2025  on Shopify

I Love that the emails are automated already done for you. Thank You Sincerely from hotdogvarietystore.com

The Little Soapmaker

Oct 08, 2025  on Shopify

I have been utilizing Shopify email marketing for several years, and I've noticed a significant increase in traffic to my business. It's incredibly user-friendly, and I highly recommend it to anyone who is starting their own business. Whether you're looking to reach new customers or engage with existing ones, Shopify email marketing tools offer a seamless way to craft and send personalized messages that resonate with your customers.

Devilskin

Oct 08, 2025  on Shopify

Really easy to use and intuitive. We have never marketed to our subscriber list before and it is really paying off! Generating sales from one easy campaign, of what we would usually generate in a month with zero marketing. Customisable templates keep us on brand and automation enables us to mail out to different customer segments according to timezones, maximise engagement.

Coffee Not Gas

Oct 06, 2025  on Shopify

helps me stay connected to by customers and draw them back in with discounts. Very useful tool to have an its a huge help being able to view all the data!

Essentiel

Oct 06, 2025  on Shopify

good app give me many sell in my store, i love this app of shopify; the best thing you need to keep contact with clients thant againnnnnnnn

Alfra Retail LLC

Oct 06, 2025  on Shopify

Finally able to set up my own email! I wasn’t able to set up my own email campaigns before, but with Shopify Email it was so easy — I just did it myself! The process was smooth, and I love how everything connects right in my store. Thank you so much for making this simple and helpful! — Alfra Retail LLC

19 Mosaics

Oct 06, 2025  on Shopify

It would be better if more templates focused on other countries/holidays etc. Not everyone that uses Shopify is in the USA

ChicstyleX

Oct 02, 2025  on Shopify

Shopify Email is awesome! I love how it makes things user-friendly for me. I t gives me more time for other things because its easy to do. Marketing has never been easy with this too as well. Kudos to Shopify Email!

FostersFields

Oct 01, 2025  on Shopify

I find the email app easy to use, I am however disappointed at the 'open rate' of my emails. I am not sure if this is on me or Shopify?

Hermineluxe

Sep 25, 2025  on Shopify

this app makes exporting my orders really easy. I like the option to export the current page, date, or all orders, and the CSV format works perfectly with Excel and google sheets. Very straightforward and saves me a lot of time.

Naturally Canada

Sep 25, 2025  on Shopify

Nice to have email within Shopify to monitor and get a handle on our customer base... Easy to create, extremely helpful

Vegan Supply Wholesale

Sep 24, 2025  on Shopify

It does the job, but I can't use CTRL+Z for text editing and I can't send a single email to multiple different segments at the same time, I have to duplicate and select a different Segment which is silly.

Childish Plates

Sep 24, 2025  on Shopify

It's very intuitive. I was nervous to use this, but it's working great. My store has seen the benefits almost immediately.

Denee Crafts and Creations

Sep 23, 2025  on Shopify

Easy to use and the templates could be more updated, however I like it for what I've used it for in my shop

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