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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,887)

Overall rating
4.8

What Merchants Think

Shopify Email is well-received among merchants for its simplicity, ease of use, and cost-effectiveness. Users appreciate its integration with Shopify, making it an ideal choice for small businesses looking to manage their email marketing efforts in-house. While there are some limitations, many users find it a valuable tool that meets their basic email marketing needs and helps them connect with their customer base.

Key Strengths

  • Simple and user-friendly interface
  • Easy integration with Shopify store
  • Cost-effective, especially for small businesses
  • Automation features for email segmentation and delivery
  • Customizable and professional-looking templates
  • Direct product linking and discount code inclusion
  • Smooth setup process

Common Concerns

  • Lack of advanced delivery reporting (e.g., bounce reasons, email delivery success)
  • Basic template design with limited customization options
  • Difficulty with editing and configuration features (e.g., no CTRL+Z for text editing)
  • Some errors in functionality like broken product links in emails
  • Missing advanced features such as comprehensive analytics and hyperlink editing
  • Segmentation and filtering limitations

Final Thoughts

Overall, Shopify Email is considered a robust and effective solution for basic email marketing needs, especially appealing to small business owners and beginners. While it has some limitations in features and customization compared to more advanced platforms, its affordability and integration capabilities make it a worthy choice for those prioritizing ease of use and budget. As Shopify continues to update and improve the platform, it is likely to become even more valuable for its users.

GlowMind Studio

Nov 27, 2025  on Shopify

I gave this app five stars because the email segment automation works perfectly. It’s smooth, reliable, and makes targeting the right customers much easier. Definitely worth using.

ספריית בית אל

Nov 27, 2025  on Shopify

Easy and convenient to use even for people who don't know much about computers. Very friendly. Thank you very much

Gordon's Healthy Living

Nov 25, 2025  on Shopify

It's great. I can keep all my customers up to date on products with newsletters, sales and other promotions, as well as educational pieces about natures medicine (herbs). I didn't know that shopify can do so much, especially for the price.

Mary Mercedes

Nov 23, 2025  on Shopify

Missing a few more customizations and deeper analytics but other than that it's pretty good! It's fast and easy which is my favorite part.

fohowgroup.de

Nov 21, 2025  on Shopify

sehr zufrieden. vieles durchdacht und benutzerfreundlich angepasst. tolle KI Unterstützung und bei Bedarf auch direkter Kontakt. arbeite gerne damit.

FOOSTER

Nov 18, 2025  on Shopify

It is good, not great, but enough to get you started. The templates are a bit basic, but with a little customization they get to a much better place. It is also very cheap to use... and that's hard to beat.

Ars Ænigmæ

Nov 15, 2025  on Shopify

We had what we thought was going to be a good solution for our customer newsletter mass mailing, but it turns out it wasn't up to the job. I found this official Shopify Email app and it is terrific for making our update emails to announce our upcoming product drops. Super easy to use, fully integrated with our store and the admin interface, and free for a shop of our size!

ANONANG.COM

Nov 14, 2025  on Shopify

Facile à utiliser, ont peut créer un email très rapidement. J'aurais aime moins de filtres dans la création de liste de destinataires.

Easy Piecy Quilts

Nov 11, 2025  on Shopify

The most economical way to send emails for your Shopify store. I was paying over $600 a month with an Email Provider. The cost was climbing every month I added new customers. This app is simple, inexpensive and effective.

Collage Soup

Nov 09, 2025  on Shopify

it works great, wish I could figure out how to configure some other things but that's more of a me problem than an app problem.

GutBrush

Nov 08, 2025  on Shopify

Please add: 1. Countdown timer function that can be embedded into email templates for limited-time offers. Purpose: to visually show urgency (e.g., “Offer ends in 02:15:45”) inside marketing emails. 2. Automatically renewing limited-time discount codes that: Expire after a set period (e.g., 48 hours). Automatically generate new codes for ongoing campaigns or future customers.

TENYA

Nov 06, 2025  on Shopify

It's perfect to impulse the sales, show the new items available, create a personal contact to the costumers, handle the different markets and create good experiences. TY.

Smells Like Sugar

Nov 05, 2025  on Shopify

It is really simple and easy to use. I recommend using this app for starting entrepreneurs who don't have a large email subscriber list yet. The email templates are very nice. There are apps that go more in-depth with automations, but this is definitely great for beginners or people who want to send simple emails to their subscribers. Wonderful app!

Invite Me

Nov 01, 2025  on Shopify

Email marketing was very complicated with Klayvio. The direct integration with Shopify has made my life so much easier.

PLOMERIA UNIVERSAL

Oct 31, 2025  on Shopify

Di 5 estrellas pero justo recordé que cuando se envían productos los precios aparecen con el signo de peso por la derecha e.g. 50.00$ Cuando la convención al menos en EEUU y LATAM es por la izquierda: $50.00 Fuera de eso, muy buena customización y buen dashboard de estadísticos.

AYOO SHOP

Oct 30, 2025  on Shopify

I’ve been really impressed with Shopify Sender Integration! Setting everything up was a breeze, and on the sender backend automation functionality really helped with sending emails without any manual action. I did hit a small snag when setting it up, but Support section was helpful. I can’t recommend Sender enough!

DISTANT

Oct 29, 2025  on Shopify

It is very easy to use. It basically gives step by steps guides especially with automations. it makes creating emails very simple. I recommend this to everyone.

Rogue Memory

Oct 28, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test, otherwise the merge field will not merge properly and you don't really know for sure that it works. Duplicate sent email for new draft with final segment. That will make it work reliably.

tricitywholesale.com

Oct 25, 2025  on Shopify

I am please with the Shopify Email App, just needs a slight discount for accounts that has collected a large number of emails lol

Luxurier

Oct 22, 2025  on Shopify

PLEASE ADD THE OPTION TO SEE TO WHICH SEGMENT YOU SENT THE CAMPAIGN! It is impossible to see that unless you duplicate every single campaign and open it. It is really dumb not having that, even when you click on the campaign - NO SENSE!

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