MagicPixel supercharges first-party data collection and significantly improves the data quality and accurate click-through attribution. With a built-in data layer, server-side tagging, and first-party identity, we help D2C brands to accurately visualize customer behavior, conversions, and attribution. MagicPixel provides an easy-to-use interface for managing privacy compliance (GDPR, CCPA/CPRA, CPA, CDPA, & PIPEDA requirements), providing real-time event monitoring of all pixels and analytics.

• 80+ server-side templates for media and analytics integrations
• Real-time monitoring of all pixels fired
• Realtime alerts for tag validation failures and provider-side failures
• Privacy compliance (GDPR, CCPA / CPRA, CPA, CDPA, PIPEDA) and data governance
• Track conversion events (Add to Cart, Purchase, etc)